Who is Luisa Piou?

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Luisa Villafane: Redefining Curly Beauty and High-Fashion Content with Edge and Elegance

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Luisa Villafane is a Brazilian-born fashion and beauty content creator currently based in New York City, where she merges South American roots with global style trends. Fluent in English and Portuguese, she reaches a bilingual audience through content that seamlessly blends hair care tutorials, outfit inspiration, and curated product recommendations. Her identity is grounded in celebrating textured hair and playful, high-fashion aesthetics.

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Through her social platforms, Luisa amplifies her voice in the curly hair movement, focusing heavily on educating her community while offering a highly stylized personal brand. She has earned collaborations with Sephora, Kérastase, and Neutrogena, reflecting her authority in both skincare and haircare verticals. With her unique styling and warm charisma, she empowers her followers to embrace both beauty and individuality.

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A defining trait of Luisa’s content is her dual focus on accessibility and artistry. Whether she’s showcasing beauty looks in Brazil or documenting style moments in Japan, her global content resonates thanks to her clear aesthetic and approachability. Her growth on TikTok and Instagram demonstrates her mastery of algorithm-friendly formats without compromising editorial value.

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She’s also signed with NEXT Management, a sign of her strong foothold not only as a digital creator but as a rising personality in the broader fashion industry. This partnership bolsters her presence at major industry events and aligns her with international campaigns and castings.

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An Influencer Active on Social Media

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Luisa Villafane captivates a fashion-forward bilingual audience with high-engagement content around curly hair, beauty tutorials, and editorial-level styling.

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Luisa Piou's Social Media Strategy Analysis

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TikTok Strategy: Elevating Curls and Beauty Routines for the Trend Era

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Luisa Villafane’s TikTok content thrives on high-quality, short-form beauty videos centered around curly hair care and styling tutorials. Her videos often begin with punchy hooks—zoom-ins on her texture, transition edits, or glowing skin close-ups—that instantly capture attention. She creates with clarity and aesthetic finesse, without relying on overused audio trends.

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Most viral videos showcase step-by-step routines, subtle humor, or product showcases that feel editorial yet accessible. Her March TikToks with Aveda perform especially well, highlighting a seamless integration of branded products within routine-based content. These high-performing clips emphasize her value as a creator who maintains audience trust while promoting products.

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Posting nearly every day at 7 PM, she keeps her content fresh while avoiding trend fatigue. Her consistent cadence (3.8 videos per week) allows her to maintain strong visibility in TikTok’s algorithm without compromising content polish. With an average 13.9K engagements and 187.2K views per video, she sustains a healthy baseline of community interaction.

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While her recent growth dipped slightly (-2.34%), the volume and quality of interaction prove that her community is highly loyal and her visibility strong. Her presence on TikTok is rooted in educating and uplifting fellow curly-haired audiences with style-forward advice, making it her primary vehicle for discovery and beauty branding.

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• ‍Username: @luisapiou‍
• Influence Score: 89.1/100‍
• Followers: 875.6K‍
• Activity: 3.8 videos/week‍
• Engagement Rate: 1.59%‍
• Growth: +20K (−2.34%)‍
• Average Engagement: 13.9K‍
• Posting Habits: Everyday at 7 PM EST

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Instagram Strategy: Luxe Curation with Global Style Impact

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Instagram is where Luisa’s brand aesthetic is fully realized—her top-performing platform for both engagement and visual branding. With 637.6K followers, she posts polished Reels and carousel-style photos that range from runway looks to everyday glam. Her audience is drawn to her strong fashion sense, sculptural makeup, and naturally textured hair.

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The visual tone of her feed is warm, airy, and cinematic—featuring looks shot in NYC, Brazil, and Japan. High-performing Reels like her March 8 “girl logic” post (2M views) show that she can balance humor, styling, and visual storytelling in a single clip. Her strategic cross-posting from TikTok allows for greater reach without redundancy.

