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Top 20 Social Media Experts in Germany in 2025
Germany is a hub for social media innovation, with top experts shaping brand growth and digital engagement. Meet the top 20 social media experts in 2025, known for their impact on content, strategy, and online influence.
Here’s the list of the Top 20 Social Media Experts in Germany in 2025:
20. Christine Mergel
Christine Mergel is a seasoned expert in influencer marketing and media management, dedicated to empowering brands and individuals to enhance their visibility. With over ten years of experience, she offers consulting, talent management, and social media workshops. Her mission is to unlock hidden potentials and maximize them for both brands and creators. Christine actively engages in discussions about the future of influencer marketing, emphasizing the importance of authenticity and community in the digital landscape.
Favikon Authority Score: 2 344 pts
19. Danish Khan
Danish Khan is a Social Media Manager with a Master's in Digital Marketing, currently based in Berlin. He has over 3 years of experience in managing social media for celebrities and businesses across various sectors, including sports and health tech. His work includes collaborations with cricket legends and a focus on creating impactful content strategies. Danish is dedicated to enhancing online success for brands and individuals through effective social media management.
Favikon Authority Score: 2 496 pts
18. Laura Junge
Laura Junge is the Head of Social Media at Bestes Pferd im Stall and a content creator with nearly a decade of experience. She focuses on community engagement, digital marketing strategies, and the intersection of health and social media. Laura shares insights on effective storytelling, societal impact, and the importance of authentic connections in the digital space. She actively advocates for better representation in social media and has initiated a Social Media Task Force to address political engagement among younger audiences.
Favikon Authority Score: 3 187 pts
17. Aimée Cooper
Aimée Cooper is a Social Media & Productivity expert based in Berlin, Germany. With a focus on social media marketing, she shares insights on community management, brand strategy, and the importance of valuing social media professionals. Her posts often highlight the challenges faced by social media managers and advocate for transparency and respect in the industry. Aimée is also involved in various creative projects and collaborations, emphasizing the need for genuine engagement and innovative content strategies.
Favikon Authority Score: 3 501 pts
16. Laura Bäck
Laura Bäck is a Social Media Director at RTL Deutschland, specializing in strategic social media growth and digital business operations. With expertise in brand building through social media, she focuses on community engagement and maximizing platform revenues. Laura shares insights on social media trends, digital monetization, and operational excellence, often speaking at conferences and podcasts. Her content emphasizes the importance of adapting strategies to the evolving digital landscape and fostering creativity within teams.
Favikon Authority Score: 3 828 pts
15. Yassin Hamdaoui
Yassin Hamdaoui is a Director of International Social Media & Commerce at Douglas, focusing on digital transformation and social commerce strategies. He has a strong background in retail and project management, having developed omnichannel processes for major retailers. His expertise includes digital content creation, social media strategy, and influencer management, aiming to enhance customer engagement and drive sales. Yassin is recognized as one of the 'Future Faces of Digital Media 2024' in Germany.
Favikon Authority Score: 3 883 pts
14. Constanze Wolff
Constanze Wolff is a seasoned communication expert specializing in text, PR, and social media. With over 20 years of experience, she supports marketing departments, SMEs, and solo entrepreneurs in crafting impactful content. She is also an author and trainer, focusing on LinkedIn and social media strategies. Her recent work includes the updated edition of 'XING and LinkedIn for Dummies' and a new book on B2B social media. Constanze is actively engaged in promoting democracy and social justice, reflecting her commitment to societal issues.
Favikon Authority Score: 3 884 pts
13. Max Klockenhoff
Max Klockenhoff is a TikTok specialist and the co-founder of gen-up, specializing in innovative marketing strategies aimed at engaging younger audiences, referred to as the 'Unreachables.' His LinkedIn posts highlight successful brand collaborations, community engagement, and insights into social media trends, particularly on platforms like TikTok. He emphasizes the importance of culturally relevant content and community interaction in marketing, showcasing a strong focus on creativity and audience connection.
Favikon Authority Score: 4 116 pts
12. Björn Tantau
Björn Tantau is a prominent expert and coach in social media marketing, helping self-employed individuals gain new clients and increase revenue with less effort. With over 500 clients supported, he offers training on platforms like Facebook, Instagram, LinkedIn, and TikTok. His content focuses on effective advertising strategies, particularly Meta Ads, and he emphasizes the importance of a clear marketing strategy to achieve measurable results. He has a significant following and is recognized in various media outlets.
Favikon Authority Score: 4 439 pts
11. Philip Papendieck
Philip Papendieck is the founder and CEO of Intermate, a full-service social media agency. He has a strong background in brand management and content creation, having previously worked for New Yorker. Philip is a regular speaker at major events like OMR and DMEXCO, focusing on social media strategies and community engagement. His posts reflect a commitment to innovative marketing solutions and team culture, emphasizing collaboration and creativity in the digital landscape.
