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Top 20 Product Marketers in Brazil in 2025
Brazil leads in product marketing, with top experts driving innovation in tech and consumer experiences. Meet the Top 20 Product Marketers in 2025, known for their go-to-market strategies and creating products customers love.
Here’s the list of the Top 20 Product Marketers in Brazil in 2025:
20. Fellipe Faria
Fellipe Faria is a seasoned marketing and product executive with over 15 years of experience in the tech and media industries, currently serving as a Product Marketing professional at TikTok. He has a strong background in product marketing, brand positioning, and sales enablement, having worked with notable companies like ByteDance and Grupo RBS. Passionate about education and financial literacy, he actively promotes initiatives that empower individuals to take control of their finances. He holds a Master's in Industrial Engineering and a Bachelor's in Communications.
Favikon Authority Score: 592 pts
19. Loana Coelho
Loana Coelho is a seasoned executive in product and digital marketing, currently serving as Ecommerce Director at L'Oréal. With extensive experience in B2C/B2B markets, she has led initiatives in strategic planning, digital platform profitability, and customer engagement. Her focus on innovation and teamwork is evident in her leadership style, emphasizing the importance of relationships in e-commerce. Loana is also passionate about mentoring women and promoting diversity in the workplace.
Favikon Authority Score: 694 pts
18. Erik Rodrigues
Erik Rodrigues is the Product Manager at Mercado Livre with extensive experience in go-to-market strategies, market analysis, and project management. He has previously held senior roles at iFood, focusing on B2B product strategies and integrated communication planning. His expertise includes product development, content production, and cross-departmental collaboration, ensuring innovative campaign implementations that enhance brand presence. Erik is passionate about empowering businesses and enhancing customer experiences through strategic marketing initiatives.
Favikon Authority Score: 847 pts
17. Mayara Tabone
Mayara Tabone is a Product Marketing professional at SAP SuccessFactors with over ten years of experience in communications, business, and data analysis. She is passionate about media relations and has worked with diverse companies, including Hyundai and LG Electronics. Mayara holds multiple degrees, including a Master's in Marketing and an MBA in Project Management. She actively promotes women's empowerment and diversity in the workplace, serving as the Communications Director for SAP's Business Women’s Network.
Favikon Authority Score: 1 861 pts
16. Isabela R.
Isabela R. is a Senior Manager and Head of Product Marketing for LatAm at Salesforce, with over 14 years of experience in marketing and communications within the tech industry. She has a strong track record in driving revenue growth and fostering partnerships, notably with Meta for WhatsApp. Fluent in Portuguese and English, she emphasizes customer-centric strategies and innovation in marketing. Her posts highlight significant events, product launches, and the importance of data and AI in marketing.
Favikon Authority Score: 2 521 pts
15. Thu Oliveira
Thu Oliveira is a university professor and the Product Marketing Head at Auto Avaliar, a Brazilian B2B automotive e-commerce platform that specializes in the digital purchase, sale, and management of used vehicles. She actively engages in discussions about design, marketing, and technology, sharing insights from her professional journey. Her posts reflect a strong commitment to education, innovation, and community building within the marketing and tech sectors. She emphasizes the importance of user experience and customer-centric strategies in her work, often highlighting collaborative projects and events.
Favikon Authority Score: 2 760 pts
14. Julmar Santos
Julmar Santos is a Senior Business Product Marketing Manager at Twilio, specializing in messaging partnerships and go-to-market strategies. He has a strong sales background and is known for his customer-centric approach, focusing on enhancing product adoption and client performance. His LinkedIn posts highlight significant events and collaborations with major companies like Google and WhatsApp, showcasing his expertise in customer engagement and innovative messaging solutions.
Favikon Authority Score: 3 060 pts
13. Arthur Figueira
Arthur Figueira is a Product Marketing Analyst with over 4 years of experience in digital product development. He specializes in product marketing, management, and go-to-market strategies. Arthur has successfully managed multiple digital products, including the launch of Oi Saúde, and is currently pursuing an MBA in Digital Business. He actively shares insights on product marketing, user experience, and the importance of education in transforming lives, particularly for underrepresented communities.
Favikon Authority Score: 3 195 pts
12. Isadora Emanuelle Coutinho Isidoro
Isadora Emanuelle Coutinho Isidoro is a Product Marketing professional passionate about technology and communication. She specializes in Go-to-Market strategies, user experience, and sales enablement. Her LinkedIn posts reflect her expertise in aligning product, marketing, and customer success teams, while also sharing insights on frameworks for prioritization and market analysis. Isadora is actively seeking new opportunities in Product Marketing and engages her audience with informative content about the field.
Favikon Authority Score: 3 485 pts
11. Kaianne Antoniazzi
Kaianne Antoniazzi is a Product Marketing Coordinator with over 5 years of experience in B2B SaaS products. She specializes in product marketing, market intelligence, and branding, focusing on demand generation strategies. As the founder of Brazil's first product marketing community for women, she promotes diversity and female empowerment in the field. Her LinkedIn posts often discuss career development, leadership, and the importance of mentorship for women in tech.