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With a 6.18% engagement rate and 39.4K average interactions, Luisa ranks in the Top 1% globally. She maintains daily posting habits, which contributes to her exceptional visibility and follower growth (+6.06% in 30 days). Her ability to connect through both curated content and spontaneous lifestyle moments fuels consistent interaction.

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Her use of product tagging and brand callouts (e.g., Sephora, Armani Beauty) is subtle but effective, typically woven into captions or product-focused Reels. This platform serves as her digital editorial portfolio, making her a standout collaborator for luxury and accessible fashion and beauty labels alike.

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• ‍Username: @luisapiou‍
• Influence Score: 92.5/100‍
• Followers: 637.6K‍
• Activity: 13 posts/month‍
• Engagement Rate: 6.18%‍
• Growth: +6.06% (+35.5K)‍
• Average Engagement: 39.4K‍
• Posting Habits: Everyday at 7 PM EST

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YouTube Strategy: Mini Fashion Films and Seasonal Series

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Luisa’s YouTube channel is a visual extension of her styling identity—used for lookbooks, seasonal outfit ideas, and curated fashion content. Though smaller at 25K subscribers, the channel’s strength lies in its content depth and production value. Her videos range from “Brazil styling edits” to “Japan outfit guides,” each with a clear narrative arc.

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She averages 2.6 videos per month, maintaining a low-frequency but high-concept approach. The most-watched video, “Summer Styling Brasil Edition,” gathered 55.7K views and 3K likes, showing strong conversion despite the limited volume. Her transitions are seamless, her music choices trendy yet calm, and her outfits carefully sequenced.

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With a 3.7% engagement rate and 925 average interactions, her YouTube channel serves more as a personal brand-builder than a primary income driver. However, it helps to reinforce trust with fans who enjoy longer-form content, and it’s a smart repository for affiliate-based styling guides.

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This platform also functions as a passive traffic channel for Instagram and TikTok, often linking back to her looks and brand collaborations. The more she expands her styling content by country or theme, the more searchable and SEO-friendly her YouTube presence will become for beauty and fashion queries.

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• ‍Username: @luisapiou
• Influence Score: 65.8/100‍‍
• ‍Followers: 25K‍
• Activity: 2.6 videos/month‍
• Engagement Rate: 3.7%‍
• Growth: +1.7K (+7.13%)‍
• Average Engagement: 925‍
• Posting Habits: Once a week at 8 PM EST

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Social Media Influence Summary

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Luisa Villafane ranks in the Top 1% on both Instagram Brazil and Outfits & Styling Worldwide, cementing her as a leading voice in global fashion content.

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Content Strategy: Curly Confidence Meets Editorial Storytelling

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Luisa’s content is centered on beauty empowerment through natural hair, elevated styling, and cross-cultural flair. Her visual identity leans into soft lighting, minimalist backgrounds, and textured detailing—whether it’s curls, metallics, or runway-inspired silhouettes. She strategically repurposes content across TikTok and Instagram, allowing organic growth while remaining consistent.

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Reachability and Partnerships

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Luisa Villafane is highly reachable and brand-ready. She frequently collaborates with top-tier names like Sephora, Aveda, and Kérastase, and is also represented by NEXT Management, strengthening her presence in both digital and professional fashion circuits.

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She operates in a brand-safe, politically uninvolved space, with a very cheerful tone and +3.87% monthly growth, making her a reliable long-term partner. With 20 posts per month across platforms and global audience appeal, Luisa is ideal for brands seeking editorial-level content with Gen Z relatability.

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Conclusion: Luisa Villafane — Redefining Texture, Beauty, and Style with Global Elegance

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Luisa Villafane is much more than a content creator—she is a storyteller, stylist, and beauty authority. From Brazilian roots to New York fashion shoots, she’s built a high-growth, high-engagement brand that fuses relatability with refinement. With expanding influence and elite brand backing, Luisa continues to lead the next wave of digital style icons.

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