This article is one of the 4 part series explaining  Favikon's scoring & ranking algorithm in detail. See all articles here:

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1. Favikon Methodology | Tiers

2. Favikon Methodology | Algorithm

3. Favikon Methodology | Authority Score

4. Favikon Methodology | Influence Scores

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Favikon Methodology

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The Tiers 🥇🥈🥉

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The Favikon Authority Score categorizes influence into 10 distinct levels, each representing a different degree of social media impact. This article breaks down what each tier signifies in terms of influence and reach.

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🥇 Tier 1

⭐ >9500

top 0.1%

Among the Social Media Elites

These creators are social media powerhouses with massive influence. Their content reaches millions and often shapes online trends and discussions.

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🥇 Tier 2

⭐ ~ 9000 - 9500

top 1%

A Leading Voice on Social Media

Highly influential, these creators have a large, engaged audience. Their opinions and content regularly spark widespread attention and engagement.

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🥇 Tier 3

⭐ ~ 8200 - 9000

top 10%

‍A Prominent Figure Online

Recognized by a substantial following, these creators have a strong presence and often drive significant conversations within their niche.

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🥈 Tier 4

⭐ ~ 7200 - 8200

top 20%

A Recognized Authority on Social Media

These creators are well-known and respected within specific communities, with a growing influence that continues to expand their reach.

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🥈 Tier 5

⭐ ~ 6200 - 7200

top 30%

A Notable Presence on Social Media 

They have a notable presence, consistently producing content that resonates with a dedicated audience and draws increasing attention.

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🥈 Tier 6

⭐ ~ 5300 - 6200

top 40%

A Rising Star on Social Media 

Emerging as influential voices, these creators are gaining traction and are on the rise in their online communities.

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🥈 Tier 7

⭐ ~ 4500 - 4300

top 50%

A Budding Creator on Social Media

Early-stage creators who are starting to build a following. Their influence is budding, with potential for growth.

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🥉 Tier 8

⭐ ~ 3800 - 4500

top 60%

An Emerging Creator to Watch

Newer to the scene, these creators are beginning to attract attention and have the potential to become more prominent with time.

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🥉 Tier 9

⭐ ~ 2500 - 3800

top 80%

A Growing Creator in the Space

These creators are gradually establishing themselves but still have a smaller audience and limited influence.

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🥉 Tier 10

⭐ ~ 0- 2500

bottom 20%

A Social Media Nobody

With minimal presence, these creators have little to no influence on social media and are mostly unnoticed in the broader online space.

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 Summary

The Favikon Authority Score methodology categorizes social media influencers into 10 distinct tiers, representing varying levels of influence and reach. The highest tier (Tier 1) consists of social media elites with a massive following and impact, while the lowest tier (Tier 10) includes creators with minimal presence and influence. Each tier reflects the creator's level of authority and their ability to engage audiences.

Dividing influencers into tiers is essential for both brands and creators. For brands, it provides a clear framework for identifying and collaborating with influencers who align with their marketing goals, allowing them to target the right audience effectively. For creators, the tier system offers a way to measure their growth and influence, motivating them to reach higher levels. This system adds value by creating transparency in the social media landscape, helping brands make informed decisions and supporting creators in tracking their progress and potential.

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