Top 20 Retail Influencers in the Netherlands in 2025

Here’s the list of the Top 20 Retail Influencers in the Netherlands in 2025:

20. Edgar Elzerman

Edgar Elzerman is an International Private Brand Consultant with over 15 years of experience in the retail industry across the Netherlands, Asia, and the United States. He specializes in Category Management, Sourcing, and Private Brand Management, having worked in various senior management roles. Since founding his consultancy in 2014, he has focused on driving Private Brand growth globally. Edgar is also a keynote speaker and guest lecturer, sharing insights on retail trends and strategies.

Favikon Authority Score: 181 pts

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19. Alessandra Zini

Alessandra Zini is the CEO & CSO of IKEA Netherlands, focusing on retail transformation and sustainability. She emphasizes operational excellence, team development, and creating a better everyday life for customers. Her leadership style fosters trust and accountability, driving business growth through innovative strategies. Zini actively promotes gender equity and sustainability initiatives, including circular economy practices and support for refugees. Her posts highlight significant milestones in IKEA's omnichannel journey and community engagement efforts.

Favikon Authority Score: 229 pts

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18. Hieke Bakker

Hieke Bakker is the European Sales Director at WE Fashion, showcasing her leadership in retail. Her LinkedIn posts highlight pride in team achievements, the opening of a flagship store in Amsterdam, and a commitment to the future of physical retail. She actively promotes job opportunities within her team, emphasizing a customer-focused approach and collaboration. Hieke's content reflects her dedication to team success and the retail industry, making her a prominent figure in fashion sales.

Favikon Authority Score: 239 pts

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17. Edwin Cruysheer

Edwin Cruysheer is a retail coach and entrepreneur with extensive experience in the retail sector, particularly with IKEA. He has held leadership roles in major cities worldwide, focusing on enhancing retail competence and driving sales growth. As a founder of the IKEA Concept review methodology, he aims to simplify retail topics and improve customer experiences. Currently, he works as an independent consultant, helping IKEA organizations globally to adapt to the evolving retail landscape.

Favikon Authority Score: 269 pts

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16. Jeanine Holscher

Jeanine Holscher is an accomplished CEO and board member with over 25 years of leadership experience across the retail, travel, and services sectors. Known for her expertise in transformation management and operational efficiency, she has successfully led large teams through complex change and crisis management. Jeanine currently serves as a Non-Executive Director at NEPI Rockcastle, one of Europe’s largest listed retail real estate companies. With a strong commitment to innovation and team empowerment, she continues to shape the future of retail through strategic leadership and international perspective, speaking Dutch, English, and Italian fluently.

Favikon Authority Score: 269 pts

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15. Menno van Meurs

Menno van Meurs is the CEO of Tenue de Nîmes and Red Wing Shoes Amsterdam, as well as the founder of the denim brand Tenue. He blends deep retail expertise with a passion for craftsmanship, focusing on sustainable fashion, transparency, and quality. Menno’s social media presence showcases store experiences, brand collaborations, and his advocacy for conscious consumerism. With a strong belief in “buying less and smarter,” he champions a retail philosophy rooted in longevity and purpose, aiming to reshape the future of fashion retail.

Favikon Authority Score: 301 pts

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14. Arjen Heida

Arjen Heida is a seasoned advisor and interim executive specializing in retail media, advertising, and e-commerce. With over eight years of experience at bol.com, one of the leading online retailers in the Netherlands, he brings deep expertise in digital retail strategy and monetization. Now working as an independent consultant, Arjen helps companies harness the power of retail media to drive growth and customer engagement. His content focuses on industry trends, advertising innovation, and professional development while actively fostering connections within the retail and eCommerce space.

Favikon Authority Score: 303 pts

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13. Björn Floot

Björn Floot is a seasoned General Manager with over 20 years of international experience in retail operations and business development, particularly in the cosmetics and lifestyle sectors. He actively shares updates on store openings and brand launches, showcasing his leadership in expanding RITUALS and Asteri Beauty in the Middle East. His posts emphasize teamwork, innovative product development, and a commitment to sustainability, reflecting a strong professional focus on retail growth and brand representation.

Favikon Authority Score: 367 pts

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12. Gerhard van der Bijl

Gerhard van der Bijl is a transformational digital leader and CTO at Ahold Delhaize Europe & Indonesia, driving innovation in the retail and food sector. With a strong focus on customer experience, he leads the adoption of cutting-edge technologies such as generative AI, data analytics, and automation to modernize operations across grocery retail. Gerhard’s approach blends tech strategy with retail execution, improving everything from supply chains to in-store digital touchpoints. His content reflects a passion for leveraging technology to deliver seamless, personalized shopping experiences and build future-ready retail ecosystems.

Favikon Authority Score: 1 017 pts

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11. Wouter Kolk

Wouter Kolk is an experienced executive leader, formerly serving as CEO of Ahold Delhaize Europe & Indonesia. His career spans various roles in retail management, focusing on innovation, sustainability, and team development. He actively engages in discussions about the future of retail, emphasizing the importance of customer experience and digital transformation. Wouter is also involved in promoting diversity and inclusion within the workplace, as evidenced by his participation in the LEAD Network Europe.