Favikon Authority Score: 3 553 pts
10. Djenifer Malkowski
Djenifer Malkowski is a Product Marketing Analyst with expertise in B2B marketing and SaaS. She shares insights on financial management and supports entrepreneurs in business expansion through technology. Her LinkedIn posts highlight her professional journey, participation in industry events, and contributions to salary research in Product Marketing. On TikTok, she engages with a lighter, humorous side, showcasing her dog and playful content, appealing to a broad audience.
Favikon Authority Score: 3 570 pts
9. Lucas Röttgering
Lucas Röttgering is a co-founder of MiD Hub, specializing in creative business intelligence, innovation, and product marketing. He actively engages in high-level discussions among business leaders, emphasizing the importance of branding and performance in marketing. His posts reflect a commitment to community value generation and strategic marketing insights, often highlighting the intersection of marketing and leadership. He also runs a newsletter titled 'Marketing is Dead!' that critiques traditional marketing practices.
Favikon Authority Score: 3 938 pts
8. Rayra Costa
Rayra Costa is a Product Marketing Manager at Pipefy with nearly 15 years of experience in branding and strategic marketing. She focuses on B2B markets, particularly in education and financial services, and is passionate about empowering her team and fostering individual growth. Rayra actively shares insights on product marketing, AI solutions, and community engagement, particularly through her involvement with 'Elas que Lançam', a community for women in product marketing. Her content emphasizes collaboration, mentorship, and the importance of soft skills in professional development.
Favikon Authority Score: 4 093 pts
7. Fernanda Sujto
Fernanda Sujto is a seasoned Product Marketing Manager at Hotmart with over 15 years of experience in marketing, product management, and strategy, particularly in tech and financial products. She is the co-author of 'Product Marketing Essencial,' the first book on Product Marketing in Brazilian Portuguese, and serves as an ambassador for the Product Marketing Alliance in São Paulo. Her content focuses on B2B solutions, community building, and empowering professionals in the Product Marketing field.
Favikon Authority Score: 4 451 pts
6. Cassiane Vilvert
Cassiane Vilvert is a Senior Product Marketing Manager with nearly a decade of experience in digital products. She specializes in product management, go-to-market strategies, and effective communication. Cassiane is also an author and organizer of the book 'Product Management like you've never seen it', and she actively contributes to the community through mentorship and teaching. Her social media presence highlights her involvement in events like Product Camp Brasil and her commitment to empowering women in product management.
Favikon Authority Score: 4 521 pts
5. Rafaela Vigo
Rafaela Vigo is a Senior Product Marketing Manager at VTEX with over 7 years of experience in the technology sector. She specializes in go-to-market strategies, product localization, and international expansion. Her posts focus on product marketing insights, data-driven strategies, and community engagement, particularly among women in the field. She actively participates in discussions about the importance of data in marketing and the role of product marketing managers in organizations.
Favikon Authority Score: 4 653 pts
4. Desyrê Guerrero
Desyrê Guerrero is a Product Marketing Specialist with a focus on B2B marketing, sales enablement, and AI solutions. With over five years of experience in B2B sales and three years in product marketing, she excels in strategic and operational roles, driving significant revenue growth and engagement. Desyrê is a key figure in the 'Elas que Lançam' community, promoting female empowerment in product marketing. Her content often addresses gender equality and challenges in the workplace.
Favikon Authority Score: 5 704 pts
3. Vítor C. M. Prado
Vítor C. M. Prado is a marketing and product leader with extensive experience in managing projects for major Brazilian brands. He specializes in growth marketing, product strategy, and team leadership, particularly in the SaaS B2B sector. His insights on leadership emphasize the importance of context in performance evaluation and the need for equitable treatment in team dynamics. Vítor is also an avid triathlete, integrating his passion for sports into his professional philosophy, advocating for a balanced and fulfilling work-life approach.
Favikon Authority Score: 6 447 pts
2. Mat Silva
Mat Silva is the Head of Product Marketing at BRQ Digital Solutions with 12 years of experience in technology companies focused on B2B. He emphasizes the importance of technology in creating positive impacts on businesses and individuals. His posts often critique workplace practices, advocate for employee rights, and discuss generational workplace dynamics, particularly focusing on the needs of Generation Z. Mat also shares personal insights on mental health and family responsibilities, showcasing a commitment to social equity.
Favikon Authority Score: 7 506 pts
1. Bianca Maia
Bianca Maia is a leading Product Marketing Expert in Brazil, specializing in simplifying marketing strategies. With a strong background in engineering and a focus on data-driven campaigns, she shares insights on product launches, stakeholder management, and effective communication. Bianca actively engages with her audience on LinkedIn, where she discusses marketing trends, personal growth, and the intersection of technology and marketing. Her content reflects a commitment to fostering collaboration and innovation in the marketing field.
Favikon Authority Score: 7 571 pts
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