TOP Influencer
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Top Australian Influencers

Who are the best influencers in Australia? Discover our Top 10!

July 22, 2024
Justine Castany

Discover the top 10 Australian influencers, known for their significant impact on social media, shaping trends, and engaging audiences effectively in today's digital landscape.

But first, how does Favikon rank influencers?

Favikon influence score

Favikon offers a reliable, data-driven approach to rank social media creators across various industries. This ranking is based on the Favikon score obtained by each creator according to their performance on social media. The Favikon authority score (⭐️) is not only linked to the number of subscribers, but is calculated according to several other important criteria. These criteria include maintaining an active presence on multiple social media, engagement rate, growth rate, as well as other factors that demonstrate the breadth and depth of their connection with their audience. We believe it's important to consider the holistic aspects of a creator's presence in order to get a complete assessment.

Click here to learn more about it.

Explore the Top 10 Australian Influencers AU

Chris Hemsworth

1️⃣Chris Hemsworth

Actor and Fitness Entrepreneur

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Chris Hemsworth is an Australian actor, best known for his role as Thor in the Marvel Cinematic Universe. He has also appeared in several other films, including "Snow White and the Huntsman," "Rush," and "Ghostbusters." Apart from his acting career, Hemsworth is also an entrepreneur in the fitness industry. He co-founded the fitness app, Centr, which offers workouts, meal plans, and meditations, and has also launched his own line of fitness equipment. Hemsworth is also active on social media, where he shares photos and videos of his workouts, family, and travels.


Kathleen "Loserfruit" Belsten

2️⃣Kathleen "Loserfruit" Belsten

Fortnite Streamer and Athlete

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Kathleen Belsten, better known by her online alias "Loserfruit," is an Australian Twitch streamer and YouTuber. She first gained popularity within the gaming community for her League of Legends gameplay videos and has since become known for her Fortnite streams. Belsten has won various Fortnite tournaments and has become a prominent figure in the gaming industry, particularly within the esports community. She is also a content creator, producing videos on YouTube and streaming on Twitch.


Leah Halton

3️⃣Leah Halton

Social Media Influencer

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Leah Halton is a social media personality and influencer based in Docklands, Victoria. She has a significant following on various platforms, including Instagram, TikTok, and Snapchat. Leah often shares her daily life, fashion choices, and makeup routines with her followers. She has also collaborated with various brands to promote their products. Leah has a podcast called Sleepover Party, where she talks about friendship, relationships, and other topics related to young adults. She also has pets, including a cat and dogs, and frequently posts their pictures on Instagram.


YBS-Brodie Moss

4️⃣YBS-Brodie Moss

Outdoor Adventure Creator

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YBS Youngbloods is an outdoor adventure brand founded by Brodie Moss, an Australian creator and influencer. The brand's content revolves around Moss's experiences in the great outdoors, including fishing, camping, and exploring. YBS Youngbloods's YouTube channel has over 3 million subscribers and features videos of Moss's adventures, often with his friends and family. The brand also sells merchandise such as apparel and accessories on their website, and they collaborate with other outdoor brands and companies. Moss has become a prominent figure in the outdoor and adventure community, inspiring others to explore nature and lead an active lifestyle.


Lazar Beam

5️⃣Lazar Beam

YouTuber and Gamer

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Lazar Beam is a popular YouTuber and gamer known for his humorous commentary on games like Fortnite, Fall Guys, and Roblox. He also regularly collaborates with other popular gamers like MrBeast and KSI. Lazar often promotes his merchandise line and social media accounts, including Instagram and Twitter, to his followers. He recently starred in the movie "Free Guy"alongside Ryan Reynolds and Ninja. Lazar is also known for his funny Photoshop battles and mobile game reviews. Despite contracting COVID-19, Lazar continues to create content for his fans.


