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Top 20 Social Media Experts in the UK in 2025
The United Kingdom is a hub for social media innovation, with top experts shaping brand growth and digital engagement. Meet the top 20 social media experts in 2025, known for their impact on content, strategy, and online influence.
Here’s the list of the Top 20 Social Media Experts in the UK in 2025:
20. Millie McKenzie
Millie McKenzie is a freelance organic social media manager based in Lancashire, UK. She specializes in community-driven content and emphasizes the importance of creating engaging social media strategies. Millie is the founder of Ugly Chicken Social, a UK-based social media agency that offers organic social media management services, from full-scale social media management to content creation and social strategy. Her posts often reflect her experiences as a freelancer, discussing challenges, successes, and the realities of working in social media. She advocates for fair compensation for freelancers and the value of authentic community engagement.
Favikon Authority Score: 6 018 pts
19. Brendan Cox
Brendan Cox is a social media strategist and campaigner with a strong background in viral marketing, having led successful campaigns for brands like The Wine Savant and Fi. Brendan is passionate about using social media to create meaningful connections and drive brand growth. He is also vocal about political issues, often addressing disinformation and advocating for social justice.
Favikon Authority Score: 6 311 pts
18. Beth Thomas
Beth Thomas is a seasoned social and influencer strategist with over a decade of experience, having worked with notable brands like TikTok and Deliveroo. She co-founded '2 Girls 1 Pup,' a community-focused platform for women, and actively engages in discussions about social media trends, employee-generated content, and community building. Her posts often highlight the evolving landscape of social media, emphasizing the importance of authenticity and creativity in content creation.
Favikon Authority Score: 6 334 pts
17. Dayana Collazos Ibarra
Dayana Collazos Ibarra is a dynamic social media executive with a focus on TikTok marketing and community engagement. With over three years of experience, she has successfully grown The Folio Society's Instagram from 208k to 250k followers in just eight months. Passionate about sharing insights on social media strategies, she emphasizes the importance of authenticity and personal growth in her content. Dayana also offers valuable tips for aspiring marketers and freelancers, showcasing her journey through challenges and successes in the industry.
Favikon Authority Score: 6 372 pts
16. Katie Murphy
Katie Murphy is a social media content creator at noticed., known for her expertise in using humor to enhance brand engagement. She has been recognized as one of the top 25 marketers to follow in 2025 and is a contributing author to 'Dear Social Media Manager.' Her content focuses on community management, influencer marketing, and positive news updates, often highlighting the challenges faced by social media managers. Katie's posts are characterized by a light-hearted and relatable approach, making her a prominent voice in the marketing community.
Favikon Authority Score: 6 463 pts
15. Abigail Blackwood
Abigail Blackwood is a dynamic entrepreneur specializing in affordable web design, social media management, and graphic design. She is the CEO of Simply Social Media Group, a UK-based marketing agency for small & medium businesses. Abigail champions the empowerment of women in business, offering high-quality services at competitive prices. Her content emphasizes the importance of a strong online presence for small businesses and the value of work-life balance.
Favikon Authority Score: 6 541 pts
14. Lauren Dudley
Lauren Dudley is a healing writer and founder of the social agency Auxo, specializing in social media management for socially responsible brands. She shares insights on personal branding, digital marketing, and the importance of emotional intelligence in business. Her content often reflects her experiences as a woman in digital media, advocating for transparency and authenticity in social media practices.
Favikon Authority Score: 6 653 pts
13. Kiera Sowery
Kiera Sowery is a Social Media & Influencer Marketing Executive at Aquarius Creative, sharing insights on marketing trends and influencer collaborations. Her posts highlight successful brand partnerships, creative campaigns, and community engagement, often focusing on beauty and lifestyle brands. Kiera emphasizes the importance of authenticity and creativity in marketing, showcasing her expertise in social media strategy and influencer relations. She actively engages with her audience, providing valuable insights into the marketing industry.
Favikon Authority Score: 6 760 pts
12. Mikey Robinson
Mikey Robinson is a Senior Creative at Gymshark, specializing in brand strategy and social media campaigns. He has extensive experience working with notable brands, including Three and Selfridges. His creative work includes innovative social media campaigns that resonate with gym culture, such as the 'We Do Gym' initiative. Mikey's posts often highlight the nuances of fitness branding and the importance of authentic storytelling in advertising.
Favikon Authority Score: 6 763 pts
11. Richard Cook
Richard Cook is a prominent LinkedIn influencer specializing in social media management and marketing strategies. With over a decade of experience, he shares insights on the nuances of social media roles, the importance of creativity, and the challenges faced by social media managers. His posts often critique industry practices and emphasize the need for genuine engagement over vanity metrics. Currently, he serves as the Social Media Lead at Monzo Bank, where he continues to shape his personal brand and advocate for innovative marketing approaches.
