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Here’s the list of the Top 20 Makeup Influencers on TikTok in 2025:
20. Sonya Sed
Sonya Sed is a beauty and lifestyle content creator known for her engaging TikTok and Instagram posts. She promotes hair and lash growth products, showcasing her expertise in beauty trends and personal care. Her content often features relatable humor and personal anecdotes, appealing to a predominantly female audience. With a significant following, she effectively engages her audience through casual and conversational content, focusing on beauty tips and product recommendations.
TikTok Score: 94.3/100
19. Fitrilia Arum Laras Shinta
Fitrilia Arum Laras Shinta is a professional makeup artist based in Pati, Central Java, Indonesia. She specializes in wedding makeup, pre-wedding sessions, and private classes, showcasing her work on platforms like TikTok and Instagram. Her content often features behind-the-scenes looks at makeup transformations and interactive challenges with her audience, garnering millions of likes. She actively engages with her followers through quizzes and personal interactions, promoting her makeup services and products.
TikTok Score: 94.4/100
18. Lila Bonbon
Lila Bonbon is a vibrant TikTok creator known for her engaging makeup tutorials and personal reflections. Her content often revolves around beauty trends, self-empowerment, and community support, particularly through the hashtag #pourtoii, which emphasizes care and trust among her followers. With a significant following, she actively engages her audience with relatable content and heartfelt messages, making her a prominent figure in the beauty and lifestyle niche.
TikTok Score: 94.5/100
17. Love Potion
Love Potion is a vibrant beauty brand focusing on blush creams and fragrances, appealing to a youthful audience. Their social media presence showcases product launches, promotions, and engaging content that resonates with beauty enthusiasts. The brand emphasizes fun, creativity, and a playful approach to makeup, often using interactive posts to engage followers. With a strong focus on product features and customer engagement, Love Potion effectively builds a community around its offerings.
TikTok Score: 94.5/100
16. Em ma
Em ma is a vibrant content creator known for her engaging makeup tutorials and lifestyle vlogs on TikTok and YouTube. Her posts often feature themes of self-expression through beauty, with a focus on makeup transformations and relatable school experiences. With a strong following, she connects with her audience through humor and authenticity, often sharing personal anecdotes and daily life moments. Emma's content resonates particularly with younger audiences interested in beauty trends and personal style.
TikTok Score: 94.6/100
15. Maryna Molchanova
Maryna Molchanova is a prominent beauty content creator with a strong presence on YouTube and TikTok, showcasing makeup tutorials, trends, and ASMR content. With millions of followers, she engages her audience through creative makeup transformations and tutorials, often inspired by popular trends. Her content emphasizes beauty techniques and product reviews, appealing to makeup enthusiasts and aspiring artists. She actively interacts with her followers, expressing gratitude for their support and encouraging engagement.
TikTok Score: 94.6/100
14. James Charles
James Charles is a prominent figure in the beauty and makeup industry, known for his creative and bold makeup tutorials and reviews. As the CEO of Painted, he frequently shares insights into his brand and product launches. His content spans across platforms like TikTok and YouTube, where he engages with millions of followers through makeup challenges, product reviews, and lifestyle content. James is recognized for his innovative approach to makeup and his influence in the beauty community.
TikTok Score: 94.7/100
13. Jessica Hidalgo
Jessica Hidalgo is a prominent social media personality based in Houston, TX, with a strong presence on TikTok and Instagram, where she shares personal stories, beauty and makeup tips, and lifestyle content. With over 1.4 million followers, her posts often highlight family moments, self-empowerment, and product promotions, particularly in the beauty and fashion sectors. She engages her audience with relatable content about motherhood, self-esteem, and personal growth, often featuring collaborations with brands like SHEIN.
TikTok Score: 95/100
12. Aliya
Aliya is a vibrant social media personality focusing on beauty, lifestyle, and fashion content. Her platforms are filled with engaging 'Get Ready With Me' videos, glow-up challenges, and relatable school and lifestyle posts. She collaborates with brands like Clean Skin Club and Knemo Beauty, showcasing products in her content. Aliya's youthful and trendy style resonates with a young audience, making her a popular figure in the beauty and lifestyle community.
TikTok Score: 95/100
11. Camila Muñoz
Camila Muñoz is a vibrant TikTok creator known for her engaging family content and beauty product endorsements. She shares personal moments, humor, and lifestyle tips, often highlighting her love for her children and family. Her posts frequently feature beauty products, showcasing her partnership with brands like Kaba and D'Luchi. With a strong presence on TikTok, she connects with her audience through relatable and entertaining content, often directing them to her Instagram for more updates.
TikTok Score: 95/100
10. Theulyn Reis
Theulyn Reis is a Brazilian beauty and lifestyle influencer with a strong social media presence, boasting over 19 million followers. She shares engaging content about her home construction project, including a personal beach, and promotes beauty products. Her posts often highlight her vibrant personality and connection to her roots, particularly through fashion and cultural representation. Theulyn actively engages her audience with updates and personal anecdotes, creating a relatable and inspiring online persona.
