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Top 20 Social Media Experts in the US in 2025
The United States is a hub for social media innovation, with top experts shaping brand growth and digital engagement. Meet the top 20 social media experts in 2025, known for their impact on content, strategy, and online influence.
Here’s the list of the Top 20 Social Media Experts in the US in 2025:
20. Ish Verduzco
Ish Verduzco is a social media expert and the Head of Social at a16z crypto, with a background in audience growth and productivity. He is the creator of the Internet Empires newsletter, where he helps others build their online presence. Ish shares insights on social media strategies, personal development, and fitness, often emphasizing the importance of community and engagement. His content reflects a commitment to self-improvement, a passion for technology, and a personal touch with family and fitness goals. He actively engages with his audience, consistently providing valuable content on social media management and growth.
Favikon Authority Score: 7 582 pts
19. Jayde I. Powell
Jayde I. Powell is a freelance social strategist and the founder & head of creative at The Em Dash Co., a social-first creative agency specializing in strategy, creative direction, and content creation. She focuses on the creator economy, advocating for fair pay and community among freelancers. Her content often critiques corporate culture and promotes the importance of creativity and self-worth in professional spaces. Jayde is also known for her speaking engagements and workshops aimed at empowering fellow creators and entrepreneurs.
Favikon Authority Score: 7 687 pts
18. Jackie Richards
Jackie Richards is a social media coach specializing in content creation for social sellers. With a background as a 7-figure seller, she offers coaching through her Main Character Energy Membership, focusing on Instagram strategies. Her posts often highlight tips for creating engaging content, building a community, and maximizing sales through personality-driven marketing. She actively engages with her audience, providing hooks and ideas tailored for various product categories, particularly in health, beauty, and wellness.
Favikon Authority Score: 7 724 pts
17. Stephanie Carls
I’m a content creator and social media strategist with over a decade of experience helping brands tell their stories and connect with audiences. As the In-House Content Creator at RetailMeNot, I bring the brand to life through authentic storytelling, dynamic campaigns, and media appearances, connecting savvy shoppers with the best deals. Outside of work, I’ve collaborated with brands like Google, Ford, Verizon, and Amazon to produce videos, host live events, and create content that fosters real connections. Whether it’s crafting impactful campaigns or sharing everyday moments, I’m all about blending creativity and authenticity to keep people engaged.
Favikon Authority Score: 7 739 pts
16. Bri Lewerke
Bri Lewerke is a sports photographer and social media strategist with over 7 years of experience. She specializes in capturing moments in women's sports, particularly basketball, and shares her work across multiple platforms, including Instagram and TikTok. Her content often highlights significant events and athletes, showcasing her passion for sports and photography. Bri also works as a Social Media Manager at Spotify, blending her expertise in social media with her love for sports.
Favikon Authority Score: 7 778 pts
15. Anastasia Blogger
Anastasia Blogger is a full-time blogger and Pinterest marketing strategist, specializing in helping digital entrepreneurs and bloggers drive traffic through Pinterest. She offers online courses, consultations, and workshops focused on Pinterest SEO and affiliate marketing. Her content includes tutorials on starting a blog, making money online, and utilizing AI tools for business growth. Anastasia actively engages with her audience through YouTube and Instagram, sharing insights on blogging, affiliate marketing, and print-on-demand businesses.
Favikon Authority Score: 7 797 pts
14. Christina Le
Christina Le is a Boston-based Head of Marketing at Plot, an all-in-one platform that helps social media marketers plan, store, and source content. With a strong background in social media management, she focuses on building engaging digital ecosystems. Christina shares personal insights and travel experiences on her Instagram, emphasizing the importance of mental health and work-life balance. Her content often reflects her passion for social media, creativity, and community engagement, making her a relatable figure in the marketing space.
Favikon Authority Score: 7 799 pts
13. Jon-Stephen Stansel
Jon-Stephen Stansel is a seasoned social media consultant and founder of Saturn 9 Media, specializing in film and TV marketing. With over a decade of experience, he has worked on major projects like AVATAR: THE WAY OF WATER and 'The Lord of the Rings: The Rings of Power.' He advocates for the recognition of social media management as a professional skill and emphasizes the need for adequate resources and respect for the role. He also teaches social media management and speaks at various conferences.
Favikon Authority Score: 7 993 pts
12. Zaria Parvez
Zaria Parvez is a Senior Global Social Media Manager at Duolingo, known for her role as the 'Duolingo owl' on TikTok. She has successfully grown Duolingo's social media presence from 50K to over 15M followers, focusing on engaging and entertaining content. Zaria emphasizes diversity and empowerment in her work, advocating for BIPOC representation in marketing. Her posts often reflect her personal experiences and insights into social media strategy, community management, and the importance of creative freedom in brand storytelling.
