Who is Michaela Hedderman aka MJ Hedderman?

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MJ Hedderman: Celebrating Self-Expression Through Fashion, Friendship, and Creative Styling

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MJ Hedderman is a fashion and lifestyle creator based in the United States, celebrated for her bold visuals and expressive style. Her content spans TikTok and Instagram, where she shares outfit transitions, festival looks, and behind-the-scenes beauty routines. MJ blends creativity with spontaneity, creating content that feels both curated and spontaneous. Her style is nostalgic yet fresh, with a clear visual signature.

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She often acts as her own creative director, planning locations, styling outfits, and framing shots that double as moodboards. Her most viral moments—such as the Urban Decay “glazed on the go” video—reflect this hands-on approach. MJ’s fashion sense is rooted in individuality, often referencing disco, beach, or Y2K inspiration. Each piece of content becomes an extension of her personal identity.

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Beyond the clothes, MJ’s content explores themes of friendship, confidence, and self-expression. She frequently includes her friends in her videos, reinforcing a communal tone that’s rare in editorial-style creators. Her captions are casual and witty, creating a sense of conversation rather than promotion. Followers feel like they’re part of her world, not just observing it.

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MJ collaborates with brands like Urban Decay, Giant Vintage, Petit Moments, and Village Silversmith, all of which align with her creative and carefree brand. She thrives in partnerships that allow freedom of interpretation, especially in beauty and fashion. Her estimated rate of $5K–$10K per post reflects her engagement and stylistic impact. MJ continues to grow as a leading voice in fashion-forward, emotionally resonant content creation.

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An Influencer Active on Social Media

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MJ Hedderman reaches a combined audience of over 1.3 million followers, with standout engagement on both TikTok and Instagram, and a casual presence on YouTube.

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Michaela Hedderman's Social Media Strategy Analysis

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TikTok Strategy: Storytelling Through Style and Sass

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MJ’s TikTok presence is where she truly shines, using the platform to showcase mini fashion editorials, product collaborations, and spontaneous lifestyle moments. Her content alternates between playful GRWMs, brand callouts (like her viral Urban Decay video at 3.9M views), and confidence-filled hair or beauty transitions. TikTok is the space where her creative energy meets her aesthetic voice.

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With 1.1M followers and an average engagement of 18.2K, MJ's strategy focuses on energy over polish—turning everyday glam moments into high-impact vertical storytelling. Her use of trending sounds and subtle in-video text adds a narrative rhythm that increases replayability. Whether it’s “blue hour” magic or a casual beauty update, her aesthetic is always tightly curated.

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MJ keeps a consistent schedule with 8.7 videos/week, typically posted at 7 PM, capitalizing on early-morning engagement. She blends sponsored and organic content seamlessly, often highlighting the brands in motion rather than static shout-outs. While her growth is flat at the moment (0%), her engagement remains strong at 1.66%, signaling loyalty and sustained interaction.

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Her ability to merge humor, beauty, and fashion within one frame makes TikTok her most dynamic platform. Each post is a moodboard, vibe check, and branding opportunity in one—resulting in content that is aspirational yet deeply personal.

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• ‍Username: @mjhedderman‍
• Influence Score: 87.2/100‍‍
• ‍Followers: 1.1M‍
• Activity: 8.7 videos/week‍
• Engagement Rate: 1.66%‍
• Growth: 0%‍
• Average Engagement: 18.2K‍
• Posting Habits: Everyday at 7 PM EST

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Instagram Strategy: Editorial Energy with Emotional Ties

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MJ’s Instagram feed balances festival freedom, travel vibes, and runway-inspired outfit content. With 206.8K followers, her grid is curated with high color, relaxed poses, and rich visual storytelling. She pairs emotional captions with casual glamour, maintaining a strong aesthetic while still feeling accessible.

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She posts 17 times/month, often blending editorial shots with spontaneous mirror selfies or tropical candids. Her average engagement sits at 13.2K, which is impressive for her audience size, and her engagement rate of 6.37% highlights the emotional connection her followers have with her visual identity. She makes fashion feel fun, communal, and expressive.

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Festival content, such as her “boogied so hard” post, thrives due to MJ’s ability to capture the spirit of shared experience. Her outfit details, makeup choices, and tagged brands create an immersive lookbook for followers. Her storytelling captions are often brief but impactful, matching her casual tone with editorial intent.

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MJ’s growth is modest (+0.21%) but stable, and her everyday posting habit at 7 PM keeps her in consistent circulation. For lifestyle and beauty brands, Instagram is where her polished yet approachable visual identity truly flourishes.

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• ‍Username: @mjhedderman‍
• Influence Score: 88.8/100‍
• Followers: 206.8K‍‍
• ‍Activity: 17 posts/month‍
• Engagement Rate: 6.37%‍
• Growth: +0.21%‍‍
• ‍Average Engagement: 13.2K‍
• Posting Habits: Everyday at 7 PM EST

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YouTube Strategy: Dormant but Branded

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MJ’s YouTube, though currently inactive (last active 2 years ago), contains remnants of her branding style. With only 2.5K subscribers and no recent uploads, YouTube is not a core part of her strategy. Her presence here is minimal, with no current engagement or activity.

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While her TikTok and Instagram remain highly optimized and vibrant, YouTube reflects earlier efforts or experimentation. There may be future potential for long-form styling or creative vlogs, but currently, it serves as a low-priority channel.

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• ‍Username: @mjhedderman18‍
• Influence Score: 6.3/100‍
• Followers: 2.5K‍‍
• ‍Activity: 0 videos/month‍
• Engagement Rate: 0%‍‍
• ‍Growth: -0.73%
• ‍Average Engagement: 0‍
• Posting Habits: Once a year at 8 PM EST

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Michaela Hedderman's Social Media Influence Summary

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MJ Hedderman ranks in the Top 1% of creators in the United States for both Instagram and Outfits & Styling, reflecting her strong visual impact and engagement.

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Learn more about the Favikon Methodology here

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Content Strategy: Styling Joy, Aesthetic Energy, and Micro-Moments

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MJ's content thrives on nostalgia, texture, and vibrant storytelling. Whether she’s getting her hair done or dancing at a festival, each frame feels like a visual memory. Her captions are casual and confident—short bursts of emotion that amplify her storytelling through aesthetics.

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Reachability and Brand Partnerships

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MJ collaborates with brands like Urban Decay, GIANT VINTAGE, Petit Moments, and Village Silversmith, blending fashion, beauty, and accessories into her storytelling. Her community-oriented tone and high visual impact make her highly approachable for brand storytelling partnerships.

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With an estimated post rate of $5K–$10K, MJ’s reachability is high for both boutique and mid-size brands targeting Gen Z audiences. She’s also part of a strong creator network including Cierra Ortega, Johnnie Olivia, and Sophia Lain, expanding her ecosystem into adjacent verticals.

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Conclusion: A Creative Force in Casual Cool

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MJ Hedderman is more than a stylist—she’s a creative director, storyteller, and culture shaper. Her content invites viewers to find joy in dressing up, expressing themselves, and being unapologetically visible. With top-tier rankings, strong engagement, and a unique aesthetic voice, MJ continues to lead with authenticity, color, and community.

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