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Top 20 Food Influencers in the UK 2025
The UK boasts a vibrant food scene, where influencers share culinary expertise and inspire food lovers. Meet the Top 20 Food Influencers in the UK in 2025, setting trends with innovative recipes, restaurant reviews, and expert insights.
All real-time rankings of all platforms and countries are available here.
Here’s the list of the Top 20 Food Influencers in the UK 2025:
20. James Hoffmann
James Hoffmann is a prominent coffee expert, YouTuber, and author known for his engaging content on coffee brewing techniques, equipment reviews, and coffee culture. He is the World Barista Champion 2007 and has authored books like 'The World Atlas of Coffee'. His social media presence includes informative videos, how-tos, and guides, often featuring collaborations with other coffee professionals. He emphasizes unbiased reviews and has a strong following among coffee enthusiasts and aspiring baristas.
Favikon Authority Score: 8 966 pts
19. Graeme Tomlinson
Graeme Tomlinson, known as The Fitness Chef, is a nutrition expert and bestselling author focused on debunking common diet myths and promoting a balanced relationship with food. He emphasizes evidence-based nutrition, advocating for flexible dieting and the importance of overall dietary context rather than demonizing individual foods. His social media presence includes engaging posts that challenge popular fitness trends and provide practical advice for sustainable health and fitness goals.
Favikon Authority Score: 8 978 pts
18. Thomas Straker
Thomas Straker is a chef and content creator known for his engaging cooking videos and recipes, particularly focusing on one-pan meals. He promotes his upcoming cookbook, 'Food You Want to Eat,' featuring over 100 recipes. His social media presence showcases a variety of dishes, emphasizing easy and delicious cooking techniques. Straker collaborates with brands like @form_cookware and shares insights into sustainable cooking practices, including sourcing ingredients from local farms.
Favikon Authority Score: 9 003 pts
17. Underrated Hijabi
Underrated Hijabi is a vibrant content creator known for her engaging videos that explore diverse cultures and unique culinary experiences. With a focus on food and candy, she creates fun and exciting content, including taste tests and cultural explorations. Her TikTok and YouTube channels showcase her adventurous spirit, with a mix of humor and creativity, appealing to a broad audience interested in food and cultural diversity.
Favikon Authority Score: 9 017 pts
16. Nathan Anthony
Nathan Anthony, known as Bored of Lunch, is a bestselling author and food creator specializing in slow cooker and air fryer recipes. His engaging content features easy-to-follow recipes, often highlighting budget-friendly meals and meal prep ideas. With a strong presence on Instagram and TikTok, he connects with a wide audience through visually appealing food posts and interactive cooking tips. His cookbook, 'Six Ingredient Slowcooker', emphasizes simplicity and efficiency in cooking.
Favikon Authority Score: 9 021 pts
15. Ash Baber
Ash Baber is a baking enthusiast based in Manchester, UK, known for sharing dessert recipes across social media platforms like TikTok and Instagram. Her content features a variety of baked goods, including cakes, cookies, and international dishes, often accompanied by links to full recipes on her blog. With a focus on visually appealing food, she engages her audience through relatable and fun posts about her baking adventures.
Favikon Authority Score: 9 029 pts
14. Tyler Butt
Tyler Butt is a culinary content creator specializing in home cooking and nutrition. He shares easy-to-follow recipes and realistic nutrition tips across platforms like Instagram and TikTok. His posts often feature one-pot meals, family dinners, and cooking from scratch, appealing to home cooks looking for practical and delicious meal ideas. Tyler emphasizes simplicity and accessibility in cooking, making it approachable for a wide audience.
Favikon Authority Score: 9 043 pts
13. Oli Paterson
Oli Paterson, known as Elburritomonster, is a food creator specializing in innovative and humorous cooking content. His posts often feature unique twists on traditional dishes, showcasing a blend of British and international cuisines. With a strong presence on Instagram, TikTok, and YouTube, he engages his audience with entertaining food tutorials and creative recipes, often incorporating brand partnerships. His content is characterized by a playful approach to comfort food, making cooking accessible and fun.
Favikon Authority Score: 9 064 pts
12. Toby Inskip
Toby Inskip is a food enthusiast and co-founder of the Fume BBQ Festival, showcasing culinary experiences across London. His social media presence focuses on food reviews, highlighting unique dining experiences, and promoting local eateries. He engages his audience with interactive content, encouraging them to tag friends and share their dining adventures. His posts often feature a mix of casual dining spots and upscale restaurants, emphasizing affordability and quality in the food scene.
Favikon Authority Score: 9 080 pts
11. Poppy O’Toole
Poppy O’Toole, known as the 'Potato Queen', is a Michelin-trained chef and bestselling author specializing in potato recipes. Her social media presence showcases her culinary expertise, with engaging content focused on easy-to-make potato dishes. She actively promotes her cookbook and collaborates with brands like Tesco and Heinz, emphasizing healthy eating and innovative cooking techniques. Poppy's posts often feature humor and relatable cooking tips, appealing to a wide audience of food enthusiasts.
