Who is Cassie Marrufo?

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Cassie Marrufo: Blending Fashion, Fitness, and Fun with a Vibrant Social Presence

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Cassie Marrufo is an American fashion and lifestyle creator known for her engaging mix of fitness routines, casual styling, and personal storytelling. She first gained attention on Instagram with vibrant photoshoots and beachside imagery, showcasing a playful yet confident style. Her consistent partnerships with Fashion Nova and Bellami Hair Professional underline her status in the beauty and fashion scene. Cassie’s bold use of trends and relatable captions has strengthened her personal brand among young U.S. audiences.

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On TikTok, Cassie highlights her humor and family life through dance challenges, sibling skits, and candid moments, posting new content almost daily. Unlike polished-only influencers, Cassie’s videos often retain natural interactions, making her approach more spontaneous and personable. Her clips, like the popular "Older sister younger brother duo," consistently surpass 400K views. This relatable content style sets her apart in the fitness-lifestyle niche.

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Cassie’s Instagram strategy focuses heavily on visual storytelling through carefully curated selfies, beach shots, and fashion outfit reveals. She posts three times a week at 5 PM, maximizing early engagement with her followers. Content like her "Beach date" or "Mirror reflection" consistently garners high interactions, often above 20K likes. Her aesthetic merges casual confidence with aspirational styling, resonating strongly with fashion-driven young women.

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Although YouTube is a smaller platform for Cassie, she uses it for longer fitness-focused content like glute workout routines and lifestyle vlogs. While her posting there is infrequent, videos such as "GROW A BBL OVERNIGHT" show her ability to tap into highly niche fitness interests. She frames her fitness journey with humor and accessibility rather than heavy technicality. This reflects Cassie’s broader brand: authentic, cheerful, and rooted in approachable self-improvement.

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An Influencer Active on Social Media

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Cassie Marrufo captivates a U.S.-centered, English-speaking young adult audience with a vibrant mix of fashion, fitness, and lifestyle content, primarily on Instagram and TikTok.

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Cassie Marrufo's Social Media Strategy Analysis

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Instagram Strategy: Building Visual Impact Through Relatable Glamour

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Cassie Marrufo’s Instagram strategy leans into casual glamour, mixing everyday looks with aspirational styling. Her signature beach and mirror selfies are posted consistently three times a week at 5 PM to maximize early engagement. Posts like “Beach date” regularly gather over 24K likes, confirming her strong audience connection. Cassie frames even simple outfits with high visual appeal, maintaining a polished but approachable image.

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She carefully blends promotional content with personal updates, tagging brands like Fashion Nova organically within lifestyle moments. Rather than creating overtly commercial posts, she integrates fashion pieces naturally into real-life scenarios. This helps maintain trust with her audience while promoting products authentically. Fashion brands benefit from her effortless storytelling style across casual, highly engaging visuals.

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Cassie prioritizes a light, cheerful tone in her captions, often using emojis and direct audience engagement like questions or humor. This makes her posts feel personal and accessible rather than distant or curated for perfection. Even with minimalistic captioning, her content maintains high visibility on the Explore page. Her relaxed but stylish approach fits the aesthetic young U.S. audiences look for.

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Her Instagram growth remains steady despite slight short-term dips, thanks to her reliable posting rhythm and strong brand alignment. She ranks in the Top 2% of U.S. Instagram influencers and Top 1% globally in Outfits & Styling, underlining her consistency. High-performing posts often feature solo close-ups with relaxed poses. Cassie’s ability to make “simple” look aspirational is key to her Instagram success.

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• Username: @casssiemarrufo
• Influence Score: 87.8/100
• Followers: 855K
• Activity: 14 posts/month
• Engagement Rate: 0.8%
• Growth: -0.13%
• Average Engagement: 6.9K
• Posting Habits: 3 times a week at 5 PM EST

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TikTok Strategy: Casual Humor, Trends, and Family Moments

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Cassie’s TikTok strategy centers on quick, humorous skits, often featuring friends and family to highlight authentic personal dynamics. Her “Older sister younger brother duo” video, for example, earned over 423K views with spontaneous energy. She leans heavily into dance trends and casual humor rather than polished choreography. This keeps her feed light, funny, and highly relatable.

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Unlike creators who post sporadically, Cassie maintains a strong rhythm of daily TikTok uploads at 10 PM, maximizing consistency for algorithmic visibility. She averages 8.7 videos per week, showing clear dedication to short-form content. Cassie also ensures frequent audience interaction through comments and light-hearted captions. These small details fuel her 1.68% engagement rate, outperforming many casual TikTokers.

