Who is Julia Sousa?

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Julia Sousa: Blending Dance, Motherhood, and Lifestyle with Radiant Authenticity

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Julia Sousa is a Brazilian digital creator whose influence stems from a dynamic mix of dance, beauty, and personal storytelling. With content rooted in her everyday life, Julia showcases moments that range from home decor to pregnancy milestones—offering followers an intimate window into her world. Her visual tone is warm, emotive, and effortlessly engaging.

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She has built a community centered around authenticity and joy. Whether through expressive TikTok dances or serene beachside maternity shoots, her ability to communicate visually and emotionally has made her an influential voice across platforms. Her rise aligns with a growing demand for creators who are both entertaining and emotionally resonant.

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Julia’s core content pillars include lifestyle vlogs, beauty tips, and relatable life events—frequently integrating brand partnerships that align with her aesthetic. Her audience spans young adults and soon-to-be parents, thanks in part to her family-focused storytelling and upbeat tone.

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Her evolving presence reflects a unique capacity to adapt her voice without compromising her brand identity. Whether celebrating her baby Tiana or sharing beauty routines, Julia remains accessible, compelling, and commercially relevant.

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An Influencer Active on Social Media

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Julia Sousa stands out as a top-tier Brazilian lifestyle and motherhood influencer, with standout engagement across Instagram and TikTok.

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Julia Sousa's Social Media Strategy Analysis

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Instagram Strategy: Radiant Visuals and Motherhood-Focused Storytelling

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Julia’s Instagram serves as the emotional centerpiece of her digital presence. With 2.4M followers and an 11.52% engagement rate, she connects deeply through intimate posts about pregnancy, family, and daily life. Her photo-driven content includes maternity shoots, beach portraits, and heartfelt updates.

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Her high-frequency posting (19/month) keeps her audience constantly engaged. Her visuals feature consistent themes: golden-hour lighting, flowing dresses, and elegant settings. Every caption is brief but intentional, balancing warmth and visual appeal to create an inviting narrative.

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Julia’s recent pregnancy journey has driven exceptional engagement. Her “Minha Tiana” and “Say it” posts exceeded 600K likes, generating thousands of comments from fans and moms-to-be. She leverages Instagram Reels to amplify emotion through music, movement, and visual storytelling.

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Brand-wise, Julia integrates partnerships subtly, such as with Fenty Beauty. Her aesthetic naturally supports beauty and wellness content, making her a high-value partner. With regular early-morning posting at 7 PM, she ensures maximum visibility during peak audience hours.

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• ‍Username: @pretinhararaa_‍
• Influence Score: 97.6‍‍
• ‍Followers: 2.4M‍
• Activity: 19 posts/month‍
• Engagement Rate: 11.52%‍‍
• ‍Growth: +20.55%‍
• Average Engagement: 272.7K‍
• Posting Habits: Everyday at 7 PM EST

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TikTok Strategy: Viral Energy Meets Maternal Expression

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On TikTok, Julia brings vibrant energy through expressive storytelling and dance. With 1.9M followers and 17.17% engagement, this platform highlights her dynamic creativity. She posts nearly 18 videos weekly, capitalizing on her ability to mix trends with personal milestones.

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Her most viral clips—like the pregnancy reveal and couple videos—exceed 11M views and 2.4M likes. Julia uses trending sounds, slow-motion edits, and emotionally expressive close-ups to keep content fresh and impactful. She’s especially adept at choreographing intimate, relatable content.

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The platform is central to her rapid follower growth (+34.48% in 30 days). Posting three times daily at 7 PM, she maintains visibility in Brazil’s prime scroll time. Her strategy balances consistency with emotion, allowing each video to feel personal despite high volume.

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Julia’s TikToks resonate most when they celebrate real-life milestones—gifting moments, maternity belly reveals, or family joy. She rarely relies on heavy editing or branded trends, which keeps her presence raw and honest. This sincerity is core to her viral success.

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• ‍Username: @pretinhararaa_‍
• Influence Score: 96.1‍
• Followers: 1.9M‍
• Activity: 17.9 videos/week‍
• Engagement Rate: 17.17%‍
• Growth: +34.48%‍
• Average Engagement: 326.3K‍
• Posting Habits: 3 times a day at 7 PM EST

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YouTube Strategy: Low Activity, Visual Continuity

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Julia’s YouTube Shorts channel (@pretinhararaa) remains minimal but stylistically consistent. With just 2.1 videos per month and 52.5K subscribers, it’s her least active platform. However, recent pregnancy-focused Shorts align closely with her Instagram content and visual identity.

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Videos are mostly repurposed clips from TikTok or behind-the-scenes moments. Her best-performing Short (10 Apr 25) reached 13.1K views and 1.8K likes. While engagement here is modest, her consistent tone—warm visuals and soft-spoken narration—makes the platform feel familiar.

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The growth on YouTube is currently flat (0%), and engagement rate is just 0.07%. Still, the channel holds potential for long-form lifestyle content or parenting updates. With thoughtful development, it could serve as a hub for deeper storytelling.

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For now, YouTube functions more as a secondary outlet than a growth driver. Julia’s Instagram and TikTok remain dominant. A more strategic push—through vlogs or Shorts series—could activate YouTube’s value as a supporting platform for brand partnerships or personal projects.

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• ‍Username: @pretinhararaa‍
• Influence Score: 69.1‍‍
• ‍Followers: 52.5K‍
• Activity: 2.1 videos/month‍
• Engagement Rate: 0.07%‍
• Growth: 0%‍
• Average Engagement: 34‍
• Posting Habits: Once a year at 8 PM EST

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Julia Sousa's Social Media Influence Summary

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Julia ranks #34 on Instagram Brazil and #2 in Pregnancy & Parenting Brazil, establishing her as one of the most influential parenting creators nationally. She is also Top 1% globally on Instagram and TikTok. Her strong engagement, sharp follower growth, and storytelling style fuel her authority in both lifestyle and parenting spaces.

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Learn more about the Favikon Methodology here

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Content Strategy: Personal, Warm, and Uplifting

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Julia’s content centers on emotional storytelling, family life, and beauty, presented with brightness and visual polish. She stands out by combining vulnerability with elegance—especially in her pregnancy updates and family content.

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Reachability and Partnerships

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Julia is highly reachable for partnerships and collaborations. Her past collaborations with Fenty Beauty and Camarote Folia Tropical show her alignment with high-visibility and lifestyle-driven brands. Her profile signals readiness for sponsored content, particularly on Instagram and TikTok, where she maintains a steady cadence and high interaction.

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Her network visualization shows close integration with high-performing peers such as Larih Boas and Willian Kennedy, indicating both her reach within the influencer space and potential for multi-creator campaigns. She is an ideal partner for brands in maternity, fashion, baby care, beauty, and home decor, with pricing estimated between $20K–$80K per post.

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Conclusion: Julia Sousa is Redefining Motherhood and Movement on Social Media

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Julia Sousa exemplifies how authenticity and rhythm can turn everyday moments into viral stories. Her vibrant posts, especially during her pregnancy journey, strike a chord with young Brazilian audiences. With powerful momentum across Instagram and TikTok, Julia continues to grow as a joyful, magnetic force in lifestyle and parenting content.

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