Who is Steven Rivera aka Koda Steven?

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Steven Rivera: Blending Puerto Rican Roots with Vibrant Video Entertainment

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Steven Rivera, known online as KodakSteven, is a Puerto Rican content creator celebrated for blending humor, music, and personal storytelling. His roots in Puerto Rican culture shape much of his material, often featuring slang, traditions, and island experiences that set him apart. Steven’s early success stemmed from relatable short vlogs that captured everyday moments through a comedic lens. His use of bilingual captions and cultural nods helped him build a strong Spanish-speaking and U.S. audience.

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With over 7.5 million followers on TikTok, Steven established himself as a casual, music-driven entertainer who prioritizes daily posting schedules. His consistent uploads at 7 PM EST tap into peak audience engagement, ensuring high visibility and fresh interactions. His typical content ranges from spontaneous dance clips to playful commentary on Puerto Rican family life. Steven’s authenticity shines through his unfiltered storytelling, often recorded in natural outdoor settings.

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On Instagram, Steven curates a slightly more polished version of his brand, mixing casual lifestyle photos with sponsored content. His collaborations with brands like JanSport and Curology retain his distinct tone by incorporating humor and cultural references. Steven's Instagram posts maintain a regular rhythm, posting three times a week around 6 PM EST to keep his audience engaged. His caption style blends humor with brief insights into his personal values and everyday routines.

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Steven’s expanding network includes creators who share a commitment to humor, family themes, and music-driven entertainment. His collaborations within his niche often involve playful skits, real-time reactions, or community-focused challenges. While his YouTube channel remains secondary, it preserves longer storytelling formats for loyal fans. Across all platforms, Steven’s brand stands out through his deep connection to Puerto Rican identity, humor-driven storytelling, and consistent platform activity.

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An Influencer Active on Social Media

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Steven Rivera maintains a strong presence across TikTok, Instagram, and YouTube, with TikTok as his primary platform and Twitch also serving as a strategic extension of his audience engagement.

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Steven Rivera’s Social Media Strategy Analysis

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TikTok: Building a Daily Community Through Humor and Puerto Rican Identity

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Steven Rivera’s TikTok strategy is built around high-frequency posting, with nearly four videos a week consistently uploaded at 7 PM EST. His content heavily features Puerto Rican humor, street music clips, and relatable family anecdotes. Steven's casual filming style, often shot outdoors or in casual environments, adds to his authentic feel. His TikTok posts rarely rely on heavy edits, favoring spontaneous humor and organic audience reactions.

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Steven’s engagement rate of 3.35% is driven by playful interaction prompts, often asking viewers to comment slang phrases or share their own cultural experiences. His music selections frequently feature reggaeton and salsa tracks, enhancing the Caribbean flavor of his brand. Regular use of bilingual captions broadens his reach between Spanish and English-speaking viewers. His fanbase responds strongly to his morning publishing habit, fueling consistent early-day interactions.

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Trending sounds and viral challenges are woven into his personal narrative style, ensuring that he participates in platform-wide trends without losing authenticity. Steven adapts challenges by infusing Puerto Rican references, turning general TikTok formats into culturally resonant posts. This adaptive approach keeps him relevant while maintaining a distinct identity. His humor often taps into island-specific experiences, resonating particularly with Puerto Rican diaspora communities.

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Even with a 0% follower growth last month, Steven sustains high visibility through consistent views averaging 1.2M per video. His ability to maintain audience loyalty despite platform saturation highlights his strength in community retention. Many of his most popular TikToks are storytime vlogs tied to personal milestones or Puerto Rican celebrations. This ensures a steady flow of emotionally engaging, music-driven, culturally rooted TikTok content.

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• Username: @kodasteven
• Influence Score: 91.6/100
• Followers: 7.5M
• Activity: 3.9 videos/week
• Engagement Rate: 3.35%
• Growth: 0%
• Average Engagement: 250.9K
• Posting Habits: Everyday at 7 PM EST

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Instagram: Blending Casual Storytelling with Authentic Brand Collaborations

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Steven Rivera’s Instagram activity is anchored by personal moments, simple memes, and casual brand partnerships that blend into his narrative. Posting three times a week at 6 PM EST , he maintains a healthy rhythm that keeps his feed lively without overwhelming followers. His choice of imagery often includes everyday scenes like family gatherings, casual outfits, and close-up selfies. Steven rarely uses heavy filters, preferring natural lighting to preserve authenticity.

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His engagement rate on Instagram stands at 8.74%, one of his highest across platforms, driven by short captions, emojis, and humor. Sponsored posts with brands like JanSport and Curology are infused with personal anecdotes, preventing the typical "ad" look. Steven often highlights cultural pride in paid collaborations, referencing Puerto Rican slang or celebrations. This makes his sponsored content feel native to his audience instead of disruptive.

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Steven’s Instagram Stories serve as a casual extension of his main feed, featuring behind-the-scenes moments, music snippets, and follower shoutouts. He rarely stages highly curated photoshoots; instead, he focuses on spontaneity and in-the-moment updates. His focus remains on building a community rather than projecting a polished influencer image. This laid-back approach keeps his audience engaged and highly responsive to both personal and promotional content.

