Who is Paulina Del Campo?

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Paulina Del Campo: Amplifying Mexican Culture Through Music and Digital Expression

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Paulina Del Campo is a multifaceted artist, blending her music career with content creation that highlights traditional Mexican roots. Whether performing vocals or documenting fashion inspiration, she captures the attention of her audience with dynamic storytelling and striking visuals. Her red carpet-ready posts often echo themes of empowerment, femininity, and national pride. Her expressive visual style sets her apart in a space where music meets visual performance.

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Her TikTok presence has grown significantly, where she balances pop culture trends with snippets of her singing or rehearsal sessions. Paulina uses this platform to invite followers into her creative process—from the glam before performances to behind-the-scenes shots of her team and sets. This transparency has helped her build trust and enthusiasm among her fans. Her visual approach leans heavily into red tones, cinematic lighting, and glam accessories.

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On Instagram, Paulina doubles down on visual storytelling, leveraging Stories and carousels to maintain high engagement. She frequently shares outfit breakdowns, tagged brand looks, and daily reflections in Spanish, building a bilingual yet locally rooted relationship with her audience. Her fashion-forward identity is just as crucial as her vocal work, merging two high-performing niches—beauty and entertainment—into one cohesive feed.

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Despite minimal presence on YouTube and X, her follower base across platforms exceeds 5.8M, with her influence continuing to grow monthly. Through sponsored campaigns, music promotions, and aesthetic collaborations, Paulina has evolved from a local talent to a top-performing Latina digital figure. She represents a new era of culture-first content that resonates far beyond her national borders.

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An Influencer Active on Social Media

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Paulina Del Campo commands over 5.8M followers across TikTok, Instagram, YouTube, and X, with her strongest impact in the music and lifestyle categories.

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Paulina’s Social Media Strategy Analysis

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TikTok: Music, Fashion & Culture Collide in Short Form

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Paulina’s TikTok account (@paulinadelcampo) is her largest platform, where she shares music-centric content with a vibrant cultural twist. With over 4M followers, her posts blend singing clips, outfit transitions, and Mexican folklore nods. She uploads around 6.2 videos per week, achieving an engagement rate of 2.07%, with 82.9K average engagements. Her voiceovers and themed edits often reflect her personal artistry rather than relying on mainstream trends.

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Her top-performing videos frequently highlight traditional sounds or are synced with original audio clips. She has recently posted about Coachella preparation, using the platform as a countdown and behind-the-scenes log. Her aesthetic is rooted in Mexican culture, often amplified with modern beats or stylized filters. Each video is intentional—crafted to reinforce her brand as a musical storyteller.

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Paulina’s posting schedule is highly consistent, with content going live every day at 4 PM EST, aligning with her growing fanbase across Mexico and the U.S. She grew by 76K followers in the last 30 days alone, a 1.94% growth rate, one of the strongest in her category. Her fan comments often mirror admiration for her voice, styling, and cultural pride. This makes her TikTok a strategic blend of performance and personality.

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Her Influence Score on TikTok is 94.1/100, placing her in the Top 1% for both Mexico and worldwide in the video entertainment category. With over 1.1M average views, TikTok is Paulina’s most valuable platform in terms of visibility and fan discovery. It also serves as a launchpad for music teasers and fan challenges. As she continues to integrate more original compositions, the platform doubles as both a stage and community.

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• Username: @paulinadelcampo
• Influence Score: 94.1/100
• Followers: 4M
• Activity: 6.2 videos/week
• Engagement Rate: 2.07%
• Growth: +1.94%
• Average Engagement: 82.9K
• Posting Habits: Every day at 4 PM EST

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Instagram: Visual Elegance and Daily Connectivity

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On Instagram (@paulinadelcampoa), Paulina curates a glamorous photo-forward portfolio of performances, studio sessions, and travel snapshots. She has 1.8M followers and posts 13 times per month, making it her second most active platform. Her engagement rate of 3.61% translates to 63.1K average interactions per post, proving strong audience attachment. Her visuals often include vintage styling, bold makeup, and performance looks.

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She utilizes carousels to highlight events like photoshoots, fan meetups, or collaborations with brands such as Bloom Nutrition and Dossier Perfume. Her Stories and Reels recap tour prep, crowd reactions, and post-concert reflections. The mix of filtered elegance and real-world context builds authenticity while reinforcing her image as a performer. Paulina’s Instagram functions like a visual press kit—versatile and expressive.

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The platform’s timing strategy is early-day drops, with new content posted daily at 6 PM EST. This aligns with audience scroll habits in Mexico and the U.S. She recently showed a spike of +3.4K new followers, marking a 0.19% growth in the last month. While not her fastest-growing channel, Instagram serves as a consistent brand vehicle for performance and partnerships.

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Her Influence Score on Instagram is 93.2/100, landing her again in the Top 1% worldwide and nationally. She is ranked alongside major Latin American entertainers and frequently tagged in content by other artists and photographers. Her grid presents a hybrid identity—part pop star, part cultural icon. It gives brands a ready-made space to insert themselves into polished and themed lifestyle content.

