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Top 20 Nail Youtubers in 2025

Looking for fresh nail art inspiration? These 20 YouTubers are shaping the trends of 2025 with creative designs, expert tips, and must-watch tutorials.

March 13, 2025
Sarthak Ahuja

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Here's the list of the Top 20 Nail Youtubers in 2025: 

20. ILYSM Nails

Creative Nail Artist and content creator with a strong presence on TikTok (9M followers) and YouTube (3.7M subscribers). Specializes in unique nail art tutorials and products, featuring a variety of nail designs and hacks. Promotes her own nail products through her website, ilysmNails.com, and has been featured on platforms like Netflix and various magazines. Engages her audience with visually satisfying content and tutorials that highlight her expertise in nail artistry.

Youtube Score : 81.6/100 pts

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19. Suzanny Braga

Suzanny Braga is a beauty and lifestyle content creator based in João Pessoa, Brazil. She shares engaging videos on YouTube and TikTok, focusing on nail care, beauty routines, and lifestyle tips. Her content includes 'get ready with me' segments, product reviews, and promotional offers, often featuring discounts for her audience. With a strong presence on social media, she connects with her followers through relatable and informative content, emphasizing self-care and beauty products.

Youtube Score : 81.7/100 pts

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18. Anastasia Luksha

Anastasia Luksha, a certified nail stylist and educator, shares her expertise in nail art and techniques through online classes and YouTube tutorials. With over 30,000 students, she focuses on making nail care accessible and easy to understand. Her content includes product reviews, nail design tips, and practical advice for both beginners and professionals in the nail industry. She actively engages with her audience on multiple platforms, promoting her online academy and community.

Youtube Score : 82.8/100 pts

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17. Ilaria D’Addio

Ilaria D’Addio is a nails master and coach based in Bologna, Italy, specializing in nail art and techniques. Her social media presence focuses on tutorials, online courses, and product recommendations for nail care. She promotes her own line of products available at coldnails.com, engaging her audience with interactive content and ASMR videos. Ilaria's posts often showcase her nail creations, tips for aspiring nail technicians, and insights into the nail industry.

Youtube Score : 83.2/100 pts

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16. Carlos Alberto

Carlos Alberto is a nail designer and educator based in Goiás, Brazil. He shares daily nail inspirations and tutorials on social media, particularly focusing on manicures and nail art. His content is vibrant and engaging, showcasing various nail designs and techniques, appealing to a wide audience interested in beauty and self-care. Carlos emphasizes the importance of connection and customer experience in his work, making him a relatable figure in the beauty community.

Youtube Score : 83.5/100 pts

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15. JOUNAIL

JOUNAIL is a nail art creator specializing in self-nail tutorials, showcasing a variety of designs from seasonal themes to intricate styles. Her content is beginner-friendly, providing detailed instructions and ASMR experiences. With a strong presence on YouTube and Instagram, she engages her audience through visually appealing nail art videos and interactive posts. JOUNAIL promotes creativity in nail design, making it accessible for all skill levels.

Youtube Score : 83.7/100 pts

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14. Edyta Kruczak

Edyta Kruczak, known as Quloo, is a nail stylist and educator who shares her expertise in nail art and styling through engaging content on platforms like TikTok and YouTube. Her posts often feature tutorials, product reviews, and reactions to various nail techniques, aiming to educate and entertain her audience. With a focus on nail care and artistry, she promotes a community for aspiring nail stylists, offering free resources and courses to enhance their skills.

Youtube Score : 83.8/100 pts

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13. Devin Strebler

Devin Strebler, known as 'Dev', is a nail artist and owner of Nailz by Dev, specializing in nostalgic 90's and early 2000's nail art. With a strong presence on TikTok and Instagram, she shares vibrant nail designs, tutorials, and product promotions, engaging a large audience with her creative and playful content. Her posts often feature character-themed nails and innovative techniques, appealing to a community of nail art enthusiasts. Dev also emphasizes the importance of self-expression and creativity in her work.

Youtube Score : 84.3/100 pts

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12. Jakelin Morales

Jakelin Morales is a Colombian nail artist and YouTuber based in Medellín, specializing in online nail training and tutorials. Her content focuses on nail art techniques, including step-by-step guides for various designs, from basic to advanced. She actively engages with her audience through platforms like TikTok and YouTube, sharing her expertise in nail design and promoting products from various beauty stores. Jakelin's vibrant personality and dedication to teaching make her a prominent figure in the beauty community.

Youtube Score : 84.3/100 pts

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11. maruru_hahaha

Maruru is a Japanese YouTuber focused on nail art and beauty, sharing tutorials, product reviews, and personal experiences related to self-nail care. Her content often includes collaborations with beauty brands, showcasing new products and techniques. She engages her audience with a friendly and approachable style, emphasizing creativity and self-expression in nail design. Maruru also discusses health topics, such as cervical cancer awareness, reflecting her commitment to personal and societal issues.

