Top 20 Beauty Influencers in Bulgaria in 2025

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Here's the list of the Top 20 Beauty Influencers in Bulgaria in 2025:

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20. Aylin Bobeva

Aylin is a beauty and lifestyle influencer based in Sofia, Bulgaria, showcasing her love for makeup, fashion, and wellness. Her Instagram features vibrant posts about beauty products, cozy moments, and personal style, often highlighting collaborations with brands like Lilly Drogerie and Revlon. Aylin engages her audience with tutorials, product recommendations, and glimpses into her daily life, creating a relatable and aspirational online presence.

Favikon Authority Score : 8 109 pts

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19. Gabriela Stratieva

Gabriela Stratieva is a 23-year-old content creator from Burgas, Bulgaria, who shares personal insights and lifestyle content on TikTok and YouTube. She emphasizes positive influence and self-care, often discussing beauty products and mental well-being. Gabriela engages her audience with giveaways and relatable anecdotes, showcasing her journey and experiences. Her content reflects a blend of personal growth, beauty, and lifestyle themes, appealing to a young audience interested in self-improvement and wellness.

Favikon Authority Score : 8 110 pts

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18. Vasill Kostadinov

Vasyo is a makeup artist and content creator known for his engaging beauty tutorials and product reviews on TikTok and Instagram. He actively promotes various beauty products and brands, often hosting giveaways to engage his audience. His content features a mix of personal insights, beauty tips, and interactive challenges, appealing to a youthful demographic interested in makeup and self-expression.

Favikon Authority Score : 8 140 pts

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17. Antoniq Galinova

Antoniq Galinova is a vibrant social media personality from Bulgaria, focusing on themes of empowerment, beauty, and personal growth. Her posts often celebrate womanhood, emotional strength, and the unconditional love of pets, particularly dogs. She promotes brands related to wellness and beauty, showcasing her lifestyle and values through engaging content. Antoniq's presence is marked by a strong connection to her audience, emphasizing positivity and self-love.

Favikon Authority Score : 8 183 pts

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16. Asen Nalbantov

Asen Nalbantov, known as Nalby, is a prominent barber and influencer based in Bulgaria. He showcases his barbering skills and promotes his barbershop through engaging TikTok videos, often featuring humor and client interactions. His content revolves around barbering techniques, client satisfaction, and community events, including barber competitions. Nalby has a strong following and actively engages with his audience, making him a notable figure in the local barbering scene.

Favikon Authority Score : 8 190 pts

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15. Victoria Kapitonova

Victoria Kapitonova is a Bulgarian influencer and entrepreneur specializing in social media strategies, beauty, and lifestyle content. She offers webinars on Instagram growth and digital product creation, aiming to inspire her audience to achieve financial independence. With a strong presence on TikTok and Instagram, she engages her followers with relatable content and personal stories, showcasing her journey and expertise in the digital space.

Favikon Authority Score : 8 246 pts

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14. Gabriela Krekmanova

Gabriela Krekmanova is a Bulgarian freelance influencer known for her engaging giveaways and collaborations with beauty and parenting brands. Her Instagram features a mix of personal moments, beauty tips, and promotional content, particularly focused on motherhood and self-care. She actively engages her audience with interactive posts and contests, showcasing products that enhance beauty and parenting experiences. Gabriela's content resonates with young mothers and beauty enthusiasts, making her a prominent figure in the lifestyle and parenting niche.

Favikon Authority Score : 8 247 pts

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13. Simona Milusheva

Simona Milusheva is a vibrant content creator known for her engaging posts on TikTok and YouTube, focusing on beauty, health, and lifestyle. She promotes products like Herbiotic probiotics and collaborates with brands such as Dior and L’Oréal. Her content often features personal anecdotes, beauty tips, and event promotions, appealing to a youthful audience interested in fashion and wellness. Simona's social media presence is characterized by a playful and relatable style, making her a popular figure among her followers.

Favikon Authority Score : 8 294 pts

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12. Stamena Datseva

Stamena Datseva is a beauty and lifestyle content creator with a strong presence on TikTok and Instagram, focusing on makeup, skincare, and fashion. She engages her audience with product reviews, tutorials, and personal stories, often incorporating humor and relatable experiences. With a growing following, she promotes various beauty products and brands, showcasing her expertise in the beauty industry.

Favikon Authority Score : 8 305 pts

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11. Ceco Andreev

Ceco Andreev is a prominent makeup artist based in Bulgaria, known for his engaging social media presence. He shares insights into his projects, collaborations, and personal experiences in the beauty industry. His content often features behind-the-scenes glimpses of his work, promotional posts for new music, and interactions with fellow artists. Ceco's posts reflect a vibrant and creative approach to makeup artistry, with a focus on collaboration and community engagement.

Favikon Authority Score : 8 318 pts

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10. Emily Stoykova

Emily Stoykova is a Bulgarian content creator known for her engaging Instagram presence. Her posts often feature personal reflections, lifestyle moments, and a focus on authenticity. She advocates for saving lives, indicating a professional background in healthcare. Her content is visually appealing, with a mix of personal and thematic elements that resonate with her audience. Emily's posts reflect a blend of personal experiences and societal themes, making her a relatable figure in the social media landscape.