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A steady 3.73% follower growth in the past 30 days reflects the success of his Instagram strategy in fostering slow but loyal audience expansion. His reels often repurpose trending TikTok formats but are adapted to fit Instagram’s slightly more curated visual style. Steven’s choice to mirror his humorous tone across platforms ensures brand consistency. Instagram acts as a bridge between his raw TikTok energy and his more personal, lifestyle-driven side.

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• Username: @kodasteven_
• Influence Score: 91.4/100
• Followers: 484.4K
• Activity: 11 posts/month
• Engagement Rate: 8.74%
• Growth: +3.73%
• Average Engagement: 42.3K
• Posting Habits: 3 times a week at 6 PM EST

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YouTube: Preserving Cultural Moments with Relaxed Long-Form Storytelling

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Steven Rivera’s YouTube channel remains a secondary focus, used primarily for longer storytelling formats and casual content archiving. With 58K subscribers and one upload per month, the channel operates at a slower, more relaxed pace. His videos often capture extended vlogs about trips, Puerto Rican celebrations, or casual day-in-the-life moments. Steven treats YouTube as a space for fans who seek deeper dives beyond short-form videos.

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Despite a low posting frequency, his channel maintains 3.5K average views per video, indicating a small but loyal core audience. His engagement rate is 0.51%, reflecting the minimal activity compared to his TikTok and Instagram efforts. Videos typically feature minimal editing, emphasizing raw footage, natural dialogue, and casual storytelling. He rarely uses clickbait titles, favoring simple, descriptive labels for each upload.

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Steven’s YouTube aesthetic leans heavily on authenticity rather than production polish, aligning with his broader personal brand. Some of his uploads include collaborations with close friends or family, further reinforcing the community-driven nature of his content. His most-watched videos often center around Puerto Rican cultural moments, like Three Kings Day celebrations or musical gatherings. These uploads anchor his platform identity around culture and personal storytelling.

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While YouTube doesn't drive the majority of his brand deals, it offers supplementary value for long-term audience building. It also provides brands a glimpse into Steven’s deeper personality for potential storytelling-based partnerships. The channel acts as a low-maintenance brand asset rather than a primary revenue driver. Steven’s ability to retain a niche YouTube audience without heavy promotion showcases the loyalty he has cultivated through his other platforms.

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• Username: @kodasteven8684
• Influence Score: 79.3/100
• Followers: 58K
• Activity: 0.3 videos/month
• Engagement Rate: 0.51%
• Growth: +0.6%
• Average Engagement: 295
• Posting Habits: Once a month at 7 PM EST

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Koda Steven’s Social Media Influence Summary

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Steven Rivera holds a Favikon Influence Score of 9,270 points, ranking in the Top 1% across all his categories. He is currently #1075 on TikTok United States, #5981 on TikTok Worldwide, #176 in Video Entertainment United States, and #885 in Video Entertainment Worldwide. These rankings highlight his consistent performance and strong positioning in both TikTok and video entertainment spaces.

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Learn more about the Favikon Methodology here

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Content Strategy: Music, Culture, and Humor Collide

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Steven’s content strategy revolves around blending humor, music, and authentic reflections of cultural identity. His content style is categorized as casual, with high brand safety and a cheerful, low-politics approach, making him a desirable partner for brands aiming to reach young, energetic, Spanish-speaking audiences. His posts are marked by strong storytelling, capturing everyday life scenarios in a way that feels accessible and unfiltered. His music-oriented posts tap into cultural pride, while his comedic vlogs foster emotional connections that encourage audience participation.

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Reachability and Partnerships

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Steven Rivera is highly reachable for collaborations through TikTok and Instagram, where he posts consistently and engages daily with his audience. His morning posting schedule at 7 PM EST and 6 PM EST maximizes visibility and ensures that branded content receives early traction. His track record includes integrations with JanSport, Curology, and Relatable, where he adapted sponsored messages into humorous, culturally resonant posts. Brands benefit from his bilingual approach, which naturally bridges English and Spanish-speaking markets.

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Steven’s community expects casual, culturally familiar content, making product placements most successful when tied to Puerto Rican pride or everyday humor. His high engagement rate on Instagram (8.74%) and steady video activity on TikTok (3.9 videos per week) provide strong touchpoints for immediate interaction. His audience demographic skews toward Spanish-speaking young adults in Puerto Rico and the United States. Steven's selective brand alignment ensures authentic collaborations that resonate rather than disrupt his storytelling.

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Conclusion: Steven Rivera is Redefining Lifestyle and Music Content Through Culture and Humor

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Steven Rivera, aka KodakSteven, is a rising star among lifestyle creators, skillfully balancing humor, music, and cultural pride to create an accessible and highly engaging social media presence. His growth across TikTok and Instagram highlights a strong trajectory, and his authentic voice ensures that his influence will continue to resonate across a wide demographic.

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