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Here’s the list of the Top 20 YouTubers in Japan in 2025:
20. ミョリム | Myorim
Myorimu is a Japanese content creator focusing on her life as part of a Japanese-Korean family. She shares insights into her daily life, parenting experiences, and cultural exchanges through engaging videos on platforms like YouTube and TikTok. Her content often features family dynamics, cultural integration, and product promotions, showcasing a blend of personal storytelling and lifestyle tips. Myorimu actively engages with her audience, reflecting her experiences as a mother and wife in a multicultural setting.
YouTube Score: 92.3/100
19. HIKAKIN
HIKAKIN is a prominent Japanese YouTuber and the founder of UUUM Corporation, known for his diverse content across multiple channels, including gaming, vlogs, and collaborations. He engages in philanthropic efforts, such as fundraising for disaster relief. His social media presence is characterized by a mix of personal updates and promotional content, appealing to a wide audience. HIKAKIN also participates in various entertainment projects, including music collaborations and TV appearances.
YouTube Score: 92.4/100
18. ナカモトダイスケ | Daisuke Nakamoto
Daisuke Nakamoto is a popular YouTuber and social media personality based in Okinawa, Japan, known for his engaging vlogs about daily life, travel, and couple dynamics with his wife, Chanmari. He has a significant following, with over 1.3 million subscribers on YouTube, and has authored a bestselling book about living with ADHD. His content often includes lifestyle tips, personal experiences, and promotional collaborations with various brands, showcasing a blend of entertainment and informative content.
YouTube Score: 92.5/100
17. Takehito Takeuchi
Kenty Takeuchi is a popular cooking video creator from Japan, known for his engaging food content across TikTok and YouTube. With a significant following of over 4 million on TikTok, he specializes in showcasing various recipes, often emphasizing the importance of not wasting leftovers. His posts feature a variety of dishes, from traditional Japanese cuisine to modern interpretations, appealing to food enthusiasts and home cooks alike.
YouTube Score: 92.5/100
16. Sagawa
Sagawa is a prominent content creator known for his humorous and engaging videos across platforms like YouTube and TikTok. With a significant following, he focuses on entertaining content, often featuring funny compilations and challenges. His posts frequently include hashtags related to popular trends, showcasing his ability to connect with a broad audience. Sagawa actively encourages subscriptions and engagement, indicating a professional approach to content creation.
YouTube Score: 92.6/100
15. Kenshi Yonezu
Kenshi Yonezu, also known as HACHI, is a prominent Japanese musician and illustrator. He is renowned for his work as a VOCALOID producer and has a significant presence in the music industry, contributing theme songs to major projects like Studio Ghibli films and the Final Fantasy series. Yonezu's social media showcases his artistic collaborations, music releases, and involvement in anime and film soundtracks. His content often features his illustrations and insights into his creative process.
YouTube Score: 92.8/100
14. おおしま兄妹 | Oshima siblings
おおしま兄妹 is a dynamic sibling duo creating engaging content across TikTok and YouTube, focusing on their daily lives, music, and personal experiences. They actively promote their projects, including a photo essay and manga, while engaging with their audience through relatable and entertaining videos. Their content often features themes of family, creativity, and personal growth, appealing to a young audience interested in lifestyle and entertainment.
YouTube Score: 92.8/100
13. hajimesyachodesu
Hajime is a popular Japanese content creator known for his diverse YouTube videos that range from food challenges to pranks and experiments. He engages his audience with a mix of humor and creativity, often showcasing extravagant spending and unique experiences. His social media presence includes Instagram and Twitter, where he shares personal moments and interacts with fans. Hajime's content is characterized by its casual and entertaining style, appealing to a broad audience interested in lifestyle and entertainment.
YouTube Score: 92.9/100
12. おんりー | Only
おんりー is a prominent content creator known for his expertise in Minecraft, particularly in speedrunning and creative gameplay. He actively engages with his audience through various platforms, showcasing his gaming skills and participating in collaborative projects. His content includes singing covers, gaming challenges, and interactive streams, appealing to a diverse audience of gaming enthusiasts. He is also associated with the Dozle company, enhancing his visibility in the gaming community.
YouTube Score: 92.9/100
11. 中西淳 | takukichich
卓キチちゃんねる is a table tennis YouTuber and content creator who shares match videos and insights into the sport. He emphasizes that anyone, regardless of their background, can excel in table tennis with dedication. His channel features a variety of content, including match highlights, training tips, and collaborations with other players. He has achieved notable success in competitions, including representing Tokyo in various tournaments. His engaging content aims to inspire others in the sport.
