How to Perform a Social Media Competitive Analysis in 2025

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Competitive analysis is crucial for social media success. Knowing what your competitors are doing, who they are reaching, and how they are resonating with their audience can unlock invaluable insights, enabling you to refine your own strategies, identify untapped opportunities, and ultimately, outperform them.

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Whether you’re refining your influencer partnerships or optimizing campaign ROI, this guide will walk you through the steps to conduct a thorough analysis. Plus, learn how tools like Favikon can streamline the process and give you a competitive edge.

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What Is Social Media Competitor Analysis?

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Social media competitor analysis involves evaluating your rivals' social media presence to understand their strategies, performance, and audience engagement. This process helps you identify trends and opportunities to improve your own social media approach.

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Given that $72.3 Billion are spent by US companies on social media marketing, analyzing competitors' follower growth, engagement, content, and audience sentiment is crucial for staying competitive.

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How to Analyze Competitors Social Media

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To conduct a comprehensive analysis, you need to examine various aspects of your competitors' social media presence. Here are some key areas to focus on:

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1. Identify Your Competitors

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This might seem obvious, but go beyond your direct product or service competitors. Consider companies targeting the same audience, those with similar brand values, or even aspirational brands you aim to match.

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Use tools like SEMrush, Ahrefs, or Google Analytics to discover competitors ranking for keywords relevant to your niche. Social listening platforms like BuzzSumo can also reveal brands frequently mentioned alongside yours. Aim to list 5–10 competitors for a balanced analysis.

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2. Check the Platform Presence

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Which social media platforms are your competitors most active on? Are they focusing on visual platforms like Instagram and TikTok, professional networking sites like LinkedIn, or community-driven platforms like Facebook and Twitter? Their platform choices can indicate where their target audience spends their time.

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3. Analyze their Content Strategy

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Analyze the type of content they are creating and sharing. This includes:

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• Content Formats: Are they using text-based posts, images, videos, stories, live streams, or a mix?
• Topics and Themes: What subjects do they consistently cover? What narratives are they building around their brand?
• Posting Frequency and Timing: How often do they post, and at what times?
• Tone and Voice: What is their brand personality on social media? Are they humorous, informative, authoritative, or conversational?

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4. Check their Engagement and Audience

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Check how their audience interacts with their content through:

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• Engagement Metrics: Analyze their likes, comments, shares, and overall engagement rates on different types of content. Calculate engagement rates (total interactions ÷ followers × 100) to compare performance objectively. A competitor with lower followers but higher engagement may have a more loyal audience.
• Audience Demographics: While publicly available information might be limited, try to infer their audience demographics (age, location, interests) based on the content they share and the language they use.
• Community Building: How do they foster a sense of community among their followers? Do they respond to comments, run contests, or host online events?

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5. Check Influencer Marketing Strategies

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This is where tools like Favikon become valuable. Analyze:

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• Who are they collaborating with? Identify the influencers they are partnering with, their follower count, engagement rates, and niche.
• What type of collaborations are they doing? Are they sponsoring posts, running joint campaigns, or engaging in long-term partnerships?
• How effective are their influencer campaigns? Look for indicators of success, such as high engagement on sponsored posts or positive brand mentions.

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6. Find their Paid Social Media Strategy

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While harder to analyze without specific tools, try to observe if they are running any noticeable social media ads. What kind of messaging are they using? What platforms are they advertising on?

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Facebook Ad Library or LinkedIn Campaign Manager allows you to view active ads. Note budget allocation trends—such as seasonal promotions—to anticipate market moves.

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How to Use Favikon for In-Depth Competitive Analysis

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Favikon offers a suite of features specifically designed to streamline and enhance your social media competitive analysis, especially in influencer marketing. Here's how you can use its capabilities:

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1. Finding New and Rising Creators

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Favikon allows you to discover emerging influencers in your industry. By monitoring who your competitors are not yet working with, you can identify untapped talent and potentially secure valuable partnerships before they do. This gives you a first-mover advantage in reaching specific niche audiences.

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Here's how to use Favikon to find influencers:

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• Sign up and log in to your Favikon account.
• Go to Favikon's "Network Watch" feature.
• Search for the influencer you want to track.

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2. Identifying Competitors' Influencers and Trends

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With Favikon you can track exactly who is tagging your competitors. This provides a clear picture of their current influencer partnerships, the types of creators they favor, and the overall trends in their influencer marketing strategy.

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You can study their successful collaborations and identify creators who might also be a good fit for your brand to reach the same target audience.

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3. Finding Creators Matching Your Brand

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Favikon's features extend beyond just tracking competitors. You can actively search for creators who are already tagging brands similar to yours. This helps you identify influencers whose values and audience align with your own, increasing the likelihood of authentic engagement and a genuine boost to your brand message.

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4. Uncovering Untapped Influencer Networks

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By analyzing the connections between creators within your industry, Favikon helps you identify valuable partnership opportunities you might have otherwise missed. You can spot influencers who are linked to your competitors or even your collaborators, potentially unlocking entirely new networks of engaged followers.

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Ready to Perform a Social Media Competitive Analysis?

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A strong social media competitor analysis report is vital for any social media professional seeking a strategic edge. By understanding your competitors' strategies, strengths, and weaknesses, you can refine your own approach and capitalize on emerging opportunities.

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Favikon is a powerful tool to streamline this critical analysis.

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How to Do a Social Media Competitive Analysis: FAQ

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What is competitive analysis in social media?

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It's the process of examining your competitors' social media strategies to understand your brand's position and identify opportunities for improvement.

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Is the social media industry competitive?

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Yes, the social media environment in 2025 is extremely competitive.

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What is an example of social media analysis?

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Social listening, which involves monitoring brand mentions across your and your competitors' social media, as well as influencer campaigns, is a key example.

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Also See 👀

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How Much Does It Cost to Hire an Influencer?

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Does Influencer Marketing Work? [Examples & Statistics]

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How to Reach Out to Influencers: The Only Guide You Need

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