Who is Jess Dales?

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Jess Dales: Elevating Outdoor Adventure Storytelling Through Visual Inspiration

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Jess Dales is an outdoor travel advocate based in Seattle, Washington, who gained recognition for her cinematic photography and reflective storytelling. Specializing in hiking, national parks, and hidden natural locations, she shares experiences that balance both popular destinations and undiscovered landscapes. Her distinct aesthetic favors organic colors, wide compositions, and candid adventure captures. Jess’s commitment to conservation is a major driver behind her platform’s growth and credibility.

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Her Instagram account, @jess.wandering, has grown to over 910K followers through consistent, authentic content rooted in real exploration. Jess emphasizes creative travel, often promoting routes and parks that spark personal transformation rather than mass tourism. Her thoughtful captions pair with stunning visuals, establishing her as a storyteller rather than just a photographer. She also frequently integrates tips on responsible outdoor behavior into her posts.

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Unlike creators who chase trends, Jess collaborates selectively with brands that align with sustainability and travel ethics, such as Vuori Clothing and Koza Cave Hotel. Her partnerships are extensions of her lifestyle, naturally fitting within her posts rather than feeling promotional. She actively champions National Parks Support, encouraging followers to invest in preservation efforts. Her brand loyalty and cause-driven advocacy set her apart in the crowded travel space.

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Jess’s work is fueled by the philosophy that creativity thrives through inspiration, a message she consistently weaves into her narrative style. Whether recounting a hike through Chapada Diamantina or exploring the Turkish Riviera’s hidden coves, she prioritizes emotional resonance. Her focus on intimate, personal moments creates a deep bond with her audience, leading to high engagement rates on her longer-form posts. This intentional, low-noise approach defines her success in adventure travel content.

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An Influencer Active on Social Media

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Jess Dales connects with a U.S.-centered, eco-minded travel audience through adventure-focused photography and storytelling primarily on Instagram.

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Jess Dales' ocial Media Strategy Analysis

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Instagram Strategy: Storytelling Through Visual Escapism

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Jess Dales’ Instagram (@jess.wandering) is her flagship platform, where she blends large-format landscape photography with heartfelt reflections on travel and nature. Her profile emphasizes national parks, waterfalls, and rugged terrains, often captured during multi-day hiking trips. Jess’s captions mirror personal journal entries, focusing on moments of solitude, discovery, and creative inspiration. This authentic storytelling approach differentiates her from glossy, itinerary-driven travel creators.

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Posting about 9 times per month, Jess maintains a rhythm that prioritizes quality and thematic consistency over volume. She typically uploads early morning around 12 PM, strategically targeting followers who seek visual inspiration at the start of their day. Each post receives an average of 7.4K engagements, with high-performing reels like her Turkish Riviera feature reaching over 1.2M views. She skillfully alternates between reels, single-image posts, and carousel storytelling formats.

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Her growth rate on Instagram is currently at -0.16%, a reflection of her resistance to chasing fleeting trends in favor of long-term brand identity. Jess actively partners with brands like Vuori Clothing in ways that feel organic to her narrative, integrating gear and experiences into real-world adventures rather than standalone promotions. Her audience expects—and rewards—this integrity, resulting in sustained loyalty even during platform algorithm changes. This selective collaboration strategy amplifies her trust factor.

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Rather than using Instagram for quick consumption, Jess fosters a slow-scroll experience, encouraging followers to engage deeply with both visuals and storytelling. Her preference for expansive, non-commercialized landscapes paired with reflective texts taps into a niche market of mindful travelers. As a result, Jess maintains her positioning in the Top 1% for Instagram Adventure Travel Creators. Her focus on preservation and creativity over virality defines her enduring relevance.