YouTube Score: 92.9/100
10. Saito
Saito is a prominent content creator from Japan, known for his engaging and humorous videos on TikTok and YouTube, where he has amassed millions of followers. His content primarily revolves around funny skits and relatable humor, appealing to a wide audience. He actively encourages subscriptions and engagement across his platforms, showcasing a strong presence in the digital entertainment space.
YouTube Score: 92.9/100
9. DECO*27
DECO*27 is a prominent music creator known for his work with Hatsune Miku, producing a variety of songs that blend pop and electronic genres. His content often features collaborations with various artists and showcases intricate animations and illustrations in his music videos. DECO*27 engages with fans through multiple platforms, including YouTube, Twitter, and TikTok, where he shares updates about new releases and merchandise. His music often explores themes of love and emotional experiences, resonating with a wide audience.
YouTube Score: 92.9/100
8. PINKORO
PINKORO is a creative arts and crafts content creator with a focus on doodling, paper crafting, and animation. With 6 million YouTube subscribers, they produce engaging how-to videos on traditional drawing, 3D drawing, and easy paper craft ideas. Their content is designed to be fun and accessible, encouraging viewers to enjoy arts and crafts together. The posts often feature popular themes like Rainbow Friends and Garten of Banban, appealing to a younger audience interested in DIY projects and animation.
YouTube Score: 93/100
7. Snow Man
Snow Man is a popular Japanese boy band known for their energetic performances and engaging music content. They have a strong presence on social media platforms like Instagram, YouTube, and Twitter, where they share music videos, live performances, and behind-the-scenes content. Their themes often revolve around music releases, concerts, and fan interactions. Snow Man is celebrated for their dynamic choreography and catchy tunes, appealing to a wide audience in Japan and beyond.
YouTube Score: 93.1/100
6. Ian Naoto Boggs
Ian Boggs is a multifaceted creator known for his engaging content across platforms like YouTube and TikTok. He shares a mix of humorous skits, personal reflections, and creative storytelling, often incorporating elements of his multicultural background. His posts reflect a journey of self-acceptance and motivation, resonating with a young audience. Ian actively engages with his followers, encouraging them to embrace their individuality and pursue their dreams.
YouTube Score: 93.2/100
5. キヨ | Kiyo
Kiyo is a popular Japanese content creator known for his engaging gameplay videos, particularly in the horror genre. He frequently collaborates with other gamers and shares humorous commentary on various games, including 'Poppy Playtime' and 'Stray'. His social media presence is characterized by a casual and approachable style, often interacting with fans and sharing personal anecdotes. Kiyo's content is primarily in Japanese, appealing to a local audience while also gaining international attention.
YouTube Score: 93.4/100
4. よにのちゃんねる | Yoni Channel
Yoni's Channel features a blend of light-hearted content, showcasing daily life, food experiences, and interactions with friends. The creator engages with the audience through casual and fun videos, often expressing gratitude for their support. The channel emphasizes a relaxed atmosphere, encouraging viewers to enjoy the journey alongside the creator. With a strong following, Yoni's Channel has become a popular destination for entertainment and camaraderie.
YouTube Score: 93.4/100
3. ブルーシー【Blue Sea】
Blue Sea is a content creator aiming to reach 3 million subscribers on YouTube. They engage their audience by performing acts of joy for their best friend with each new subscriber. The creator is open to business inquiries via email and has a presence on TikTok as well.
YouTube Score: 94.3/100
2. Bayashi
Bayashi is a prominent cooking ASMR video creator based in Japan, boasting over 50 million followers on TikTok. His content primarily revolves around food, featuring cooking recipes and ASMR experiences. He actively engages with his audience through various platforms, including Instagram and YouTube, where he shares longer cooking videos. Bayashi has also authored a recipe book focused on low-carb dishes, further establishing his expertise in the culinary field.
YouTube Score: 94.3/100
1. ISSEI
ISSEI is a prominent Japanese content creator known for his humorous and entertaining videos across multiple platforms, including YouTube and TikTok. With a focus on making people smile, his content often features funny skits, challenges, and travel vlogs. He has a significant following, with millions of subscribers and followers, and serves as an ambassador for SHIBUYA SCRAMBLE S. ISSEI's content is characterized by its lighthearted and comedic nature, aiming to bring joy and laughter to a global audience.
YouTube Score: 97.6/100
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