Who is Carlos Belcast?

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Carlos Belcast: Leading Mexico’s Fitness Scene with Humor, Routine, and High Engagement

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Carlos Belcast is a fitness content creator and Gymshark athlete based in Mexico, recognized for his entertaining workout videos and laid-back tone. He shares moments from his training routines and uses humor to highlight both the struggles and wins of gym life. His phrase “mis padrinos” has become a signature way to refer to his community, fostering a strong sense of belonging. His openness and self-awareness set him apart from other overly polished influencers.

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With over 13M combined followers, Carlos reaches a wide Latin American audience, particularly on TikTok and Instagram. He balances educational content—such as how-tos or workout breakdowns—with slice-of-life posts that reflect his personal journey. Rather than pushing perfection, he leans into authenticity, making him more accessible to first-time gymgoers. His tone remains consistent across platforms: casual, warm, and community-first.

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Carlos’s partnerships with Raw Nutrition, Gymshark, and Revive MD showcase his alignment with health-first lifestyle brands. These collaborations are often native, appearing in workouts or daily updates rather than forced integrations. He tends to work with brands that match his energy—youthful, straightforward, and results-driven. His loyal fanbase trusts his recommendations because they come from routine, not just sponsorship.

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He currently ranks #1 in Fitness for Men Mexico and #8 worldwide in the same category, with an Influence Score of 9,516 pts. His content strategy thrives on repetition, visual consistency, and gym relatability. He also belongs to a wider network of fitness creators like Edu Saenz, Daddy Aioli, and Andoni—further cementing his position in the fitness content ecosystem. His follower growth across platforms confirms his strong upward momentum.

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An Influencer Active on Social Media

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Carlos Belcast has a high-performing, Spanish-language digital presence across TikTok, Instagram, YouTube, and Twitch, with a heavy focus on fitness, gym culture, and light storytelling.

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Carlos’ Social Media Strategy Analysis

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TikTok: Daily Gym Life with Personality and Performance

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Carlos Belcast’s TikTok content revolves around gym humor, lifting culture, and community interaction with his 6.5M followers. He posts 3.7 times per week, often showing realistic workout moments, awkward fails, and the daily struggles of gym routines. His tone is casual, and his captions frequently use the phrase “mis padrinos” to directly address fans. These micro-interactions build a loyal base that treats each post as a check-in.

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His engagement rate is 3.92%, averaging 255K interactions and 1.7M views per post—proving his mix of humor and fitness hits the right rhythm. Carlos rarely uses filters or effects; instead, he relies on raw gym footage and relatable commentary. Many videos focus on solo routines or joke-based observations of gym behavior. His consistent format has made him one of Mexico’s most recognizable gym content creators.

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He posts every day at 6 PM EST, timing his uploads to align with early gym-goers in Latin America. His growth rate of +2.55% translates to 161.7K new followers per month, without major giveaways or advertising pushes. His aesthetic is simple—mostly handheld or tripod shots—and fans praise the lack of over-editing. The reliability of his content has helped drive repeat engagement from a culturally specific audience.

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Carlos ranks in the Top 1% on TikTok Mexico, and his skit-based fitness clips are often shared across Latinx digital communities. His videos have cross-platform appeal, but he rarely reposts them elsewhere without format changes. TikTok remains his largest source of virality, brand discovery, and creator-to-fan interaction. Most of his Gymshark integrations begin here, making it the first touchpoint for commercial visibility.

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• ‍Username: @carlosbelcast‍
• Influence Score: 95.2/100‍
• Followers: 6.5M‍
• Activity: 3.7 videos/week‍
• Engagement Rate: 3.92%‍
• Growth: +2.55%‍
• Average Engagement: 255K‍
• Posting Habits: Everyday at 6 PM EST

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Instagram: Humor Meets Community-Focused Storytelling

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Carlos’s Instagram account reaches 5.2M followers and serves as a mix of lifestyle and gym content with a lighter visual polish than TikTok. He posts around 14 times per month, favoring Reels that repurpose his gym moments in vertical format. His use of familiar camera angles, muted tones, and casual captions creates a unified aesthetic. Instagram is where he nurtures his deeper relationship with followers through comments and replies.

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His engagement rate is 4.54%, with an average of 235.6K likes/comments and 5.4M views on Reels—higher than many creators in his category. He frequently features Gymshark gear and Raw Nutrition products in the background or within workout transitions. His captions often include regional slang and short motivational phrases tailored to his Spanish-speaking base. This helps keep the feed culturally grounded and community-focused.

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Carlos posts three times a week at 7 PM EST, strategically syncing with audience scroll patterns before the gym or school. His recent growth of +4.32% brought in 212.8K new followers in 30 days, driven mostly by Reels and story reposts. He avoids polished influencer shoots in favor of gym mirror selfies or handheld training clips. Fans often tag him in their routines, reinforcing Instagram as his interaction-heavy platform.

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He ranks #11 on Instagram Mexico and #392 worldwide, reflecting his high traction in Latin American fitness circles. His content stays within the fitness niche while still allowing moments of personality and creator banter. He uses stories to share behind-the-scenes thoughts, often without heavy scripting. Instagram acts as his brand-safe zone where content is controlled, familiar, and always audience-first.