Favikon Authority Score: 9 090 pts
10. Kausar Raja
Kausar Raja is an optometrist and food content creator based in London, specializing in easy home cooking. Her social media presence features a variety of recipes, particularly focusing on chicken dishes, desserts, and meal prep ideas. With a strong engagement from her audience, she shares visually appealing content that encourages recreation. Kausar's posts often highlight her cultural background, incorporating flavors and techniques from her heritage, making her a relatable figure for food enthusiasts.
Favikon Authority Score: 9 149 pts
9. Jamie Oliver
Jamie Oliver is a renowned chef and food advocate known for his engaging cooking content across social media platforms. He emphasizes healthy eating, food education, and the importance of cooking at home. His posts often feature quick and easy recipes, cooking tips, and initiatives aimed at improving children's health through better school meals. Jamie's passion for food is evident in his interactive approach, encouraging followers to reclaim their kitchens and prioritize nutrition.
Favikon Authority Score: 9 162 pts
8. Ben Newman
Ben Newman, also known as 'Spudman', focuses on baked potatoes and freebies, engaging a large audience with entertaining posts about his food business. His TikTok content features giveaways, customer interactions, and humorous takes on his culinary adventures, particularly in Tamworth. With millions of likes on various posts, he has built a strong community around the 'spud army' theme, showcasing a fun and approachable brand identity.
Favikon Authority Score: 9 177 pts
7. Radhi Devlukia
Radhi Devlukia is a plant-based cook and wellness advocate, known for her engaging content on healthy living, cooking, and self-care. She is a New York Times best-selling author of 'JoyFull' and hosts the podcast 'A Really Good Cry'. Her social media presence emphasizes plant-based recipes, beauty rituals, and wellness practices, aiming to inspire joy and self-empowerment. Radhi actively promotes mental health awareness and self-care, often collaborating with brands that align with her values.
Favikon Authority Score: 9 185 pts
6. Sean Casey
Sean Casey is an online coach specializing in fitness and nutrition, sharing simple recipes and fitness tips. He promotes a macro-friendly cooking approach, focusing on low-calorie, high-protein meals. His content includes educational videos, meal prep ideas, and personal transformation stories, aiming to inspire others on their fitness journeys. He also engages with his audience through humor and relatable experiences, making fitness accessible and enjoyable.
Favikon Authority Score: 9 201 pts
5. Sam Way
Sam Way is a culinary content creator known for his engaging cooking videos across TikTok and YouTube. He specializes in British cuisine, showcasing traditional recipes with a modern twist. His posts often feature detailed cooking instructions and ingredient lists, appealing to food enthusiasts and home cooks. Sam promotes his cookbook and shares personal insights into his culinary journey, including travel experiences that influence his cooking style. His content is vibrant and interactive, encouraging audience participation.
Favikon Authority Score: 9 250 pts
4. Eloise Head
Eloise Head, known as Fitwaffle, is a popular food content creator with over 10 billion views across her platforms. She is a three-time Sunday Times bestselling author, focusing on easy recipes primarily for air fryers. Her engaging TikTok and Instagram posts showcase a variety of delicious desserts and meals, often featuring Nutella and other sweet treats. Eloise emphasizes intuitive eating and shares her personal food journey, making her relatable to a wide audience interested in cooking and baking.
Favikon Authority Score: 9 271 pts
3. Lara Cakes
Lara Cakes is a prominent cake artist known for her lifesize and intricate cake designs, amassing over 5 million followers across social media platforms. Her content primarily showcases cake-making tutorials, featuring popular culture themes such as Disney characters and celebrities. Lara engages her audience with creative projects and behind-the-scenes insights into her cake-making process, appealing to baking enthusiasts and fans of unique culinary art.
Favikon Authority Score: 9 274 pts
2. BeardMeatsFood
BeardMeatsFood is a YouTube entertainer known for his food challenges, boasting over 4 million subscribers. He specializes in large eating feats, often featuring humorous commentary and engaging with his audience through social media. His content includes various food challenges across different locations, showcasing his competitive eating skills and entertaining personality. He also co-hosts a podcast, further expanding his reach in the food entertainment niche.
Favikon Authority Score: 9 300 pts
1. Notorious Foodie
Notorious Foodie is a culinary content creator specializing in indulgent home cooking. His social media presence features a variety of easy-to-follow recipes, often highlighting high-quality ingredients. He promotes his own chopping board product and engages with a large audience through visually appealing food videos, particularly on TikTok, where he has garnered millions of likes. His content focuses on comfort food and gourmet dishes, appealing to food enthusiasts and home cooks alike.
Favikon Authority Score: 9 439 pts
View the full top 200 ranking here:
🏆 Top 200 Food & Nutrition Creators in the UK
How does Favikon rank influencers?
Favikon offers a reliable, data-driven approach to rank social media creators across various industries. This ranking is based on the Favikon score obtained by each creator according to their performance on social media. The Favikon authority score is not only linked to the number of subscribers, but is calculated according to several other important criteria. These criteria include maintaining an active presence on multiple social media, engagement rate, growth rate, as well as other factors that demonstrate the breadth and depth of their connection with their audience. We believe it's important to consider the holistic aspects of a creator's presence in order to get a complete assessment.
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