Who is Paula Gonu?

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Paula Gonu: Culinary Stories, Lifestyle Fun, and Spanish Podcasting at Its Brightest

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Paula Gonu is a Spanish content creator known for her emotional honesty, casual humor, and lifestyle storytelling. She first gained traction through YouTube, where she shared storytime videos and personal takes on relationships and daily struggles. Her laid-back tone quickly stood out in a space full of over-polished content. Over the years, she’s built an audience of over 1.4 million subscribers.

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She expanded her reach through Instagram, where she shares candid moments, cooking content, and casual selfies with humorous captions. Her tone is direct, relatable, and often unfiltered, making her feed feel like a real-time chat. Paula’s posts often touch on topics like breakups, bad dates, or growing up online. She currently has over 1.9 million followers on the platform.

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Paula also co-hosts Culpables, a podcast known for raw conversations and open discussions about personal life, often tied to her own experiences. Her followers tune in for her honesty and wit, rather than scripted segments or polished interviews. She collaborates regularly with Podimo Spain, which distributes the show and supports her podcasting efforts. Her storytelling style carries over smoothly from video into audio, giving her a strong multi-platform presence.

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Her lifestyle content is mixed with cooking, with regular food posts and recipe experiments across platforms. She shares these with a homemade feel—no scripted narration, just her personality and real-time reactions. Paula’s digital presence reflects a real person with flaws and humor, which explains her sustained fanbase. Across all channels, she posts an average of 19 times per month, keeping her highly visible.

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An Influencer Active on Social Media

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Paula Gonu is active across Instagram, YouTube, and TikTok, with her largest audience based on Instagram engagement.

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Paula’s Social Media Strategy Analysis

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Instagram: Relatable Feeds and Nighttime Humor

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Paula uses Instagram as her main visual platform to connect with her audience through selfies, stories, and emotional captions. Her feed combines casual mirror shots with cooking posts and direct updates on her personal life. She often addresses followers in first-person and responds to comments with humor. With 1.9 million followers, her audience is primarily Spanish-speaking and highly active.

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She posts around 11 times a month, usually at 8 AM EST, matching the habits of viewers who scroll after dinner. Her captions are often raw or humorous, addressing everyday issues like dating problems or social pressure. She regularly uses Stories to post real-time updates or behind-the-scenes looks at her podcast or collaborations. This type of access helps her stand out in the lifestyle space.

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Her average engagement sits at 29,000 interactions per post with a 1.56% engagement rate. She maintains consistent interaction even with a slight monthly decline in follower growth at -0.29%. Her audience prefers personality-driven posts over product-heavy content, making her ideal for light integrations. Visual quality matters less than message clarity in her feed.

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Paula also uses Instagram to feature sponsored content from Podimo Spain, Avène, and other lifestyle brands. She avoids pushy ads and explains why she uses the products herself. That tone creates trust and keeps engagement from dropping during promotions. Instagram remains her most balanced platform for reach, intimacy, and collaboration.

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• ‍Username: @paulagonu‍
• Influence Score: 83.6/100‍
• Followers: 1.9M‍
• Activity: 11 posts/month‍
• Engagement Rate: 1.56%‍
• Growth: -0.29%‍
• Average Engagement: 29K‍
• Posting Habits: 3 times a week at 8 AM EST

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YouTube: Long-Form Comfort and Cooking Vlogs

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Paula’s YouTube channel offers longer, slower-paced content—vlogs, food videos, and personal commentary. She often records in her kitchen or bedroom, talking directly to the camera about things she’s currently dealing with. This format works well for followers who want more than a 30-second take. She has over 1.4 million subscribers who tune in for comfort and connection.

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She posts about 3.5 videos per month, usually in the morning at 7 PM EST, giving her content a fresh start for the day. While her growth is static (0%), she maintains a loyal viewer base who regularly comment on past experiences she shares. Her editing style is minimal—she often keeps in bloopers or awkward moments to stay real. This approach helps keep her videos grounded.

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Her engagement rate is 0.04%, with an average of 550 interactions per video, which is low but steady. Her most engaged videos are usually storytime or advice-based, especially around relationships or life after breakups. The drop in numbers may be due to the shift toward short-form content, but her long-time fans still check in. Her YouTube is more about depth than reach.

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Paula also cross-promotes her podcast Culpables here, mentioning it in intros or linking it in descriptions. These plugs are brief but effective for fans who enjoy her voice and want more audio content. YouTube works as an anchor for her emotional content. It’s her safest space for full-length storytelling and slower brand work.

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• ‍Username: @paulagonu‍
• Influence Score: 72/100‍
• Followers: 1.4M‍
• Activity: 3.5 videos/month‍
• Engagement Rate: 0.04%‍
• Growth: 0%‍
• Average Engagement: 550‍
• Posting Habits: Twice a week at 7 PM EST

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TikTok: Casual Skits and Short Takes

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On TikTok, Paula shares light humor, social commentary, and personal takes through short videos. Her content is conversational, often using popular sounds and overlaying text to express sarcastic or emotional takes. She rarely uses heavy filters, giving her clips a casual and spontaneous feel. With 659.1K followers, she’s steadily growing a comedy-focused space.

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She uploads around 3.7 videos per week, mostly at 6 AM EST, tapping into after-work viewers. She uses trending audio but adds her own Spanish twist, using cultural references and inside jokes her audience understands. Many of her videos revolve around relationship humor, awkward habits, or personal rants. This makes her content feel like texting a friend.

