Who is Monica Rosales?

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Monica Rosales: Empowering Wellness Through Humor, Travel, and Real-Life Narratives

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Monica Rosales is a Mexican nutritionist, content creator, and podcast host known for her blend of wellness advice, casual humor, and lifestyle content. She is based in Mexico, where she engages a primarily Spanish-speaking audience through everyday experiences. Monica has built a digital following of over 1.1M followers across Instagram, TikTok, and YouTube. Her tone is light-hearted, but her messages often center on personal growth and empowerment.

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Her approach to health is rooted in realism—sharing fitness tips, nutrition guidance, and self-image reflections in a casual, humorous voice. Monica avoids perfectionism and instead posts workout mishaps, relatable stories, and body-confidence affirmations. She collaborates with brands like Fitpass México and SHEGLAM, turning product promotion into authentic engagement. Her video formats are designed to feel like conversations, not lectures.

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Outside her social channels, Monica co-hosts "Del Issues," a podcast discussing emotional well-being, friendship, and gender dynamics from a Latina perspective. The podcast adds depth to her digital brand and shows her strength as a communicator. This platform allows her to move beyond aesthetics and share insight-driven content for women. It also creates a content loop, where podcast topics often influence her TikToks or Instagram posts.

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She is strongly aligned with social causes like Female Empowerment and Feminism, scoring 80% and 70% respectively in brand safety evaluations. Monica uses her platforms to promote emotional strength, body positivity, and sisterhood. These values resonate especially well with women in Latin America, who see her as both aspirational and accessible. Her tone is casual but impactful—grounded in community and driven by confidence.

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An Influencer Active on Social Media

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Monica Rosales ranks in the Top 2% worldwide for video entertainment and the Top 3% on Instagram Mexico, combining lifestyle engagement with powerful wellness-driven messaging.

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Monica’s Social Media Strategy Analysis

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Instagram: Everyday Wellness Meets Community Joy

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Instagram is Monica’s most consistent platform, where she posts 17 times per month to an audience of 251.1K followers. Her content often blends fitness routines, humorous memes, and body confidence affirmations. She maintains a casual tone, frequently using captions to reflect on self-image or poke fun at social norms. Monica’s posts are usually informal selfies, mirror clips, or light edits tied to wellness themes.

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Her engagement rate is 1.51%, with an average of 3.8K interactions and 85.4K views per post. These numbers show that her audience is highly responsive to everyday narratives over polished influencer tropes. Monica posts at 7 PM EST daily, which aligns with wellness routines like workouts or breakfast prep, reinforcing her brand alignment. Her comments are filled with supportive replies from women resonating with her tone.

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She uses Stories for community polls, product drops, and behind-the-scenes podcast footage. This real-time interaction allows Monica to maintain authenticity while highlighting collaborations with brands like SHEGLAM and Fitpass México. Many of her most-viewed reels include comedic exaggerations of gym culture or cultural stereotypes. These posts create a space for Latina wellness without pressure or perfection.

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Instagram is also her go-to platform for longer captions, where she reflects on emotional growth, dating, or the expectations women face. These moments balance her humorous content, giving followers a fuller picture of her personality. Her visuals are consistent with beach settings, bright colors, and casual fashion—tying wellness and lifestyle with visual cohesion.

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• Username: @monicarosales13
• Influence Score: 86.4/100
• Followers: 251.1K
• Activity: 17 posts/month
• Engagement Rate: 1.51%
• Growth: +0.46%
• Average Engagement: 3.8K
• Posting Habits: Every day at 7 PM EST

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TikTok: Short-Form Humor Meets Lifestyle Motivation

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Monica’s TikTok strategy centers on humor, body positivity, and slice-of-life commentary that feels unfiltered but purposeful. With 706.9K followers, she publishes 2.8 videos per week, often showcasing exaggerated reactions, daily frustrations, or fitness fails. Her style favors quick cuts, relatable setups, and dialogue skits grounded in female experience. Her goal is to entertain, but always through a wellness-informed lens.

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The platform drives strong numbers, with an engagement rate of 2.08%, averaging 14.7K interactions and 158K views per post. Monica often films in spontaneous locations—bathrooms, gyms, or kitchens—emphasizing relatabilit 3 PM EST over aesthetics. Her content lands particularly well with Gen Z and Millennial Latinas, who appreciate her fusion of comedy and confidence-building. She posts around , targeting early-day scrollers in Latin America.

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Unlike her Instagram, TikTok rarely includes branded visuals but performs well for cause alignment content. Her highest-performing posts often involve commentary on female friendships, body image, or awkward moments in wellness spaces. These comedic takes strengthen her identity as a creator who uses humor to address serious themes. TikTok also complements her podcast, with short skits inspired by episode topics.

