Who is Juan Diaz aka Planeta Juan?

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Juan Díaz aka Planeta Juan: Sharing Latin American Migration Stories with Purpose and Power

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Juan Díaz, known online as Planeta Juan, is a Panamanian digital storyteller focused on migration, Latin American identity, and historical travel narratives. Unlike traditional travel influencers, he blends personal experience with social commentary, often reflecting on the emotional and political realities of moving abroad. His stories center on Spanish-speaking migrants, especially those who relocate to Canada or navigate border policies in Latin America. His audience connects with his ability to balance lived experience with cultural critique.

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He began building his presence through long-form YouTube videos that explore topics like visa pathways, dual citizenship, and the mental health impact of displacement. His tone is thoughtful and sincere, making space for interviews with migrants, reactions to current events, and archival references. Viewers often describe his content as a source of comfort and clarity during uncertain transitions. His personal move from Panama became a springboard for empowering others through education and awareness.

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Juan stands out for his ability to contextualize travel through migration, focusing on the "why" and "how" behind each journey rather than visual spectacle. He frequently ties modern stories to historical patterns—such as colonial legacies or regional politics—giving his platform a depth rarely seen in travel content. His work often echoes the voices of underrepresented communities, especially those overlooked in mainstream Latin American media. This has earned him credibility not just as a creator, but as a regional commentator.

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His brand partnerships reflect his content’s integrity: BOHÍOPLAYA, Holafly, and Prime Video LATAM have appeared in his videos through narrative-driven integrations. He chooses collaborations that align with advocacy or education, avoiding flashy endorsements. Juan also supports causes like Refugees Welcome, Education for Everyone, and Climate Change, embedding them organically into his storytelling. His digital presence is not just informative—it’s movement-driven and mission-led.

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An Influencer Active on Social Media

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Juan Díaz shares long-form migration stories, personal reflections, and cultural analysis through YouTube and Instagram, focusing on Spanish-speaking audiences in Latin America and Canada.

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Juan Diaz’s Social Media Strategy Analysis

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YouTube: Storytelling Through the Lens of Migration

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Juan Díaz’s YouTube content is structured as mini-documentaries, often exploring migration laws, Latin American history, or identity questions faced by immigrants. He uploads around 6.7 videos per month, usually twice a week at 7 PM EST, targeting a thoughtful Spanish-speaking audience. Each video has a thesis—ranging from how to move to Canada to what migration means in different cultures. He layers narration with archival footage, interviews, and on-location storytelling.

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His most popular videos include titles like “Cómo emigrar a Canadá en 2024” or “Lo que nadie te cuenta de la frontera”, which combine practical insights with human stories. This style has earned him 35.6K average engagements and 825.4K average views, anchored by a consistent tone and production style. His community often shares emotional responses or corrections in the comments, leading to active, respectful discussion.

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Juan avoids reaction videos or daily vlogging, instead focusing on well-researched, evergreen content. His pacing is steady—most uploads last 8–12 minutes, allowing time to build narrative arcs and explore complex issues. Viewers return for the clarity and sincerity he brings to topics often oversimplified by mainstream media. His YouTube channel acts as a public journal for Pan-American migration experiences.

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The channel’s engagement rate of 1.26% reflects deep loyalty over virality. His +1.35% growth in the last 30 days shows slow but healthy scaling, driven by algorithmic visibility during global migration discussions. Juan’s YouTube isn’t just a media outlet—it’s a knowledge archive for displaced communities. His Influence Score of 90.9/100 proves that consistent value-driven content performs even in crowded spaces.

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• Username: @PlanetaJuan
• Influence Score: 90.9/100
• Followers: 2.8M
• Activity: 6.7 videos/month
• Engagement Rate: 1.26%
• Growth: +1.35%
• Average Engagement: 35.6K
• Posting Habits: Twice a week at 7 PM EST

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Instagram: Emotional Visuals and Cultural Quotes

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Juan’s Instagram strategy is reflective, slower-paced, and emotionally driven—designed more for connection than conversion. He posts around three times a month, typically at 10 AM EST, when his followers are most likely to engage with longer captions and thought pieces. His grid mixes book quotes, behind-the-scenes moments, and silent photos from places like Doha, Quebec, or Medellín. These visuals are paired with migration reflections or cultural questions.

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His average engagement is 8K, and the platform serves more as a journal than a highlight reel. Posts perform best when Juan uses poetic language or frames questions to his audience like “What does it mean to belong?” or “Where do you feel at home?” This elicits meaningful conversations rather than surface-level likes. His audience is less reactive but more enduring—many have followed him since his earliest uploads.

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Juan integrates brand content here with nuance: for example, tagging BOHÍOPLAYA in posts about coastal identity or showing Holafly’s SIM card in a context of travel freedom. His engagement rate sits at 0.91%, modest but steady, signaling quality over quantity. He avoids Instagram trends and rarely uses music overlays, instead letting his words and imagery lead.