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• ‍Username: @carlosbelcast‍
• Influence Score: 97.4/100‍
• Followers: 5.2M
• ‍Activity: 14 posts/month‍
• Engagement Rate: 4.54%‍
• Growth: +4.32%‍
• Average Engagement: 235.6K‍
• Posting Habits: 3 times a week at 7 PM EST

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YouTube: Low Volume, Targeted Vlogs and Recaps

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Carlos’s YouTube channel has 1.4M subscribers but operates at a lower volume, with only 1.4 videos per month. He mainly uses the platform for longer recaps of gym events, collaborations, and personal commentary. The editing is minimal, usually jump cuts and background music over gym scenes or sit-down vlogs. Unlike his short-form channels, YouTube offers him space to reflect and expand.

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His engagement rate is 2.4%, with about 34.3K likes/comments and 662.3K views per video. Videos rarely exceed 10 minutes, keeping pace with his audience’s mobile-first attention span. Carlos often uses these uploads to provide more detail on his training regimen or address fan questions. Product placements here—usually Raw Nutrition—are slightly more formal but still delivered in his signature relaxed tone.

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He posts twice a month at 7 PM EST, often dropping content after meetups or branded activations. His growth rate is +2.91%, adding 40.2K new subscribers without major campaign pushes. Viewers who discover him through TikTok often turn to YouTube for deeper insight or visual proof of transformation. It serves as a platform for longevity rather than virality.

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Though it’s not his top performer, YouTube adds credibility to his profile by showcasing full routines and longer storytelling. It helps brand partners see his capacity for extended messaging without losing tone. The channel isn’t heavily monetized yet, but its consistency helps round out his online presence. Fans who want the “unedited” Carlos come here to learn, not just to laugh.

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• ‍Username: @carlosbelcast‍
• Influence Score: 88.4/100‍
• Followers: 1.4M‍
• Activity: 1.4 videos/month‍
• Engagement Rate: 2.4%‍
• Growth: +2.91%‍
• Average Engagement: 34.3K‍
• Posting Habits: Twice a month at 7 PM EST

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Twitch: Dormant Platform for Potential Future Growth

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Carlos owns a Twitch channel with 50.4K followers, but he is currently inactive and doesn’t post content there. His status shows 0 videos/week, and no major uploads or streams have occurred in recent months. While the profile exists, Twitch hasn’t been integrated into his fitness ecosystem yet. He has yet to explore formats like live Q&As, training streams, or real-time fan interaction.

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Despite inactivity, his growth rate remains 0%, with no follower changes in the past 30 days. There’s no engagement data, video archive, or scheduled livestreams to measure current activity. The account appears to have been established in case of future use or for cross-platform protection. It functions as a placeholder more than a contributor to brand identity.

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• ‍Username: @carlosbelcastt‍
• Influence Score: N/A‍
• Followers: 50.4K‍
• Activity: 0 videos/week‍
• Engagement Rate: N/A‍
• Growth: 0%‍
• Average Engagement: N/A‍
• Posting Habits: Once a year at 7 PM EST

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Carlos Belcast’s Social Media Influence Summary

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Carlos Belcast holds a total Influence Score of 9,516 pts, ranking #1 in Fitness for Men Mexico and #8 worldwide in the same category. He is also #11 on Instagram Mexico and in the Top 1% globally across fitness and lifestyle segments. These rankings are backed by high growth rates, consistent posting habits, and a uniquely relatable tone that fuels repeat engagement.

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Learn more about the Favikon Methodology here

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Content Strategy: Flexing Fitness, Humor, and Community Across Every Platform

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Carlos’s content strategy revolves around approachability, repetition, and humor-driven gym life. Whether he’s showing workout routines or poking fun at common gym experiences, he remains rooted in realness. His content never feels forced—brand integrations are embedded into his lifestyle and clothing, not isolated posts. He avoids overproduction, instead letting tone, presence, and timing do the work. The goal is to make fitness feel achievable, not intimidating, and his consistent results across platforms prove that this formula works. While his visual style is minimal, his tone is instantly recognizable.

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Reachability and Partnerships

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Carlos Belcast is highly reachable for fitness-focused collaborations, especially across Instagram and TikTok, where he averages a combined 490.6K engagements per post. His Gymshark and Raw Nutrition content is integrated seamlessly into daily workouts, not isolated as one-off promotions. With clear posting windows—6 PM EST on TikTok, 7 PM EST on Instagram—brands can plan launches around consistent exposure. His casual delivery style makes sponsored content feel like peer recommendations.

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His creator network includes top Spanish-speaking influencers like Edu Saenz and Daddy Aioli, amplifying multi-brand reach within Latin America. Carlos ranks #1 in Fitness for Men Mexico and #8 worldwide, reflecting his value for regional and global campaigns. He is open to partnerships ranging between $20K–$80K per post, depending on platform and scope. These deals are most effective when embedded within authentic routines, especially in gym or supplement-related niches.

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Conclusion: Carlos Belcast Is Powering Mexico’s Fitness Scene with Consistency and Charisma

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Carlos Belcast is more than just a Gymshark athlete—he’s a voice for relatable, feel-good fitness in the Spanish-speaking digital world. With strong rankings, high engagement, and a consistent multi-platform routine, he has become one of Mexico’s most trusted fitness influencers. His balance of motivation and humor continues to attract a loyal community of followers who show up, not just for the workouts, but for the personality behind them.

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View the AI-powered profile

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