Who is Isaias Espinoza?

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Isaias Espinoza: Mixing French Tradition with Mexican Flavor on Social Media

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Isaias Espinoza is a chef from Mexico who has gained recognition for remixing classic French dishes with bold Mexican flavors. His content doesn’t just showcase recipes—it turns traditional culinary technique into approachable, high-energy entertainment. With his signature wooden spoon and bright blue apron, he’s become a recognizable figure in digital food culture. He uses cooking as a storytelling tool rooted in cultural identity and everyday creativity.

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He built his online reputation under the brand “Chef en proceso,” a nod to his ongoing journey of growth in the kitchen. Rather than present himself as a polished expert, Isaias leans into his evolution, making the process just as important as the outcome. This ethos has struck a chord with millions of followers who see their own learning curves reflected in his videos. His blend of humor and humility makes even high-level techniques feel achievable.

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Isaias’s hallmark is his cultural fusion—dishes like confit tacos, crème brûlée with cajeta, or chocolate mole soufflé showcase this duality. These aren’t random recipe ideas—they're consistent, creative outputs shaped by his personal experience and national identity. His use of voiceovers, trending audio, and fast-paced edits also separates him from traditional culinary creators. Each video is engineered to be both flavorful and scroll-stopping.

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His impact extends beyond the food niche, with partnerships involving Warner Bros. Mexico, Juve3D Studio, and his own brand StayOnSocial. He doesn’t just cook—he builds community through digital storytelling, creator crossovers, and brand integrations. Isaias ranks #1 among chefs in Mexico and #7 worldwide, a reflection of both influence and originality. His growing presence proves that cultural specificity is his strength, not a limitation.

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An Influencer Active on Social Media

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Isaias Espinoza has built a highly active and visually dynamic presence across TikTok, Instagram, YouTube, and X, with a core focus on video-based cooking tutorials and viral recipes.

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Isaias’ Social Media Strategy Analysis

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TikTok: Culinary Fusion with Entertainment Value

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Isaias dominates TikTok with 12.9M followers and an average of 4.3 videos per week, all under the handle @chefenproceso. His content blends Mexican street food with French haute cuisine, using fast-paced transitions and humorous voiceovers. Popular videos often feature playful “before and after” shots of plated dishes, engaging audiences with both surprise and flavor. His wooden spoon and blue apron serve as visual cues across nearly every post.

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He maintains an impressive engagement rate of 4.17%, with roughly 538.4K interactions and 4.1M average views per video. Posts like mole soufflé or birria croissants drive frequent comments and shares from Spanish-speaking users. His recipe format typically opens with raw ingredients and closes with final reactions, sometimes involving family or collaborators. The result is a rhythmic loop of content that fans easily anticipate and engage with.

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Isaias posts every morning at 5 PM EST, creating a repeatable habit for viewers in Mexico and Latin America. His growth over the past month is +1.31%, adding 167K new followers without relying on ad boosts. He rarely reposts content from other platforms—most videos are created directly in the TikTok app using native effects and trending sounds. This platform remains his largest driver of reach and campaign visibility.

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His rankings—#26 in TikTok Mexico and #235 worldwide—secure his position in the Top 1% globally. TikTok is also his main channel for brand deals, with products or collaborations subtly woven into recipe formats. Whether it’s a Warner Bros. tie-in or a creator crossover, he keeps the focus on food, making each brand feel integrated, not intrusive. That balance is what keeps views and partnerships consistently strong.

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• ‍Username: @chefenproceso‍
• Influence Score: 97.4/100‍
• Followers: 12.9M‍
• Activity: 4.3 videos/week‍
• Engagement Rate: 4.17%‍
• Growth: +1.31%‍
• Average Engagement: 538.4K‍
• Posting Habits: Everyday at 5 PM EST

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Instagram: Behind-the-Scenes & Visual Showcase

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On Instagram, Isaias presents a more polished version of his cooking persona, engaging 3.5M followers with clean photography and stylized Reels. He posts 13 times a month, mostly in the form of plated food shots, recipe reels, and behind-the-scenes prep. The platform is where he highlights collaborations with brands like Juve3D Studio and Warner Bros., often tagging them within cooking posts. His style leans toward vibrant backgrounds and clean close-ups.

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The engagement rate here is 3.47%, with around 119.9K likes and comments per post. Compared to TikTok, Instagram gives him space to refine his storytelling visually—each dish is framed for maximum aesthetic appeal. He also leverages carousel formats to showcase multiple angles of his recipes, turning posts into mini cooking guides. Hashtags and captions usually blend humor with regional slang, keeping the tone culturally anchored.

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He posts every day at 7 PM EST, synchronizing content launches with TikTok while adjusting format and pacing. Growth is currently at +1.86%, with 62.9K new followers in 30 days. He often uses this platform to reveal major career moments—like cooking for the Minecraft movie cast—positioning Instagram as the stage for professional highlights. It also acts as his visual pitch deck for brand partners.

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Instagram plays a strategic role in showing proof of collaboration, particularly with studios and campaigns that require visually clean deliverables. While TikTok is his discovery platform, Instagram reinforces his credibility. He rarely uses Stories for random updates; instead, they often promote new Reels or event appearances. As a result, his grid is tightly curated for maximum brand value and audience retention.

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• ‍Username: @chefenproceso
• ‍Influence Score: 95.3/100‍
• Followers: 3.5M‍
• Activity: 13 posts/month‍
• Engagement Rate: 3.47%‍
• Growth: +1.86%‍
• Average Engagement: 119.9K‍
• Posting Habits: Everyday at 7 PM EST

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YouTube: Long-Form Cooking Tutorials

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On YouTube, Isaias slows things down, offering longer recipe breakdowns to his 2.7M subscribers across 4.5 videos per month. Unlike his short-form posts, these videos explore ingredient prep, technique tips, and commentary. He uses series formats like “Recetas en 3 Pasos” or cultural remakes of classic French dishes to create bingeable playlists. Each episode runs under 10 minutes and often starts with an engaging title screen.

