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Top 20 Influencers in Bulgaria in 2025

Bulgaria’s top influencers of 2025 are setting trends in social media, business, and entertainment. Explore the most influential personalities driving change today.

March 14, 2025
Jeremy Boissinot

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Here's the list of the Top 20 Influencers in Bulgaria in 2025: 

20. Даниел Бачорски | Daniel Bachorski

Daniel Bachorski is a dynamic entrepreneur and owner of Bonanza Professional Cleaning, sharing insights into his daily adventures and family life. His social media presence highlights his commitment to family values, professional cleaning services, and engaging community events. He actively promotes his business through giveaways and collaborations, showcasing a blend of personal and professional content. His posts often reflect a strong connection to his family and a humorous take on everyday situations.

Followers on social media: 443.8K

Favikon Authority Score : 8 714 pts

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19. Dessita

Dessita is a Bulgarian music artist known for her engaging social media presence, showcasing her music and personal style. She frequently collaborates with brands like Huawei and Nike, promoting their products through creative posts. Her content includes music releases, personal reflections, and lifestyle insights, appealing to a youthful audience. Dessita's posts often feature vibrant visuals and interactive elements, enhancing her connection with followers.

Followers on social media: 655.2K

Favikon Authority Score : 8 716 pts

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18. Martina Nikolova

Martina Nikolova, known as marty cipher, is a Bulgarian cosplayer and content creator specializing in character portrayals from the animated series Arcane. Her vibrant social media presence showcases her impressive cosplay skills, particularly her interpretations of the character Jinx. With a strong following on platforms like Instagram and TikTok, she engages her audience through creative content, giveaways, and community interactions, emphasizing her passion for cosplay and character design.

Followers on social media: 449.6K

Favikon Authority Score : 8 718 pts

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17. Emil Conrad

Emil Conrad is a Bulgarian content creator known for his engaging videos on platforms like TikTok and YouTube. He shares personal insights, product reviews, and lifestyle content, often featuring collaborations with brands. His podcast is also a significant part of his online presence, where he discusses various topics. Emil's content resonates with a youthful audience, and he actively promotes products through discount codes and partnerships, showcasing a blend of entertainment and marketing.

Followers on social media: 1.4M

Favikon Authority Score : 8 721 pts

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16. Suzie Georgievi

Suzie&Reni is a Bulgarian content creator known for her engaging family-oriented posts, particularly focusing on motherhood and lifestyle. She shares moments from her life with her daughter, often highlighting travel experiences, beauty products, and parenting tips. Her TikTok and Instagram content features humorous anecdotes and relatable parenting scenarios, resonating with a broad audience of parents and families. She actively collaborates with brands, showcasing products that enhance family life and self-care.

Followers on social media: 1.3M

Favikon Authority Score : 8 723 pts

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15. Lilly Anachkova

Lilly Anachkova, known as 'Barbie', is a Bulgarian model, actress, and content creator with a significant following on TikTok and YouTube. She engages her audience with entertaining skits and collaborations, often featuring dramatic and humorous themes. With over 660K followers on TikTok and 160K on YouTube, her content showcases her vibrant personality and creativity, appealing to a young audience interested in entertainment and lifestyle.

Followers on social media: 903.5K

Favikon Authority Score : 8 724 pts

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14. Dimitar Hristov

Dimitar Hristov is a Bulgarian TikTok user who shares humorous and entertaining content. His videos often feature comedy skits and funny scenarios. He also spreads positive messages, advocating against violence towards women. Dimitar encourages his followers to believe in their dreams and embrace their uniqueness. With a link in his bio, he promotes independence from brands and emphasizes the importance of staying motivated. Follow Dimitar for a mix of humor, positivity, and motivational content.

Followers on social media: 882.2K

Favikon Authority Score : 8 725 pts

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13. Християна и Ивайло | Christiana and Ivaylo

A family-oriented content creator duo, Християна and Ивайло, known for their engaging YouTube channel 'Айде БГ'. They produce entertaining videos that blend humor with educational content, covering various topics from fun challenges to interesting facts about the world. Their social media presence showcases their family life, adventures, and personal milestones, resonating with a broad audience interested in family-friendly entertainment and travel experiences.

Followers on social media: 1.1M

Favikon Authority Score : 8 726 pts

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12. Fiki Storaro

Fiki is a Bulgarian singer known for his engaging pop-folk music, often collaborating with other artists. His social media presence showcases his music releases, personal reflections, and interactions with fans. He emphasizes themes of love, relationships, and cultural pride, often expressing gratitude towards his audience and collaborators. Fiki's posts include song promotions, personal anecdotes, and festive greetings, reflecting a vibrant and interactive online persona.

Followers on social media: 1.6M

Favikon Authority Score : 8 755 pts

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11. Ballan | BALLANCHO

Ballan is a Bulgarian content creator known for his engaging TikTok and Instagram posts that often highlight family life, humor, and personal anecdotes. He shares moments of joy and challenges as a proud father, often featuring his partner, Nadezhda. His content includes relatable parenting experiences, pregnancy announcements, and light-hearted commentary on relationships, making him a relatable figure for young families. He also promotes various brands, showcasing products in a humorous context.

Followers on social media: 1.1M

Favikon Authority Score : 8 765 pts

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10. Denislav Dimchev

Denislav Dimchev, known as DENI, is a Bulgarian artist and musician with a strong presence on TikTok and Instagram. He shares a mix of music covers, personal insights, and engaging content related to his projects, including collaborations with other artists. His posts often feature themes of friendship, love, and creativity, resonating with a youthful audience. He promotes his music and engages with fans through interactive content, showcasing his personality and artistic journey.