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The platform supports Monica’s growth as an unfiltered, emotionally aware storyteller. Even with a slight drop of -0.16% in follower growth, her high engagement ensures sustained algorithmic reach. She doesn’t rely on trends—instead, she adapts them to her values and content structure. TikTok is where Monica shows up as a comedian, sister, and motivator all at once.

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• Username: @monicarosales13
• Influence Score: 80.7/100
• Followers: 706.9K
• Activity: 2.8 videos/week
• Engagement Rate: 2.08%
• Growth: -0.16%
• Average Engagement: 14.7K
• Posting Habits: 3 times a week at 3 PM EST

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YouTube: Dormant But Historically Brand-Linked

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Monica’s YouTube account, with 196K subscribers, once served as a platform for more structured wellness and lifestyle content. Her last upload was 4 months ago, and current posting activity averages just 0.7 videos per month. With an engagement rate of 0% and 0 views, the channel appears inactive, possibly used now only as a legacy channel or portfolio archive. Despite the pause, it still reflects her established credibility in video entertainment.

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The lack of recent activity has resulted in a monthly decline of -2.2K followers, suggesting dormant momentum. However, the subscriber base remains valuable, as many may still engage with past videos or follow her on other platforms. Her past uploads likely focused on product reviews, wellness talks, or visual recaps of travel experiences. Currently, YouTube plays no role in her core strategy, but it could be revived for long-form campaigns or brand features.

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• Username: @MoniRosales
• Influence Score: 20.5/100
• Followers: 196K
• Activity: 0.7 videos/month
• Engagement Rate: 0%
• Growth: -1.11%
• Average Engagement: 0
• Posting Habits: Once a year at 7 PM EST

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X (Twitter): Inactive Presence with Minimal Community Use

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Monica’s X account, @monicarosaless, shows no recent strategic use. With just 7.5K followers, she hasn’t tweeted in over 4 years, and her engagement rate remains 0%. The account experiences minor passive growth, gaining +8 followers in the last month, likely from search spillover from her more active platforms. Currently, it functions more like a parked domain than an engagement channel.

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While the handle still exists, there’s no evidence of brand alignment, follower interaction, or campaign participation. Monica’s voice doesn’t currently extend into the tech or news-driven tone of X, which contrasts with her wellness-focused content. For now, the account is archived and irrelevant to her influence metrics or brand value.

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• Username: @monicarosaless
• Influence Score: 10.9/100
• Followers: 7.5K
• Activity: 0 tweets/week
• Engagement Rate: 0%
• Growth: +0.12%
• Average Engagement: 0
• Posting Habits: Once a year at 11 PM EST

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Monica Rosales’ Social Media Influence Summary

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Monica Rosales holds an Influence Score of 8,672 points, placing her in the Top 3% on Instagram Mexico and the Top 2% on Instagram Worldwide. She also ranks in the Top 5% in Video Entertainment Mexico and the Top 2% globally, highlighting her strong reach in wellness and lifestyle categories. These rankings confirm her steady influence across Latin American audiences through relatable, video-driven content.

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Learn more about the Favikon Methodology here

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Content Strategy: Playful Positivity with a Wellness Backbone

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Monica’s content strategy revolves around community warmth, relatability, and casual humor. She avoids overproduced visuals in favor of approachable, unfiltered posts that center around real female experiences. Her style blends fun with purpose, balancing fitness and wellness with humor that invites audience interaction. Recurring themes include body confidence, travel joy, and social commentary framed through a feminine lens. Whether joking about public mishaps or reflecting on personal growth, her consistency and cheerfulness offer a safe space for her audience. Monica also excels at adapting brand partnerships into lifestyle content that feels native—not promotional.

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Reachability and Partnerships

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Monica is highly reachable for brands targeting Spanish-speaking women interested in casual wellness, fitness, and lifestyle empowerment. She posts consistently—17 times per month on Instagram and 2.8 videos per week on TikTok—maintaining direct visibility with her followers. With average interactions of 3.8K on Instagram and 14.7K on TikTok, her content drives meaningful attention. Monica’s community often replies with shared stories, making her ideal for interactive or community-driven collaborations.

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Her estimated rate falls between $5K–$10K per post, suitable for female-first wellness campaigns, Latin American health brands, and humorous product launches. She’s worked with brands like Fitpass México, SHEGLAM, and regional fashion outlets, integrating them naturally into her lifestyle posts. Monica's highly active comment sections and casual tone allow for seamless product integration and conversational brand messaging. Her bilingual advantage further enhances reach across Mexico and Spanish-speaking U.S. markets.

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Conclusion: Wellness, Humor, and Empowerment in One Voice

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Monica Rosales represents a new generation of Latina creators who lead with laughter, empathy, and authenticity. Her influence spans wellness, entertainment, and advocacy—blending the personal with the practical. With a growing bilingual audience and strong social engagement, she offers both impact and intimacy to brands that share her mission.

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