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Top 20 Fashion Influencers in Portugal in 2025

These 20 fashion influencers in Portugal are leading the way in 2025 with bold style, smart content, and strong online presence. Their outfits and ideas inspire thousands daily.

April 16, 2025
Justine Castany

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Here's the list of the Top 20 Fashion Influencers in Portugal in 2025: 

20. liandroviegas

Liandro, known as PastaPapi on Instagram, focuses on self-care, hygiene, and personal development. He shares tips on skincare, body care, and lifestyle improvements, aiming to inspire others to enhance their lives. With a significant following on TikTok, he engages his audience through relatable content and personal stories of transformation. His posts often include product endorsements, particularly in skincare and fragrance, reflecting a blend of lifestyle and wellness themes.

Favikon Authority Score : 8 576 pts

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19. João Varela

João Varela is a Lisbon-based content creator known for his engaging family-oriented videos on TikTok and Instagram. His posts often feature humorous moments with his children, showcasing a lighthearted approach to parenting. He promotes products through collaborations, particularly with brands like Temu, and shares personal experiences, including family celebrations and daily life. His content resonates with audiences interested in family dynamics and lifestyle.

Favikon Authority Score : 8 587 pts

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18. Joana d'Albuquerque

Joana d'Albuquerque is a Lisbon-based fashion designer and influencer known for her vibrant social media presence. She shares content related to fashion, beauty, and lifestyle, often promoting brands like SHEIN and Prozis. Her posts include tutorials, product reviews, and personal vlogs, showcasing her daily life and interests. Joana engages her audience with interactive content, including cooking recipes and fitness challenges, while also highlighting her experiences as a Big Brother contestant.

Favikon Authority Score : 8 609 pts

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17. Margarida Antunes

Margarida Antunes is a digital content creator focused on lifestyle, beauty, and personal experiences. She engages her audience with relatable posts about family, travel, and product reviews, often collaborating with brands like L'Oréal and Kylie Cosmetics. Her content is vibrant and personal, showcasing her love for creativity and connection with her followers. With a background in Communication Sciences, she effectively combines her academic knowledge with her passion for digital branding.

Favikon Authority Score : 8 611 pts

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16. Adriana Almeida da Silva

Adri Da Silva is a lifestyle content creator focusing on fashion, beauty, and personal experiences. She shares her journey through makeup tutorials, fashion hauls, and lifestyle vlogs, often highlighting her travels, particularly in New York City. Adri engages her audience with relatable content and personal stories, fostering a community around shared interests in style and self-expression. Her collaborations with brands like Pandora and Jesus Peiro showcase her influence in the fashion and beauty sectors.

Favikon Authority Score : 8 617 pts

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15. Joana Vaz

Joana Vaz is a Portuguese co-founder of Jowee, a brand focused on family and lifestyle content. Her social media presence highlights her journey through pregnancy, home renovations, and family adventures, often sharing personal anecdotes and engaging with her audience. She promotes her brand through fashion and lifestyle posts, showcasing her unique style and experiences as a mother. Joana's content resonates with families and individuals interested in parenting, home decor, and travel.

Favikon Authority Score : 8 623 pts

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14. Sara Sampaio

Sara Sampaio is a Portuguese model and actress known for her work with major brands and her vibrant social media presence. She shares insights into her modeling career, acting roles, and personal life, often featuring beauty products and fashion collaborations. Her posts include professional updates, personal moments, and promotional content, showcasing her partnerships with brands like KIKO Milano and PHUNK. Sara engages her audience with relatable content, including get-ready-with-me videos and lifestyle snippets.

Favikon Authority Score : 8 634 pts

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13. Maria Flor Gameiro

Maria Flor is a Portuguese content creator known for her comedic and relatable TikTok videos, often featuring her twin sister and personal anecdotes. Her Instagram showcases a mix of lifestyle content, including family moments and reflections on her health journey. She engages her audience with humor and authenticity, sharing both lighthearted and serious experiences. Maria's content resonates with young audiences, particularly those interested in personal stories and comedy.

Favikon Authority Score : 8 635 pts

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12. Bárbara Corby

Bárbara Corby is a creative director and co-founder of @almande.label, based in Lisbon. Her social media presence focuses on minimal style, travel, and beauty, often sharing insights into her pregnancy journey and fashion choices. She engages her audience with vibrant visuals and personal anecdotes, showcasing her lifestyle and creative projects. Her content includes collaborations with brands and highlights her work in creative direction, making her a prominent figure in the lifestyle and fashion niche.

Favikon Authority Score : 8 664 pts

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11. Giorgio Ramondetta

Giorgio Ramondetta is a dental student and model based in Portugal, known for his work with @serasanbeauty and @specialmanagementmen. His social media presence features a mix of personal coaching, lifestyle content, and fashion campaigns, including collaborations with brands like Emporio Armani. He engages his audience with relatable posts about life experiences, personal growth, and a vegan lifestyle, showcasing a blend of professional and personal insights.