Favikon Authority Score: 4 629 pts
10. Natalie Frieb
Natalie Frieb is the owner of Frieb Social and an expert in influencer marketing with over 7 years of experience. She emphasizes the importance of long-term relationships in influencer marketing, advocating for authentic content creation and strategic partnerships. Natalie has worked with notable brands like Krombacher and Schweppes, and she actively shares insights on health, entrepreneurship, and the evolving landscape of digital media. She is recognized as one of the 30 future faces of digital media for 2024.
Favikon Authority Score: 4 716 pts
9. Alex Khan
Alex Khan is a LinkedIn Top Voice and CEO of Attractive Media, specializing in social media and AI. With 17 years of experience, he has garnered 15 million video views in 2023 and has a following of 100,000. He is a university lecturer and keynote speaker, focusing on digital branding and online marketing. His posts emphasize the complexities of social media management, the importance of authenticity, and the evolving landscape of digital marketing, often advocating for better recognition and support for social media professionals.
Favikon Authority Score: 4 788 pts
8. Thilo Wessel
Thilo Wessel is the Head of Social Media International at Kaufland, showcasing a strong focus on digital innovation and marketing strategies. His posts highlight his journey from Mercedes-Benz to Kaufland, emphasizing his adaptability and commitment to digital transformation. He actively engages in discussions about social media trends, AI integration, and influencer marketing, while also celebrating team achievements and brand collaborations. His content reflects a deep understanding of the retail landscape and a passion for community building.
Favikon Authority Score: 4 849 pts
7. Mirco Gluch
Mirco Gluch is a social media consultant and founder of Piggyback, specializing in helping startups and established brands enhance their social media presence. He offers workshops, strategies, and team extensions to improve engagement and reach. With experience working with notable companies like Zalando and Nike, he emphasizes the importance of investing in social media teams and tools. His content often addresses social media management challenges, team dynamics, and the integration of AI in marketing.
Favikon Authority Score: 5 279 pts
6. Pascal Fiedler
Pascal Fiedler is a co-founder of charles & charlotte, a Berlin-based social media agency focused on elevating social media to a C-level priority. With a background in top advertising agencies, he has transformed brands like Nikon Europe and Jack Wolfskin into social media frontrunners. As a creator, he runs Germany's largest running channel on TikTok, sharing insights on social media marketing and creator experiences through his podcast, 'Social Vita'. He emphasizes the importance of creativity and community in marketing.
Favikon Authority Score: 5 708 pts
5. Daniel Zoll
Daniel Zoll is a social media expert, speaker, and consultant specializing in platforms like TikTok, Instagram, and LinkedIn. He offers workshops and training sessions for businesses, helping them enhance their social media strategies. His clientele includes major brands such as Red Bull and Google. Daniel is also a bestselling author, sharing insights on effective content creation and marketing techniques. His engaging tutorials and tips focus on video editing and social media growth, making him a prominent figure in the digital marketing space.
Favikon Authority Score: 5 796 pts
4. Frank Feil
Frank Feil is a seasoned social media marketing expert with over 15 years of experience, specializing in TikTok marketing, content creation, and multi-platform social media strategies. He is the Managing Director at Net Optimistics, a social media marketing agency serving SMEs. Frank’s content often highlights electric mobility, technology, and personal experiences—blending professional insights with lifestyle storytelling. He actively engages with topics related to e-mobility and consumer electronics, reflecting his strong interest in sustainable technology.
Favikon Authority Score: 5 922 pts
3. Jason Modemann
Jason Modemann is the co-founder and CEO of Mawave, a leading social media outcomes agency in Europe that helps fast-growing D2C scale-ups and established brands thrive on platforms like Facebook, Instagram, TikTok, and Pinterest. He is also an advocate for sustainable startups through Increaze Venture and is recognized as a Gen-Z expert. His posts often highlight the challenges faced by educators, the importance of work-life balance, and the need for transparency in leadership. Jason actively engages in discussions about societal issues and champions a positive workplace culture.
Favikon Authority Score: 6 713 pts
2. Ann-Katrin Schmitz
Ann-Katrin Schmitz is a prominent social media and influencer marketing expert based in Germany. As the CEO of Baby Got Business and co-founder of NOLES Beauty, she focuses on educating and inspiring others in the digital space. Her content spans social media strategies, influencer partnerships, and personal branding, often featuring insights from her extensive experience in the industry. She also hosts a podcast and organizes conferences, emphasizing community building and innovative marketing approaches.
Favikon Authority Score: 8 310 pts
1. Felicia Simon
Felicia Simon is a Social Media Marketing Expert specializing in content strategies for platforms like Instagram, TikTok, and YouTube. She provides insights on leveraging algorithms, creating engaging content, and utilizing AI tools for effective marketing. Her posts often include tutorials, tips for increasing reach, and updates on social media trends. Felicia also offers workshops and training for businesses, focusing on practical strategies to enhance online visibility and community engagement.
Favikon Authority Score: 8 324 pts
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