TikTok Score: 95.2/100
9. Angélica Monsiváis
Angélica Monsiváis is a prominent content creator based in Mexico City, specializing in makeup, fashion, and lifestyle. With a significant following of 4.6 million on TikTok, she engages her audience through relatable content, tutorials, and personal reflections. Her posts often highlight her unique style and self-love messages, resonating with a youthful demographic. Angélica's vibrant personality and creative approach to beauty and fashion make her a notable figure in the social media landscape.
TikTok Score: 95.4/100
8. Freen
A Los Angeles-based content creator specializing in photography and commercials for beauty and lifestyle brands. Her TikTok features product videos and collaborations with well-known brands like Kérastase, Estée Lauder, and CeraVe, showcasing her expertise in visual storytelling and brand promotion. She engages her audience with behind-the-scenes content and personal interactions, reflecting a strong connection with her followers.
TikTok Score: 95.7/100
7. Noey Chotika
Noey Chotika is a Thai actress and entrepreneur, known for her beauty brand @cho_cosmetics and involvement in various lifestyle and family-oriented content. Her social media showcases personal moments, celebrations, and product promotions, reflecting a vibrant and engaging presence. She often shares heartfelt messages about family and friends, emphasizing love and support. Her posts include festive greetings and behind-the-scenes glimpses into her life, resonating with a broad audience interested in beauty and lifestyle.
TikTok Score: 96/100
6. Gegnosanna
Gegnosanna is a TikTok creator known for her engaging makeup tutorials and beauty content, particularly focusing on Turkish makeup trends. With a strong following, she shares her daily looks, product recommendations, and interacts with her audience through tutorials and trend challenges. Her posts often highlight popular beauty products and techniques, showcasing her expertise in makeup artistry.
TikTok Score: 96/100
5. Veronica Duterte
Veronica Duterte, also known as Kitty, is a prominent social media personality known for her engaging TikTok and Instagram content, focusing on beauty, personal reflections, and family connections. She promotes Ekkstasy Beauty, emphasizing inclusivity in beauty standards. Her posts often highlight her relationships with family and friends, showcasing a blend of personal anecdotes and beauty tips. With a significant following, she engages her audience through relatable content and vibrant visuals, making her a notable figure in the beauty and lifestyle space.
TikTok Score: 96.3/100
4. Roligore
Roligore is a self-taught special effects artist based in the UK, known for creating intricate and spooky makeup tutorials. With a strong presence on TikTok and YouTube, they engage audiences with creative transformations and themed looks, often inspired by horror and pop culture. Their content features a mix of tutorials, product reviews, and personal insights, showcasing a unique blend of artistry and entertainment. Roligore actively interacts with followers, promoting makeup products and techniques while maintaining a playful and approachable online persona.
TikTok Score: 96.5/100
3. Mikayla Nogueira Hawken
Mikayla Nogueira is a makeup artist and social media personality based in Massachusetts. She shares beauty tutorials, get-ready-with-me content, and personal reflections on her life and career. With a strong following on TikTok and Instagram, she engages her audience through relatable posts and giveaways. Her content often features collaborations with beauty brands, showcasing new products and trends. Mikayla emphasizes gratitude towards her community and frequently expresses her love for makeup and beauty.
TikTok Score: 96.8/100
2. Fernanda Jalil
Fernanda Jalil is a vibrant content creator known for her engaging TikTok and YouTube videos, focusing on makeup tutorials, humorous challenges, and behind-the-scenes glimpses with her best friend. With a significant following, she combines beauty and entertainment, often incorporating ASMR elements and interactive content. Her posts reflect a strong connection with her audience, showcasing creativity and a playful approach to beauty and lifestyle themes.
TikTok Score: 97.9/100
1. Doris Jocelyn
Doris Jocelyn is a Mexican content creator known for her engaging makeup tutorials and storytelling, particularly in the horror genre. She actively promotes her work through TikTok and YouTube, where she shares vibrant makeup looks and personal anecdotes. Her content often reflects her pride in her Mexican heritage and includes themes of resilience and creativity. Doris collaborates with brands, showcasing products in a fun and relatable manner, appealing to a young, diverse audience interested in beauty and lifestyle.
TikTok Score: 99.4/100
View the full top 50 ranking here:
🏆 Top 50 Makeup Creators on TikTok
How does Favikon rank influencers?
Favikon offers a reliable, data-driven approach to rank social media creators across various industries. This ranking is based on the Favikon score obtained by each creator according to their performance on social media. The Favikon authority score is not only linked to the number of subscribers, but is calculated according to several other important criteria. These criteria include maintaining an active presence on multiple social media, engagement rate, growth rate, as well as other factors that demonstrate the breadth and depth of their connection with their audience. We believe it's important to consider the holistic aspects of a creator's presence in order to get a complete assessment.
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