Favikon Authority : 8 705 pts

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10. Sara Victorino

Sara Victorino is a Portuguese model represented by Papaya Management. She shares glimpses of her modeling work, personal reflections, and lifestyle content on Instagram, engaging her audience with vibrant visuals and heartfelt messages. Her posts often highlight fashion events and personal milestones, showcasing her connection to the fashion industry in Lisbon.

Favikon Authority : 8 714 pts

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9. Inês Nobre

Inês Nobre is a vibrant content creator based in Lisbon, Portugal, sharing her life experiences through engaging TikTok and Instagram posts. Her content often revolves around lifestyle, beauty, and personal anecdotes, showcasing her love for fashion and travel, particularly in Paris. With a focus on curly hair routines and product reviews, she connects with her audience through relatable storytelling and visual aesthetics. Inês actively collaborates with brands, promoting beauty and lifestyle products, while maintaining a strong presence in the fashion community.

Favikon Authority : 8 715 pts

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8. Karen Serena

Karen Serena is a 21-year-old Angolan YouTuber based in Portugal, focusing on beauty, hair care, and lifestyle content. She shares personal experiences through vlogs and offers advice on hair care and beauty products, particularly for textured hair. Her social media presence includes engaging posts about her daily life, beauty tips, and product recommendations, often featuring brands from Angola. Karen promotes self-acceptance and empowerment, encouraging her audience to embrace their natural beauty.

Favikon Authority Score : 8 717 pts

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7. Melyssa Pinto

Melyssa Pinto is a fashion designer based in Madrid/Costa Brava, known for her vibrant social media presence showcasing her designs and collaborations with brands like Primark and Guess. She engages her audience with fashion tips, outfit inspirations, and lifestyle content, often highlighting her role as a brand ambassador. Her posts reflect a strong connection to fashion trends and personal style, appealing to a youthful audience interested in fashion and lifestyle.

Favikon Authority Score : 8 757 pts

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6. Inês Rochinha

Inês Rochinha is a content creator focused on motherhood, lifestyle, and personal experiences. She shares her journey as a first-time mother, including home organization and parenting tips, while also promoting her jewelry brand. Her posts often celebrate female empowerment and the beauty of motherhood, resonating with a community of women. Inês engages her audience through relatable storytelling and personal anecdotes, making her content both informative and inspiring.

Favikon Authority Score : 8 764 pts

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5. Iris Silva

Iris Silva is a vibrant content creator known for her engaging vlogs and lifestyle posts across platforms like Instagram and TikTok. Her content often features travel experiences, fashion, and personal anecdotes, resonating with a youthful audience. With a strong presence in the social media landscape, she showcases her adventures in various locations, including Portugal and China, while promoting brands through casual and relatable content. Her posts reflect a blend of fun, style, and authenticity.

Favikon Authority Score : 8 825 pts

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4. Sofia Coelho

Sofia Coelho is a fashion and lifestyle content creator known for sharing her outfits and personal style across social media platforms. Her posts often feature collaborations with brands like Revolve and ASOS, showcasing her vibrant personality and love for fashion. She engages her audience with relatable content, including daily outfits and lifestyle insights, while also encouraging feedback and interaction. Sofia's presence is marked by a youthful and trendy aesthetic, appealing to a fashion-forward audience.

Favikon Authority Score : 8 832 pts

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3. Vicky Montanari

Vicky Montanari is a fashion enthusiast and lifestyle content creator, sharing her experiences and style insights primarily through Instagram and TikTok. Her posts often highlight fashion events, personal style, and travel adventures, showcasing a vibrant mix of her life. With a strong presence in the fashion community, she engages her audience with relatable content and brand collaborations, particularly in the luxury fashion sector.

Favikon Authority Score : 8 818 pts

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2. Adriana Müller

Adriana Müller is a prominent figure in the lifestyle and fashion space, known for her engaging posts about family, fashion, and personal experiences. As the wife of football player Lincoln Henrique, she shares insights into her life, including family moments and fashion tips. Her content often highlights her love for family and fashion, with a focus on athleisure and beauty products. Adriana actively engages with her audience through relatable content and personal anecdotes, making her a relatable influencer in the lifestyle niche.

Favikon Authority Score : 8 919 pts

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1. Kika Cerqueira Gomes

Kika Cerqueira Gomes is a prominent model and social media personality, affiliated with various modeling agencies including Central Models and Elite Model World. Her Instagram features a mix of personal reflections, fashion collaborations, and lifestyle content, often showcasing her travels and experiences. She engages with brands like YSL Beauty and Alo Yoga, promoting beauty and wellness products. Kika's posts reflect a vibrant lifestyle, with a focus on fashion, beauty, and personal milestones.

Favikon Authority Score : 9 117 pts

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Justine Castany

Justine Castany, a student at ESSEC Business School and currently working at Favikon, shines with her love for marketing and dedication to communications. As a dynamic young professional, she serves as Marketing Manager at Favikon, where she brings her expertise to craft and execute cutting-edge strategies. With her creativity and keen eye for trends, Justine stands out in communicating brand messages effectively and making waves on social media.