Who's Who on Social Media
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Who is Pablo Rodriguez aka YoSoyPlex?

Pablo Rodriguez, better known as YoSoyPlex, is a Spanish content creator who has captured the attention of young audiences with his vibrant and entertaining lifestyle content. Known for his travel vlogs, humorous videos, and his journey to become a boxer, Pablo's content is rooted in storytelling and personal growth, while also offering a glimpse into his adventurous life.

April 1, 2025
Justine Castany
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Pablo Rodriguez aka YoSoyPlex: Redefining Travel and Lifestyle Content with Humor and Adventure

Pablo Rodriguez, better known as YoSoyPlex, is a Spanish content creator who has captivated young audiences with his vibrant lifestyle content. Born and raised in Spain, he has a passion for travel and storytelling that resonates with his followers. As an aspiring boxer, Pablo often shares his journey through training, blending personal growth with his love for adventure. His charismatic presence and genuine approach make him a favorite among Spanish-speaking teens and young adults.

Known for his travel vlogs and engaging social media presence, Pablo's content offers a mix of humor, inspiration, and behind-the-scenes glimpses of his life. He is best recognized for his series documenting his quest to travel the world in 80 days, a project that sparked widespread interest. Collaborating with other popular creators, he showcases diverse experiences while maintaining a personal touch. His relatable storytelling keeps his audience engaged and coming back for more.

YoSoyPlex: Triumph in the Ring - A Champion's Moment (Source: @yosoyplex, Instagram, July 2024)

On social media, Pablo has built an impressive following, especially on YouTube and TikTok. His YouTube channel boasts over 14.4 million subscribers, where he shares vlogs, travel stories, and interactive challenges. TikTok, with its short-form content, allows him to showcase his everyday life and quick updates to 11.9 million fans. His consistency and lighthearted approach have solidified his position as a leading lifestyle creator in Spain.

Beyond content creation, Pablo is also a budding entrepreneur. He actively promotes his clothing line and collaborates with high-profile brands like Louis Vuitton and Fanta España. His personal journey toward becoming a professional boxer also serves as a motivational theme across his platforms. Pablo's mix of personal growth and lifestyle content makes him a versatile and influential figure in the social media space.

An Influencer Active on Social Media

YoSoyPlex is one of the top lifestyle influencers in Spain, with a significant following on YouTube, TikTok, and Instagram. He is especially known for his entertaining and interactive content, which resonates with a young, Spanish-speaking audience.

Pablo Rodriguez’s Social Media Strategy Analysis

YouTube: The Hub of Storytelling and Adventures

Pablo’s primary platform is YouTube, where he captivates over 14.4 million subscribers with his dynamic content. Known for his travel vlogs, Pablo takes his audience on immersive journeys across the globe. His series on traveling in 80 days has become a significant highlight, combining storytelling with real-world experiences. By sharing both challenges and memorable moments, he fosters a strong emotional connection with his followers.

His content style on YouTube is casual yet thoughtfully crafted, allowing viewers to feel part of his adventures. Pablo often features other creators in collaborative vlogs, showcasing unique perspectives and ideas. His interactive approach encourages followers to engage through comments and suggestions. The balance between spontaneity and structured storytelling makes his videos relatable and inspiring.

Pablo’s posting frequency on YouTube is consistently high, with around 29.8 videos per month. His commitment to regular uploads ensures that his audience remains engaged and entertained. The consistent growth of +1.63% over the past month highlights his strategy of maintaining visibility while diversifying content themes. Whether it’s travel updates or lifestyle reflections, his content remains diverse and vibrant.

The engagement rate on YouTube is around 1.01%, with each video gathering an average of 145.1K interactions. Despite the platform's vast user base, Pablo's ability to maintain such active engagement showcases his strong community bond. His average views per video are 2.3 million, reflecting his ability to capture and hold attention. His well-planned content strategy aligns with the audience's interests and preferences.

  • Username: @YoSoyPlex
  • Influence Score: 95.6/100
  • Followers: 14.4M
  • Activity: 29.8 videos/month
  • Engagement Rate: 1.01%
  • Growth: +1.63%
  • Average Engagement: 145.1K
  • Posting Habits: Everyday at 7 PM EST

TikTok: Casual and Engaging Moments

TikTok serves as a platform where Pablo shares quick snippets of his daily life and humorous content. With 11.9 million followers, his presence here complements his longer YouTube videos by providing short, engaging clips. His TikToks often include updates on his boxing journey, light-hearted skits, and interactive challenges. This variety keeps his content fresh and appealing to a younger demographic.

Pablo's content style on TikTok is spontaneous and light-hearted, often blending humor with lifestyle insights. The platform's fast-paced nature suits his energetic personality, making his videos enjoyable and easily shareable. His unique blend of boxing training, travel highlights, and relatable life moments resonates well with his audience. This strategy aligns with the platform's casual and interactive spirit.

Despite a lower posting frequency of 0.2 videos per week, Pablo's engagement rate on TikTok remains high at 9.63%. This is a testament to his strong connection with his community, as even sporadic posts manage to attract significant attention. His average engagement of 1.1 million per post highlights his consistent influence, regardless of the reduced activity.

Pablo's presence on TikTok might not be as consistent as on YouTube, but his strategic use of the platform ensures lasting impact. His content often reflects his personal growth as an aspiring boxer, keeping followers invested in his journey. Collaborations with other TikTok creators add diversity to his feed, making his profile both dynamic and relatable.

