Who is Luiza aka Luluca?

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Luíza aka Luluca: Captivating Brazil’s Youth with Playful Family and Gaming Content

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Luluca, born Luíza, is a Brazilian content creator who rose to fame through her YouTube channel Crescendo com Luluca, where she shares upbeat vlogs and gaming videos. Her content consistently features brightly colored visuals, expressive commentary, and family-oriented themes. With over 16.8M subscribers, her main channel has become a hub for Portuguese-speaking children and teens. Her signature greeting and cheerful tone have made her instantly recognizable to her young audience.

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What sets Luluca apart is her ability to involve family members in skits and challenges, creating an authentic and safe viewing space for children. She frequently celebrates milestones like birthdays or school events through her videos, which are often structured like episodes. Her second channel, Luluca Games, adds a focused layer of gameplay content without departing from her child-friendly aesthetic. This dual-channel approach allows her to diversify without confusing her core audience.

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Her TikTok strategy relies heavily on reaction trends, transitions, and humorous filters, typically filmed in her colorful home environment. With 7.2M followers and over 310K new followers per month, Luluca’s TikTok is among Brazil’s fastest-growing youth entertainment accounts. She films and publishes most of her videos early in the morning, maintaining a precise posting schedule. The platform’s short-form nature complements her spontaneous and playful on-camera style.

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On Instagram, she curates a blend of behind-the-scenes content, brand partnerships, and milestone celebrations. Her posts include everything from themed parties to coordinated outfits, all captured with vibrant lighting and graphics tailored for mobile viewing. Brands like Melu by Ruby Rose and Caderno Inteligente regularly appear in her posts via fun product placements. Unlike her video platforms, Instagram serves as a portfolio for her commercial and visual identity.

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An Influencer Active on Social Media

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Luluca maintains a leading multichannel presence across YouTube, Instagram, and TikTok, with over 31 million followers and consistent high-impact activity.

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Luiza’s Social Media Strategy Analysis

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YouTube: Luluca’s Most Subscribed Platform for Fun and Games

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Luluca’s YouTube content, especially on Crescendo com Luluca, revolves around family-oriented vlogs and interactive challenges. She often scripts her videos around real-life celebrations—like birthdays or holidays—making them feel episodic and grounded in her personal life. Her thumbnails feature bright pastel colors and expressive facial reactions that attract young viewers instantly. Video length typically ranges between 8 to 15 minutes, ideal for keeping kids engaged without overstimulation.

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She posts approximately 13.4 videos per month, showing a disciplined approach to content frequency. Her publishing schedule—usually at 7 PM EST—aligns with school-aged kids’ early routines, capturing views before or after school hours. Luluca also integrates call-to-actions like comment prompts and reaction cues directly in the video. These tactics increase engagement while keeping viewer interaction age-appropriate.

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Though her engagement rate is relatively low at 0.11%, her videos still draw an average of 759.2K views due to a strong, returning audience base. She compensates for the lower engagement through consistent volume and high visibility. This strategy allows her to maintain a steady flow of sponsored content without oversaturating individual videos. YouTube remains her most commercially viable channel in terms of audience scale and watch time.

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Luluca occasionally features product placements mid-video, such as notebooks or snack items, embedded within everyday family scenes. These segments are subtle yet clearly integrated, helping younger audiences understand the context without disrupting the flow. Brands like BIAGI PRODUÇÕES ARTÍSTICAS are showcased in creative formats like unboxings or skits. Her YouTube remains her most polished platform for long-form branded storytelling.

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• ‍Username: @CrescendocomLuluca‍
• Influence Score: 91.9/100‍
• Followers: 16.8M‍
• Activity: 13.4 videos/month‍
• Engagement Rate: 0.11%‍
• Growth: +0.61%‍
• Average Engagement: 18.4K‍
• Posting Habits: 3 times a week at 7 PM EST

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TikTok: High Energy and Engagement Among Youth

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Luluca’s TikTok presence is tightly tied to trending audio, expressive transitions, and family-friendly humor. She frequently shoots from home, using recurring sets like her pink room or the kitchen to create a familiar backdrop. Her TikToks often include her mom or siblings, adding spontaneity and warmth without scripting. These details help differentiate her videos from generic solo creators.

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She posts twice daily at 3 PM EST, targeting early-rising Brazilian kids before school and maximizing reach across time zones. Her TikTok engagement rate of 4.4% and 2.1M average views show how well her content resonates with fast-scrolling users. Growth has surged by +4.51% in the last 30 days, a rare jump in a saturated platform. Her use of hand gestures and rapid on-screen text caters perfectly to TikTok’s visual rhythm.

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Many of her posts are tied to seasonal trends—Carnaval, Festa Junina, or Brazilian school holidays. These timely integrations show her understanding of cultural timing and relevance. She avoids complex or adult-centered topics altogether, keeping content suitable for children and parents alike. This also builds trust with both her viewers and partnering brands.

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Brand content on TikTok is kept subtle and interactive—product mentions are woven into dances, unboxings, or playful quizzes. Rather than direct promotion, Luluca lets the product exist in the video as part of the moment. This approach has proven successful with items like Caderno Inteligente, which are often seen in skit setups or background props. TikTok is where she builds momentum and viral traction.

