Favikon Methodology | Influencer Pricing

Favikon’s LinkedIn Sponsored Post Pricing Estimator: A Smarter Way to Benchmark Costs

‍

LinkedIn is an increasingly valuable platform for influencer marketing, yet pricing transparency remains a challenge. Many brands struggle to gauge how much they should pay creators for sponsored posts. To address this, Favikon has completely reworked its LinkedIn Sponsored Post Pricing Estimator, making it more accurate, data-driven, and dynamic.

‍

‍

What’s New?

‍

Our updated pricing estimator isn’t just a rough guess—it’s built on real-world data and refined using statistical modeling. Here’s how we’ve improved it:

‍

• Dynamic Pricing: The estimator now adapts to a creator’s follower count, ensuring a more realistic and relevant pricing range for each influencer.

‍

• Favikon Score Integration: Pricing is now influenced by Favikon Scores, which take into account a comprehensive set of factors, including engagement rates, average views, growth, and recent performance. Creators with higher Favikon Scores, who consistently perform well, deserve better pricing and have their influence fairly reflected in the estimator. See what is Favikon Scores.

‍

• Data-Driven Accuracy: Instead of relying on static benchmarks, our model incorporates thousands of real pricing data points from creators actively working with brands.

‍

• Linear Regression Model: We applied advanced statistical analysis to derive pricing trends directly from actual transactions, giving you a reliable benchmark for expected costs.

‍

• Fine-Tuned for Reliability: Outlier detection and data cleaning techniques were used to remove extreme and unreliable data, ensuring the results are as accurate as possible.

‍

‍

How Can You Use This?

‍

1. Find a Reliable Benchmark: Use our estimator to get an accurate expected cost for working with LinkedIn creators based on their audience size.
2. Negotiate Smarter: Pair our pricing data with engagement metrics from the Favikon App to assess whether a creator’s rates align with their actual performance.
3. Maximize ROI: By leveraging data-backed insights, ensure your budget goes towards creators who drive engagement and deliver impact.

‍

With these updates, Favikon’s LinkedIn Sponsored Post Pricing Estimator is now the most reliable, data-driven tool available for understanding influencer pricing on LinkedIn. Ready to plan your next LinkedIn campaign? Try it out on Favikon today!

‍