Favikon Authority Score : 8 343 pts

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09. Antoanet Popova Yang

Antoanet Popova Yang is a Bulgarian lifestyle and beauty content creator known for her engaging YouTube vlogs and Instagram posts. She shares insights on beauty products, lifestyle tips, and personal experiences, often featuring collaborations with brands. Her content includes product reviews, lifestyle vlogs, and wellness advice, appealing to a diverse audience interested in beauty and lifestyle. She actively engages with her followers through giveaways and promotions, showcasing her vibrant personality and commitment to her community.

Favikon Authority Score : 8 378 pts

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08. Ivana Petrowa

The creator is an active TikTok user who engages in daily live sessions and promotes various products, particularly skincare items from NIVEA. Her posts often feature personal reflections, humor, and promotional content, showcasing her interest in beauty and self-care. She has a playful and approachable style, appealing to a broad audience interested in lifestyle and wellness.

Favikon Authority Score : 8 405 pts

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07. Kostadin Kolev

Kostadin Kolev is a prominent Bulgarian influencer known for his engaging content related to hairstyling and beauty transformations. He actively collaborates with brands like Redken and Mi Amante, showcasing hair care products and techniques. His TikTok presence features a mix of live updates, beauty tips, and personal insights, often highlighting trends in hairstyling. Kostadin also hosts a podcast discussing various topics, including parenting and social media monetization, appealing to a diverse audience interested in beauty and lifestyle.

Favikon Authority Score : 8 430 pts

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06. Katerina K

Katerina K is a Bulgarian content creator specializing in helping individuals start successful TikTok businesses. She shares tips on video creation and monetization, engaging her audience with relatable content and personal anecdotes. Her posts often include popular hashtags and collaborations with brands, showcasing her expertise in social media marketing and video production.

Favikon Authority Score : 8 509 pts

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05. Stefie

Stefie is a Bulgarian beauty and lifestyle content creator known for her engaging YouTube videos and TikTok posts. She shares beauty tips, self-care routines, and lifestyle vlogs, often collaborating with brands like Maybelline and Garnier. Stefie emphasizes personal growth and self-acceptance, encouraging her audience to celebrate their achievements. Her content includes product reviews, travel experiences, and insights into her daily life, making her a relatable figure in the beauty community.

Favikon Authority Score : 8 511 pts

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04. Radoslava Budyonova

Radoslava Budyonova is a model turned content creator based in NYC, focusing on fashion, beauty, and lifestyle. Her social media presence showcases a blend of high-fashion editorial content and personal lifestyle moments, often featuring collaborations with luxury brands like Dior and Estée Lauder. She engages her audience with makeup tutorials, skincare tips, and lifestyle posts, reflecting a strong connection to the beauty industry. Her posts frequently highlight her modeling work and partnerships with well-known fashion magazines.

Favikon Authority Score : 8 520 pts

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03. Milena Stefanova

Milena Stefanova is a Bulgarian beauty vlogger and mom, sharing beauty tips, product reviews, and personal experiences related to motherhood. With a strong presence on TikTok and Instagram, she engages her audience with relatable content about skincare, haircare, and parenting. Her posts often include product recommendations and tutorials, showcasing her expertise in beauty and self-care. Milena emphasizes the importance of self-love and support for mothers, creating a community around shared experiences.

Favikon Authority Score : 8 555 pts

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02. Alexandrina Parusheva

Alexandrina, known as Alexcheto, is a prominent beauty brand owner and social media personality with a significant following on TikTok and Instagram. She shares content related to her beauty products, fashion, and personal experiences, engaging her audience with updates about new product launches and promotions. Her posts often highlight her brand, Alexandrina Beauty, and she actively interacts with her followers, showcasing her products and lifestyle.

Favikon Authority Score : 8 649 pts

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01. Denitsa

Denitslava is a beauty and makeup enthusiast known for her engaging YouTube tutorials and vibrant Instagram posts. She shares a variety of makeup looks, including bridal and creative styles, often featuring product recommendations and discount codes. Her content is interactive, encouraging viewers to comment and engage with her videos. Denitslava's social media presence is characterized by a focus on beauty trends, tutorials, and personal experiences in makeup application.

Favikon Authority Score : 9 256 pts

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🔎 See the Top 200 Beauty Influencers in Bulgaria

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How does Favikon rank influencers?

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‍Favikon offers a reliable, data-driven approach to rank social media creators across various industries. This ranking is based on the Favikon score obtained by each creator according to their performance on social media. The Favikon authority score is not only linked to the number of subscribers, but is calculated according to several other important criteria. These criteria include maintaining an active presence on multiple social media, engagement rate, growth rate, as well as other factors that demonstrate the breadth and depth of their connection with their audience. We believe it's important to consider the holistic aspects of a creator's presence in order to get a complete assessment.

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