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• ‍Username: @www.luluca
• Influence Score: 97/100‍
• Followers: 7.2M‍
• Activity: 12.1 videos/week‍
• Engagement Rate: 4.4%‍
• Growth: +4.51%‍
• Average Engagement: 316.5K‍
• Posting Habits: Twice a day at 3 PM EST

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Instagram: A Visual Hub for Personal and Sponsored Moments

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Luluca uses Instagram as a hybrid between personal scrapbook and brand showcase. Her posts frequently feature special events like birthdays, new video launches, and family milestones—each paired with polished captions in Portuguese. Her aesthetic leans into saturated colors, emoji-filled text, and polished layout carousels. Unlike her spontaneous TikTok, Instagram reflects intentional, curated storytelling.

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With 7.2M followers and a 1.83% engagement rate, she maintains meaningful interaction via likes and celebratory comments. She posts three times a week, mainly early in the morning to sync with Brazil’s mobile-heavy morning traffic. The platform also allows her to explore text-heavy captions that reflect her cheerful tone. Visual consistency is a priority—each post is tied by either a common color palette or event.

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Instagram is her go-to channel for collaborating with brands in a visually clear and FTC-compliant way. Sponsored posts often feature taglines, discount codes, or product shout-outs directly in the caption. For instance, campaigns with Melu by Ruby Rose show her using products in a themed outfit shoot or party setup. Her ability to blend promotion with lifestyle is refined and age-conscious.

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She also uses Instagram Stories to tease YouTube uploads, countdowns to TikTok challenges, and live Q&As. Highlights are organized into clean categories like “Desafios,” “Aniversários,” and “Família,” making it easy for new followers to explore her content. This vertical integration strengthens her cross-platform flow and keeps fans engaged even between uploads. Instagram functions as both a discovery tool and a sponsor-facing platform.

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• ‍Username: @luluca_oficial‍
• Influence Score: 95.6/100‍
• Followers: 7.2M‍
• Activity: 13 posts/month‍
• Engagement Rate: 1.83%‍
• Growth: +1.13%‍
• Average Engagement: 132.1K‍
• Posting Habits: 3 times a week at 4 PM EST

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X: An Inactive Platform in Her Strategy

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Luluca’s X account, @luluca__luluca, has been inactive for over 7 months, with zero current engagement or posting activity. The account has 5.6K followers, accumulated during earlier brand expansion phases. While the username remains consistent with her branding, the platform plays no current role in her digital ecosystem.

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With an influence score of just 11.6/100 and a 0% engagement rate, this channel likely served as a placeholder rather than an active content stream. There are no visible sponsored tweets, live updates, or conversational posts. Her primary audience—children and preteens—rarely uses X, which may explain the drop in attention.

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• ‍Username: @luluca__luluca‍
• Influence Score: 11.6/100‍
• Followers: 5.6K‍
• Activity: 0 tweets/week‍
• Engagement Rate: 0%‍
• Growth: +0.3%‍
• Average Engagement: 0‍
• Posting Habits: Once a year at 2 PM EST

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Luluca’s Social Media Influence Summary

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With an Influence Score of 9,657 points, Luluca ranks in the Top 1% across all major digital categories. She holds the #17 spot on TikTok Brazil and #7 in Video Entertainment Brazil, showcasing her strong national impact. Globally, she is ranked #287 on TikTok and #69 in Video Entertainment, reflecting growing international traction. These positions confirm her as one of Brazil’s most influential youth creators online.

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Learn more about the Favikon Methodology here

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Content Strategy: A Formula of Fun, Family, and Frequency

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Luluca’s content style is consistently casual, positive, and safe—a mix that appeals to both kids and parents. Her themes focus on joyful celebrations, relatable everyday moments, and playful challenges, often involving her family or close network. She maintains a high posting frequency (38 posts/month) and has one of the most active profiles among her peers. Brand safety and positivity metrics are both rated very high, making her an appealing partner for campaigns targeting kids or family audiences. Her strategy combines fast-paced TikToks with longer YouTube content and polished Instagram updates to cover a range of audience engagement preferences.

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Reachability and Partnerships

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Luluca is highly reachable for campaigns targeting Brazilian Gen Alpha audiences, especially in the entertainment, school supplies, and children's fashion categories. Her consistent posting schedule—twice daily on TikTok and weekly on YouTube and Instagram—ensures prompt content delivery for time-sensitive promotions. She has previously tagged Caderno Inteligente and Melu by Ruby Rose, indicating a preference for visually engaging, age-appropriate collaborations. Most sponsored placements appear embedded in organic content rather than hard-sell formats.

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Her creative tone is friendly, colorful, and focused on family-safe storytelling, making her ideal for brands seeking high trust and visual storytelling. She typically features products within skits, games, or themed celebrations that feel native to her channel rather than interruptive. Direct product mentions are often accompanied by user engagement prompts like “comment your favorite,” which drives participation. Her reachability is further strengthened by ties to family creators in her network, enabling multi-creator brand campaigns.

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Conclusion: Brazil’s Queen of Playful, Safe Digital Entertainment

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Luluca’s digital empire thrives on consistent positivity, vibrant visuals, and meaningful engagement with a young audience. Her top-tier rankings, strong follower growth, and proven brand safety make her a standout figure in Brazil’s influencer landscape. Whether through spontaneous TikToks or curated YouTube episodes, Luluca remains a go-to content creator for brands looking to connect with Gen Alpha and Gen Z in Brazil.

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