Who is Jade Chynoweth?

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Jade Chynoweth: Dancing Toward Sustainability and Empowered Self-Expression

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Jade Chynoweth is a professional dancer, choreographer, and actress who’s become a recognizable face in both the entertainment and sustainability spaces. Known for her powerful movements and fierce stage presence, she first captured attention through her roles in the Step Up series and live performances with renowned dance companies. But her evolution from performer to eco-conscious influencer has been equally compelling.

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Beyond her talents in performance arts, Jade is also a creative entrepreneur. She collaborates on eco-friendly fashion lines, like her sneaker project Blue Jades, which champions the use of recycled materials. Her personal brand centers around authenticity, creativity, and environmental awareness—values that resonate across all her platforms.

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Her content is a mix of dance, lifestyle, and advocacy. Whether choreographing to cinematic tracks or sharing emotional moments, Jade’s feed is raw and expressive. She opens up about her personal life just as freely as she shares her artistry, building a genuine bond with her audience.

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Jade’s presence reflects her values: expressive freedom, collaboration, and care for the planet. She doesn’t just perform for the spotlight—she uses it to promote causes like climate action and “tech for good,” while consistently engaging in purpose-driven partnerships.

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An Influencer Active on Social Media

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Multi-platform content creator and activist, Jade Chynoweth reaches over 2.6M followers, with high engagement and a top ranking in the Dance & Choreography category in the U.S.

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Social Media Strategy Analysis

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Instagram Strategy: Cinematic Dance Meets Conscious Living

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Jade Chynoweth’s Instagram (@jadebug98) is her most active platform, combining professional-grade dance reels with environmental messaging and lifestyle storytelling. Posts like her Blue Jades sneaker debut showcase fluid choreography against natural landscapes, visually merging movement and eco-branding. She often wears and promotes sustainable clothing brands while dancing, which adds context to her advocacy. Her style is minimal yet expressive, with emotionally-driven captions that deepen fan connection.

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She averages 3 posts a month and prefers early-morning drops, especially around 6 PM. This consistent timing suggests a strategy optimized for audience engagement within U.S. time zones. While she’s lost 9.9K followers over 30 days, the overall impact remains high due to strong post-level performance—her top video hit over 900K views and 50K likes. Her posts alternate between high-energy dance and intimate life updates, such as affectionate tributes or moments of reflection.

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The balance between artistic professionalism and raw personal moments keeps her feed human and credible. Unlike many creators who separate personal and branded content, Jade often fuses them—introducing sneakers mid-leap or integrating her partner in mirror selfies. These techniques reinforce both relatability and brand identity, helping products blend into narrative rather than standing out as promotions.

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Her visual identity leans into neutral tones, natural lighting, and minimalist edits that elevate her dance without overwhelming it. This stripped-back aesthetic contrasts the loud branding of many influencer feeds and serves her sustainability messaging well. Instead of polished luxury, Jade conveys impact through intention, capturing attention without ever compromising her values or voice.

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• ‍Username: @jadebug98
• Influence Score: 79.2/100
• Followers: 1.9M
• Activity: 3 posts/month‍
• Engagement Rate: 0.47%
• Growth: -0.51%
• Avg. Engagement: 9.2K
• Posting Habits: Once a week at 6 PM EST

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TikTok Strategy: Raw Movement and Fan-Fueled Creativity

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On TikTok (@thejadec), Jade experiments more freely with choreography that’s less polished and more spontaneous. Her most recent video references Genshin Impact, where she channels a game character through stylized movement—blending fandom with creative expression. These clips offer a casual vibe, often filmed at home, wearing comfortable clothing, and showcasing unfiltered dance energy. Her camera work is simple, but her physical storytelling does the heavy lifting.

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With 235.8K followers, Jade posts roughly once a month, yet her content retains a loyal viewership, frequently surpassing 18K–21K views per upload. She leans into niche cultural references and trending audio without relying on viral dances, carving a unique lane. Her videos feel like invitations into her personal process—sharing how a dancer experiences everyday emotion, mood, or pop culture. The lower production makes them feel personal, not performative.

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Audience engagement here is more comment-driven than viral. With comment sections filled with admiration and fan interpretations, Jade uses TikTok more as an intimate, community-driven space than a growth tool. She rarely adds filters or overlays—letting her dance alone convey tone, character, and emotion. This rawness resonates especially well with younger dancers and art students who see her as an accessible inspiration.