Favikon Authority Score: 6 865 pts
10. Keira Penney
Keira Penney is a Social Media Manager at Great Influence, specializing in personal branding for CEOs. With a strong background in marketing, she previously led creative efforts at Girls in Marketing, significantly growing their LinkedIn following. Keira advocates for mental health awareness and gender equality in the workplace, often sharing insights on career development and the importance of understanding one's audience. She is recognized for her contributions to the marketing field and has received multiple nominations for her work.
Favikon Authority Score: 6 916 pts
9. Janet Murray
Janet Murray is a strategic marketing consultant and the creator of Campaignomics, specializing in lead generation and authority building through content marketing. With a background as a podcaster and former journalist, she is known for her authentic and bold approach to marketing while advocating for women's rights and addressing complex topics around gender identity. She helps businesses craft high-impact content campaigns, offering services in product launches, whitepapers, books/eBooks, newsletters, podcasts, and email marketing. Her expertise lies in developing content strategies that not only drive engagement but also establish brands as industry leaders. Through her work, Janet promotes authentic storytelling and meaningful conversations, ensuring her clients' voices are heard in a crowded digital space.
Favikon Authority Score: 7 010 pts
8. Beth Ward
Beth Ward is a Social Media Manager and Founder of Bonsai Socials, specializing in personal branding and social media marketing. With over four years of experience, she has generated over 1 million impressions on social media and has successfully transitioned from freelancing to running her own agency. Beth shares insights on social media updates, personal branding, and the challenges of managing allergies, aiming to educate and empower her audience. Her content is focused on practical strategies for social media growth and community engagement.
Favikon Authority Score: 7 063 pts
7. Ellie Barnett-White
Ellie Barnett-White is a Social Media Manager at Superfly Marketing, specializing in personal branding and LinkedIn strategies. She empowers apprentices to leverage LinkedIn for career growth, sharing her journey from a GP receptionist to a marketing professional. Her content focuses on actionable tips for building a personal brand, engaging with audiences, and utilizing AI tools for content creation. Ellie emphasizes the importance of community and authenticity in social media, aiming to inspire others to take control of their careers.
Favikon Authority Score: 7 101 pts
6. Danielle Theobald
Danielle Theobald is a passionate Social Media Manager who helps brands grow on Instagram, TikTok, and Pinterest, receiving over 67 million impressions for her clients each month. She has a track record of scaling revenue and company size by tapping into emotional triggers, relating to the target audience, and providing them value that is impossible to refuse. Danielle believes in thinking outside the box to spark emotion and hook customers in, and aligns social media strategy to not only increased views, but increased revenue and sales.
Favikon Authority Score: 7 239 pts
5. Matt Navarra
Matt Navarra is a renowned social media consultant and industry analyst with over 20 years of experience. He has collaborated with major brands like Google, Meta, and the UK Government to enhance their social media strategies. As the founder of the Geekout newsletter, he has built a community of over 35,000 social media professionals. Matt is a frequent keynote speaker at major conferences and provides expert media commentary on social media trends. His content focuses on social media strategy, industry insights, and platform updates.
Favikon Authority Score: 7 696 pts
4. Abigail Clarke
Abigail Clarke is a dynamic entrepreneur and founder of Eventus Agency, New Era Podcast, and Gym Law. With over a decade of experience in social media and business, she specializes in social media management, paid marketing, and personal branding. Abigail is known for her innovative approach to content strategies, helping businesses grow their brand online. She actively challenges traditional leadership norms and advocates for young leaders. Her content is focused on entrepreneurship, social media strategies, and empowering women in business.
Favikon Authority Score: 7 926 pts
3. Annie-Mai Hodge
Annie-Mai Hodge is the founder of Girl Power Marketing, focusing on social media management and consultancy. She shares insights, updates, and memes related to social media trends, aiming to empower women in marketing. With a community of over 380k followers, she emphasizes adaptability and creativity in the ever-evolving digital landscape. Her content often reflects personal experiences, including overcoming challenges like anorexia, and she advocates for a more inclusive marketing space.
Favikon Authority Score: 8 199 pts
2. Danielle Mimoni
Danielle Mimoni is a freelance personal brand and social media strategist with over five years of experience in social media marketing. She shares insights on health, wellness, and personal branding, emphasizing the importance of authenticity and community engagement. With a strong presence across platforms, she has grown her own social media following significantly and offers consulting services tailored to individual needs. Danielle also runs a newsletter focused on social media strategies and personal branding.
Favikon Authority Score: 8 327 pts
1. Sophie Miller
Sophie Miller is a dynamic social media strategist and community builder, known for her role as the director of Pretty Little Marketer. She focuses on simplifying social media strategies, offering marketing insights, and fostering community engagement through events and resources. Sophie is also a speaker and advisory board member at CLIQ. Her content often highlights the importance of community in marketing, advocating for brands to engage authentically with their audiences.
Favikon Authority Score: 8 357 pts
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