  • Username: @yosoyplexx
  • Influence Score: 91.6/100
  • Followers: 11.9M
  • Activity: 0.2 videos/week
  • Engagement Rate: 9.63%
  • Growth: 0%
  • Average Engagement: 1.1M
  • Posting Habits: Once a month at 2 PM EST

Instagram: Visual Storytelling and Lifestyle Snippets

Instagram is where Pablo showcases his lifestyle through visually appealing photos and stories. His 3 million followers enjoy a mix of travel snapshots, boxing updates, and candid moments from his personal life. His content has a personal touch, reflecting his journey while maintaining an upbeat and positive tone. The platform allows him to interact directly with his audience, building deeper connections.

His content strategy on Instagram revolves around storytelling through images, videos, and reels. The focus is on creating an aesthetic that resonates with both his adventurous side and personal growth. Pablo often shares sneak peeks into his boxing routines, travel diaries, and collaborations. By maintaining a consistent theme, he ensures his profile remains visually cohesive and engaging.

Pablo maintains an average posting frequency of 2 posts per month, balancing quality with consistency. His engagement rate on Instagram is notably high at 17.17%, indicating strong audience interaction. Each post gathers around 511.6K interactions, and his stories often receive positive feedback. This high engagement is a clear indicator of his audience’s loyalty and interest.

Instagram also serves as a platform for branded content, where Pablo partners with brands like Louis Vuitton and Fanta España. These collaborations seamlessly integrate into his feed without feeling forced or overly commercial. His ability to maintain authenticity while promoting products strengthens his credibility. Through Instagram, Pablo manages to blend personal insights with professional growth.

  • Username: @yosoyplex
  • Influence Score: 96.4/100
  • Followers: 3M
  • Activity: 2 posts/month
  • Engagement Rate: 17.17%
  • Growth: +2.81%
  • Average Engagement: 511.6K
  • Posting Habits: Once a week at 2 PM EST

Twitter: Real-Time Thoughts and Updates

Twitter serves as Pablo’s platform for sharing real-time thoughts, casual updates, and engaging with his followers directly. With a dedicated following of 1.2 million users, Pablo uses this space to express his opinions on boxing, travel experiences, and personal milestones. His tweets often reflect his candid personality, resonating with fans who appreciate his unfiltered approach.

Pablo's content on Twitter ranges from humorous observations to reflective thoughts about his journey as an aspiring boxer. He also shares behind-the-scenes glimpses from his vlogging projects and travel adventures. His spontaneous tweeting style keeps his followers updated on his latest activities, whether it’s his training progress or interactions with fellow creators.

  • Username: @YoSoyPl31278983
  • Influence Score: 92.3/100
  • Followers: 1.2M
  • Activity: 4 tweets/week
  • Engagement Rate: 6.5%
  • Growth: +1.2%
  • Average Engagement: 78.3K
  • Posting Habits: Multiple times a week at 7 PM EST

YoSoyPlex’s Social Media Influence Summary

Pablo’s influence is marked by his high engagement rates and substantial follower growth across platforms. He ranks #1 in Video Entertainment in Spain and #50 worldwide, showing his significant impact within the digital content space. His content is deemed safe and cheerful, appealing to a wide audience while maintaining a positive tone.

Content Strategy: Blending Adventure, Lifestyle, and Personal Growth

Pablo’s content is built around authenticity and adventure. His videos and posts reflect a casual yet dynamic lifestyle, resonating with young audiences who seek entertainment and inspiration. Collaborations with other creators add diversity to his content, while his journey into boxing adds a personal growth narrative.

Reachability and Partnerships

Pablo Rodriguez, also known as YoSoyPlex, is highly approachable for brand collaborations due to his strong presence on multiple platforms. His primary audience consists of Spanish-speaking young adults and teens, primarily from Spain. Brands targeting this demographic find him an ideal collaborator, especially in the lifestyle, fashion, and travel sectors. His authentic and positive content style enhances his appeal, making him a preferred partner for diverse campaigns.

One of Pablo’s key strengths is his engagement rate, which is notably high across platforms. On Instagram, his engagement reaches 17.17%, while on TikTok, it stands at 9.63%. These impressive figures reflect his ability to foster active and loyal followership, making his sponsored posts highly effective. Brands like Louis Vuitton and Fanta España have already collaborated with him, leveraging his influence to reach younger audiences.

An overview of Pablo’s top influential connections across key industries. (Source: Favikon)

Pablo’s audience values his genuine approach, which is evident in his brand partnerships. He integrates promotions naturally into his content, maintaining an authentic tone while showcasing products. This strategy minimizes the risk of appearing overly commercial, preserving his followers’ trust. His collaboration with high-profile brands demonstrates his ability to align personal content with professional commitments effectively.

Pablo’s cross-platform presence also boosts his reachability, allowing brands to target audiences through YouTube, TikTok, and Instagram simultaneously. His content remains consistent and relatable, regardless of the platform, ensuring that brand messages are delivered with clarity. His consistent growth on major platforms further enhances his value as a long-term collaborator, making him a versatile and impactful influencer.

Conclusion: Inspiring Through Adventure and Personal Growth

Pablo Rodriguez, aka YoSoyPlex, continues to make his mark as a leading lifestyle influencer with his authentic and adventurous content. His consistent engagement with his followers, willingness to share personal stories, and ability to adapt his content to various platforms make him a versatile and appealing digital creator.

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Justine Castany

Justine Castany, a student at ESSEC Business School and currently working at Favikon, shines with her love for marketing and dedication to communications. As a dynamic young professional, she serves as Marketing Manager at Favikon, where she brings her expertise to craft and execute cutting-edge strategies. With her creativity and keen eye for trends, Justine stands out in communicating brand messages effectively and making waves on social media.