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• Username: @jess.wandering
• Influence Score: 80.1/100
• Followers: 910K
• Activity: 9 posts/month
• Engagement Rate: 0.81%
• Growth: -0.16%
• Average Engagement: 7.4K
• Posting Habits: Twice a week at 12 PM EST

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TikTok Strategy: Scenic Vignettes with Minimal Frequency

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Jess Dales' TikTok (@jess.wandering) presence is minimal, with sporadic uploads and a visible shift in strategic focus away from the platform. Her follower count of 92.1K was built primarily on short-form scenic vignettes showcasing serene natural backdrops without voiceovers or aggressive editing. Her videos, such as the lakeside sitting clip from February 2025, maintain an understated, contemplative vibe. Jess opts for peacefulness over entertainment, targeting viewers craving visual calmness.

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Over the past two months, Jess has not posted new content on TikTok, resulting in 0% engagement rate and stagnant growth at -0.18%. When active, she posted approximately once per year, typically at 3 PM, missing prime posting windows for travel-based TikTok audiences. Despite low frequency, her visuals retain aesthetic quality aligned with her Instagram brand identity. However, her absence from trending TikTok formats such as voiceovers, rapid edits, or humorous skits limits platform resonance.

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Jess’s TikTok clips rarely featured gear showcases or brand integrations, maintaining pure destination focus. This reinforced her travel-first philosophy but may have contributed to lower virality compared to trend-adapting travel influencers. Her TikTok audience thus became a smaller, more passive reflection of her Instagram community rather than an independently built fanbase. Without regular uploads, her profile has pivoted into a passive archive rather than an active engagement hub.

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While TikTok remains a secondary channel, it represents an opportunity Jess could leverage in the future with minimal adaptation. Shifting to bite-sized hiking tips, creative destination comparisons, or peaceful narrated reels would align with her core brand. Given TikTok's expanding travel community interested in slow-travel content, Jess has potential to reintroduce herself without compromising authenticity. For now, her primary storytelling and brand collaboration strength firmly stays anchored to Instagram.

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• Username: @jess.wandering
• Influence Score: 9.2/100
• Followers: 92.1K
• Activity: 0 videos/week
• Engagement Rate: 0%
• Growth: -0.18%
• Average Engagement: 0
• Posting Habits: Once a year at 3 PM EST

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Jess Dales’ Social Media Influence Summary

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Jess Dales holds an Influence Score of 8,563 points, with strong positioning in travel content verticals. She ranks among the Top 1% of Instagram users in the U.S. and Top 2% in Adventure Travel both nationally and globally, demonstrating her authority among travel and outdoor storytelling creators. Her global Instagram ranking is #209,835, and she holds #55 in Adventure Travel (U.S.) — a reflection of her impact within the niche community rather than mass-market influencer numbers.

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Learn more about the Favikon Methodology here

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Content Strategy: Inspiration Rooted in Authentic Exploration

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Jess Dales’ strategy centers around high-impact travel imagery supported by personal insights and meaningful causes like national park advocacy. She prioritizes showcasing lesser-known destinations, often accompanied by thoughtful captions that offer both emotional connection and practical travel inspiration.

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Reachability and Partnerships

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Jess Dales maintains high reachability primarily through Instagram reels, with frequent features of trending but evergreen locations. Her partnerships are strategically limited to brands aligned with outdoor, sustainable, or minimalist values, such as Vuori Clothing, LONDRE, and Koza Cave Hotel.

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Her network connections with figures like Quin and collaborations with eco-travel brands amplify her presence in specialized niches. Jess’s clean, purpose-driven storytelling increases campaign credibility, making her an ideal partner for eco-travel, outdoor apparel, and environmental advocacy collaborations. Her estimated campaign rates, aligned between $5K–$10K per post, are justified by her audience loyalty and platform consistency in the travel sector.

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Conclusion: Jess Dales’ Visual Journey Toward Sustainable Travel Inspiration

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Jess Dales stands out in the travel creator space by marrying stunning photography with a commitment to authenticity and eco-conscious exploration. Her ability to inspire, educate, and advocate through minimalistic yet powerful storytelling ensures she remains a sought-after voice for brands and audiences passionate about adventure and preservation.

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