Favikon Authority Score: 1 396 pts

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10. Elles Kempers

Elles Kempers is the General Director of Kringloopwarenhuis Het Goed, a circular economy retailer focused on sustainability and inclusivity. She actively promotes second-hand shopping as a viable alternative to new purchases, emphasizing the positive environmental impact of reusing products. Her leadership has led to significant recognition, including the Sustainable Retailer of the Year award. Elles engages her audience with initiatives that highlight the importance of circularity in retail and the social benefits of providing work opportunities for diverse individuals.

Favikon Authority Score: 3 082 pts

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9. Henk Hofstede

Henk Hofstede is a sector banker at ABN AMRO Bank N.V., specializing in retail strategy and sustainability. He is passionate about promoting knowledge, connecting stakeholders, and driving the sustainable transition in the retail sector. His posts highlight significant events like the Retailer of the Year gala and discussions on sustainability in retail, emphasizing the importance of ecological and social goals in business practices.

Favikon Authority Score: 3 232 pts

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8. Linda Keijzer

Linda Keijzer is a dynamic CEO of Homefashion Group B.V., the largest omnichannel home furnishing platform in the Benelux, with a strong focus on sustainable retail and customer engagement. She previously served as CEO of Xenos, where she championed environmental responsibility and community impact through innovative store concepts and customer-centric initiatives. Her social media presence reflects her dedication to teamwork, celebrating milestones, and fostering a culture of inclusivity and sustainability within the retail sector. Linda actively engages with her audience, sharing insights from her leadership journey and promoting a vibrant company culture.

Favikon Authority Score: 3 316 pts

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7. Loek Berendsen

Loek Berendsen is a global strategist and execution expert specializing in omnichannel and digital transformation. With over 15 years of experience, he leads Bold Rethink, a consultancy that partners with global retailers, banks, and telecoms to enhance customer experiences. A passionate keynote speaker, he has presented at over 40 international events, focusing on customer-centric innovation and the future of retail. His insights on emotional intelligence in digital clienteling and sustainability in business reflect a commitment to holistic customer engagement.

Favikon Authority Score: 3 429 pts

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6.  Adgild Hop

Adgild Hop is the European Retail Market Lead at Deloitte, specializing in consumer consulting and retail transformation. With nearly 20 years of experience, he focuses on consumer engagement, omnichannel experiences, and sustainability in retail. His insights on consumer behavior and market trends are shared through various LinkedIn posts, highlighting his expertise in the grocery sector and his passion for conscious consumerism. He actively engages with industry leaders and participates in significant retail events across Europe.

Favikon Authority Score: 3 739 pts

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5. Frans Muller

Frans Muller is the President and CEO of Ahold Delhaize, a leading international food retail group. His LinkedIn presence highlights a strong focus on innovation, sustainability, and community engagement within the retail sector. He frequently shares updates on company strategies, financial results, and partnerships aimed at enhancing customer experiences and promoting social responsibility. His leadership emphasizes inclusivity and the importance of adapting to market changes while maintaining a commitment to local communities.

Favikon Authority Score: 4 597 pts

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4. Ed van de Weerd

Ed van de Weerd is the CEO of AS Watson Health & Beauty Benelux, overseeing brands like Kruidvat and Trekpleister. He emphasizes sustainable growth and customer-centric strategies in retail, sharing insights on industry trends and leadership. His posts reflect a commitment to inclusivity, community support, and innovation in retail, including initiatives to combat poverty and enhance customer experience. He actively engages with his audience, promoting a positive workplace culture and the importance of adaptability in a changing market.

Favikon Authority Score: 5 000 pts

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3. Jan Baan

Jan Baan is the CEO of Omoda & Assem, recognized in Forbes 30 Under 30 for his innovative approach in retail and e-commerce. He emphasizes a personalized shopping experience by merging offline boutiques with online platforms. His leadership is marked by significant achievements, including the launch of a successful apparel collection and the integration of AI in business operations. Jan is also pursuing further education with an Executive MBA from Oxford, showcasing his commitment to continuous learning and development.

Favikon Authority Score: 5 290 pts

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2. Kayleigh Fazan

Kayleigh Fazan is the founder of The International Retail Academy, specializing in sales and service coaching across the UK, Netherlands, and MENA. With over 20 years of retail experience, she focuses on transforming customer experiences and empowering retail teams. Her content emphasizes leadership, employee engagement, and the importance of human connection in retail. Kayleigh is also a keynote speaker, advocating for better treatment of retail staff and promoting a culture of care within organizations.

Favikon Authority Score: 5 597 pts

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1. Dirk Mulder

Dirk Mulder is a Sector Banker specializing in Trade & Retail at ING Business Banking. With over 15 years of experience in knowledge management within the food and retail sectors, he provides strategic insights and sector analyses. He actively engages in social media, sharing trends and developments, and aims to enhance thought leadership through digital content. His expertise includes sustainability, e-commerce, and the future of retail, making him a key figure in discussions about industry transformations.

Favikon Authority Score: 7 079 pts

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