Who is Rosario Cerdan Mateu?

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Rosario Cerdan Mateu: Empowering Beauty and Reality TV with Authenticity

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Rosario Cerdan Mateu is a Spanish beauty influencer and reality TV personality known for her empowering content and vibrant presence on social media. As a contestant on Supervivientes 2025, she shares her personal journey of resilience and self-love, inspiring her followers to embrace their authentic selves. Her content focuses on beauty tips, self-acceptance, and candid storytelling, making her a relatable figure among young audiences. Rosario's commitment to positivity sets her apart in the beauty community.

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In addition to her reality TV journey, Rosario is an official ambassador for Maybelline New York España, where she promotes the brand's makeup products through tutorials and reviews. Her collaborations also include popular beauty brands like SHEGLAM and Bourjois Paris, which she seamlessly integrates into her content. Her posts often feature vibrant looks and makeup routines, showcasing her skills and love for cosmetics. Rosario's dedication to quality content keeps her audience engaged and inspired.

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Rosario’s influence extends across multiple platforms, with her strongest presence on TikTok and Instagram. She regularly shares beauty routines, motivational messages, and glimpses into her life as a reality TV star. Her conversational style makes her relatable, while her dedication to authenticity fosters a strong connection with her followers. Rosario’s community appreciates her openness, making her a positive role model.

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Her growing popularity is reflected in her social media metrics, with a steady increase in followers and high engagement rates. She actively interacts with her audience, responding to comments and sharing personal anecdotes. Rosario’s ability to blend professional beauty advice with relatable content has positioned her as a key player in the beauty space. As she continues to evolve, her message of empowerment remains central to her brand.

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An Influencer Active on Social Media

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Rosario Cerdan Mateu has built a significant presence on TikTok, Instagram, and YouTube, with TikTok being her primary platform for connecting with her audience. Her content resonates with young beauty enthusiasts who appreciate her openness and confidence.

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Rosario’s Social Media Strategy Analysis

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TikTok: Beauty and Empowerment Hub

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Rosario Cerdan Mateu’s TikTok presence is her strongest, with 617.9K followers. She uses this platform to share makeup tutorials, beauty tips, and snippets from her reality TV journey. Her content is both motivational and educational, focusing on self-love and resilience. By blending personal experiences with practical beauty advice, Rosario keeps her audience engaged and inspired.

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Her content strategy on TikTok revolves around consistency and audience interaction. She posts around 4.3 videos per week, often during the early morning at 12 PM EST. This timing targets both night owls and international followers, allowing her to reach a diverse audience. Rosario’s videos are usually dynamic and vibrant, reflecting her personality and message.

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Rosario’s engagement rate on TikTok is an impressive 3.51%, highlighting her ability to connect with her audience. Her average engagement per video is 21.7K, with videos often receiving up to 353.1K views. This high level of interaction is a result of her relatable and consistent content. She encourages followers to share their thoughts and respond to her posts, fostering a sense of community.

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Her growth on TikTok has been steady, with a 1.25% increase in followers over the past month, adding 7.6K new followers. This positive trend indicates that her approach to mixing reality TV content with beauty advice resonates well. Rosario’s commitment to her audience and the authentic sharing of her journey make her a standout creator on this platform.

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• Username: @rosariomatew
• Influence Score: 89.8/100
• Followers: 617.9K
• Activity: 4.3 videos per week
• Engagement Rate: 3.51%
• Growth: +1.25%
• Average Engagement: 21.7K
• Posting Habits: Every day at 12 PM EST

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Instagram: Personal and Professional Balance

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Rosario’s Instagram presence is equally impactful, with 452.2K followers who appreciate her blend of personal insights and professional content. She shares makeup looks, collaborations with beauty brands, and behind-the-scenes moments from her reality TV journey. Her profile has a polished yet genuine feel, appealing to followers who value both beauty inspiration and real-life updates.

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Her strategy on Instagram focuses on maintaining a consistent posting schedule, with around 14 posts per month. She typically shares content during the early morning at 4 PM EST, aligning with her followers’ routines. This schedule helps keep her profile active and her audience engaged, particularly among those who enjoy early morning inspiration.

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Rosario’s engagement rate on Instagram is 2.15%, with an average of 9.7K interactions per post. This metric highlights the strong bond she has with her audience, who actively like, comment, and share her content. Her visual approach is aesthetic yet approachable, making her posts both visually appealing and relatable.

