Who is Yoatzi Castro?

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Yoatzi Castro: Sharing Motherhood and Beauty with Color and Connection

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Yoatzi Castro is a Mexican American digital creator known for her bold beauty looks and candid storytelling around motherhood. Based in California, she began posting YouTube videos over 10 years ago, gaining a loyal fanbase. Her content reflects her personal growth, postpartum experience, and parenting life. She brings authenticity to every collaboration by keeping her family at the center.

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She often appears alongside her siblings, including well-known influencer Louie Castro, strengthening her brand with relatable family dynamics. Her audience appreciates behind-the-scenes moments like baby milestones and cultural traditions. These elements distinguish her from other beauty influencers and reinforce her roots. She’s partnered with brands like O’Reilly Auto Parts to stay grounded in everyday life.

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With over 2.7M combined followers, Yoatzi maintains strong presence across TikTok, Instagram, and YouTube, posting content in both English and Spanish. Her DIY projects and storytime vlogs consistently reflect her dual identity as a young Latina mother. Yoatzi’s style ranges from glam makeup tutorials to casual home videos. This balance between polish and realism makes her persona highly engaging.

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Her past collaborations with Disney, Bay Area Photographer, and Angelica Torres highlight her ability to reach multicultural audiences. She doesn’t rely on trends—her value lies in her distinct voice and unfiltered storytelling. Yoatzi’s platforms serve as an archive of her evolution as a creator and mother. Her community-first approach is evident in her brand choices and visual storytelling.

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An Influencer Active on Social Media

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Yoatzi Castro maintains an active presence on Instagram, TikTok, and YouTube, where she connects with over 2.7M followers through beauty tips, parenting reflections, and cultural storytelling.

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Yoatzi’s Social Media Strategy Analysis

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Instagram: A Personal Window into Everyday Joy

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On Instagram, Yoatzi delivers polished photos paired with personal captions focused on motherhood, style, and Latina identity. With 793.9K followers and a growth rate of +0.97%, she maintains a consistent daily presence. Her posts blend baby updates, shopping hauls, and bilingual storytelling. An average of 17.7K engagements per post signals strong community ties.

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She typically uploads 14 times per month, often scheduled for 8 PM EST, aligning with family-centric morning routines. Her colorful feed features vibrant outfits, parenting milestones, and collaboration announcements. Brand campaigns are smoothly integrated into her content, never overshadowing her voice. Her visuals are curated but accessible—balancing glam with grounded details.

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Her high Engagement Rate of 2.23% proves that her lifestyle storytelling resonates beyond surface-level appeal. Yoatzi often tags family members and shows everyday motherhood moments, creating emotional resonance. Whether she’s unboxing diapers or promoting beauty kits, her transparency keeps viewers engaged. This strategy enhances both relatability and conversion potential for lifestyle brands.

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She ranks in the Top 1% of Instagram creators in Mexico, sitting at #343 nationally. Her focus on cultural pride and home life sets her apart from generic lifestyle influencers. She builds trust by showing both challenges and joys—never filtered through a perfect lens. That duality makes her a reliable partner for brands in parenting, wellness, and fashion.

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• Username: @yoatzi
• Influence Score: 90.6/100
• Followers: 793.9K
• Activity: 14 posts/month
• Engagement Rate: 2.23%
• Growth: +0.97%
• Average Engagement: 17.7K
• Posting Habits: Everyday at 8 PM EST

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TikTok: Relatable Humor and Motherhood Skits

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Yoatzi’s TikTok features bilingual videos centered on beauty routines, sibling banter, and real-life parenting skits. With 1.2M followers and 3.25% engagement rate, her strategy relies on relatability rather than choreography. She posts an average of 2.1 videos per week, often using trending audios in personalized ways. Her average views reach 281.3K, proving algorithmic relevance.

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Unlike dance-heavy creators, Yoatzi focuses on voiceovers, character reactions, and comical cuts tied to family experiences. Her use of Spanglish and Mexican American identity allows her to stand out in a crowded beauty niche. From makeup fails to mom jokes, her tone stays casual and honest. These content choices create emotional stickiness while amplifying niche appeal.

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She maximizes visibility by cross-promoting with creators like Louie Castro and Alex Jaras, keeping her presence fresh. Trends are adapted to reflect her home life or pregnancy journey instead of copying formats directly. Even simple GRWM (Get Ready With Me) clips become storytelling vehicles in her hands. Her strongest assets are her wit, timing, and consistent tone.

