Who is Mari Macleod?

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Mari Macleod: Elevating Dance Content with Passion, Precision, and Personality

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Mari Macleod is a professional dancer and content creator based in Los Angeles, known for her powerful presence across social platforms, especially TikTok and Instagram. She’s represented by McDonald Selznick Associates, a top-tier dance agency, and collaborates with other agencies in the UK. Her choreography is defined by sharp movements, confident expressions, and fluid transitions. These elements make her stand out in the highly competitive digital dance space.

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Mari’s rise has been driven by her ability to pair trending music with stylized, original movement. Her content consistently highlights both technical skill and emotional energy, giving her work a strong sense of identity. Whether it’s a solo piece or a duet with names like CJ Salvador, she keeps choreography creative yet digestible for mainstream audiences. Her viral videos often reach millions within days of posting.

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She balances dance performance with lifestyle cues—integrating fashion, makeup, and attitude into her clips. Through collaborations with brands like Peppermayo and White Fox Boutique, Mari blends visual storytelling with personal branding. Her vibrant, confident style has made her a sought-after name in both the dance and fashion influencer worlds. She positions herself as a symbol of movement-driven empowerment.

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Mari’s audience is deeply engaged, thanks to her frequent interaction, community-driven captions, and gratitude-filled updates. Her personality feels both elevated and approachable, allowing her to lead choreographic trends while maintaining relatability. She often invites fans to request tutorials or share their versions of her routines. This creates a feedback loop of visibility, loyalty, and ongoing growth.

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An Influencer Active on Social Media

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Mari Macleod connects with a combined 1.5 million followers across TikTok and Instagram, using dance, emotion, and style to inspire and entertain at high volume and engagement.

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Mari Macleod's Social Media Strategy Analysis

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TikTok: Where Dance Drives Influence

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Mari’s TikTok strategy is built on high-frequency, high-impact uploads. With 1.4M followers and a sky-high engagement rate of 24.76%, she posts over 20 videos a week, consistently delivering content that tops 25 million views per video. Her best-performing clips feature choreography set to trending sounds, often with collaborators, and always with standout outfits and bold energy.

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What sets her apart is consistency paired with stylistic variety. She balances emotionally driven movement with lighthearted pre-date dance clips, showing depth and range. Her videos are visually clean, shot mostly in home interiors with natural lighting, putting the focus fully on her performance. This minimalism works—her movements and expressions dominate the frame.

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Her TikTok posts almost always include brief captions and tags for her collaborators or music, such as #healingenergy and shoutouts to CJ Salvador. This collaborative tagging strengthens her community presence while keeping her in tune with trending formats. Her platform growth is exponential, with +651.8K new followers in just 30 days.

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Mari ranks in the Top 1% on TikTok in the U.S. and globally, as well as in Dance & Choreography, where she’s ranked #20 in the U.S. Her videos reach an average 2.7M views, with the top ones reaching over 35M—a level of virality that positions her at the very peak of dance creators.

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• ‍Username: @marihmacleod‍‍
• ‍Influence Score: 97/100‍‍
• ‍Followers: 1.4M‍
• Activity: 20.6 videos/week‍
• Engagement Rate: 24.76%‍
• Growth: +87.11%‍
• Average Engagement: 346.6K
• Posting Habits: 3 times a day at 12 AM EST

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Instagram: Style, Tutorials, and Emotion in Motion

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On Instagram, Mari Macleod translates her dance charisma into short-form Reels, lifestyle shots, and fashion-forward clips. While her audience is smaller here (104.2K followers), her engagement rate of 13.39% and average reach of 335.2K views prove her influence isn’t limited to TikTok. She posts around 8 times per month, mixing tutorials, outfit showcases, and heartfelt thank-you notes to her fans.

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One standout post features her green dress date-night dance hitting 1.4M views and 56.7K likes, mirroring TikTok’s virality but with a more personal tone. Another post shows her asking fans if they want a tutorial, inviting community interaction and building loyalty. Her visuals are warm, vibrant, and editorial, often spotlighting glowing skin, close-ups, and glittery backdrops.

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Her content here leans into emotional gratitude, creating an atmosphere of appreciation. Mari uses emojis, affectionate language, and audience callouts in captions to foster closeness. Her dance clips are choreographed and purposeful, yet filmed casually—giving her a relatable, confident aesthetic.

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Instagram also expands her fashion partnerships, with tags to brands like Peppermayo and White Fox Boutique, often featured in captioned style videos. She bridges choreography with digital fashion, creating synergy between movement and wearable branding.

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• ‍Username: @marimacleod_‍
• Influence Score: 89.4/100‍
• Followers: 104.2K‍
• Activity: 8 posts/month‍
• Engagement Rate: 13.39%‍
• Growth: +66.57%‍
• Average Engagement: 14K‍
• Posting Habits: Twice a week at 4 PM EST

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Mari Macleod's Social Media Influence Summary

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With a Favikon Influence Score of 9,235 pts, Mari ranks in the Top 1% globally and nationally for both TikTok and Dance & Choreography. Her ability to combine technical precision with vibrant personality gives her unmatched traction. She’s growing faster than most peers in her category, gaining nearly 652K followers on TikTok in a single month.Her TikTok rank: #87 in the U.S., #324 globally Dance & Choreography rank: #20 in the U.S., #96 globally

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Learn more about the Favikon Methodology here

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Content Strategy: Movement, Emotion, and Momentum

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Mari’s content strategy revolves around choreography, collaboration, and community engagement. She posts frequently, ensuring her name remains present on trending pages while staying true to her style. Every dance is an opportunity for storytelling—whether it’s date-night prep, a moody solo, or a celebration of music she loves.

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Reachability and Partnerships

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Mari Macleod is an ideal partner for dance, fashion, and lifestyle campaigns targeting Gen Z and millennial consumers. With a posting rate of 29 times per month and a brand-safe profile, she delivers consistent, measurable results. Her estimated rate of $10K–$40K per post offers strong ROI considering her high visibility.

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She frequently tags fashion brands and creative collaborators, making her an easy choice for influencer marketing teams. Her ability to integrate style with movement—from branded outfits to makeup close-ups mid-choreo—makes her content naturally promotional without being overtly sales-driven.

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Conclusion: Mari Macleod’s Rise as a Dance and Digital Force

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Mari Macleod is not just a dancer—she’s a digital choreographer turning every screen into a stage. Her consistent growth, audience connection, and unmatched engagement position her as one of the top influencers in dance today. Whether partnering with fashion brands, building choreography trends, or celebrating community moments, Mari continues to inspire through movement—proving that the rhythm of relevance lies in passion, pace, and presence.

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