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Who is Max Goodrich?
Max Goodrich stands out on social media with his unique brand of fast-paced humor and chaotic comedic sketches. As the founder of Lovely Weather Co, Max blends relatable content with a storytelling style that keeps audiences engaged across Instagram, TikTok, and YouTube.

Max Goodrich: Shaking Up Digital Comedy with Bold, Chaotic Humor
Max Goodrich is a comedy content creator from the United States known for his fast-paced, chaotic humor that mirrors real-life absurdities. He is the founder of Lovely Weather Co, a creative brand where he produces sketch-style videos and humorous storytelling content. His sketches often highlight over-the-top characters, quick plot twists, and pop culture references. Max’s ability to balance fast editing with solid storytelling makes his style distinct in digital comedy.
Max grew his audience by delivering highly relatable comedy sketches that exaggerate everyday frustrations and odd situations. His chaotic but structured humor resonates particularly with younger audiences who enjoy unpredictability in content. His creative process blends a mix of sharp one-liners, physical comedy, and sudden tonal shifts to keep viewers guessing. Unlike traditional stand-up comedians, Max builds his comedy visually through scene-based sketches.

His brand partnerships with companies like Verizon and Team Pixel reflect his ability to integrate products into storylines without losing entertainment value. Max’s collaborations often appear as natural extensions of his chaotic universe rather than separate ads. His skill in keeping branded content funny and unpredictable has made him a strong candidate for entertainment and tech campaigns. Audience trust remains high due to his consistent humor-first approach.
Max’s digital brand is defined by his consistent daily output on Instagram and TikTok, where he prioritizes short-form chaos over long explanations. He rarely posts behind-the-scenes or personal vlogs, keeping the focus strictly on creating laughter. His approach to comedy remains fast, exaggerated, and grounded in universal pop culture experiences. This commitment to speed and unpredictability has carved Max a unique niche in online entertainment.
An Influencer Active on Social Media

Max Goodrich is active across YouTube, TikTok, and Instagram, with Instagram and TikTok being his most engaged platforms.
Max’s Social Media Strategy Analysis
YouTube: Home of Sketch Comedy and Storytelling Chaos

Max Goodrich’s YouTube channel holds longer, polished versions of his chaotic sketch humor but remains the least active platform. Although he has over 539K subscribers, he has not posted new content recently, with current activity marked at once a year. His older videos, however, showcase more narrative-driven chaos compared to his shorter TikTok and Instagram clips. The platform remains a strong content archive but not an active growth driver for him right now.
The few YouTube videos that remain visible show tighter storytelling arcs, structured setups, and exaggerated but relatable payoffs. Max’s comedy on YouTube tends to build a little slower than on TikTok, allowing for deeper absurdity within each sketch. These longer videos feature stronger production value, clean edits, and background jokes layered within the scenes. His humor still feels chaotic but benefits from the extended format.

Max has not invested heavily in YouTube Shorts despite the feature’s rise in popularity. His primary focus continues to be full sketches that allow multiple beats before reaching the final punchline. Because YouTube doesn’t fit his "post-every-day chaos" model, it appears secondary to his real-time comedy goals. YouTube still offers brand value as a reference point for his broader creative portfolio.
Max’s engagement on YouTube is currently zero due to inactivity, but his channel remains visible for future expansion. If he chooses to revive it, his strong editing skills and storytelling would adapt well to modern YouTube pacing. His chaotic humor style could easily be adapted into high-energy short-form series or expanded sketch mini-episodes. YouTube remains a potential growth lever if reactivated strategically.
- Username: @MaxGoodrich
- Influence Score: 70.7/100
- Followers: 539K
- Activity: 0 videos/month
- Engagement Rate: 0%
- Growth: 0%
- Average Engagement: 0
- Posting Habits: Once a year at 7 PM EST
TikTok: Short-Form Chaos at Its Best

Max’s TikTok strategy revolves around fast humor delivery, posting nearly every day at 2 PM EST to catch early scrollers. His videos usually last under 30 seconds and feature quick plot escalations, exaggerated reactions, or pop culture parodies. Unlike some TikTok comedians, Max keeps edits tight and rarely relies on long talking setups. His chaotic tone fits naturally into TikTok’s fast-consumption environment.
He uses trending sounds selectively, often twisting them to fit his own comedic universe rather than following trends directly. Max favors creating standalone joke concepts that make sense without needing external context. This approach helps differentiate him from creators who rely purely on memes or lip-syncing. His videos stay unpredictable, preventing viewer fatigue over time.