Iggy Azalea

6️⃣Iggy Azalea

Singer and Rapper

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Iggy Azalea is an Australian rapper and singer known for her hits "Fancy," "Black Widow," and "Work." She gained popularity on YouTube before moving to the United States to pursue her music career. She has released several albums, including "The New Classic," "In My Defense," and "Wicked Lips." In addition to music, Iggy has also made appearances in films and television shows. She has won several awards, including the Billboard Music Award for Top Rap Song and the MTV Video Music Award for Best Pop Video.


Fitz

7️⃣Fitz

YouTube Content Creator

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Fitz is a popular YouTube content creator known for his gaming montages and comedic videos. He often collaborates with fellow creators such as SwaggerSouls, Kryoz, and SMii7Y. Fitz's videos feature a mix of comedic commentary, gaming highlights, and skits. He also has a podcast with his Misfits crew, which is available on Spotify, iTunes, and Soundcloud. Besides his YouTube channel, Fitz is active on social media platforms such as Instagram, Twitter, Twitch, and Snapchat. He recently released his own line of merchandise.


Chloe Ting

8️⃣Chloe Ting

Fitness YouTuber & Content Creator

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Chloe Ting is a fitness YouTuber and content creator who offers free workout programs, healthy food recipes, and fun videos to help people achieve their fitness goals. Her channel includes weekly workout videos, including home workouts that require little to no equipment. She also offers workout calendar schedules to help people stay on track. Chloe's fitness programs have gained popularity due to her optimized video metadata for search discovery. While some may see her video titles as clickbait, she has always provided free workout schedules and programs and believes in the importance of watching your diet, being in a deficit or surplus, and doing exercises in good form.


Tayo Ricci

9️⃣Tayo Ricci

Musician and Social Media Personality

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Tayo Ricci is an Australian-born musician and social media influencer with Greek and Italian heritage. He is the owner of Ricci Music, a record label that produces his music. Tayo's social media accounts have millions of followers, and he is known for his exclusive content, music, and humor. His music has gained popularity, with his most famous song being "Party Girls." Tayo's social media content is often filled with funny and outrageous videos, including buying shoes for strangers and guessing people's ages. He aims to bring positivity to his audience by making them smile and feel good.


Daniel Ricciardo

🔟Daniel Ricciardo

Professional Formula 1 Driver and Chief of Optimism

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Daniel Ricciardo, a Formula 1 driver from Australia, known for his positive attitude and racing achievements. He has won multiple Grand Prix races and currently serves as the Chief of Optimism at Optus. Ricciardo is active on social media platforms like Instagram, sharing glimpses of his racing career and personal life.


Tayo Ricci

11. Tayo Ricci

Musician and Social Media Personality

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Tayo Ricci is an Australian-born musician and social media influencer with Greek and Italian heritage. He is the owner of Ricci Music, a record label that produces his music. Tayo's social media accounts have millions of followers, and he is known for his exclusive content, music, and humor. His music has gained popularity, with his most famous song being "Party Girls." Tayo's social media content is often filled with funny and outrageous videos, including buying shoes for strangers and guessing people's ages. He aims to bring positivity to his audience by making them smile and feel good.


Iggy Azalea

12. Iggy Azalea

Singer and Rapper

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Iggy Azalea is an Australian rapper and singer known for her hits "Fancy," "Black Widow," and "Work." She gained popularity on YouTube before moving to the United States to pursue her music career. She has released several albums, including "The New Classic," "In My Defense," and "Wicked Lips." In addition to music, Iggy has also made appearances in films and television shows. She has won several awards, including the Billboard Music Award for Top Rap Song and the MTV Video Music Award for Best Pop Video.


Nick and Carrie

13. Nick and Carrie

Social Media Influencers with Millions of Followers

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Nick and Carrie are a popular social media couple with over 8 million followers on TikTok and 4 million subscribers on YouTube. They share videos of their everyday life, including challenges, pranks, and comedy skits. They also promote products and services through sponsored posts. Nick and Carrie have a strong fan base and engage with their audience through their social media accounts. They can be contacted for personalized videos through Cameo. They are active on various social media platforms, including Instagram, TikTok, Facebook, and Snapchat.


