Who is Ibai Llanos?

‍

‍

Ibai Llanos: Leading the Digital Arena with Streaming Power and Everyday Humor

‍

‍

Ibai Llanos is a Spanish streamer and media figure with over 21.7M TikTok followers and a footprint across multiple platforms. He started in esports commentary but has since evolved into a mainstream entertainment personality. His presence spans gaming, lifestyle, and comedy, with a focus on spontaneous, unscripted content. Based in Spain, Ibai leads in digital engagement across the Spanish-speaking world.

‍

Ibai’s content combines real-time interaction, humor, and culturally relevant challenges, often centered around events like the Kings League. His ability to host, narrate, and participate simultaneously makes him a standout among digital entertainers. He frequently collaborates with creators and celebrities, reinforcing his reputation as a connector in online culture. His hosting style is informal but polished—suited for both Twitch and TikTok audiences.

‍

‍

Beyond gaming, Ibai shares updates on his personal fitness, home life, and friendships, offering a balance between public persona and relatability. These glimpses into his routine help sustain community connection across his 11.1M Instagram followers. Many fans see him as a friend figure rather than a distant celebrity. His ability to maintain authenticity despite scale is rare among influencers at his level.

‍

He is currently partnered with major brands like Nike, PRIME, and the Los Angeles Lakers, blending lifestyle appeal with youth relevance. His Influence Score of 9,928 pts puts him consistently in the global top rankings for video content. Whether through comedic skits or esports commentary, Ibai’s storytelling remains grounded in entertainment. This makes him one of the most culturally impactful streamers in Europe today.

‍

‍

An Influencer Active on Social Media

‍

‍

Ibai dominates across platforms with over 21.7M TikTok followers and consistent Top 1% rankings globally, positioning him as a top-tier creator in gaming and entertainment.

‍

‍

Ibai’s Social Media Strategy Analysis

‍

‍

TikTok: The Comedic Powerhouse with Mass Appeal

‍

‍

Ibai’s TikTok account is a hub for high-tempo humor and viral cultural clips, with over 21.7M followers and regular posting of 4.5 videos per week. His style includes comedic edits, sports reactions, and memes derived from livestreams or trending formats. The humor is region-specific, appealing heavily to his Spanish-speaking audience through exaggerated expressions and inside jokes. TikTok is where Ibai’s off-the-cuff personality flourishes most.

‍

His engagement rate sits at an extraordinary 6.92%, with each video averaging 1.5M engagements and 10.7M views. He publishes consistently at 9 AM EST, maximizing reach during Spain’s entertainment window. Popular content includes commentary on absurd news or gaming fails, often stitched with other creators. The blend of format diversity and reaction-first content drives sustained visibility.

‍

‍

His TikToks regularly pull segments from Twitch streams, adapting long-form live content into short-form virality. This cross-platform strategy helps funnel viewers back to YouTube or live Twitch events. He uses interactive formats like polls and fan duets to deepen viewer connection. TikTok serves as Ibai’s front-facing engagement driver—a fast-moving platform for cultural positioning.

‍

Thanks to rapid edits, native Spanish captions, and wide appeal, TikTok remains Ibai’s fastest-growing platform with a +2.93% monthly growth rate. Even when discussing global issues or fitness updates, the tone remains comedic. His ability to blend humor with event coverage makes his videos ideal for both fans and brands. TikTok is his primary tool for mass content distribution.

‍

• Username: @ibaillanos
• Influence Score: 99.7/100
• Followers: 21.7M
• Activity: 4.5 videos/week
• Engagement Rate: 6.92%
• Growth: +2.93%
• Average Engagement: 1.5M
• Posting Habits: Every day at 9 AM EST

‍

‍

X (Twitter): Dormant But Still Notable in Legacy Presence

‍

‍

Ibai’s X account (@ibaillanos) once served as a fast-paced outlet for memes, esports hot takes, and spontaneous fan interactions. His posts often featured real-time reactions to Twitch events or viral internet moments, especially tied to tournaments like the Kings League or gaming industry news. His tone on the platform was highly informal, leaning into slang and in-jokes that resonated with his core Spanish-speaking fanbase. This helped establish X as a place for direct commentary rather than polished promotion.

‍

Despite holding 16.4M followers, the account has been inactive for over a month, with 0 tweets per week recorded in the latest cycle. Unlike his other platforms, where video or image content leads, X depended on text-based humor and timely response—both of which have diminished in recent months. The absence of new content indicates a deprioritization of the platform rather than a drop in influence. His last surge in interaction came during a viral thread about creator burnout, which drove thousands of quote tweets and replies.

