Privacy Policy

Platform Privacy Policy

Required Information
Last modified on June 12, 2025

This Privacy Policy (the "Privacy Policy") is intended to inform Users and Creators (hereinafter: “Personal Data”) about the processing of their personal data that Favikon carries out when they use the Platform, as well as the rules that Favikon applies when it processes this Personal Data as a controller.

The Privacy Policy supplements the Platform's Terms of Service (TOS). Capitalized terms not defined in the Privacy Policy have the meaning given to them in the TOS.

By using the Platform, the Users and Creators are bound by the Privacy Policy, which can be modified or updated at any time. Any modification will be posted on the Platform. Favikon invites the Users and Creators to regularly consult the Privacy Policy. If the modifications or updates concern elements for which the consent of the Users and Creators was required, Favikon will inform the Users in order to obtain their consent again.

1. Who is the data controller?

The party responsible for collecting and processing your Personal Data is Moojito SAS, a simplified joint-stock company (SAS) with a capital of 1 622,00 euros, whose registered office is located at 14 Avenue du Général de Gaulle, 94160 Saint Mandé, France, registered with the Créteil Trade and Companies Registry under number 840 592 448, represented by its President, Mr. Boissinot Jérémy (hereinafter referred to together as “We”).

2. What personal data processing activities are implemented by Favikon?

When Favikon collects and processes the Personal Data of Users and Creators, it undertakes to treat them in accordance with the Law No. 78-17 of 6 January 1978 relating to data processing, files and freedoms, known as "Informatique et Libertés" as well as Regulation (EU) No. 2016/679 of 27 April 2016 on the protection of individuals with regard to the processing of personal data and on the free movement of such data (together, the "Applicable Regulation").

Favikon undertakes to collect and process Personal Data in a fair and lawful manner, for the following precise and legitimate purposes and by respecting the rights of the Users and Creators.

Favikon uses the Personal Data of the Users and Creators for:

  • Creation of an account on the Platform (Creators or Users). The treatment is based on the Terms of Service (TOS) that bind the Creators and Users to Favikon.

  • Creation of the Creators’ database (including Creators not registered on the Platform whose profiles are publicly available on social networks). Favikon treats, in this case, the Personal Data of the Creators on the basis of its legitimate interest, which consists of enriching its database with public information.

  • Allow Creators to manage their profiles on the Platform, including measuring their influence on their various social networks, receiving partnership offers from Customers, and interacting with Users (legal basis: TOS that bind the Creator and Favikon).

  • Allow Users to communicate with Creators and manage their campaigns, including synchronizing their Gmail accounts with the Platform (legal basis: TOS that bind the User and Favikon).

  • Enable the User to create research about Creators, build address books, and measure campaign performance (legal basis: TOS that bind the User and Favikon).

  • Manage invoicing for the Platform’s Customers (legal basis: General Terms and Conditions (GTC) and contract that bind the Customer to Favikon).

  • Improve the Platform according to feedback from Users and Creators and reduce operational issues on the Platform (legal basis: legitimate interest of Favikon, which consists of improving its services and products to meet the needs and requests of Users and Creators).

  • Measure and analyze the audience of the Platform as well as content interactions, performance, detect navigation problems, and offer personalized content (legal basis: legitimate interest of Favikon to ensure the Platform functions optimally).

  • Manage commercial relationships with Customers and Creators and, if necessary, pre-litigation or litigation (legal basis: execution of the contract with the Customers and legitimate interest of Favikon in case of litigation).

  • Organize the payment of Creator missions through our payment partner (which may act as a Merchant of Record, integrating one or more payment providers into its system) and manage the related financial flows.

  • Anonymize Accounts or Personal Data of Creators, if necessary, to carry out industry or market analysis or demographic profiling (legal basis: legitimate interest of Favikon, which consists of offering market research).

  • Respond to requests from Users or Creators reporting inappropriate or illegal content (legal basis: legal obligation of Favikon).

  • Remove Creators from the database who have violated all or part of the TOS or no longer wish to be part of the database (legal basis: TOS that bind Favikon and the Creators).

3. What data is processed by Favikon?

Within the framework of the Platform, Favikon collects the following Personal Data:

For Creators:

  • Identification data*: name, first name, date of birth, nickname/alias, age, nationality, contact details, photos, videos, sound, and physical description if applicable.

  • Personal life data*: social networks and/or sites used, posts made on social networks, lifestyle habits.

  • Professional life data* (with assistance from our payment service partner): CV, services provided, business registration number (SIRET), APE code, profession, VAT number, legal representative identity, and mission details for clients.

  • Financial data: Remuneration and/or estimated revenue for partnerships.

  • Connection data*: browsing data (cookies) and IP address.

  • Social login data: If Creators log into their account from a social media platform (such as Instagram, TikTok, or Twitter), that platform may disclose the Creator’s profile data and any information the Creator has authorized to be shared.

