Who's Who on Social Media
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Who is Àgata Lluch?

Àgata Lluch is a Barcelona-based content creator known for her unique blend of DIY and ASMR videos. She shares content focused on creativity, lifestyle, and relaxation, capturing her audience's attention with interactive and aesthetically pleasing posts.

April 3, 2025
Justine Castany
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Àgata Lluch: Creative DIY and ASMR Content with a Personal Touch

Àgata Lluch is a Barcelona-based content creator known for her captivating blend of DIY and ASMR videos. She has built a strong presence on TikTok and Instagram, where she shares creative and interactive content with her followers. Àgata's unique approach combines calming ASMR sounds with practical DIY projects, making her videos both engaging and soothing. Her passion for creativity and lifestyle content has earned her a loyal audience.

With over 2.6 million followers on TikTok, Àgata has become a prominent figure in the DIY community. Her content ranges from festive decorations and meal prep ideas to personal moments that reflect her positive outlook. She often incorporates elements of self-care and relaxation, using ASMR techniques to enhance the sensory experience. Àgata’s videos are visually appealing and well-received, making her one of the most creative voices in her niche.

Àgata Lluch: Glamorous Moments with Estée Lauder - Effortless Style and Confidence (Source: @agatalluch, Instagram, October 2024)

Àgata’s Instagram profile, followed by 467.1K people, complements her TikTok presence by offering more personal and lifestyle-oriented content. She shares glimpses into her daily life, fashion inspirations, and collaborations with major brands. Àgata’s aesthetic is casual yet stylish, reflecting her approachable personality. Her focus on authenticity makes her content relatable, drawing in followers who appreciate her genuine and creative spirit.

As a trusted influencer, Àgata collaborates with notable brands like Estée Lauder, Leroy Merlin España, and AliExpress España. These partnerships align with her creative and lifestyle-focused content, seamlessly integrating into her videos and posts. Her audience responds positively to sponsored content, appreciating her honest approach. By maintaining a balance between brand collaborations and personal creativity, Àgata continues to thrive in the social media landscape.

An Influencer Active on Social Media

Àgata Lluch has built a considerable presence on TikTok and Instagram, with TikTok being her primary platform where she shares creative and interactive content. Her engaging videos and positive vibe make her a go-to creator for DIY and ASMR inspiration.

Agata’s Social Media Strategy Analysis

TikTok: The Creative Hub

Àgata Lluch’s TikTok presence is her most influential, with over 2.6 million followers. Her content centers around DIY projects and ASMR experiences, captivating her audience with visually soothing and creative videos. She combines practical tips with calming soundscapes, making her content both functional and relaxing. This unique blend sets her apart from other creators in the lifestyle space.

Her content strategy on TikTok is to maintain consistency while showcasing creativity. Àgata posts about 2.3 videos per week, typically during the early morning at 3 PM EST. This unconventional timing works surprisingly well, capturing the attention of night owls and global followers. By keeping a consistent schedule, she ensures that her audience remains engaged and eager for new content.

Àgata’s engagement rate on TikTok is 1.98%, which is high for a creator of her size. Each video garners around 51.6K engagements on average, reflecting her ability to resonate with followers. Her videos also reach a broad audience, averaging 599.8K views per post. This high level of interaction is a result of her calming yet creative approach, blending personal touch with practical ideas.

Her TikTok content often features collaborations with brands like Estée Lauder, Leroy Merlin España, and AliExpress España. These partnerships are seamlessly woven into her DIY videos, keeping the promotions subtle and natural. By maintaining authenticity while promoting products, Àgata retains her audience's trust and interest. This balance of creativity and collaboration makes her a sought-after brand partner.

  • Username: @agata.lluch
  • Influence Score: 88.3/100
  • Followers: 2.6M
  • Activity: 2.3 videos per week
  • Engagement Rate: 1.98%
  • Growth: 0%
  • Average Engagement: 51.6K
  • Posting Habits: Twice a week at 3 PM EST

Instagram: Aesthetic and Lifestyle Showcase

Àgata’s Instagram presence complements her TikTok, with 467.1K followers who enjoy her mix of personal and creative content. She shares snippets from her DIY projects, beauty tips, and personal moments, creating a cohesive and inviting feed. Her aesthetic leans towards light, calming visuals that reflect her relaxed and positive personality. Followers appreciate her ability to blend creativity with everyday life.

Her Instagram content strategy focuses on quality over quantity, with around 7 posts per month. She maintains a consistent posting time, usually at 3 PM EST, similar to her TikTok routine. This strategy helps maintain visibility and keeps her content fresh and engaging. By sharing a mix of creative posts and personal updates, Àgata keeps her audience involved and inspired.