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Her engagement rate on TikTok is 1.18%, with an average of 7,800 interactions per video and around 546.7K views monthly. While her growth dipped slightly (-0.08%), her reach remains consistent. The casual style keeps her relevant even if not trending daily. She doesn’t rely on complex skits—just mood and timing.

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TikTok is also where she tests new themes, from skincare jokes to podcast promo bits. These soft previews help her see what her audience reacts to before investing time elsewhere. It’s her fastest content format, useful for both humor and outreach. TikTok adds spontaneity to her structured YouTube and curated Instagram.

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• ‍Username: @paulagonu‍
• Influence Score: 82.3/100‍
• Followers: 659.1K‍
• Activity: 3.7 videos/week‍
• Engagement Rate: 1.18%‍
• Growth: -0.08%‍
• Average Engagement: 7.8K‍
• Posting Habits: Everyday at 6 AM EST

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Twitter (X): An Inactive Channel

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Paula’s Twitter account is no longer part of her active strategy. With 252.7K followers, the profile hasn’t been updated in 2 years, and her tweet activity currently stands at 0 per week. Engagement, views, and growth are all at zero, making it a dormant but still visible profile. While once useful for short updates, the platform no longer aligns with her current content focus.

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She has shifted fully to platforms that support video and audio, where her personality and storytelling style shine. Instagram, YouTube, and her podcast Culpables now carry the weight of her engagement. Her audience expects more personal, visual, and voice-driven content, and Twitter doesn’t meet that demand. At this stage, there are no signs she plans to return to X for interaction or updates.

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• ‍Username: @paulagonu‍
• Influence Score: 7.8/100‍
• Followers: 252.7K‍
• Activity: 0 tweets/week‍
• Engagement Rate: 0%‍
• Growth: -0.24%‍
• Average Engagement: 0‍
• Posting Habits: Once a year at 12 PM EST

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Podcast: Culpables – A Deep Dive Into Real Talk

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One of Paula Gonu’s most distinctive content projects is her podcast, Culpables, created in partnership with Podimo Spain. This audio series gives Paula space to speak more freely and deeply about personal subjects that don’t always fit in a caption or short video. The podcast stands out for its raw tone and personal stories, often focused on relationships, inner struggles, and real-life decisions. Each episode invites listeners into a more intimate version of Paula’s world.

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Unlike her visual content, Culpables is slower-paced and more reflective, with a clear focus on emotional expression. Paula doesn’t rely on guests or high production—her voice carries the show. Her Spanish-speaking audience values this honesty and frequently responds with personal feedback, turning each episode into a two-way conversation. The topics range from heartbreak to healing, and the tone is always sincere, never scripted.

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The podcast also supports Paula’s larger brand by showing another side of her personality—one that’s thoughtful, direct, and emotionally open. While her Instagram and TikTok are casual and often funny, Culpables gives context to those light moments. It lets her expand on past experiences, explain her choices, and show vulnerability without filters or edits. This balance between light and deep content keeps her audience engaged across all platforms.

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For her most loyal fans, Culpables is more than a podcast—it’s a regular habit and a trusted space. It has helped solidify Paula’s reputation as a creator who doesn’t just post for likes but builds real connection. In the Spanish-speaking creator space, few influencers offer both comedic short-form content and long-form emotional storytelling. Culpables plays a key role in that dual strategy.

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Paula Gonu’s Social Media Influence Summary

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Paula Gonu holds an influence score of 9,100 points, placing her in Level 2 on Favikon. She ranks in the Top 6% of Instagram creators in Spain at #3412, and even higher in Video Games & Streaming, landing in the Top 1% at #35. While her international reach is modest, her impact within the Spanish-speaking community is notable and consistent.

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Learn more about the Favikon Methodology here

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Content Strategy: Lifestyle, Cooking, and Emotional Realness

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Paula Gonu is highly approachable for brand collaborations, especially in the Spanish market. She has worked with Podimo Spain, tagging them in content 14 times, and regularly integrates sponsors like Eau Thermale Avène into her Instagram posts. Her rates range between $22.5K–$45K per post, which aligns with her consistent posting and engaged audience. She prefers casual integrations that fit her tone, rather than overly produced promotions.

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Reachability and Partnerships

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Paula Gonu is highly accessible for brand partnerships in Spain, especially in food, beauty, and wellness. Her style makes it easy for products to blend into everyday content—whether it’s a skincare routine on IG Stories or a book recommendation mid-vlog. With an estimated rate of $22.5K–$45K per post, she offers value through frequency, consistency, and deep audience trust.

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She frequently tags brands like Podimo, Avène, and Penguin, signaling openness to long-term collaborations. Her tone is non-promotional, which helps her audience trust branded content. For campaigns focused on authenticity and emotional appeal, Paula’s profile offers a strong fit.

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Conclusion: Blend of Humor, Food, and Real Life Keeps Her Audience Coming Back

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Paula Gonu has built a reliable presence by showing up with humor, honesty, and variety. From her recipe videos to her emotionally open podcast episodes, she speaks directly to young Spanish adults who want connection and entertainment. Her audience stays engaged because she never tries to be someone else—she sticks to being Paula. With steady activity, loyal followers, and a unique voice in Spanish digital media, Paula remains a strong creator for both fans and brands. Whether you’re watching a cooking vlog or listening to Culpables, she offers content that feels close, real, and unmistakably hers.

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