The Kid LAROI

14. The Kid LAROI

Pop artist and rapper

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The Kid LAROI is an Australian rapper and pop artist who gained popularity with his hits "So Done," "Tragic," "Without You," and "Not Sober." He collaborated with Miley Cyrus and YoungBoy Never Broke Again and achieved a significant break with the smash hit "STAY," featuring Justin Bieber. He is well-known for his love of hip-hop and catchy hooks, and has performed live on several occasions. He is also set to debut his new song "Thousand Miles" in April 2022. In addition, The Kid LAROI has collaborated with Fortnite to create an immersive experience, and his music videos have been highly praised for their creativity and storytelling.


Lachlan

15. Lachlan

Founder of PWR

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Lachlan is a popular content creator on YouTube, known for his engaging gameplay videos and live streams of Fortnite. He is the founder of PWR, an apparel brand, and an avid gamer with accounts on Minecraft, Pokemon Go, and Fortnite. Lachlan's social media presence includes Twitter, Instagram, and TikTok, where he often shares updates on his latest gaming adventures and collaborations. He also hosts a Discord server for his community, PWR. In addition to gaming, Lachlan frequently promotes brands like HyperX and MiO Island on his channel.


Angelo Marasigan

16. Angelo Marasigan

Content Creator and Entertainer

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Angelo Marasigan is a social media influencer known for his engaging content on platforms like TikTok. With a substantial following, he creates a variety of videos, including comedy skits, dance challenges, and food-related content. Angelo's creative approach and fun personality have garnered him a large audience and significant popularity online. He interacts with his followers through entertaining and relatable posts, showcasing his talent and humor.


Joshdub

17. Joshdub

YouTuber and Twitch Streamer

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Joshdub is an Australian YouTuber and Twitch streamer who is known for creating content with his group of friends called "The Boys." He primarily posts videos of VR games and memes on his YouTube channel and streams a variety of games on Twitch. In addition to his content creation, he also promotes various products and services on his social media platforms. His channel has a large following, and he frequently collaborates with other popular creators in the gaming community.


Andy Cooks

18. Andy Cooks

Food Content Creator

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Andy Cooks is a food content creator with a YouTube channel dedicated to showcasing recipes and cooking tutorials. He also shares his culinary creations on social media platforms such as TikTok, Facebook, and Instagram. Andy's passion for food started at a young age while helping his mum in the kitchen. After enrolling himself in chef school, he went on to work in various restaurants around the world. Andy's content features a range of dishes from desserts like coffee crème brûlée to mains like Bagara Baingan. He also shares his family's favorite Christmas desserts, including the Kiwi classic, Pavlova.


Lyanna Kea

19. Lyanna Kea

Actor, Performer, Content Creator

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Lyanna Kea, also known as Aunty Kea, is a Melbourne-based actor, singer, performer, and content creator. She is known for her humorous content and her love for dim sum. She has appeared in various productions and auditions for acting roles. Lyanna is also active on social media, where she shares her comedy skits and reels, often featuring her Asian culture and family experiences. She welcomes business inquiries, collaborations, and acting auditions. Her content typology is that of an Individual who is focused on creating entertaining content.


Caleb Finn

20. Caleb Finn

Content Creator and Social Media Personality

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Caleb Finn is an Australian social media personality known for his comedic videos and family vlogs. He started his career on Vine before transitioning to YouTube and Instagram, where he has gained a large following. Caleb is also a proud father and frequently shares videos and photos of his son, Finley, with his followers. In addition to his personal content, Caleb has worked with several brands, including DC Comics and Casetify.


Also See

⭐Top Twitch Streamers

⭐Top Female Twitch streamers

About the author

Justine Castany

Justine Castany, a student at ESSEC Business School and currently working at Favikon, shines with her love for marketing and dedication to communications. As a dynamic young professional, she serves as Marketing Manager at Favikon, where she brings her expertise to craft and execute cutting-edge strategies. With her creativity and keen eye for trends, Justine stands out in communicating brand messages effectively and making waves on social media.