Who is Madeleine Abei?

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Madeleine Abeid: Building a Fitness Community Through Accessible Pilates Content

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Madeleine Abeid began her career as a certified Pilates instructor with a mission to make fitness more approachable for women of all backgrounds. Based in Boston, she used her own wellness journey to connect with others online, blending movement with mindfulness. Her Pilates routines focus on flexibility, core strength, and body awareness. By emphasizing no-equipment workouts, she removes barriers to entry for home-based fitness.

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Her digital presence is defined by structure and authenticity, with each platform serving a distinct purpose. On YouTube, she offers complete Pilates sessions, while her TikTok highlights relatable, humorous takes on fitness. Instagram, in turn, showcases her personal milestones and brand partnerships. This multi-platform approach reflects her ability to connect both emotionally and practically with her audience.

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Madeleine’s tone is consistently positive, bright, and friendly, making her content highly accessible. She delivers her videos in a casual, confident style, often incorporating affirmations and motivational messages. This has fostered a loyal, supportive community that values wellness without judgment. Her emphasis on listening to the body creates space for sustainable and joyful movement.

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Beyond workouts, she shares snippets of daily life—like homeownership and lifestyle updates—that resonate with her mostly female, U.S.-based audience. Her collaborations with brands such as La Roche-Posay, Caudalie, and Youth To The People further align with her values of self-care and clean living. By building trust through consistency and relatability, Madeleine has become a standout figure in digital wellness content.

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An Influencer Active on Social Media

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Madeleine Abeid reaches over 3.6M followers across YouTube, TikTok, and Instagram, with a loyal, U.S.-based fitness audience.

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Madeleine Abeid's Social Media Strategy Analysis

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TikTok Strategy: Blending Fitness with Fun and Relatability

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Madeleine Abeid’s TikTok (@luvmadeleine) is her most active and interactive platform, with a following of 1.3 million. Her content blends Pilates routines with everyday humor and relatable moments. By incorporating trending audio and casual behind-the-scenes glimpses, she humanizes the fitness experience. This approach helps her engage users who may feel intimidated by traditional fitness content.

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Her audience responds well to her raw, unscripted tone, which contrasts the often overly curated nature of wellness content. Posts range from quick core challenges to comedic skits showing the real side of workout life. This balance between education and entertainment keeps engagement steady. She consistently posts three times a week around 4PM, optimizing visibility.

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Engagement metrics confirm the effectiveness of this approach: her videos earn an average of 85.3K views and 9.6K interactions. Although growth has plateaued recently, her consistency has ensured follower retention and loyalty. Her strategy leans heavily on emotional accessibility and content volume over flashiness.

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TikTok is where Madeleine shows her most spontaneous and humorous self, a contrast to her more structured content on YouTube. This platform allows her to remain part of viral trends while staying rooted in her core Pilates message. It’s her most community-driven space, and where new followers often discover her brand.

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• Username: @luvmadeleine
• Influence Score: 84.7/100
• Followers: 1.3M
• Activity: 2.6 videos/week
• Engagement Rate: 0.74%
• Growth: 0%
• Average Engagement: 9.6K
• Posting Habits: 3 times a week at 4 PM EST

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YouTube Strategy: Structured Workouts for Everyday Movement

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YouTube is Madeleine’s largest platform in terms of followers, with a base of 1.6 million subscribers. Here, she focuses on full-length, guided Pilates routines—usually between 10 to 20 minutes. These videos are clearly titled, beginner-friendly, and designed to be done at home without equipment. The content aligns perfectly with fitness seekers looking for daily structure and flexibility.

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Although her posting rate is lower (about once a month), the videos are evergreen and continue to gain views over time. Her latest sessions like “10MIN AB Sculpt” and “20MIN Hourglass Sculpt” consistently perform well, with views exceeding 80K per video. Each upload is edited cleanly, presented in a calm environment, and includes verbal encouragement throughout.

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The platform’s SEO structure benefits her strategy, as her videos rank well for targeted Pilates terms. She maximizes this by choosing clear, functional titles and maintaining consistent thumbnails. Her presentation is professional yet warm, bridging the gap between personal trainer and online friend.