Àgata’s engagement rate on Instagram is 1.88%, which is strong for her follower count. Her posts receive an average of 8.8K interactions, indicating that her content resonates well. Followers often interact with her creative DIY ideas and beauty recommendations, appreciating the personal touch she brings to each post. This consistent engagement makes her a reliable influencer for brand collaborations.

On Instagram, Àgata collaborates with brands such as Estée Lauder, maintaining an authentic approach when promoting products. She ensures that brand mentions are integrated naturally into her lifestyle content. This approach keeps her profile genuine while still fulfilling brand partnership goals. Her followers see her as trustworthy, which makes sponsored posts more impactful.

  • Username: @agata.lluch
  • Influence Score: 87.5/100
  • Followers: 467.1K
  • Activity: 7 posts per month
  • Engagement Rate: 1.88%
  • Growth: +0.14%
  • Average Engagement: 8.8K
  • Posting Habits: Twice a week at 3 PM EST

Àgata Lluch’s Social Media Influence Summary

Àgata Lluch holds an influence score of 88.3/100 on TikTok, ranking within the top 6% of TikTok influencers in Spain and the top 2% worldwide. In the makeup category, she holds the #11 spot in Spain and #386 worldwide. These rankings reflect her strong presence and consistent engagement, making her one of the leading creative influencers in her niche.

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Content Strategy: Creativity Meets Relaxation

Àgata’s content strategy focuses on delivering visually appealing and relaxing content. Her ASMR videos are popular for their calming effect, while her DIY projects inspire creativity. By mixing personal updates with creative tutorials, she builds a multifaceted connection with her audience. Her positive and bright content style sets her apart from more serious or overly polished creators. By keeping her tone casual and approachable, Àgata maintains a sense of authenticity that resonates with followers. Her consistent collaboration with brands aligns well with her message of creativity and everyday inspiration.

Reachability and Brand Partnerships

Àgata Lluch is highly approachable for brand collaborations, particularly within the DIY, lifestyle, and beauty sectors. Her strong presence on TikTok and Instagram makes her an ideal partner for brands targeting young, creative audiences. She has collaborated with well-known brands like Estée Lauder, Leroy Merlin España, and AliExpress España, seamlessly integrating product promotions into her engaging content. Àgata’s ability to keep her content authentic while promoting products makes her a valuable influencer for campaigns focused on creativity and lifestyle.

Her audience primarily consists of Spanish-speaking lifestyle enthusiasts, making her a great fit for brands looking to reach the Spanish market. With her content focused on creativity and relaxation, she attracts followers who value aesthetics and practical ideas. Brands aiming to promote beauty, home decor, or DIY products can significantly benefit from working with Àgata. Her interactive and engaging content style naturally aligns with campaigns that highlight everyday creativity.

An overview of Agata’s top influential connections across key industries. (Source: Favikon)

Àgata’s engagement metrics are particularly appealing to potential collaborators. On TikTok, she has an engagement rate of 1.98%, with an average of 51.6K interactions per video. On Instagram, her engagement rate stands at 1.88%, averaging 8.8K interactions per post. These figures reflect her ability to maintain a strong connection with her followers, making sponsored content highly visible and impactful. Her audience’s trust in her recommendations boosts the effectiveness of brand partnerships.

Àgata’s campaign ripeness indicates a high likelihood of accepting collaborations, especially those related to lifestyle, beauty, and DIY projects. She is open to sponsored posts and product reviews, maintaining a balanced approach between personal creativity and brand messaging. Her commitment to authenticity makes her a reliable choice for long-term partnerships, where brands can benefit from consistent visibility and a positive brand image.

Conclusion: Inspiring Creativity and Relaxation Through DIY and ASMR

Àgata Lluch is an influential figure in the world of DIY and ASMR content, combining creativity with personal touches to build a strong online presence. Her dedication to sharing authentic and visually appealing content makes her an inspiring voice among lifestyle creators. By continuing to balance her creative projects with personal updates, Àgata is set to maintain her relevance and influence in the digital space.

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Justine Castany

Justine Castany, a student at ESSEC Business School and currently working at Favikon, shines with her love for marketing and dedication to communications. As a dynamic young professional, she serves as Marketing Manager at Favikon, where she brings her expertise to craft and execute cutting-edge strategies. With her creativity and keen eye for trends, Justine stands out in communicating brand messages effectively and making waves on social media.