‍

‍

Ibai’s engagement rate now sits at 0%, with 0 average interactions, yet his follower count continues to increase at +0.52% monthly. This anomaly reflects his dominance elsewhere—users are still discovering or following him on X through TikTok, YouTube, or Twitch mentions. The platform functions as a passive hub now: it authenticates his presence and houses archived posts, but it no longer drives new engagement. For major esports announcements, Ibai prefers Twitch or TikTok where engagement remains stronger.

‍

X could return as a strategic tool during major sporting events, social commentary moments, or creator collaborations that benefit from live text. Given his history with stream-of-consciousness tweeting and strong cultural pulse, reactivating this channel would offer lightweight reach with minimal effort. However, unless tied to a specific campaign or tournament, it is unlikely to receive high-frequency updates. At present, X serves as a legacy platform in his broader digital ecosystem.

‍

• Username: @ibaillanos
• Influence Score: 20.2/100
• Followers: 16.4M
• Activity: 0 tweets/week
• Engagement Rate: 0%
• Growth: +0.52%
• Average Engagement: 0
• Posting Habits: Once a year at 2 PM EST

‍

‍

YouTube: Event Recaps and Long-Form Retention

‍

‍

Ibai’s YouTube channel with 12.9M subscribers serves as the home for longer-form content like sports commentary, creator collabs, and event recaps. He publishes 7.1 videos per month, often centered around trending topics, esports breakdowns, or curated replays of live streams. His production style features structured storytelling with comedic narration. YouTube allows him to expand on moments that are too complex for TikTok or Instagram.

‍

His average video gets 172.2K engagements and 3.4M views, with a consistent engagement rate of 1.33%. These uploads are usually posted on Sundays at 7 PM EST, aiming to capture weekend viewer interest. Viewers tune in not just for Ibai’s takes, but also for guest appearances from Spanish celebrities and athletes. The channel also acts as a memory archive for viral live events like the Squid Craft Games.

‍

‍

YouTube supports his reputation as a digital host, often spotlighting cultural events, challenges, and casual debates with friends. The platform also amplifies his esports commentary, especially for fans who miss his Twitch streams. He creates extended versions of short TikToks, offering behind-the-scenes takes or uncut discussions. His playlists are well-organized, often tied to series like “Ibai Interviews” or “Kings League Weekly.”

‍

The platform continues to grow steadily at +0.8% per month, reflecting its importance for brand campaigns and media syndication. Ibai’s long-form strategy is rooted in retention and cross-platform replay value. Whether covering La Liga transfers or YouTuber boxing matches, he speaks in a tone that mixes analysis with sarcasm. YouTube is the bedrock of his extended narrative content.

‍

• Username: @IbaiLlanos
• Influence Score: 95.6/100
• Followers: 12.9M
• Activity: 7.1 videos/month
• Engagement Rate: 1.33%
• Growth: +0.8%
• Average Engagement: 172.2K
• Posting Habits: Once a week at 7 PM EST

‍

‍

Instagram: Relatable Fitness and Lifestyle Presence

‍

‍

Ibai’s Instagram presence gives a closer view of his offline life, with 11.1M followers and around 12 posts per month. His content includes fitness selfies, recap photos from live shows, and collaborations with friends and public figures. He often mixes humor into his captions—even on gym photos—offering a more unfiltered voice. Instagram acts as his lifestyle lane, balancing out his more chaotic video platforms.

‍

His posts earn 405.5K engagements and 10.2M views on average, with a strong engagement rate of 3.65%. He posts around 8 AM EST, three times a week, aligning with his late-night viewer base. While his visuals are candid, the account maintains a consistent color palette of dark lighting and bold contrasts. Personal updates—such as fitness progress or downtime with friends—tend to outperform collabs.

‍

‍

The platform is especially strong for branded collaborations, with past sponsors including Nike, Los Lakers, and PRIME. He integrates products through outfit tags or casual home shots rather than formal campaigns. Instagram’s comment sections are often filled with fan jokes, gym encouragement, or football banter. His audience interacts here in a more supportive, less meme-heavy way than on TikTok.

‍

Growth remains healthy at +1.54% monthly, indicating that Instagram is still vital to Ibai’s brand value. It also acts as a landing page for new fans who discover him through other platforms. Stories are used sparingly but effectively—primarily to promote new uploads or tease upcoming live streams. Instagram is his platform for personal storytelling and real-world reach.

