Who's Who on Social Media
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Who is Luis Freitag?

Luis Freitag is a musician, content creator, and co-founder of Elevator Boys and Kabu Artist, known for his presence in the music, fashion, and entertainment industries. With a strong social media following, particularly on TikTok and Instagram, Luis has built a brand that combines music promotion, lifestyle content, and collaborations with major brands.

February 18, 2025
Jeremy Boissinot
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Luis Freitag: Blending Music, Style, and Entertainment for a Global Audience

Luis Freitag is a musician, content creator, and co-founder of Elevator Boys and Kabu Artist, making a name for himself in the music, fashion, and entertainment industries. With a passion for creativity and digital engagement, he has successfully built a strong online presence, attracting a diverse and engaged audience. His ability to blend music with lifestyle content allows him to reach both music enthusiasts and fashion-forward fans, making him a versatile influencer.

As a co-founder of Elevator Boys, Luis has played a key role in the group’s social media success and creative projects. He has used his platform to share music, humor, and high-quality collaborations, engaging fans across TikTok and Instagram. His content often features stylish visuals, trending challenges, and interactive moments, helping him build a unique personal brand. His role in the Kabu Artist project further highlights his commitment to music production and creative storytelling.

Luis Freitag Shines on Stage: A Powerful Performance at Barclays Arena (Source: @luis_freitag, Instagram, September 2024)

Beyond his work in music and digital entertainment, Luis has expanded into fashion and lifestyle branding. His collaborations with brands like Valentino Beauty and Kilian Paris showcase his ability to bridge the gap between music and style, making him an ideal partner for luxury and fashion-focused campaigns. Whether he’s promoting a new music release, sharing a fashion shoot, or engaging with fans, he continues to deliver high-quality content that reflects his personal style and artistic vision.

With a combined social media following of over 3.3 million, Luis has established himself as a growing force in digital entertainment. His ability to balance social influence with music production makes him a sought-after creator in both industries. As he continues to expand his reach, collaborate with top brands, and create engaging content, he is set to further solidify his position as a multi-talented artist and influencer.

An Influencer Active on Social Media

Luis Freitag has a strong social media presence, with a combined 3.3 million followers across TikTok and Instagram. His content is a blend of music, entertainment, and collaborations, making him highly engaging and brand-friendly.

Luis' Social Media Strategy Analysis

TikTok: Music, Humor, and High-Energy Content

Luis Freitag’s largest platform is TikTok, where he has built a strong following of 3.1 million fans. His content is a mix of music promotion, humor, and lifestyle trends, making it highly engaging and appealing to a broad audience. He frequently collaborates with other influencers, musicians, and brands, helping him stay relevant in the fast-paced world of TikTok. His creative storytelling, high-energy videos, and stylish aesthetic have contributed to his growth as a digital entertainer.

Despite his large following, his activity level remains relatively low, averaging 1.9 posts per month. While he continues to receive steady engagement, increasing his posting frequency could significantly boost his visibility and interaction. His average video views sit at 17.6K, showing that while his audience is engaged, more frequent content could drive better results. By focusing on trending sounds, viral challenges, and interactive videos, he has the potential to reignite growth on the platform.

Luis’s engagement rate on TikTok sits at 0.04%, which is on the lower end, indicating that while he has a strong following, deeper audience interaction is needed. This presents an opportunity for him to introduce more interactive elements, such as fan Q&As, duets, and live sessions. Since TikTok thrives on consistent and engaging content, a more structured posting schedule could help him maintain higher visibility and better audience retention. By refining his TikTok strategy, he can strengthen his influence and expand his reach within the music and entertainment communities.

TikTok remains an essential platform for Luis, as it offers high engagement potential and exposure for his music and creative projects. While he is already a well-established creator, increasing his activity and experimenting with new content formats could elevate his status on the platform. By focusing on music-driven content, collaborations, and trends, he could turn TikTok into a major driver of audience growth and engagement.

  • Username: @luis_freitag_
  • Influence Score: 75.3/100
  • Followers: 3.1M
  • Activity: 1.9 posts per month
  • Engagement Rate: 0.04%
  • Growth: 0%
  • Average Engagement: 1.2K
  • Posting Habits: Twice a week at 12 PM EST

Instagram: Aesthetic Content and Lifestyle Branding

Luis Freitag’s Instagram presence is strong, with 247.3K followers and a consistent engagement rate. His Instagram content focuses on high-quality aesthetic visuals, music promotion, and brand collaborations, making it a versatile platform for engagement. Whether he’s posting behind-the-scenes music updates, stylish photoshoots, or interactive stories, his content reflects a well-curated and polished brand image. Instagram serves as both a promotional tool and a way to connect with his audience on a more personal level.