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• Username: @paulinadelcampoa
• Influence Score: 93.2/100
• Followers: 1.8M
• Activity: 13 posts/month
• Engagement Rate: 3.61%
• Growth: +0.19%
• Average Engagement: 63.1K
• Posting Habits: Every day at 6 PM EST

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YouTube: A Dormant Portfolio With Untapped Potential

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Paulina’s YouTube (@paulinadelcampomusica) is less active but serves as an archive for original songs, music videos, and behind-the-scenes clips. With 65.2K subscribers, she posts sparingly—only 1.1 videos per month—but maintains a solid engagement rate of 2.81%. Her average engagement is 1.8K, and she gets 37.5K views monthly. YouTube is used as a permanent home for long-form musical releases.

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Recent uploads include live performances and the official music video for her song Dame, which gained traction on other platforms. While her short-form content fuels growth, this channel offers a slower, more curated glimpse into her artistry. Her video descriptions often link to Spotify, brand campaigns, or ticketed events. This makes YouTube more promotional than conversational.

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She typically uploads once a year at 7 PM EST, signaling its role as a catalog rather than a daily engine of traffic. The platform saw 0% growth in the last 30 days, indicating room for reactivation. Paulina could potentially repurpose her popular TikTok clips into behind-the-scenes vlogs or lyric breakdowns. Despite its limited activity, the channel maintains respectable stats due to loyal fans revisiting her songs.

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Her Influence Score here is 71.8/100, which is lower than other platforms but still above average for inactive creators. YouTube gives her a stable outlet to publish complete musical projects, which many TikTok and Instagram-first creators don’t consistently manage. As her profile rises, this platform may become more valuable for advertisers in the music and fashion sectors.

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• Username: @paulinadelcampomusica
• Influence Score: 71.8/100
• Followers: 65.2K
• Activity: 1.1 videos/month
• Engagement Rate: 2.81%
• Growth: 0%
• Average Engagement: 1.8K
• Posting Habits: Once a year at 7 PM EST

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X: Virtually Inactive But Brand-Eligible

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Paulina’s X account (@paulinadelcampo0) is currently dormant, having last posted 2 months ago. With only 6.9K followers, it ranks significantly lower than her other platforms. She has an engagement rate of 0% and has posted 0 tweets in the past month. The profile averages no recent interactions, serving more as a placeholder than a live feed.

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Despite the inactivity, her profile still lists her singer identity and links to her other channels. She may reactivate it for major announcements or reposts of viral performances. However, there’s no sign of consistent use or fan engagement here. The profile has not experienced growth in over 60 days.

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She historically posted once a year at 7 PM EST, following a schedule that doesn’t support daily interaction or trend-based content. As most of her community is on visual platforms, X remains redundant in her current brand strategy. Paulina may be better suited to redirect her textual updates to Instagram Stories or TikTok captions. Her current focus lies in visuals, not microblogging.

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Her Influence Score is just 10.6/100, which reflects the platform's low performance. With no reposts, retweets, or conversation threads, X is the only network in her ecosystem without active utility. Unless repurposed for tour or album campaigns, it remains the weakest link in her digital portfolio. For now, it doesn't contribute to her audience funnel or brand deals.

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• Username: @paulinadelcampo0
• Influence Score: 10.6/100
• Followers: 6.9K
• Activity: 0 tweets/week
• Engagement Rate: 0%
• Growth: 0%
• Average Engagement: 0
• Posting Habits: Once a year at 7 PM EST

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Paulina Del Campo’s Social Media Influence Summary

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With a total Influence Score of 9,260 points, Paulina Del Campo ranks in the Top 1% across all core categories. She holds the #155 spot on TikTok Mexico and #106 in Video Entertainment Mexico, confirming her dominance in music-focused digital content. Her strong positioning at #947 worldwide in video entertainment highlights her expanding reach beyond regional audiences.

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Learn more about the Favikon Methodology here

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Content Strategy: Bridging Performance and Personal Aesthetic

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Paulina Del Campo’s content strategy centers on merging performance with personality. Every platform supports a version of her public persona—TikTok captures her musical growth, Instagram displays her beauty and branding, while YouTube archives past milestones. Her posting habits are consistent, visually cohesive, and infused with Mexican cultural references. Her use of color, posture, and fashion as storytelling tools builds immediate recognition across feeds. She manages to maintain authenticity while aligning with high-value brand aesthetics, appealing to companies in wellness, fashion, and beauty verticals.

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Reachability and Partnerships

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Paulina’s audience spans across Mexico and the United States, with a strong lean toward Spanish-speaking music and fashion enthusiasts. Her largest platform, TikTok, has over 4M followers and attracts viewers interested in her cultural references and performance snippets. She consistently posts early mornings, optimizing reach for audiences active at 4 PM EST and 6 PM EST. Her rising visibility makes her a strong candidate for brand launches targeting Gen Z and Millennial women.

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She collaborates with brands like Bloom Nutrition, Shark Beauty, and Dossier Perfume, each integrated into her music and lifestyle content. With an average of 63.1K engagements per Instagram post and 82.9K per TikTok, she maintains an active and reactive fanbase. Her growth rate of +1.94% on TikTok and daily activity make her especially reachable for product reveals, song releases, or campaign pushes. Most brand visibility is amplified via Instagram carousels and TikTok Reels, where she combines aesthetics with performance hooks.

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Conclusion: A Rising Voice at the Intersection of Culture and Content

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Paulina Del Campo is more than a performer—she’s a lifestyle architect who harmonizes culture, creativity, and personal identity. With growing numbers and high engagement across TikTok and Instagram, she’s securing her place as one of Mexico’s most engaging digital voices. Her bilingual, cross-platform influence offers brands a unique way to engage both culture and commerce.

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View the AI-powered profile

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