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Cassie rarely ventures into heavy edits or elaborate sets, favoring real-life backdrops like living rooms or beaches. This decision reinforces her brand’s accessible image without sacrificing trend participation. Her spontaneity, visible in posts like “Okay we finally did it right,” makes her videos shareable and replayable. This approach builds strong familiarity and loyalty among her TikTok base.

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Despite a very slight -0.13% follower decline recently, her TikTok engagement numbers remain strong, particularly for fashion and fitness-adjacent humor. Her network includes collaborations with figures like Fabio Guerra, further boosting her content’s discoverability. Cassie’s success on TikTok lies not in flashy production but in consistent authenticity, family inclusion, and trend-savvy humor.

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• Username: @caassiemarrufo
• Influence Score: 80.7/100
• Followers: 507.6K
• Activity: 8.7 videos/week
• Engagement Rate: 1.68%
• Growth: -0.13%
• Average Engagement: 8.5K
• Posting Habits: Daily at 10 PM EST

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YouTube Strategy: Fitness Storytelling for a Niche Audience

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Cassie Marrufo’s YouTube presence is small but deliberate, focused almost entirely on fitness vlogs and lifestyle updates. With 15.4K subscribers, her content speaks directly to viewers interested in relatable gym routines and day-in-the-life storytelling. Videos like "GROW A BBL OVERNIGHT" combine humor with workout advice, attracting a highly specific fitness-curious audience. She avoids overcomplicated fitness jargon, keeping her advice accessible and engaging.

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Her YouTube activity is very low, posting approximately 0.7 videos per month, with the last post made a month ago. Despite this, she grew her subscriber base by +1.1% recently, suggesting a strong organic pull from her other platforms. Cassie’s YouTube videos often maintain a casual vlog format rather than highly edited fitness montages. This strengthens her personal connection with viewers seeking honesty over polish.

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Fitness remains her dominant theme, but lifestyle elements like "Spend a week with me in L.A." diversify her content enough to maintain broader appeal. She taps into the "real girl fitness journey" narrative without overpromising extreme transformations. By focusing on gym humor, realistic goals, and candid visuals, she positions herself against fitness creators who promote unattainable body ideals.

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While her YouTube engagement rate is lower at 0.49%, her audience’s interactions—like comments and likes—are notably positive and loyal. If Cassie expands her YouTube presence, continuing her blend of fitness advice and light humor could unlock additional revenue streams. Her style works best when it feels personal, relatable, and rooted in real-life experiences rather than aesthetic perfection.

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• Username: Cassie Marrufo
• Influence Score: 41.4/100
• Followers: 15.4K
• Activity: 0.7 videos/month
• Engagement Rate: 0.49%
• Growth: +1.1%
• Average Engagement: 75
• Posting Habits: Once a year at 8 PM EST

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Cassie Marrufo's Social Media Influence Summary

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Cassie Marrufo has an Influence Score of 8,725 points, securing a Top 2% spot on Instagram (U.S.) and a Top 1% ranking worldwide for outfits and styling. She outperforms the majority of lifestyle influencers with consistent content safety, cheerful tone, and strong audience rapport. In "Outfits & Styling" categories, she ranks #303 in the United States and #2162 worldwide, reinforcing her status as a top-tier creator in fashion and casual lifestyle niches.

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Learn more about the Favikon Methodology here

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Content Strategy: Fashion-Driven, Fun, and Relatable

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Cassie Marrufo’s content strategy centers on casual, relatable storytelling that blends personal moments with fashionable aesthetics. She uses Instagram for polished posts and vibrant reels, TikTok for humorous and trend-driven videos, and YouTube for deeper lifestyle vlogs.

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Reachability and Partnerships

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Cassie Marrufo’s reachability is strong on Instagram and TikTok, with daily interactions and regular collaborations. She is best suited for partnerships that value authenticity and engagement, particularly in fashion, beauty, and fitness sectors.

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Brands like Fashion Nova and Bellami Hair Professional are already part of her network, indicating her alignment with style-forward and lifestyle-oriented companies. She also maintains influencer connections with content creators like Fabio Guerra and Maribel in her broader network, expanding her collaborative potential. With an estimated campaign rate between $5K–$10K per post, she offers excellent value for brands seeking real connection with young U.S. audiences.

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Conclusion: Cassie Marrufo’s Sparkling Influence in Lifestyle and Fashion

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Cassie Marrufo stands out as a vibrant voice in the lifestyle and fashion influencer space, seamlessly blending authentic personal storytelling with aspirational style content. Her consistent engagement, youthful energy, and proven brand collaborations make her a rising force for brands seeking impactful, relatable partnerships.

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