‍

• Username: @ibaillanos
• Influence Score: 98.6/100
• Followers: 11.1M
• Activity: 12 posts/month
• Engagement Rate: 3.65%
• Growth: +1.54%
• Average Engagement: 405.5K
• Posting Habits: 3 times a week at 8 AM EST

‍

‍

Twitch: The Live Interaction Core

‍

‍

Twitch remains the origin point of Ibai’s digital influence, where his blend of gaming, humor, and unscripted commentary gained traction with a Spanish-speaking audience. With over 17.3M followers, he is one of the platform’s most-followed streamers globally. His rise began through League of Legends commentary, but quickly evolved into full-scale productions featuring sports commentary and creator-led tournaments like the Kings League. Unlike his edited TikToks, Twitch allows him to be fully unfiltered and reactive in real time.

‍

Ibai uses Twitch to host major cultural events, including live-streamed interviews with football stars, coverage of boxing exhibitions, and original game nights. These streams often feature spontaneous guest appearances from other influencers or athletes, many of whom are invited to his studio. Because of its long-form nature, Twitch supports Ibai’s signature pacing: extended storytelling mixed with improvised humor and moments of high tension. Viewers treat his streams as live events, often trending in Spanish markets during peak hours.

‍

‍

Although streaming frequency data isn’t publicly tracked, his Twitch broadcasts frequently become the source material for top-performing clips on TikTok and YouTube. A single Twitch stream can yield dozens of short-form videos, from heated debates to comedic fails. His ability to generate viral content without premeditated scripting has turned Twitch into a content engine rather than just a destination. This stream-to-clip pipeline is central to his dominance on other platforms.

‍

Twitch is also where Ibai launches most of his branded collaborations, often integrating sponsors like PRIME or Nike into full-stream themes or giveaways. The lack of real-time performance metrics does not diminish its value as his primary interaction hub. The chat activity, spontaneous audience polls, and extended monologues all feed into his personal brand of transparent creator-audience intimacy. For Ibai, Twitch is more than just a live channel—it’s the nerve center of his creative and commercial output.

‍

• Username: @ibai
• Influence Score: -
• Followers: 17.3M
• Activity: -
• Engagement Rate: -
• Growth: -0.09%
• Average Engagement: -
• Posting Habits: Once a year at 7 PM EST

‍

‍

Ibai Llanos’ Social Media Influence Summary

‍

‍

Ibai holds an Influence Score of 9,928 points, ranking #1 on TikTok in Spain and #1 in Video Games & Streaming in Spain. He also places #2 globally in Video Games & Streaming and #3 worldwide on TikTok, highlighting his exceptional reach and consistency. These rankings confirm his status as a leading figure in both Spanish digital media and global entertainment.

‍

Learn more about the Favikon Methodology here

‍

Content Strategy: Humor, Interaction, and Real-Time Relevance

‍

Ibai’s content thrives on audience interaction, cultural commentary, and comedic adaptability. He doesn’t rely on strict formats—his success comes from spontaneous reactions, live moments, and shared laughter. He uses each platform for a distinct function: TikTok for virality, YouTube for longevity, and Instagram for relatability. Recurring elements include viewer polls, fitness check-ins, and real-world pranks—all grounded in a self-aware tone. He has successfully translated the streamer archetype into a broader lifestyle brand that reaches far beyond the gaming niche. Ibai balances entertainment and authenticity in every upload, regardless of platform or format.

‍

‍

Reachability and Partnerships

‍

‍

Ibai is a top-tier partner for brands targeting the Spanish-speaking digital market, especially those in gaming, fitness, and lifestyle sectors. With over 21.7M followers on TikTok and 12.9M on YouTube, he commands mass visibility across youth-driven platforms. His content features frequent product mentions and event sponsorships that feel organic to his voice. Previous partners like Nike and PRIME have seen strong engagement through his casual integration style.

‍

‍

He maintains an average posting frequency of 24 posts per month across core platforms, with consistent scheduling that supports long-term collaborations. His influence score of 9,928 points ranks him #1 in Spain on both TikTok and in gaming, making him highly competitive for premium sponsorships. Ibai's humor-driven content allows for seamless brand inclusion without disrupting authenticity. His audience actively engages with branded segments, boosting ROI across video and live stream formats.

‍

‍

Conclusion: Spain’s Digital Powerhouse with Global Pull

‍

Ibai Llanos represents the modern media mogul—a content creator, event host, and lifestyle brand in one. With millions of followers and top 1% rankings across platforms, he leads a movement where humor, relatability, and real-time content rule. His influence spans generations and industries, making him a benchmark for creators and brands alike.

‍

‍

View the AI-powered profile