Top 12 Brands Looking to Work with Small Influencers in 2025

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Brands are increasingly recognizing the power of micro-influencers (those with 1,000 to 100,000 followers) to generate authentic engagement and connect with specialized audiences.

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In fact, a recent study revealed that 57% of brands are now heavily focused on micro-influencer marketing. This blog will delve into the top 12 brands positioned for collaboration with small influencers in 2025.

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Why Small Influencers Are the Future of Marketing in 2025?

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Before we explore the brands, let’s see why small influencers are dominating the marketing landscape in 2025. Unlike macro-influencers with millions of followers, micro- (10,000–100,000 followers) and nano-influencers (1,000–10,000 followers) consistently deliver higher engagement rates—often exceeding 10%—thanks to their tight-knit communities.

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According to 47% of marketers, partnerships with smaller micro-creators have proven successful. The data reveals that nano-influencers (under 5,000 followers) have the highest engagement rates (2.53%), a metric that generally decreases as follower counts rise, reaching 0.92% for mega-influencers.

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Check our guide on the different types of influencers.

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The Top 20 Brands Partnering with Small Influencers in 2025

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12. Mario Badescu

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Mario Badescu has built a strong connection with skincare influencers by letting them share their honest skincare journeys, from breakouts to clear skin, rather than just presenting idealized before-and-after images. The authentic approach is complemented by a rewarding membership program that allows you to earn coins for completing challenges and making purchases on mariobadescu.com, gain access to exclusive MB special events and member group chats, and enjoy direct contact with the MB Team.

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11. Glossier

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Glossier, the beauty brand synonymous with minimalism, has long embraced small influencers to promote its skincare and makeup products. In 2025, the company is intensifying its focus on nano-influencers who embody its “skin-first, makeup-second” ethos.

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By sending out PR packages filled with cult-favorites like Boy Brow and Futuredew, Glossier encourages creators to share unfiltered routines.

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10. Goddiva

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For fashion influencers, Goddiva invites you to join their affiliate program and help them make stylish fashion accessible to all! You'll earn a commission on every validated sale you bring to their site.

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The commission structure starts at a generous 10% and rewards top performers with even higher rates based on sales type and overall performance.

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09. Lululemon

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Lululemon’s commitment to wellness and community makes it a natural partner for small influencers in fitness and mindfulness niches. The brand collaborates with yoga instructors, meditation guides, and everyday athletes to showcase its activewear. You can earn a commission on every sale you bring.

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08. Honest Paws

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Honest Paws, a brand specializing in pet wellness products, is seeking collaborations with micro-influencers like pet bloggers, veterinarians, and pet enthusiasts to connect with their dedicated target audience.

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By partnering, you can help them introduce their range of appealing CBD products and supplements while benefiting from premium Revshare and CPA payouts.

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07. Breezy Swimwear

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If you’re an influencer who loves swimwear and want to share your passion, then Breezy Swimwear is looking for brand collaborators! This globally-inspired brand celebrates all women and their diverse body types, offering swimwear designed to boost confidence. Partner with them and enjoy benefits such as a 15% commission on sales, a personalized promo code, exclusive influencer deals, and chances to host giveaways.

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06. Pretty Garden

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If it's trending in fashion, chances are you'll find it on Pretty Garden. You can join the Pretty Garden Affiliate Program and earn a rich commission for every order placed through your unique affiliate link.

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As an official Pretty Garden Partner, you'll also receive exclusive access to affiliate-only deals and content designed to boost your success.

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05. Angelina Belle Boutique

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Angelina Belle Boutique thrives on collaborations with small lifestyle influencers to share its clothing which matches for women above 40, regardless of their body type or size. The brand offers an ambassador program, providing commissions and free products to creators who embody its laid-back, stylish vibe—perfect for nano-influencers with engaged followings.

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04. Sunny Co Clothing

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Become a Sunny Co Clothing influencer and make your mark on the fashion world! As a Sunny Babe, you'll receive a free suit and hat to get started, along with access to discounts up to 40%.

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Sunny Co is passionate about supporting your values and hearing your ideas for a better future. Show them what you're made of and you could become their next collaborator, receiving a free suit, exclusive perks, and a direct line to influence Sunny Co's brand and products.

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03. Asos

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Online fashion retailer Asos has successfully integrated micro-influencers into its marketing strategy with the "Asos Insiders" program. This plan brings together influencers specializing in different fashion areas, helping them to create dedicated pages on Asos' website and their own social media. These influencers engage their audiences by sharing style tips, displaying outfits, and commenting on the latest trends, naturally incorporating Asos' merchandise into their videos and posts.

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02. Blue Apron

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Blue Apron, a market leader in meal kit delivery, effectively uses micro-influencers to show the appeal of its products. The brand collaborates with food bloggers, chefs, and nutritionists who share content highlighting the experience of cooking with Blue Apron. This includes visuals of step-by-step preparation, analysis of ingredient nutrition, and comparisons emphasizing the benefits of home-cooked meals over pre-prepared options.

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01. Lulus

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Lulus, a well-known online store, has an affiliate program that lets influencers earn commissions on their clothing, footwear, and accessories. You can join through Ascend Partner for a 7% commission or FlexOffers for a 4% commission, and you'll get credit for purchases made within 30 days of a click. With the average order being $50, you could make around $3.5 per sale.

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The Role of Favikon in Connecting Brands and Influencers

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Favikon simplifies the often-challenging process of influencer marketing for both brands and creators. The AI-powered platform offers a powerful set of tools to streamline this task. With features like Network Watch, you can check how your favorite brands are working with influencers.

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For instance, you can check how Mario Badescu is engaging in sponsored product promotions, affiliate marketing, and brand ambassadorships. This give you an idea of how creators are holding or displaying the products, often with captions that describe their experience or the benefits of the product. For example, the post on March 25 mentions "Mario Badescu Skincare is expanding its presence in South Korea," suggesting a promotional partnership where the creator is highlighting the brand’s expansion and likely encouraging followers to try the products.

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Here’s a complete guide on how to use Favikon to get brands deals as an influencer.

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Also, Favikon’s data-driven approach goes beyond surface-level metrics like follower count. Its proprietary Influence Score considers engagement rates, audience growth, and content quality making sure influencers deliver real impact.

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For small influencers, Favikon provides visibility by ranking them within their niches, making it easier to stand out to brands seeking authentic voices.

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Conclusion: Ready to Get Brand Deals as an Influencer?

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Remember, influencer marketing thrives on authenticity. Stay true to your voice, prioritize brands that align with your values, and keep refining your strategy. Experiment with different strategies, analyze what works best with your audience, and use Favikon to grow as creator and track your progress.

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How To Reach Out To Brands As An Influencer: FAQ

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How many followers do you need to be a micro influencer? 

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A micro-influencer is an influencer with a follower count within 10,000–100,000 followers.

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How do influencers find brands?

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To find brand partnerships, start by researching current collaborations on social media. Identify brands actively working with influencers. Then, proactively reach out to brands you're interested in, highlighting the unique value you offer to your audience.

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How do influencers get paid?

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Influencers can earn money through subscriber fees, viewer contributions (tips and donations), and by creating premium content.

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What type of influencers make the most money?

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Influencers who focus on fashion related content, especially clothing, accessories, jewelry, and watches, perform extremely well.

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Who is the richest influencer?

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Cristiano Ronaldo (@cristiano) is the highest earner, benefiting from his global recognition.

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Also See 👀

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How Much Does It Cost to Hire an Influencer?

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Does Influencer Marketing Work? [Examples & Statistics]

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How to Reach Out to Influencers: The Only Guide You Need

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