Youtube Score : 84.9/100 pts

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10. Piu Bhol

Piu Bhol is a passionate nail art creator from Jharkhand, India, with a growing YouTube family of 400k subscribers. She shares easy nail art tutorials and designs, encouraging viewers to learn and create at home. Her content focuses on beginner-friendly techniques and creative designs, making nail art accessible to everyone. Piu actively engages with her audience through social media, promoting her Instagram for further interaction and collaboration opportunities.

Youtube Score : 85.2/100 pts

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9. Pamela López

Pamela López, known as Pam Divina, is a popular content creator focusing on beauty, particularly nail art, and motherhood. With a significant following on YouTube (2.9M) and TikTok (1.3M), she shares engaging tutorials, personal stories, and family moments, often involving her children. Her content is vibrant and relatable, appealing to a young audience interested in beauty hacks and parenting. She promotes her own nail business and actively engages with her followers through interactive content.

Youtube Score : 85.4/100 pts

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8. Faby Cardoso

Faby Cardoso is a Brazilian manicure expert who shares her knowledge through online courses and YouTube videos. Her content focuses on nail care techniques, including cuticle management and nail decoration, aimed at aspiring and professional manicures. She actively promotes her courses and engages with her audience through social media, providing tips and insights to enhance their skills in the beauty industry.

Youtube Score : 85.6/100 pts

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7. Alena Lavrenteva

Alena Lavrenteva is a beauty vlogger and nail service expert based in Kazan, Russia. She runs a premium beauty salon and shares her expertise through engaging content focused on nail care, techniques, and personal experiences. Her social media presence includes detailed tutorials, product recommendations, and insights into the daily life of a nail technician, fostering a community of beauty enthusiasts. Alena actively interacts with her audience, encouraging comments and feedback.

Youtube Score : 86/100 pts

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6. Madison McCollough

Maddox is a talented nail artist known for her hand-painted, hyper-realistic nail art. She actively engages her audience on TikTok and Instagram, showcasing intricate designs and tutorials. Her content often features unique themes, including pop culture references and seasonal inspirations. Maddox promotes her own nail art products through her brand, Ballpit Shop, and has built a strong community around her creative nail techniques.

Youtube Score : 86.3/100 pts

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5. Fram Alves

Fram Alves is a Brazilian nail care expert and online educator, specializing in manicure techniques and nail art. With a strong presence on YouTube and TikTok, she shares tutorials, tips, and product recommendations, aiming to help aspiring manicurists achieve excellence. Her content often features ASMR elements, engaging a wide audience with her approachable style. She also promotes her online courses and personal nail care products, fostering a community of nail enthusiasts.

Youtube Score : 87/100 pts

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4. Talita Cardozo

Talita Cardozo is a Brazilian manicure and instructor specializing in nail art and care. She shares tips, tutorials, and personal experiences related to manicures and pedicures across her social media platforms. Her content focuses on empowering women to learn nail techniques that can provide additional income. Talita promotes her online store and courses, fostering a community around nail care and beauty.

Youtube Score : 87.1/100 pts

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3. nailcareer.education

Suzie is a professional nail technician and educator with over 35 years of experience, specializing in nail design and techniques. She shares tutorials and product recommendations through her social media platforms, focusing on helping aspiring nail techs improve their skills. Her content includes detailed instructional videos on various nail techniques, product reviews, and tips for both beginners and experienced nail enthusiasts. Suzie promotes her own line of premium nail products and workshops, emphasizing education in the nail industry.

Youtube Score : 87.1/100 pts

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2. Larissa Leite

Larissa Leite is a Brazilian content creator specializing in nail care and beauty tutorials. Her social media presence is vibrant and colorful, focusing on natural nail care, gel applications, and beauty tips. She shares step-by-step guides on nail transformations, product reviews, and lifestyle advice. Larissa engages her audience with interactive content, encouraging them to join her 'colorful world of nail polishes.

Youtube Score : 87.6/100 pts

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1. Ana Paula Villar

Ana Paula Villar is a prominent nail design educator with a strong online presence, offering tutorials and courses on nail art techniques. With over 40,000 students globally, she focuses on efficient nail design methods, emphasizing quality and creativity. Her content spans YouTube and Instagram, showcasing step-by-step guides for various nail techniques, including polygel and fiber glass applications. Ana actively engages with her audience, promoting products and sharing tips to enhance their skills in the beauty industry.

Youtube Score : 87.9/100 pts

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🔎 See the Top 200 Nail Youtubers

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Sarthak Ahuja

Sarthak Ahuja is a marketing enthusiast currently contributing to digital marketing strategies at Favikon. An alumnus of ESCP Paris with over 2 years of professional experience, he has held multiple marketing roles across industries. Sarthak's work has been published in journals and websites. He loves to read and write about topics concerning sustainability, business, and marketing. You can find him on LinkedIn and Instagram.