Followers on social media: 1.7M

Favikon Authority Score : 8 782 pts

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9. Atanas Mishev

Atanas Mishev is a popular content creator known for his humorous TikTok videos and engaging Instagram posts. With a focus on comedy and relatable content, he has amassed a significant following, showcasing his personality through entertaining skits and memes. His content often features lighthearted themes, encouraging laughter and connection among viewers. Managed by @key_academy, he actively promotes his social media presence, inviting followers to join him for more fun.

Followers on social media: 506.1K

Favikon Authority Score : 8 797 pts

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8. Vasil Troyanov Boyanov

Vasil Troyanov Boyanov, known as AZIS, is a prominent Bulgarian singer and recording artist celebrated in the Balkan music scene. His social media presence showcases his musical performances, personal life, and interactions with fans. AZIS promotes his concerts and engages with followers through vibrant posts, often highlighting his family and friendships. His content reflects a blend of music, lifestyle, and cultural commentary, appealing to a diverse audience both in Bulgaria and internationally.

Followers on social media: 2.2M

Favikon Authority Score : 8 802 pts

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7. Medi | mediigo

Medi is a prominent Bulgarian singer and composer known for his engaging music videos and collaborations with other artists. His social media presence showcases a variety of music genres, primarily focusing on pop and contemporary hits. He actively promotes his songs across platforms like YouTube and TikTok, where he engages with a large audience through music releases and personal updates. Medi's content often features themes of love, heartbreak, and personal experiences, resonating with a youthful demographic.

Followers on social media: 894.2K

Favikon Authority Score : 8 846 pts

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6. Slavi Panayotov

Slavi Panayotov, known as Slavi Klashara, is a Bulgarian content creator and author focused on exploring forgotten places in Bulgaria. His YouTube channel, The Clashers, features a variety of content including paranormal investigations, cultural insights, and travel vlogs. He actively promotes his books, which highlight unique locations and historical narratives. Slavi engages his audience with intriguing facts and stories, often blending entertainment with education, making him a notable figure in the Bulgarian digital landscape.

Followers on social media: 2.2M

Favikon Authority Score : 8 876 pts

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5. Valeri Kostov

Valeri Kostov is an academy footballer known for sharing football skills and training content across social media platforms. With a significant following on YouTube and Instagram, he engages his audience with entertaining videos showcasing drills, challenges, and personal training experiences. His content emphasizes technical skills, fitness, and the journey of becoming a professional footballer, appealing to young athletes and football enthusiasts.

Followers on social media: 2.4M

Favikon Authority Score : 8 877 pts

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4. Maria

Maria is a Bulgarian singer known for her engaging music and vibrant social media presence. She actively promotes her music projects and connects with fans through heartfelt messages and behind-the-scenes content. Her posts often celebrate milestones in her career, such as anniversaries and new releases, while also showcasing her personal life and interactions with fans and collaborators. Maria's content is visually rich, featuring music videos, promotional material, and personal reflections.

Followers on social media: 1.1M

Favikon Authority Score : 8 897 pts

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3. Emanuela

Emanuela is a Bulgarian pop-folk artist known for her engaging music videos and vibrant social media presence. She frequently promotes her upcoming songs and collaborations, often featuring luxury brands like Louis Vuitton. Her content includes dance challenges, behind-the-scenes glimpses, and personal interactions with fans, showcasing her artistic journey and musical releases. Emanuela's posts reflect a strong connection to her audience, with a focus on music, fashion, and lifestyle.

Followers on social media: 2.2M

Favikon Authority Score : 9 008 pts

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2. Димитър Кирязов | Dimitar Kiryazov

Димитър Кирязов, known as Ванката, is a Bulgarian actor and comedian, creator of the YouTube channel 'Светът на Ванката'. His content primarily revolves around humor and entertainment, often featuring comedic sketches and relatable scenarios. He engages a wide audience on TikTok, where he shares snippets of his life and comedic performances, showcasing a vibrant personality and a knack for storytelling.

Followers on social media: 2.8M

Favikon Authority Score : 9 050 pts

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1. Denitsa | Denitslava

Denitslava is a beauty and makeup enthusiast known for her engaging YouTube tutorials and vibrant Instagram posts. She shares a variety of makeup looks, including bridal and creative styles, often featuring product recommendations and discount codes. Her content is interactive, encouraging viewers to comment and engage with her videos. Denitslava's social media presence is characterized by a focus on beauty trends, tutorials, and personal experiences in makeup application.

Followers on social media: 9.6M

Favikon Authority Score : 9 261 pts

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‍🔎Find more Bulgaria Influencers

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Favikon offers a reliable, data-driven approach to rank social media creators across various industries. This ranking is based on the Favikon score obtained by each creator according to their performance on social media. The Favikon authority score is not only linked to the number of subscribers, but is calculated according to several other important criteria. These criteria include maintaining an active presence on multiple social media, engagement rate, growth rate, as well as other factors that demonstrate the breadth and depth of their connection with their audience. We believe it's important to consider the holistic aspects of a creator's presence in order to get a complete assessment.

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Jeremy Boissinot

Jérémy Boissinot is the founder of Favikon, an AI-powered platform that helps brands gain clarity on creator insights through rankings. With a mission to highlight quality creators, Jérémy has built a global community of satisfied creators and achieved impressive milestones, including over 10 million estimated impressions, 20,000+ new registrations, and 150,000 real-time rankings across more than 600 niches. He is an alumnus of ESCP Business School and has been associated with prestigious organizations such as the French Ministry and the United Nations in his professional pursuits.