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Liziane Lopes Ramalho: Empowering Women Through Fitness, Family, and Fashion

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Liziane Lopes Ramalho is a Brazilian entrepreneur and lifestyle influencer who has captured the hearts of millions through her vibrant, family-centric content. Based in Brazil, she blends beauty, fitness, and humor into daily posts that feel both aspirational and deeply personal. Her rise to digital fame is fueled by consistency, authenticity, and a clear voice centered on feminine empowerment. With over 5M combined followers, she stands out in the crowded space of lifestyle creators.

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Her content showcases an active and glamorous life — from stylish get-ready-with-me videos to moments of organized chaos with her children. Liziane knows how to keep things real, often mixing comedy with elegance in a way that resonates with Brazilian audiences. Her approach is grounded in relatability, which allows her to effortlessly promote both everyday routines and high-profile brand collaborations. Her fans don’t just follow her — they see themselves in her.

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Beyond aesthetics, Liziane uses her platform to encourage wellness, confidence, and self-love. Whether she’s sharing her fitness journey, skincare routines, or candid thoughts on motherhood, she invites her followers into every chapter. This emotional transparency has built trust across her social media profiles, especially on TikTok where her humorous and energetic tone keeps her audience deeply engaged. She isn’t afraid to laugh at herself, and that’s a big part of her charm.

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At her core, Liziane is more than a content creator — she’s a storyteller, businesswoman, and role model for women balancing family, ambition, and self-expression. Her influence reaches far beyond likes and comments; she drives trends, partners with leading beauty and fitness brands, and uplifts her community through every post. With each video, she proves that real life can be just as glamorous as the highlight reel — and often more meaningful.

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An Influencer Active on Social Media

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Liziane’s community spans over 5.5M followers on TikTok and Instagram, with standout performance in Brazil’s lifestyle and beauty creator scene.

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Lica Lopes Ramalho's Social Media Strategy Analysis

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TikTok: Her Playground for Humor, Family & Fitness

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Liziane’s TikTok presence (@licalopes10) thrives on high-frequency, relatable content that blends lifestyle humor with stylish self-expression. Posting up to 12 videos per week, she keeps her audience hooked through short-form content that feels spontaneous, light-hearted, and true to her day-to-day life. Her videos often feature family members in comedic setups or fashion-focused transitions, giving viewers an intimate but fun perspective into her world.

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She leverages TikTok trends, especially those involving sound bites or viral challenges, but adds a personalized touch with her distinct tone and expressive reactions. Her most engaging posts often feature candid chaos — skincare routines interrupted by kids, GRWMs turned comedy sketches — which break the polished influencer mold and highlight her realness. These everyday moments, captured with a confident flair, are key to her resonance.

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Her content also subtly promotes fitness and wellness through activewear try-ons, light-hearted workout clips, and body-positive messaging. By partnering with Brazilian brands like LET'SGYM and SD MAKE•UP, she aligns her lifestyle storytelling with products her audience can adopt organically. These native integrations never feel forced, making her ideal for subtle but effective brand promotion.

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What truly sets her TikTok apart is her duality — she is both the glamorous influencer and the chaotic mom, both polished and playfully imperfect. This multi-dimensional content strategy keeps her page fresh, engaging, and binge-worthy. With over 4.5 million followers and an average of 3.4K engagements per post, Liziane has crafted a digital personality that people don’t just watch — they return to.

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• Username: @licalopes10
• Influence Score: 83.9/100
• Followers: 4.5M
• Activity: 12.4 videos/week
• Engagement Rate: 0.08%
• Growth: 0%
• Average Engagement: 3.4K
• Posting Habits: Twice a day at 1 PM EST

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Instagram: A Curated Window Into Her Personal Life

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On Instagram (@licalopes10), Liziane takes a more curated approach, posting fashion-forward looks, family snapshots, and moments of celebration. With 1M followers, her grid is filled with high-quality visuals — from red carpet-ready outfits to casual day-in-the-life carousels. The platform allows her to showcase her entrepreneurial, elegant side while still being approachable.

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She blends feed posts with playful Reels, tapping into humor and relatability while still embracing aesthetics. For instance, her Reel about parenting chaos in a robe resonated widely, crossing 947K views — a perfect example of her skill in combining polish with raw, daily authenticity. These posts drive strong conversation in comments and help nurture a loyal, Brazil-based fanbase.

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Liziane uses Instagram Stories for real-time engagement: promoting outfits, replying to followers, teasing new projects, and offering sneak peeks into her life behind the scenes. Unlike TikTok, her IG stories also lean into influencer-business territory — with shoutouts to partners, event recaps, and polished fitness content. Her Instagram acts as a brand-building tool, both for herself and the products she promotes.

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The platform complements her TikTok energy with a more composed presence, offering long-form insights through captions and creating space for deeper storytelling. Whether she’s at an event with Justin Timberlake or enjoying family time at home, Liziane curates a digital identity that balances lifestyle luxury with humor and heart. Her high activity level (16 posts/month) reinforces her visibility and consistency across the app.

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• Username: @licalopes10
• Influence Score: 87.2/100
• Followers: 1M
• Activity: 16 posts/month
• Engagement Rate: 0.33%
• Growth: +0.51%
• Average Engagement: 3.3K
• Posting Habits: Everyday at 12 PM EST

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Lica Lopes Ramalho's Social Media Influence Summary

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Liziane Lopes Ramalho ranks in the top 2% of Instagram creators in Brazil and top 2% for Lifestyle & Reality TV worldwide, solidifying her as a high-performing lifestyle influencer with strong regional and niche authority.

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Learn more about the Favikon Methodology here

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Content Strategy: Glam Meets Real Life

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Liziane’s content thrives on the intersection of glam and reality. Her posts are vibrant, humorous, and rooted in everyday moments, which makes her feel relatable without compromising on style. She embraces trending sounds on TikTok, while using Instagram to showcase editorial-quality fashion shots and partnerships.

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Reachability & Partnerships

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Liziane’s consistent posting habits, brand-safe reputation, and extremely active output make her easily reachable for collaborations. Her partnerships with SD MAKE•UP and LET'SGYM premium show a strong preference for brands rooted in beauty and fitness.

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With over 10 partnerships already tagged in her network, she is highly responsive to brand collaborations, especially those aligned with wellness, family, or style. Her audience, mainly Brazilian women, is both loyal and product-sensitive — ideal for authentic influencer campaigns.

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Conclusion: Empowering Beauty and Lifestyle Through Everyday Authenticity

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Liziane Lopes Ramalho is redefining what it means to be a modern Brazilian lifestyle creator. She doesn’t just post beauty tutorials or fashion looks — she invites her audience into her daily life with honesty and warmth. With an active schedule, brand-safe style, and high follower loyalty, Liziane is an ideal partner for brands seeking visibility and authenticity in the Brazilian market.

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View the AI-powered profile

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