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Though the engagement rate is just 0.79%, his videos still pull in 509.1K average views and 21.4K interactions. This suggests strong watch-through potential and algorithmic shelf life. He uses subtitles, steps, and clean cuts rather than voiceovers to keep content focused. His best-performing videos often mirror TikTok favorites, but with expanded storytelling and cleaner production.

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He uploads twice a week at 7 PM EST, often aligning launches with broader content themes like national holidays or trending dishes. His growth is steady at +2.52%, with 66.6K new subscribers in 30 days. Unlike Instagram or TikTok, brand integrations on YouTube tend to be more direct—sometimes appearing at the start or mid-video. Still, his tone remains conversational and focused on culinary delivery.

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YouTube supports his role as a mentor figure, giving viewers deeper insights into his creative process and cooking philosophy. It’s also where new followers from other platforms go to find full recipes. He avoids filler content or clickbait, making each video purposeful and aligned with his kitchen-first brand. For fans who want more than visual taste, YouTube offers the full recipe experience.

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• ‍Username: @chefenproceso‍
• Influence Score: 91.5/100‍
• Followers: 2.7M‍
• Activity: 4.5 videos/month‍
• Engagement Rate: 0.79%‍
• Growth: +2.52%‍
• Average Engagement: 21.4K‍
• Posting Habits: Twice a week at 7 PM EST

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X (Twitter): Light Commentary & Announcements

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Isaias maintains a basic presence on X, with just 7.1K followers and minimal activity at 0.5 tweets per week. His content here is limited to reposts, reaction tweets, or short updates tied to trending food topics. With an engagement rate of 0.62%, he receives about 44 interactions per post—modest, but not without value. His tone is casual, often using slang or emojis with minimal punctuation.

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He last tweeted 9 days ago, and posts about twice a month at 6 PM EST, usually linking back to TikTok or Instagram. Despite infrequent posting, his growth is surprising—+13.22% in one month, equating to 813 new followers. This spillover reflects his cross-platform impact rather than platform-native strategy. He hasn't explored deeper features like polls, threads, or live commentary.

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While not a driver of engagement, X adds surface-level visibility among industry pros and fans seeking updates in real time. His tweets are often noticed because of larger campaigns or celebrity interactions, like his Minecraft cooking appearance. He doesn’t build threads or tweet daily—but when he posts, it’s tied to specific milestones.

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X remains his lowest priority platform but still serves a functional role in campaign communication and secondary brand reinforcement. It’s an outlet he could scale with little risk if needed. For now, it exists as a digital billboard—short, sporadic, and effective when aligned with bigger moments.

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• ‍Username: @chefenproceso‍
• Influence Score: 71.4/100‍
• Followers: 7.1K‍
• Activity: 0.5 tweets/week‍
• Engagement Rate: 0.62%‍
• Growth: +13.22%‍
• Average Engagement: 44‍
• Posting Habits: Twice a month at 6 PM EST

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Isaias Espinoza’s Social Media Influence Summary

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With an Influence Score of 9,575 pts, Isaias ranks #1 in Chefs Mexico and #7 globally in the same category. His positioning in the Top 1% on TikTok and chef rankings reflects his ability to turn everyday cooking into high-engagement digital content. These metrics reinforce his value for brands in the food, lifestyle, and media sectors.

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Learn more about the Favikon Methodology here

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Content Strategy: Fusing Culture, Comedy, and Culinary Mastery Across Every Platform

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Isaias’s strategy centers on cultural fusion, entertainment, and consistency. He makes French culinary staples digestible by blending them with Mexican traditions and street food aesthetics. His tone is casual, bright, and safe, which has earned him strong brand partnerships and over 4M average views on TikTok alone. He smartly recycles content across platforms while tailoring formats to fit audience expectations. TikTok is for eye-catching moments and transformation-style edits; Instagram handles collabs and still visuals; YouTube offers longer form instruction; X captures the occasional update. His collaborations with major studios like Warner Bros. show how food creators can transcend their vertical to play in broader entertainment contexts.

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Reachability and Partnerships

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Isaias Espinoza is highly reachable for sponsored content, especially on TikTok, where he averages 4.1M views per video and posts daily at 5 PM EST. His collaborations with Warner Bros. Mexico, including cooking for the Minecraft cast, highlight his crossover appeal beyond food. Brands benefit from his consistency—his campaigns are typically tied to trending recipes or cultural references. His estimated post rate of $20K–$80K reflects both visibility and audience trust.

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He often tags partners like StayOnSocial, Juve3D Studio, and Warner Bros. within native content, blending brand messaging into his recipes. His creator network includes figures like Prishcka and La Chef House, allowing expanded reach across Latin American audiences. Structured posting—13 times/month on Instagram and 4.5 videos/month on YouTube—gives brands flexibility to scale. His tone is always brand-safe, culturally specific, and highly recognizable in the food vertical.

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Conclusion: Isaias Espinoza Is Cooking Up Cultural Relevance with Every Post

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Isaias Espinoza is redefining culinary content by fusing French cooking with Mexican creativity and humor. With top-tier engagement, clear branding, and a powerful visual presence across platforms, he offers immense value to both fans and partners. His influence spans from kitchen hacks to cinematic crossovers, making him one of Mexico’s most prominent digital chefs.

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