For Users:

  • Identification data*: name, first name, username, and, if applicable, a photo.

  • Professional data: work email, work phone number, job title, and employer (Client).

  • Connection data*: browsing data (cookies) and IP address.

  • Any other information that the User transmits via the Platform.

Favikon collects Personal Data either directly from Users and Creators (via forms, communications, or exchanges) or indirectly from third parties (Customers, websites, social networks, third-party cookies, etc.).

The Personal Data identified by an asterisk (*) is mandatory for the use of the Platform.

Users and Creators are required to provide accurate, truthful, and up-to-date information when providing data to Favikon.

4. What are the legal bases for the processing carried out?

The legal bases for processing Personal Data are as follows:

  • Performance of the contract (TOS and subscription terms).

  • Legal obligations.

  • Legitimate interests.

  • Consent (if applicable for cookies).

5. How long does Favikon keep the Personal Data?

Favikon keeps Personal Data for as long as Users and Creators use the Platform.

Afterward, the data is stored for five (5) years on an intermediate basis with restricted access, or for the duration of any ongoing litigation.

6. What are the transfers of Personal Data made by Favikon?

Within the framework of managing the Platform, Favikon may share Personal Data with several recipients, including service providers and partners.

Recipients of the Personal Data of Users and Creators include:

  • Users and Creators: Users may receive data from Creators, and Creators may receive data from Users when they wish to communicate.

  • Google Cloud Platform: The platform’s hosting provider located in Belgium.
  • Google Synchronization: When syncing the Gmail account to Favikon, the use and transfer of information received from Google APIs will comply with the Google API Services User Data Policy, including the limited use requirements.

  • Payment service providers: Such as Gigapay, which implements data processing according to its own privacy policy.

  • If Favikon undergoes a merger or acquisition, Personal Data will be transferred to the acquiring company. Favikon will inform Users and Creators of this transfer.

Favikon ensures GDPR compliance for the data processing carried out by its subcontractors and implements measures to ensure the security of the data processed.

7. Data security

Favikon uses administrative, technical, and organizational measures to protect the Personal Data, ensuring a level of security appropriate to the risks of accidental, unauthorized, or illegal access, disclosure, alteration, loss, or destruction of Personal Data.

In case of illegal access or data breach, Favikon will take necessary measures to limit damage, notify the National Commission on Informatics and Liberties (CNIL), and inform Users and Creators.

8. Your rights

Users and Creators have various rights concerning their Personal Data:

  • Right to access, rectify, or erase Personal Data.

  • Right to data portability.

  • Right to limit processing.

  • Right to object to processing.

  • Right to withdraw consent at any time (where consent is used).

  • Right to file a complaint with CNIL.

Users and Creators can exercise these rights by contacting Favikon at privacy@favikon.com.

9. Cookies

Favikon uses cookies to optimize the user experience and analyze website performance. Users can manage their cookie preferences using the banner displayed on the site.

10. Modifications

This policy may be modified at any time, particularly to comply with regulatory or legal developments. The updated version will be posted on the platform, and Users and Creators are encouraged to check for updates regularly.



FAQ
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❓Do you scrape profiles without consent, even behind login walls?

No. We never bypass login walls. We only analyze content that’s publicly visible to anyone — the same way a regular user would view a profile on platforms like LinkedIn.

❓Can someone regenerate my profile after I opt out?

No. Once you opt out, your profile is permanently removed. Even if someone tries to create it again, we check all new requests against the opt-out list to ensure it stays deleted.

❓Is this profiling without transparency or correction rights?

Not at all. We provide full transparency into how the scores are calculated — across 5 clearly defined criteria with visible weights. You can also recalculate your score every 30 days and see what improved or declined.

❓Is this compliant with GDPR?

Yes. We’re based in France, registered with the CNIL, and fully GDPR-compliant. We respect all data rights — including access, objection, and deletion — and only work with publicly available content, never private or sensitive data.

❓Isn’t this just surveillance packaged as insights?

No. We don’t sell data, and we’re not a data broker. Our goal is to help creators understand and improve their presence — and help brands navigate a crowded space with more confidence.

❓Did anyone actually ask for a Score?

Yes. Many creators told us they were frustrated with being lumped together with AI spam or engagement pods. This score was built in response — to give genuine creators the recognition they deserve.

❓Is the score final or unchangeable?

It’s interactive. You can view your full report, see which areas affected your score, and recalculate it every 30 days. It’s designed to give you feedback, not a fixed label.

❓Is this just for brands?

No. Half our users are creators who use the platform to track their growth, improve their content, and stand out. The other half are brands trying to cut through the noise. We’re solving real problems for both sides.

❓What if I don’t want to be scored at all?

That’s totally fine. If you prefer not to be analyzed, you can opt out — and we’ll make sure your profile stays excluded from future analysis.

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