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Though her TikTok growth has stalled, this is likely due to her irregular posting schedule rather than a lack of interest. The platform still complements her Instagram strategy well, allowing her to trial new concepts, reach Gen Z dancers, and maintain visibility in the online choreography scene. If used more actively, TikTok could become her creative sandbox for unfiltered expression and experimental performance.

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• Username: @thejadec
• Influence Score: 62.6/100
• Followers: 235.8K
• Activity: 0.3 videos/week
• Engagement Rate: 0.07%
• Growth: 0%
• Avg. Engagement: 157
• Posting Habits: Once a month at 7 PM EST

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YouTube Strategy: Archival Presence and Legacy Value

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Jade’s YouTube channel is fan-run (@JadeChynowethFans), hosting 64 videos that serve as a performance archive rather than an active content hub. While she hasn’t posted in over a year, her YouTube remains relevant thanks to her cinematic dance videos and performance clips that continue to be discovered through search. The channel showcases her evolution—from teenage prodigy to professional performer—and allows long-form storytelling to thrive.

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Many uploads highlight her performances at conventions, behind-the-scenes rehearsals, or collaborations with other artists. These videos attract fans interested in technique, choreography breakdowns, or nostalgic rewatching of earlier work. Despite the platform’s inactivity, the fan channel is still drawing views and occasionally spikes in attention when Jade trends on other platforms. This legacy content serves as a stable pillar in her ecosystem.

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• ‍Username: @JadeChynowethFans
• ‍Influence Score: 20.6/100
• ‍Followers: 398K
• ‍Activity: 0 videos/month
• ‍Engagement Rate: 0%
• ‍Growth: 0%
• ‍Avg. Engagement: 0
• ‍Posting Habits: Once a year at 8 PM EST

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Twitter/X Strategy: Brand Bookmark with Minimal Output

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Jade’s Twitter presence (@jadechynoweth) is more of a digital business card than a functioning content platform. With just 46.6K followers and zero recent tweets, her account hasn’t been active in two years, though it still contains current bios and links to her other platforms. The header image features her with a Step Up director's chair, reinforcing her association with professional dance projects. Her pinned content serves more as context than conversation.

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Despite the inactivity, the Twitter profile is still discoverable and linked via YouTube and Google searches. This helps retain a minimum digital footprint for media outlets or casting agents who look for multi-platform validation. She maintains professional alignment in her bio—"ActorDancerPerformer~Nature Lover"—which encapsulates her brand succinctly. It’s likely she keeps the platform dormant by design rather than neglect.

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• ‍Username: @jadechynoweth
• ‍Influence Score: 8.3/100
• ‍Followers: 46.6K
• ‍Activity: 0 tweets/week
• ‍Engagement Rate: 0%
• ‍Growth: -0.08%
• ‍Avg. Engagement: 0
• ‍Posting Habits: Once a year at 10 PM EST

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Jade Chynoweth's Social Media Influence Summary

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Jade Chynoweth holds an Influence Score of 8,612 pts, placing her at Tier 3 in the Favikon system. She’s within the Top 4% of Dance & Choreography Creators in the U.S., and Top 2% globally, proving her strong position in the performance niche.

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Learn more about the Favikon Methodology here

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Content Strategy: Dance, Intimacy, and Sustainability

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Jade’s content strategy focuses on three main pillars: movement, lifestyle intimacy, and environmental advocacy. Her dance videos—often self-choreographed—blend storytelling and emotion, with high replay value. She's also known for emotionally intimate posts, often speaking directly to her community about love, loss, or personal growth.

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Reachability and Partnerships

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Jade Chynoweth is highly reachable for partnerships, with clear alignment for brands in fashion, sustainability, wellness, and the arts. She has worked with Fuego, Step Up Series, and Jam Republic, often leading visually engaging campaigns with high values of creativity and eco-conscious branding.

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Her influence network includes dancers, artists, and nature advocates, making her ideal for integrated campaigns across multiple verticals. With an average post value of $9K–$22.5K, she represents a mid-to-premium tier influencer capable of delivering authenticity and niche engagement.

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Conclusion: Jade Chynoweth – A Dancer of Influence and Intent

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Jade Chynoweth has built a multi-dimensional brand that merges dance, personal authenticity, and social responsibility. Her thoughtful approach to content creation, combined with her artistic talent and environmental awareness, positions her as a distinctive voice in the creator economy. Whether performing on screen or inspiring through sneakers, Jade continues to move audiences—emotionally, physically, and ideologically.

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View the AI-powered profile

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