Luis maintains a moderate posting frequency, averaging 4 posts per month, which helps him keep his audience engaged without overwhelming them. His engagement rate of 1.87% is much higher than on TikTok, showing that his Instagram followers are more interactive and invested in his content. With an average of 174.5K views per post, he receives strong visibility on the platform. This makes Instagram a key tool for brand partnerships, music promotion, and expanding his creative influence.

One of Luis’s biggest strengths on Instagram is his ability to merge music with lifestyle branding. His partnerships with brands like Valentino Beauty and Kilian Paris highlight his crossover appeal between music and fashion. He uses Instagram to promote collaborations, share professional photoshoots, and interact with brands, making him a prime candidate for future endorsements. His ability to balance personal branding with commercial partnerships keeps his content authentic and engaging.

As Luis continues to grow, Instagram remains a vital platform for audience retention and brand partnerships. By increasing his posting frequency, utilizing reels more effectively, and incorporating interactive elements like live Q&As, he could see even stronger engagement. Since Instagram rewards consistent and visually appealing content, refining his strategy to include more music teasers, collaboration highlights, and interactive posts could solidify his influence in both the music and lifestyle industries.

  • Username: @luis_freitag
  • Influence Score: 85.7/100
  • Followers: 247.3K
  • Activity: 4 posts per month
  • Engagement Rate: 1.87%
  • Growth: +0.89%
  • Average Engagement: 4.6K
  • Posting Habits: Once a week at 1 PM EST

Luis Freitag's Social Media Influence Summary

Luis Freitag holds a Favikon Authority Score of 8,552, ranking him #37 among musicians in Germany and #939 worldwide. His strong presence on TikTok and Instagram, combined with brand collaborations and music production, makes him a notable figure in the digital entertainment space.

Content Strategy: Music, Style, and Entertainment

Luis Freitag’s content strategy is built around three main pillars: music, fashion, and digital entertainment, allowing him to create engaging and diverse content that appeals to both music enthusiasts and lifestyle followers. He leverages TikTok and Instagram to share snippets of his latest music releases, behind-the-scenes moments, and collaborations with other artists, keeping his audience updated on his creative journey.

Reachability and Partnerships

Luis Freitag has built a strong personal brand that makes him a highly reachable influencer in the music, fashion, and digital entertainment industries. His ability to merge music with lifestyle content allows him to appeal to both fans and brands, making him an ideal collaborator. With a combined social media following of over 3.3 million, he has established a global presence, providing brands with direct access to engaged audiences. His content versatility makes him suitable for music-related promotions, brand sponsorships, and influencer collaborations.

One of Luis’s biggest strengths is his ability to work with diverse brands, particularly in the fashion and beauty industries. His collaborations with Valentino Beauty and Kilian Paris highlight his influence beyond music, showcasing his strong connection with the luxury and fashion market. These partnerships allow him to position himself as a multi-dimensional content creator, increasing his appeal to high-end brands. With a high engagement rate on Instagram, he remains a valuable partner for businesses looking to reach lifestyle-focused audiences.

An overview of Luis’ top influential connections across key industries. (Source: Favikon)

Beyond brand collaborations, Luis is also deeply involved in influencer networking, working with fellow musicians, content creators, and digital personalities. As a co-founder of the Elevator Boys, he has experience in building a digital brand and engaging audiences on multiple platforms. His participation in the Kabu Artist project further expands his reach in the music industry, making him a key figure for collaborations in entertainment, social media, and digital marketing. His ability to seamlessly integrate branded content into his posts ensures authentic and effective partnerships.

With his growing influence, Luis has the potential to further expand his reach through new partnerships and projects. By leveraging his strengths in music promotion, fashion collaborations, and interactive content, he can increase brand engagement and audience loyalty. His strong presence across TikTok and Instagram, combined with his ability to adapt to new trends, makes him a valuable asset for brands looking to tap into music, fashion, and social entertainment markets. As he continues to evolve, Luis Freitag remains a sought-after influencer with endless collaboration opportunities.

Conclusion: Building a Unique Blend of Music, Fashion, and Digital Influence

Luis Freitag has successfully merged music, fashion, and entertainment into a powerful personal brand. With a strong social media presence, brand partnerships, and an expanding music career, he continues to grow as an influential figure in digital entertainment. As he fine-tunes his content strategy and increases his engagement, Luis has the potential to reach even greater heights in the industry.

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Jeremy Boissinot

Jérémy Boissinot is the founder of Favikon, an AI-powered platform that helps brands gain clarity on creator insights through rankings. With a mission to highlight quality creators, Jérémy has built a global community of satisfied creators and achieved impressive milestones, including over 10 million estimated impressions, 20,000+ new registrations, and 150,000 real-time rankings across more than 600 niches. He is an alumnus of ESCP Business School and has been associated with prestigious organizations such as the French Ministry and the United Nations in his professional pursuits.