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TikTok serves as her most viral-focused platform, where she tests reactions and new storytelling formats. Her score sits at 86.7/100, and though her follower growth has plateaued, views remain steady. It’s a space where she experiments with low-pressure content while staying true to her niche. This approach keeps her both algorithm-friendly and deeply personal.

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• Username: @yoatzi
• Influence Score: 86.7/100
• Followers: 1.2M
• Activity: 2.1 videos/week
• Engagement Rate: 3.25%
• Growth: 0%
• Average Engagement: 39K
• Posting Habits: Twice a week at 6 PM EST

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YouTube: Longer Stories with Lifestyle Focus

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Yoatzi’s YouTube channel functions as her personal journal, with vlogs centered on pregnancy, emotional moments, and family milestones. With 769K subscribers, her videos average 113.5K views but have slower growth. She uploads 2.9 times per month, mainly during transitional life periods. Her average engagement sits around 4.3K, making this her most reflective platform.

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Her long-form videos often exceed 10 minutes and are filled with unfiltered emotions—from crying on camera to celebrating baby showers. She opens up about mental health, motherhood fatigue, and personal challenges. This content style builds loyalty, even without flashy edits or music. She uses YouTube to document, not perform.

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Her storytelling includes voiceovers, cinematic home footage, and milestone recaps that feel almost like home movies. The tone here is more serious compared to her playful TikTok tone. This platform gives her the space to slow down and share life as it unfolds. Narratives drive retention more than aesthetics.

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Despite lower activity compared to Instagram and TikTok, YouTube remains essential to her brand. It houses her most vulnerable, high-impact content that fans revisit. The platform’s evergreen nature helps keep past videos discoverable. Her YouTube score of 81.5/100 reflects that consistency and personal depth, even if it’s not her most viral space.

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• Username: @yoatzi
• Influence Score: 81.5/100
• Followers: 769K
• Activity: 2.9 videos/month
• Engagement Rate: 0.55%
• Growth: 0%
• Average Engagement: 4.3K
• Posting Habits: Once a week at 7 PM EST

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Yoatzi Castro’s Social Media Influence Summary

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Yoatzi Castro holds an Favikon Influence Score of 8,960 points, ranking #15 in Beauty Bloggers Mexico and #237 Worldwide in the same category. She also ranks #343 in Instagram Mexico and #11,252 Worldwide. These placements reflect her high-performing content in niche markets, particularly among Hispanic and family-focused audiences.

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Learn more about the Favikon Methodology here

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Content Strategy: Blending Motherhood, Beauty, and Culture Through Everyday Content

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Yoatzi’s content strategy focuses on authenticity and routine. Her blend of beauty, motherhood, and cultural identity allows her to build loyalty across diverse audience segments. She posts with high frequency—19 posts/month—and maintains a very good engagement rate across platforms. She avoids political topics and keeps her tone bright, family-friendly, and upbeat. Collaborations with brands like Disney, Bay Area Photographer, and O'Reilly Auto Parts show that she is capable of maintaining her content style even during promotions.

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Reachability and Partnerships

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Yoatzi collaborates frequently with her brother Louie Castro, content creator Alex Jaras, and luxury photographer brands, forming a visible core in her network. Her top brand associations include The Walt Disney Company, O’Reilly Auto Parts, and Bay Area Photographer, with up to 5 tags each. These recurring partnerships reflect a family-first, culturally rooted image strategy. She maintains close visibility with bilingual creators in the Mexican American and parenting niches.

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She is well-suited for beauty, family, and DIY collaborations, especially those targeting Spanish-speaking mothers in the U.S. and Mexico. Her audience of 1.2M on TikTok and 793.9K on Instagram makes her highly effective for brand integrations focused on motherhood or home life. Yoatzi’s casual tone and visible ties to motherhood drive real engagement beyond surface-level reach. Her content slots naturally into campaigns focused on comfort, parenting, and identity.

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Conclusion: Yoatzi Castro’s Relatable Influence in Beauty and Family Life

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Yoatzi Castro has carved out a strong niche by bringing her culture, family, and beauty expertise into every piece of content. Her consistency, relatability, and vibrant personality make her a top-tier creator in both the U.S. and Mexican markets. With growing influence, high engagement, and a positive content strategy, Yoatzi remains a trusted voice for brands and fans alike.

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