Who is Lis Bella?

Leading with Light in Brazil’s Beauty and Lifestyle Scene

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Lis Bella: Empowering Beauty and Lifestyle Content with Confidence and Charm

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Lis Bella is a rising Brazilian content creator from São Paulo who stands out for her authentic and motivational tone. She creates content centered on beauty, self-love, and emotional well-being. Through her vibrant personality, she connects deeply with a young audience. Her voice resonates with those looking for confidence and everyday joy.

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Her online presence is more than aesthetic—it's a form of empowerment. Lis combines relatable lifestyle moments with messages of resilience and growth. Whether she’s sharing a morning routine or a heartfelt reflection, she inspires thousands. Her community sees her not just as a creator but as a digital big sister.

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Lis’s content is filled with warmth, light humor, and genuine emotion. She often spotlights personal experiences, family connections, and the importance of mental wellness. These glimpses into her life make her deeply relatable. Each post is crafted to uplift and encourage self-expression.

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Beyond her charm and visuals, Lis Bella is a force in the wellness and beauty space. She has collaborated with brands like Pink de Luxo and Rick Doces with ease and authenticity. Her aesthetic blends softness with bold energy—perfectly aligned with her mission. She’s a new voice of confidence for Brazil’s next generation of women.

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An Influencer Active on Social Media

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Lis Bella maintains an influential presence on both TikTok and Instagram, with a strong upward trajectory on both platforms.

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Lis Bella's Social Media Strategy Analysis

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TikTok Strategy: Connecting Through Empowerment and Humor

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Lis Bella uses TikTok as her primary platform, leveraging its short-form video format to deliver high-energy content centered around beauty, humor, and empowerment. Her strategy focuses on daily engagement with followers, where she uses trending audios and relatable voiceovers to stay relevant and build visibility.

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Her TikToks often highlight her personality through expressive reactions, lifestyle updates, and moments of vulnerability, making her feel like a digital best friend to her audience. By combining viral formats with her authentic style, Lis taps into a Gen Z-dominant crowd that values both aesthetics and emotion.

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Lis posts an impressive 26.7 videos per week, showing her commitment to consistency and algorithmic visibility. Her content ranges from spontaneous day-in-the-life clips to planned comedic skits and motivational affirmations, creating a healthy mix of spontaneity and message-driven posts.

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Her engagement rate of 5.61% and average views of over 515K per video show just how well her audience responds. With over 1.4M followers, she has firmly established herself in Brazil’s TikTok top 1%, driven by strong personal branding and viral appeal.

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• ‍Username: @lisbellaandreazzi
• ‍Influence Score: 93.3/100‍
• Followers: 1.4M‍
• Activity: 26.7 videos/week‍
• Engagement Rate: 5.61%‍
• Growth (30 days): +8.71%‍
• Average Engagement: 78.6K‍
• Posting Habits: 4 times/day at 3 PM EST

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Instagram Strategy: A Visual Diary of Self-Love and Style

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On Instagram, Lis Bella shares more polished lifestyle content with a strong focus on fashion, beauty, and personal milestones. Her feed acts as a visual diary, balancing empowering captions with curated imagery that feels intimate and stylish.

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She maintains a consistent aesthetic using warm lighting, neutral tones, and personal snapshots—capturing everything from travel moments to family gatherings. This creates a feeling of closeness while still appealing to fashion-forward audiences and brand partners.

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Her posting frequency of 14 times/month ensures regular engagement without oversaturation, striking a balance between professional and casual content. Her content mix includes reels, static posts, and branded stories, all optimized for community interaction.

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Lis boasts an excellent engagement rate of 6.06%, reaching nearly 29K interactions per post, with an audience of 476.9K followers. She’s ranked in the top 1% for Instagram creators in Brazil and is well-suited for beauty and fashion partnerships.

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• ‍Username: @lisbellaandreazzi‍
• Influence Score: 91.7/100‍
• Followers: 476.9K‍
• Activity: 14 posts/month‍
• Engagement Rate: 6.06%‍
• Growth (30 days): +4.41%‍
• Average Engagement: 28.9K‍
• Posting Habits: Daily at 1 PM EST

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Lis BellaSocial Media Influence Summary

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Lis Bella ranks in the Top 1% of influencers in Brazil for both TikTok and Outfits & Styling, securing spot #244 and #32 respectively. Worldwide, she is in the Top 25% for TikTok and ranks at #345 globally for Outfits & Styling — an impressive metric for a creator who continues to grow organically.

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Learn more about the Favikon Methodology here

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Content Strategy: Self-Love, Confidence, and Visual Impact

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Lis Bella’s content strategy revolves around three pillars: confidence, connection, and creativity. Her tone is conversational and emotionally open, which immediately draws in her community. She doesn't shy away from vulnerability, often expressing her own insecurities or challenges, which makes her message even more powerful.

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Reachability and Partnerships

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Lis Bella is highly reachable and an ideal partner for brands focused on empowerment, lifestyle, fashion, and beauty. Her content is emotionally rich, highly engaging, and full of visual appeal, making it well-suited for impactful storytelling. She regularly tags and collaborates with local and national brands, creating space for authentic product integration. Her audience trusts her recommendations because they feel personal and aligned with her values.

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She has already collaborated with brands like Pink de Luxo and Rick Doces, showcasing her ability to bring personality and visibility to sponsored content. Whether through unboxings, reviews, or styled posts, Lis ensures her branded messages feel organic. She doesn’t just promote—she tells a story that resonates with her followers. Her creative approach helps brands stand out in a saturated feed.

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Lis’s consistent posting schedule on both TikTok and Instagram makes her a reliable candidate for time-sensitive campaigns. With daily posts and high weekly video volume, she offers multiple entry points for brand exposure. She’s especially effective at native integrations—incorporating products into her self-love routines, fashion content, or uplifting affirmations. This makes her a valuable long-term ambassador for any campaign focused on connection.

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In terms of communication, Lis maintains an approachable and professional online presence. Though she doesn’t publicly list a management team, her high brand safety and consistent tone suggest she’s ready for larger-scale partnerships. For brands looking to connect with a Gen Z and young millennial audience in Brazil through a voice of positivity and empowerment, Lis Bella is a powerful and emotionally resonant collaborator.

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Conclusion: Leading with Light in Brazil’s Beauty and Lifestyle Scene

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Lis Bella is more than just a beauty influencer — she’s a digital role model redefining the content space for Gen Z women in Brazil. Her sharp growth, high engagement, and emotional transparency make her one of the most promising creators in the empowerment and lifestyle niche. Whether through TikTok storytelling or Instagram elegance, Lis continues to inspire her community to choose self-love, one post at a time.

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View the AI-powered profile

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