Who's Who on Social Media
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Who is Eduardo Felix?

Eduardo Felix, a verified creator, has cultivated a commanding presence across LinkedIn, Instagram, and TikTok. As a human resources (HR) specialist and career consultant, his content strikes a unique balance between offering professional insights and fostering meaningful conversations about mental health and workplace dynamics. With over 313,000 followers on LinkedIn and a growing community on other platforms, Eduardo is a rising figure in the HR and career development space.

November 29, 2024
Natália Duarte
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Eduardo Felix, a verified creator, has cultivated a commanding presence across LinkedIn, Instagram, and TikTok. As a human resources (HR) specialist and career consultant, his content strikes a unique balance between offering professional insights and fostering meaningful conversations about mental health and workplace dynamics. With over 313,000 followers on LinkedIn and a growing community on other platforms, Eduardo is a rising figure in the HR and career development space.

Eduardo Felix: Transforming Careers Through Expertise and Empathy

Eduardo Felix's journey is rooted in his extensive experience in HR and people management. Having worked with startups and multinational corporations, he brings a wealth of knowledge to his content. Eduardo's expertise lies in recruitment strategies, job interview preparation, and career coaching. He is also a passionate advocate for mental health in toxic work environments, consistently addressing these issues through his engaging posts. His ability to combine personal anecdotes with actionable advice has earned him a loyal following and recognition as a thought leader.

What sets Eduardo apart is his ability to humanize complex HR concepts, making them accessible and relatable to a wide audience. By drawing from his own experiences, he creates content that resonates not just with HR professionals but also with job seekers and managers. His focus on empathy and workplace wellness has positioned him as a unique voice in a competitive field, allowing him to bridge the gap between HR theory and real-world application.

Social Coverage: Expansive Multi-Platform Influence

Eduardo’s influence spans LinkedIn, Instagram, and TikTok, with his primary audience on LinkedIn, where he shares impactful career advice and HR strategies. His reach and engagement across platforms showcase his ability to connect with professionals and aspirants alike, making him a versatile creator in the HR niche.

His growth across platforms demonstrates the increasing relevance of his content. Eduardo’s consistent presence allows him to maintain engagement while reaching new audiences. As he continues to diversify his content strategy, Eduardo’s social coverage is a testament to his adaptability and expertise in leveraging different platforms effectively.

Eduardo Felix's Social Media Strategy

LinkedIn: Eduardo's Professional Powerhouse

Eduardo’s LinkedIn is a thriving hub for career advice, HR strategies, and leadership insights. His 313.6K followers engage with his posts, which often center on leadership dynamics, workplace mental health, and the challenges of modern job markets. With an influence score of 93.4/100, his LinkedIn content stands out for its relatability and depth.

He frequently uses storytelling to make complex HR topics accessible and relatable. For instance, his posts often include real-life anecdotes, actionable tips, and thought-provoking reflections that resonate deeply with his audience. Eduardo’s posting habits—three times daily, typically at 10 PM—help him maintain consistent engagement, averaging 1.8K interactions per post. With a steady growth rate of +1.34% and an engagement rate of 0.56%, Eduardo’s LinkedIn strategy effectively establishes him as a trusted voice in the HR industry.

Beyond his professional advice, Eduardo frequently sparks discussions that encourage his audience to share their own workplace experiences. This interactive approach creates a sense of community on his LinkedIn profile, where professionals feel heard and validated. By positioning himself as both an expert and an advocate, Eduardo has turned LinkedIn into a cornerstone of his digital presence.

  • Username: @eduardomfelixarneiro
  • Influence Score: 93.4/100
  • Followers:313.6K
  • Activity: 76 posts in the last month
  • Engagement Rate: 0.56%
  • Growth: +1.34% (+4.2K followers)
  • Average Engagement: 1.8K
  • Posting Habits: 3 times a day at 10 PM

Instagram: Humanizing HR Conversations

Eduardo’s Instagram, with 20.9K followers and an influence score of 78.7/100, serves as a complementary platform where he blends professional insights with personal experiences. His posts often feature short, impactful quotes about leadership, mental health, and career growth, resonating with audiences who value concise and actionable advice. Eduardo maintains consistent activity with daily posts, achieving an engagement rate of 1.73%.

His visual content often includes infographics, quick tips, and motivational messages, making it highly shareable among his audience. By incorporating elements of his personality and a touch of humor, Eduardo keeps his Instagram feed relatable and engaging. This platform allows him to showcase his versatility as a content creator and connect with a younger, more dynamic audience.

  • Username: @eduardomfelix
  • Influence Score: 78.7/100
  • Followers: 20.9K
  • Activity: 22 posts in the last month
  • Engagement Rate:1.73%
  • Growth: +12.03% (+2.2K followers)
  • Average Engagement: 361
  • Posting Habits: Every day at 10 PM

TikTok: Quick and Captivating HR Tips

TikTok is Eduardo’s platform for delivering quick, digestible career tips. With 12.9K followers and a remarkable growth rate of +115.9% in the last 30 days, his short videos focus on topics like job interviews, workplace dynamics, and leadership advice. Despite his smaller following, Eduardo’s TikTok content boasts a strong engagement rate of 14.39%.

Eduardo’s TikTok strategy highlights his ability to adapt his messaging for a fast-paced platform. By using trending audio, humor, and concise messaging, he effectively captures the attention of his audience. His TikTok content often introduces new perspectives on familiar HR challenges, encouraging viewers to reflect on their own workplace experiences and share his insights.