Favikon Authority Score: 8 067 pts
11. Rachel Karten
Rachel Karten is a social media consultant and author of the 'Link in Bio' newsletter, with over ten years of experience in the field. She previously led the social media team at Bon Appétit and now consults for brands like CAVA and West Elm. Her newsletter has gained significant traction, boasting over 95,000 subscribers and features in major publications. Her content often revolves around food, social media strategies, and personal anecdotes, showcasing her expertise in digital marketing and community engagement.
Favikon Authority Score: 8 116 pts
10. Nicky Saunders
Nicky Saunders is a content strategist and branding expert focused on helping individuals enhance their online presence through AI tools and social media strategies. She has successfully grown personal brands, notably increasing Eric Thomas's social media following significantly. Nicky runs her agency, Deeper Than The Brand, offering consulting and content creation services. Her posts often discuss AI tools, content creation tips, and the importance of authenticity in branding, engaging a community of creators and entrepreneurs.
Favikon Authority Score: 8 219 pts
9. Courtney Johnson
Courtney Johnson is a dynamic social media strategist and content creator based in Austin, Texas. She specializes in personal branding, social media systems, and employee advocacy, with a focus on human-centered social media strategies. Her content spans career advice, motivation, and self-improvement, often sharing insights on platforms like TikTok and LinkedIn. Courtney is known for her innovative approach to social media, encouraging daily content creation and personal brand development.
Favikon Authority Score: 8 263 pts
8. Jack Appleby
Jack Appleby is a social media strategist and consultant with over 15 years of experience working with major brands like Microsoft, Beats By Dre, and Verizon. He is passionate about basketball, documenting his journey in the sport, and shares insights on social media strategy through his newsletter, Future Social. Jack is also involved in personal branding, offering courses to help others build their online presence. His content often includes basketball, social media trends, and career advice.
Favikon Authority Score: 8 268 pts
7. Shannon McKinstrie
Shannon McKinstrie is a seasoned social media strategist with over 20 years in media and marketing. She specializes in helping business owners and creators grow their presence on Instagram through effective content strategies. Her approach emphasizes training and empowerment rather than task delegation, aiming to simplify social media marketing for her clients. Shannon actively engages her audience with tips, podcasts, and personal insights, fostering a community focused on authentic content creation.
Favikon Authority Score: 8 333 pts
6. Linda Yaccarino
Linda Yaccarino is a prominent figure in the media and advertising industry, known for her transformative impact on the $70 billion premium video ecosystem. As CEO of X and former Chairman at NBCUniversal, she has been instrumental in shaping global advertising strategies and partnerships. Her leadership has driven significant advancements in ad sales, data strategy, and technology integration. Yaccarino is a vocal advocate for free speech and open political discourse on social media platforms.
Favikon Authority Score: 8 462 pts
5. Rachel Pedersen
Rachel Pedersen is a Social Media Strategist and TikTok Expert, helping entrepreneurs and business owners grow their brands through effective social media strategies. With a focus on sustainable growth, she shares insights on content creation, marketing tactics, and business scaling. Rachel is also a USA Today Best-Selling author, offering free resources and training for freelancers and marketers. Her content often reflects her personal journey from welfare to building multiple 7-figure businesses, emphasizing authenticity and resilience.
Favikon Authority Score: 8 595 pts
4. Ava Yuergens
Ava Yuergens is a dynamic entrepreneur and social media strategist. As the CEO of Personal Brand Launch, she specializes in helping businesses leverage social media for brand building and lead generation. A teenage real estate investor and six-figure business owner, Ava shares insights on business growth, investing, and personal finance. Her content is motivational, focusing on empowering others to achieve financial success and personal development.
Favikon Authority Score: 8 676 pts
3. Adam Mosseri
Adam Mosseri is the head of Instagram, actively engaging with users through updates and insights about the platform. His posts focus on enhancing user experience, promoting creativity, and fostering connections among users. He shares information about new features, algorithm insights, and community engagement strategies, emphasizing the importance of original content and user feedback. Mosseri is also a family man, highlighting his personal life in his bios, which adds a relatable touch to his professional persona.
Favikon Authority Score: 9 053 pts
2. Mark Zuckerberg
Mark Zuckerberg is the CEO of Facebook, known for his innovative contributions to social media and technology. His social media presence highlights advancements in AI, AR, and VR, with a focus on free expression and community engagement. He often shares updates on Meta's latest products, such as Ray-Ban Meta glasses and AI models, and engages with followers on tech developments. Zuckerberg also promotes pro-internet policies and encourages public discourse.
Favikon Authority Score: 9 309 pts
1. Elon Musk
Elon Musk is a prominent entrepreneur and innovator, serving as the CEO of Tesla Motors and Super Ex Investment Platform. Known for his leadership in technology and space exploration, his social media presence blends humor, bold statements, and advocacy for free speech. Musk frequently discusses space travel, technology, and American sovereignty. He is recognized for his direct communication style and often engages in discussions on political and societal issues, reflecting a libertarian perspective.
Favikon Authority Score: 9 968 pts
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