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Brand collaborations are a crucial part of her Instagram strategy. Rosario works with brands like Maybelline New York España, SHEGLAM, and Bourjois Paris, seamlessly integrating products into her beauty routines. These partnerships feel natural and well-aligned with her message of self-empowerment and confidence, making her a reliable ambassador.

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• Username: @rosariomatew
• Influence Score: 89.2/100
• Followers: 452.2K
• Activity: 14 posts per month
• Engagement Rate: 2.15%
• Growth: +2.62%
• Average Engagement: 9.7K
• Posting Habits: 3 times a week at 4 PM EST

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YouTube: A Dormant Presence

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Rosario’s YouTube presence, while smaller compared to her other platforms, consists of 16.2K followers. She has shared a few makeup tutorials and vlogs, but her activity has slowed significantly in recent months. Her content here lacks the same consistency as her TikTok and Instagram, resulting in low engagement and growth. The channel has been inactive for around three months.

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Her content strategy on YouTube could benefit from revitalization, focusing on longer-form beauty tutorials and personal stories from her reality TV experience. Given her ability to narrate and engage, she could create vlogs about her daily routines and behind-the-scenes content. This would allow her to leverage the storytelling potential of YouTube.

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• Username: @rosariomatew
• Influence Score: 19.5/100
• Followers: 16.2K
• Activity: 0.4 videos per month
• Engagement Rate: 0%
• Growth: 0%
• Average Engagement: 0
• Posting Habits: Once a year at 7 PM EST

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Rosario Cerdan Mateu’s Social Media Influence Summary

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Rosario Cerdan Mateu has an influence score of 89.8/100 on TikTok, indicating her strong impact in the beauty and lifestyle space. She ranks among the top 3% of TikTok influencers in Spain and the top 1% worldwide. In the makeup niche, she holds the #20 spot in Spain and #701 worldwide. Her impressive rankings reflect her ability to maintain high engagement and consistent growth.

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Learn more about the Favikon Methodology here

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Content Strategy: Beauty with a Personal Touch

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Rosario’s content strategy revolves around blending beauty tutorials with personal stories. She often focuses on self-love, using her reality TV journey as a platform to inspire resilience. Her consistent messaging and relatable storytelling make her a favorite among young beauty enthusiasts. She uses her platform to discuss confidence, empowerment, and beauty, connecting with fans who appreciate authenticity. Her collaborations are integrated smoothly, promoting brands while maintaining her signature conversational tone.

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Reachability and Partnerships

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Rosario Cerdan Mateu is highly approachable for brand collaborations, especially within the beauty and lifestyle sectors. Her consistent presence on TikTok and Instagram makes her an ideal partner for brands looking to engage with young, beauty-conscious audiences. With a proven track record of successful collaborations, including partnerships with Maybelline, SHEGLAM, and Bourjois Paris, Rosario demonstrates her ability to seamlessly integrate sponsored content into her everyday posts. Her content feels natural and engaging, making brand messages resonate with her followers.

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Her audience primarily consists of Spanish-speaking beauty enthusiasts and reality TV fans, creating a niche that aligns well with lifestyle and cosmetic campaigns. Brands looking to connect with Gen Z and millennials can benefit from Rosario’s authentic approach to beauty and self-love. Her positive and cheerful tone aligns well with campaigns focusing on confidence, self-expression, and personal care. Rosario's content style is inherently safe, cheerful, and politically neutral, which further enhances her brand compatibility.

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Rosario’s engagement metrics make her particularly appealing to brands. On TikTok, she has an engagement rate of 3.51%, with an average of 21.7K interactions per video, while on Instagram, her engagement rate stands at 2.15%, with 9.7K interactions per post. These numbers reflect a highly interactive community, making sponsored posts likely to generate substantial visibility and engagement. Brands benefit from her active connection with followers, fostering organic and impactful collaborations.

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Her willingness to engage in partnerships is evident from her collaborations with popular beauty brands, showcasing her ability to maintain authenticity even when promoting products. Rosario’s campaign ripeness indicates a high likelihood of accepting partnerships, especially those related to beauty, empowerment, and lifestyle. Her proven track record of promoting self-love and positivity makes her a trustworthy advocate for brands that share similar values.

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Conclusion: Empowering Beauty and Confidence One Post at a Time

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Rosario Cerdan Mateu is an inspiring figure in the beauty community, blending her social media presence with her reality TV journey. Her focus on empowerment and beauty makes her relatable and influential. As she continues to grow, Rosario remains a valuable partner for brands looking to connect with young, confident audiences. By maintaining her positive messaging and consistent content, she will likely continue to thrive in the digital space.

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View the AI-powered profile

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