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Despite low growth (+0.28% in the last month), the 87.4/100 Influence Score shows Instagram remains essential for preserving the personal side of his message. It complements YouTube’s depth with intimacy. While not his loudest platform, it’s where his most loyal audience reflects, shares, and responds in kind. Juan uses Instagram not to document his day, but to document the emotions behind the journey.

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• Username: @planetajuan
• Influence Score: 87.4/100
• Followers: 881.2K
• Activity: 3 posts/month
• Engagement Rate: 0.91%
• Growth: +0.28%
• Average Engagement: 8K
• Posting Habits: Once a week at 10 AM EST

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TikTok: Condensed Education with Pan-American Focus

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Juan’s TikTok (@planetajuan) was once a highly active hub for immigration micro-lessons, now dormant for over a year. At its peak, the channel featured short, subtitled videos explaining visa policies, debunking myths about Latin American migration, and offering rapid-fire cultural comparisons. His format leaned on direct-to-camera delivery with fast editing and clear headlines. Despite the current inactivity, the account still holds 531.5K followers, reflecting strong past traction.

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Juan’s most engaged clips were grounded in educational urgency—topics like “How to apply for asylum?” or “Why Venezuelans migrate to Peru”—which drove saves and shares among students, expats, and NGOs. The platform allowed him to test narrative hooks quickly and funnel serious viewers to his YouTube. His Influence Score is now 7.9/100, with 0% engagement, but it previously served as a successful entry point for audiences seeking clarity in 60 seconds or less.

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• Username: @planetajuan
• Influence Score: 7.9/100
• Followers: 531.5K
• Activity: 0 videos/week
• Engagement Rate: 0%
• Growth: -0.18%
• Average Engagement: 0
• Posting Habits: Once a year at 9 AM EST

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X (Twitter): Static Archive of Policy-Driven Thoughts

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Juan’s X account (@planeta_juan) now functions as a quiet archive of migration statistics, policy updates, and thought-provoking micro-commentaries, though it has not been active for over a year. The platform once housed Juan’s real-time reactions to immigration reform, refugee crises, and Latin American political events. His voice here was factual, concise, and tied to current affairs. With 31.7K followers and an Influence Score of 9/100, its influence today lies in legacy, not momentum.

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His last tweets discussed asylum law changes and linked to his educational YouTube videos. He also frequently retweeted historians, journalists, and NGOs, positioning himself as a connector of facts rather than an entertainer. The account's decline came as Juan pivoted to more visual, in-depth storytelling, which Twitter’s format couldn’t accommodate. His engagement, growth, and post activity all sit at 0%.

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• Username: @planeta_juan
• Influence Score: 9/100
• Followers: 31.7K
• Activity: 0 tweets/week
• Engagement Rate: 0%
• Growth: -0.06%
• Average Engagement: 0
• Posting Habits: Once a year at 12 PM EST

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Planeta Juan’s Social Media Influence Summary

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Juan ranks in the Top 1% for YouTube and Travel Bloggers in Panama, and is #3 on YouTube Panama and #2 for Travel Panama. On the global stage, he’s among the Top 1% of YouTubers worldwide and holds #623 in Travel Bloggers worldwide. His Influence Score of 3 and 8,935 points reflect a content creator with trusted credibility, educational value, and loyal reach.

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Learn more about the Favikon Methodology here

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Content Strategy: Migration Stories That Educate and Connect

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Juan’s strength lies in educational storytelling with a social edge. He crafts episodes that mirror academic lectures but embed personal emotion—such as tracing a refugee's journey or breaking down visa systems. He connects regions through shared language and memory, using history as a bridge between viewers and content. His editing is tight, his tone clear, and his narrative always purposeful. Unlike trend-driven creators, Juan is content-driven—each post has a thesis. He’s one of the few digital creators who merges documentary methods with creator culture. His audience follows him not for escapism, but for answers, truth, and guidance.

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Reachability and Partnerships

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Juan Díaz is highly selective with partnerships, prioritizing cause-aligned brands that support education, cultural heritage, or migrant rights. He has integrated sponsors like Holafly, BOHÍOPLAYA, and Prime Video LATAM through storytelling arcs rather than standalone ads. His preference is long-form integration—where the product supports the narrative, not interrupts it. He is most responsive to inquiries via Instagram DMs and a dedicated contact form linked in his YouTube bio.

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He rarely accepts short-term or trend-based collaborations and avoids overt commercialism in favor of thematic fit. His posting schedule is predictable—Tuesdays and Thursdays at 7 PM EST on YouTube, and Sundays or Mondays at 10 AM EST on Instagram—making it easy for brands to time activations. Juan frequently tags collaborators in post captions or video credits, especially when the content aligns with his core topics like migration access or Latin American storytelling.

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Conclusion: Juan Díaz and the Power of Story-Driven Migration Media

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Juan Díaz has built a rare, mission-focused presence that blends migration storytelling, advocacy, and Pan-American cultural memory. With leading rankings, a dedicated Spanish-speaking audience, and impactful brand collaborations, he exemplifies how digital influence can create space for serious conversations. He’s not just a content creator—he’s a migration chronicler, educator, and bridge-builder.

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