Who is Larih Boas?

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Larih Boas: Defining Brazilian Fashion Influence with Vibrancy and Vision

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Larih Boas is a Brazilian lifestyle influencer and fashion entrepreneur known for blending personal style with relatable storytelling. As the CEO of her fashion brand, she curates content that fuses trend-driven aesthetics with moments of authenticity, reflecting both her business acumen and creative flair. Her posts often highlight personal milestones, relationship celebrations, and brand collaborations, delivering emotional connection to her audience.

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Her journey into digital influence is marked by steady, organic growth and highly visual content strategy. Across Instagram and TikTok, Larih offers a vibrant window into her life, maintaining a balance between curated beauty and candid interaction. Her bright, cheerful visuals and non-political stance make her a safe and accessible figure for large-scale campaigns.

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Beyond her own platforms, Larih’s influence extends through collaborations with entertainment brands like Rock in Rio and lifestyle collectives like TROPA DO CORO. Her work supports a broader community-driven message, reinforcing her dual identity as both influencer and entrepreneur. She remains closely connected to emerging cultural movements in Brazil, amplifying her relevance.

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Through strategic posting habits, natural engagement, and personal narrative arcs, Larih has crafted a brand identity that feels both aspirational and grounded. Her content appeals to Portuguese-speaking lifestyle enthusiasts across Brazil, creating a solid bridge between fashion-forward inspiration and relatable, everyday experiences.

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An Influencer Active on Social Media

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Larih Boas is highly active on Instagram and TikTok, with a dormant but branded YouTube presence. Instagram is her most dominant platform in terms of both audience size and engagement.

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Larih Boas' Social Media Strategy Analysis

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Instagram: High-Impact Fashion Storytelling and Community Leadership

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Larih’s Instagram strategy is built around fashion-centered, highly engaging storytelling. Her feed captures both highly polished editorial moments—such as event appearances and photo shoots—and personal milestones like relationship updates. She maintains a visually cohesive aesthetic, characterized by vibrant colors, bold fashion choices, and joyful emotional expressions.

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Posting around 13 times per month, Larih achieves remarkable engagement with a 15.29% rate—far above typical lifestyle benchmarks. Her average posts generate 631.2K engagements and 13.2M monthly views, a rare scale for Brazilian lifestyle creators. Viral posts, like celebrations with family or playful Reels, show a deep emotional bond with her followers. Her community interaction remains high across comments and shares.

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Consistency is central to her strategy, posting multiple times a week at 1 PM to optimize early feed appearance. Stories further supplement her reach, offering real-time interactions like polls, behind-the-scenes content, and mini-vlogs. Her best-performing campaigns are emotion-driven, leveraging personal moments rather than transactional promotions.

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Ranked #6 among Brazilian Instagram influencers and #1 in the Brazilian Fashion Industry category, Larih's presence is both commercially attractive and community-rooted. Instagram remains her flagship platform for visibility, engagement, and fashion-related brand partnerships.

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• Username: @larih_boas
• Influence Score: 99.3/100
• Followers: 4.1M
• Activity: 13 posts/month
• Engagement Rate: 15.29%
• Growth: +7.57%
• Average Engagement: 631.2K
• Posting Habits: 3 times a week at 1 PM EST

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TikTok: Personal Narratives and Viral Relatability

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Larih’s TikTok presence mirrors her Instagram tone but adds a layer of casual humor and day-to-day spontaneity. Her videos often feature dances, comedic lip-syncs, and relationship updates, resonating particularly well with a younger demographic. Her ability to balance authenticity and style translates effectively into high-volume video engagement.

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She posts approximately 5.6 videos per week, with major hits such as playful relationship updates amassing over 3.9M views and 668K likes. Her TikTok engagement rate stands at a strong 6.42%, signaling genuine resonance with her viewers. Most of her videos are simple in production but emotionally rich, contributing to high organic sharing.

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Larissa (Larih) uses a mix of trending audios and original voiceovers, adapting her content to fit platform culture without losing brand identity. While not overly scripted, her TikToks remain polished, making her ideal for brands looking for quality user-generated style content. Frequent themes include love, empowerment, and everyday joy.

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Although TikTok is a secondary channel compared to Instagram in terms of follower volume, it serves as a major engagement driver. She averages 70.6K interactions per video and reaches 541.9K monthly viewers, demonstrating the platform’s critical role in expanding her personal narrative beyond static visuals.

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• Username: @larihboas
• Influence Score: 89.4/100
• Followers: 1.1M
• Activity: 5.6 videos/week
• Engagement Rate: 6.42%
• Growth: 0%
• Average Engagement: 70.6K
• Posting Habits: Every day at 9 PM EST

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YouTube: Dormant Platform with Historical Content

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While Larih's YouTube channel hosts some content under "Larissa Vilas Boas," it has been inactive for two years. With 45.7K subscribers and no recent uploads, the platform plays no active role in her digital strategy today. Her earlier videos included casual vlogs and lifestyle diaries, primarily targeting her earliest audience phase.

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There is no measurable engagement, activity, or strategic use of the channel currently. It serves primarily as a branding relic rather than an active community hub. Her audience now lives primarily on Instagram and TikTok, where content is delivered more frequently and interactively.

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• Username: @larissavilasboaas
• Influence Score: 19.6/100
• Followers: 45.7K
• Activity: 0 videos/month
• Engagement Rate: 0%
• Growth: +0.39%
• Average Engagement: 0
• Posting Habits: Once a year at 8 PM EST

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Larih Boas' Social Media Influence Summary

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Larih holds an Influence Score of 9,494 pts, achieving a Level 1 badge. She ranks #6 for Instagram influencers in Brazil and #75 globally. In the Fashion Industry vertical, she stands out even more—ranked #1 in Brazil and #4 worldwide, cementing her as one of the premier Brazilian figures in lifestyle and fashion influence.

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Learn more about the Favikon Methodology here

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Content Strategy: Personal, Bright, and Boldly Fashionable

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Larih’s content strategy is a powerful blend of personal celebration, vibrant aesthetics, and fashion-forward storytelling. She shares intimate moments, empowering quotes, and relatable experiences, packaging them in colorful, high-energy formats. Her tone is consistently cheerful, safe, and minimally political—qualities that brands highly value.

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Reachability and Partnerships

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Larih maintains strong partnerships with TROPA DO CORO, Rock in Rio, and Camara Bronze. These collaborations span across fashion, lifestyle, and cultural verticals, aligning perfectly with her vibrant audience base. She shows high willingness for partnerships, particularly those that fit her authentic, aesthetic-first content style.

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Her estimated collaboration cost per post is between $20K–$80K, reflecting her premium positioning. Brands seeking visibility among Brazilian lifestyle enthusiasts, Gen Z, and millennial women will find her platforms ideal for targeted campaigns. Her strong network connections—including creators like Julia Sousa and stylist Ruy Dos Anjos—also open cross-promotion opportunities within Brazil’s fashion and lifestyle sectors. She is highly reachable, brand-friendly, and capable of long-term campaign success.

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Conclusion: Leading the Future of Brazilian Fashion and Lifestyle Influence

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With a rare mix of vibrancy, authenticity, and entrepreneurial drive, Larih Boas has cemented herself as one of Brazil’s most influential lifestyle creators. Her storytelling, visual excellence, and powerful emotional connections make her an ideal partner for brands aiming to capture the spirit of contemporary Brazilian fashion and culture.

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