  • Username: @eduardomfelix
  • Influence Score: 79.1/100
  • Followers: 12.9K
  • Activity: 7.7 videos per week
  • Engagement Rate:14.39%
  • Growth: +115.9% (+6.9K followers)
  • Average Engagement: 1.9K
  • Posting Habits: Every day at 10 PM

YouTube: A Missed Opportunity for Influence

Eduardo Felix's YouTube presence is minimal, with only 484 subscribers and an influence score of 0.8/100. Despite his strong performance on LinkedIn, Instagram, and TikTok, YouTube represents an untapped potential for Eduardo’s brand. His last activity on the platform was three years ago, indicating a lack of consistent effort to engage with audiences in this format.

The absence of active content limits his ability to capitalize on the platform’s vast potential for long-form videos. However, given Eduardo’s expertise and storytelling ability, YouTube could be an ideal space for him to expand his reach by offering in-depth discussions on HR topics, leadership development, and career advice. By reviving his channel and aligning it with his content strategy, Eduardo could create a valuable repository of resources for his audience.

  • Username: @eduardomfelix
  • Influence Score: 0.8/100
  • Followers: 484
  • Activity: 0 posts in the last three years3.4 videos per month
  • Engagement Rate: 0%
  • Growth: 0%
  • Average Engagement: 0
  • Posting Habits: Inactive

Eduardo Felix's Newsletter: A Gateway to Career Transformation

While Eduardo Felix's social media platforms have successfully positioned him as a leading voice in HR and career development, his newsletter provides a more intimate and in-depth connection with his audience. Designed for professionals seeking actionable insights, the newsletter emphasizes topics such as strategic career moves, effective leadership, and maintaining mental health in the workplace. Delivered directly to subscribers, it allows Eduardo to dive deeper into concepts he often touches upon in his social media posts, offering a more thorough exploration of ideas tailored for personal and professional growth.

Eduardo's newsletter stands out because of its practical approach. Each edition is packed with real-world examples, data-backed advice, and actionable takeaways. Whether it’s how to navigate toxic workplace environments, strategies for acing job interviews, or tips on fostering a collaborative team culture, his content is relatable and easy to implement. Additionally, Eduardo ensures his audience stays engaged by including curated resources, such as recommended books, tools, or articles relevant to HR and career growth.

In alignment with his empathetic and authentic brand, the newsletter also fosters a sense of community among subscribers. Eduardo encourages feedback, shares personal stories, and highlights success stories from his audience. This two-way communication creates a loyal subscriber base that views Eduardo not just as an influencer, but as a mentor genuinely invested in their success.

With the newsletter acting as a long-form content extension of his bite-sized insights on platforms like Instagram and TikTok, Eduardo is leveraging this format to nurture deeper connections and provide a richer learning experience. For HR professionals, career seekers, and leaders, the newsletter is a must-read resource to stay informed, inspired, and equipped for success in an evolving workplace landscape.

If Eduardo continues to grow this channel, he could solidify his position as a trusted thought leader, not just on social media but also in email marketing—a channel with unparalleled potential for engagement and retention.

Social Media Influence and Rankings

Eduardo ranks as the #12 LinkedIn influencer in Brazil and the #2 in the HR industry. His Favikon authority score of 8,783 reflects his significant impact in his niche. As a professional voice, he stands out for his ability to address both technical HR topics and broader workplace issues.

This ranking demonstrates Eduardo’s success in maintaining a balance between authority and approachability. His ability to engage audiences across different demographics ensures his relevance in a rapidly evolving professional landscape, making him a vital resource for individuals and organizations alike.

Content Strategy: Balancing Professionalism and Authenticity

Eduardo’s content strategy revolves around creating value for his audience. By combining expert advice with a personal touch, he fosters trust and relatability. His posts emphasize the importance of empathy, mental health, and strong leadership in the workplace, which sets him apart as a thought leader.

His focus on storytelling allows him to connect with audiences on an emotional level. Eduardo’s content often highlights real-world examples and actionable solutions, making his posts practical and impactful. This strategic blend of information and relatability ensures that his message resonates with both individuals and larger audiences.

Reachability and Partnerships: Authentic Collaborations that Resonate

Eduardo’s reachability is enhanced by his active engagement and consistent posting habits. His influence spans beyond social media, making him an ideal partner for brands and organizations in HR and career development. With an estimated cost of $9K–$22K per post, Eduardo’s collaborations hold significant potential for amplifying brand messages.

His partnerships often focus on creating meaningful impact rather than mere promotion. By aligning with organizations that share his values, he ensures that his content remains authentic and credible. This approach not only enhances his professional reputation but also reinforces his commitment to making a difference in the HR space.


Eduardo Felix exemplifies the modern HR influencer, seamlessly merging professional expertise with authentic communication. Through his impactful content on LinkedIn, Instagram, and TikTok, he continues to inspire, educate, and connect with his audience, making a lasting impact in the HR and career development space.Eduardo’s dedication to his craft and his audience ensures that his influence will continue to grow. As he expands his reach and refines his content, he remains a leading voice in the conversation around workplace wellness and professional growth.

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About the author

Natália Duarte

Natália Duarte is the Chief of Staff at Favikon. She is a Brazilian entrepreneur at heart and speaks five languages fluently: Portuguese, English, French, Spanish, and Italian. She lived for two years in the French Alps, where she completed a Master's in Foreign Language Didactics and a Master's in Entrepreneurship and Project Management. She is passionate about innovation, business, and connecting people and purposes.