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While her engagement rate is lower on YouTube (0.15%), the sheer scale of her audience still results in solid average engagement numbers. The platform strengthens her authority as a trusted instructor, ideal for brand integrations and long-form partnerships. YouTube also serves as a resource hub for her most dedicated followers.

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• Username: @MadeleineAbeid
• Influence Score: 79.5/100
• Followers: 1.6M
• Activity: 4.2 videos/month
• Engagement Rate: 0.15%
• Growth: +2.49%
• Average Engagement: 2.5K
• Posting Habits: Once a month at 8 PM EST

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Instagram Strategy: Personal Branding and Lifestyle Integration

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On Instagram, Madeleine (@madeleineabeid) showcases a more curated mix of fitness, lifestyle, and personal achievements. Her feed offers glimpses into her daily life—home updates, fashion moments, and brand collaborations—providing a fuller picture of who she is beyond workouts. With 761.2K followers and high visual consistency, it acts as her personal brand portfolio.

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She maintains a moderate posting rhythm, averaging 7 posts per month, typically around 10 AM. This aligns with lifestyle content consumption patterns, helping maximize engagement. Recent posts like her “homeowner era” reel and Revolve campaign photo show how she leverages aesthetic appeal and emotional storytelling. The result is high engagement: 10.4K average interactions and 276.4K views.

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Unlike TikTok, Instagram is where she builds long-term brand partnerships and communicates aspirational values. Her positivity and bright tone make her a natural fit for clean beauty and wellness collaborations. She frequently works with brands such as Caudalie, Youth To The People, and La Roche-Posay USA.

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Instagram allows her to expand her influence beyond fitness into beauty and lifestyle. It complements her other platforms by elevating her public image and increasing commercial appeal. Through visuals and thoughtful captions, she fosters emotional loyalty and aspirational identity among followers.

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• Username: @madeleineabeid
• Influence Score: 80.5/100
• Followers: 761.2K
• Activity: 7 posts/month
• Engagement Rate: 1.37%
• Growth: -0.75%
• Average Engagement: 10.4K
• Posting Habits: Twice a week at 10 AM EST

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Madeleine Abeid’s Social Media Influence Summary

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Madeleine holds a total influence score of 8,847 points, placing her in the Top 1% for "Fitness for Women" both in the United States (#56) and globally (#217). On TikTok, she ranks in the Top 5% worldwide (#68,651) and Top 8% in the U.S. (#9,405). These rankings underline her authority in the health and wellness category, particularly for women-focused fitness content.

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Learn more about the Favikon Methodology here

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Content Strategy: Uplifting, Practical, and Consistent

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Madeleine’s content strategy centers around fitness accessibility, consistency, and community warmth. Her videos emphasize no-equipment workouts and daily wellness habits while also infusing humor and lifestyle updates that humanize her brand. Each platform serves a slightly different purpose—TikTok for personality and humor, YouTube for guided routines, and Instagram for life milestones and influencer branding.

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Reachability and Partnerships

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Madeleine has already collaborated with a wide range of brands including Youth To The People, La Roche-Posay USA, Caudalie, Kérastase, and Olaplex. These partnerships position her within the clean beauty and wellness space, aligning naturally with her audience’s interests. The presence of fitness and self-care brands like CorePower Yoga and Zayna Gold in her network further strengthens her credibility.

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Her influencer campaign readiness is marked by high engagement, strong brand safety, and a target demographic of U.S.-based, English-speaking wellness consumers. Estimated post fees range from $22.5K to $45K, reflecting her premium positioning in the niche.

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Conclusion: Empowering Everyday Wellness Through Consistency and Authenticity

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Madeleine Abeid has carved out a loyal and supportive audience by staying authentic, structured, and highly relatable in the fitness space. Her influence is strongest among women looking for approachable wellness content, and her strategic blend of platforms allows her to show both instructional expertise and personality. She’s not only a fitness instructor on screen—she’s a motivating peer, making Pilates feel possible for all.

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