Even on TikTok, where casual filming is common, Max’s videos show strong editing, careful pacing, and purposeful punchline timing. His average engagement of 6.7K per post reflects loyal viewership rather than viral one-offs. Max’s consistent tone has helped him create a defined identity in a saturated platform, without diluting his chaotic brand. His TikToks often translate well across Instagram Reels too, maximizing content value.
He avoids jumping into TikTok challenges that don’t match his chaotic storytelling style. Instead, he prefers to create comedy based on his own original sketches. His account growth remains steady, even without participating in every trend. TikTok serves as his fastest avenue to reach new audiences, who then cross-follow him on Instagram.
- Username: @maxgoodrich
- Influence Score: 83.5/100
- Followers: 493.4K
- Activity: 6.7 videos/week
- Engagement Rate: 1.37%
- Growth: 0%
- Average Engagement: 6.7K
- Posting Habits: Everyday at 2 PM EST
Instagram: Polished Sketches and Pop Culture Humor

Max Goodrich uses Instagram as a primary platform to share his chaotic sketches in a polished, visually clean format. He posts daily at 9 PM EST, timing his uploads to match high-engagement periods for comedy audiences. His content often combines sharp one-liners with absurd scenarios to create instant humor within the first few seconds. Max’s Instagram also serves as a major channel for integrating brand partnerships, always wrapped inside his comedic storytelling.
He prioritizes maintaining a casual but organized feed layout, making his profile appear both spontaneous and professional. His humor skews toward fast-paced jokes that require minimal context, encouraging easy shareability across Stories and feeds. Max leverages Instagram Reels heavily, repurposing some TikTok content but always adjusting timing and tone for the Instagram crowd. His engagement rate of 5.84% proves his approach resonates strongly with his followers.

Max avoids overly polished, influencer-style photo content, staying focused on video sketches that match his “absolute chaos” branding. Even sponsored content maintains his unpredictable pacing, allowing it to blend naturally without feeling forced. His most successful posts often involve short punchlines paired with high-energy delivery. Max uses minimal captioning to let the visuals and timing deliver the joke for maximum impact.
His audience on Instagram skews toward younger adults who appreciate humor that is smart but messy. He rarely posts carousels or static photos unless they directly support a comedic punchline. This strict consistency builds a clear content identity that fans recognize instantly. His Instagram growth remains stable, driven by organic shares rather than aggressive promotions.
- Username: @maxgoodrich
- Influence Score: 90/100
- Followers: 333K
- Activity: 13 posts/month
- Engagement Rate: 5.84%
- Growth: +0.98%
- Average Engagement: 19.4K
- Posting Habits: Everyday at 9 PM EST
Max Goodrich’s Social Media Influence Summary

Max holds a Favikon Influence Score of 8,831 points, placing him among strong creators in comedy and stand-up categories. On Instagram, he ranks in the top 1% in the United States, highlighting his ability to build a deeply engaged audience through relatable comedy. In the Comedy & Standup United States category, he is ranked #269, reflecting his growing authority among humor-focused creators.
Learn more about the Favikon Methodology here
Content Strategy: Turning Chaos into Connection
Max’s content strategy revolves around creating short, energetic, and chaotic videos that deliver instant entertainment. His sketch humor is based on pop culture references, everyday absurdities, and fast storytelling formats that allow viewers to quickly connect with the joke. His casual tone makes his content feel accessible while his storytelling ability keeps it fresh. He maintains high posting consistency, which is critical for the humor category where audience attention spans are short. Max’s comedic rhythm remains fast but clean, avoiding divisive topics while maximizing relatability. Brand partnerships are skillfully blended into content without feeling disruptive, making them perform better organically. His ability to connect humor with marketing sets him apart in the entertainment space.
Reachability and Partnerships

Max Goodrich is highly reachable for brand partnerships, especially for companies in entertainment, tech, and lifestyle sectors. His past collaborations with Verizon and Google Pixel show he is selective, preferring brands that naturally fit into his chaotic comedy style. Sponsored content is always presented inside a comedic sketch rather than traditional ads, keeping authenticity intact. Brands looking to work with Max must adapt to his fast-paced, humor-first storytelling style to blend in successfully.

He is more responsive to collaborations that allow creative freedom, enabling him to write and produce the content without strict brand scripting. Campaigns with Max are usually best performed on Instagram and TikTok, where his engagement is strongest. He shows less activity on YouTube for partnerships, focusing almost entirely on short-form viral content. Max remains a strong partner for brands willing to trust his timing, comedic tone, and unique audience connection.
Max Goodrich: Bringing Chaos and Laughter to Digital Audiences
Max Goodrich has built a distinct brand in digital comedy by embracing chaos, speed, and pop culture relatability. His storytelling, consistent posting habits, and strong connection with his audience make him a powerful voice among humor creators. Whether working with brands or creating spontaneous sketches, Max remains committed to his high-energy, entertainment-first approach. As his influence grows, Max Goodrich is set to leave a lasting mark on the world of online comedy.
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Justine Castany, a student at ESSEC Business School and currently working at Favikon, shines with her love for marketing and dedication to communications. As a dynamic young professional, she serves as Marketing Manager at Favikon, where she brings her expertise to craft and execute cutting-edge strategies. With her creativity and keen eye for trends, Justine stands out in communicating brand messages effectively and making waves on social media.
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