Who is Léo Kaufmann?

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Léo Kaufmann: A Leading Voice in the Corporate HR Space

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Léo Kaufmann is the CEO of RH Summit, the largest hybrid HR event in Latin America, and a recognized LinkedIn Top Voice. With a diverse career journey that includes serving in the military and managing contact centers, Kaufmann has cultivated a unique perspective on leadership and workplace dynamics. These experiences shaped his passion for empowering individuals and organizations, making him a prominent figure in the HR industry.

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Kaufmann is celebrated for his ability to connect with audiences through authentic and engaging content. His posts focus on pressing workplace issues such as toxic leadership, productivity, and diversity, often infused with a relatable and humorous tone. This approach has earned him a loyal following and positioned him as a thought leader within Brazil’s HR and corporate sectors. His content isn’t just informative; it’s transformational.

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Inclusivity and storytelling are at the heart of Kaufmann’s online presence. As an advocate for diversity and equity, he highlights the importance of creating workplaces where everyone feels valued. His posts often share personal experiences and anecdotes, blending professional insight with his own journey to inspire his audience. Kaufmann’s ability to merge personal and professional narratives has helped him resonate deeply with a wide range of professionals.

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In addition to his role as an influencer, Kaufmann is an innovator in corporate communication. Through platforms like LinkedIn, Instagram, TikTok, and his newsletter, Newsléotter, he simplifies complex HR issues into accessible, digestible content. This multifaceted approach allows him to bridge the gap between traditional corporate culture and the modern, inclusive workplace, solidifying his influence in the industry.

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Léo Kaufmann’s Expanding Digital Footprint

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Kaufmann’s presence on LinkedIn, Instagram, and TikTok forms a well-rounded digital strategy that caters to both professional and casual audiences.

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LinkedIn: A Platform for Professional Thought Leadership

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Léo Kaufmann’s LinkedIn profile is his most impactful platform, with 120K followers and an impressive influence score of 91.6/100. With a growth rate of +3.77% in the last 30 days, he continues to expand his reach among HR professionals and corporate leaders. This platform is where Kaufmann establishes himself as a thought leader, consistently engaging with a professional and highly motivated audience.

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Kaufmann’s LinkedIn content focuses on insightful posts about leadership, workplace dynamics, and HR strategies. His posts include personal takes on corporate culture, motivational advice, and discussions about inclusivity, often using real-world examples to drive engagement. His posting frequency—four times daily—ensures a consistent presence among his audience.

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• Username: @leokaufmann
• Influence Score: 91.6/100
• Followers: 120,000
• Activity: 124 posts last month
• Engagement Rate: 0.43%
• Growth: +3.77% (+4.4K followers)
• Average Engagement: 513 per post
• Posting Habits: 4 times daily at 4 AM

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Instagram: Humor and Memes for the Corporate Audience

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On Instagram, Kaufmann has cultivated a strong presence with 82,100 followers and an influence score of 71.7/100. His audience growth has been remarkable, achieving a +14.49% increase in the last month, making it one of his fastest-growing platforms. Instagram enables Kaufmann to engage with a broader and more casual audience compared to his professional LinkedIn network.

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His Instagram content primarily consists of short reels and posts centered on humorous takes on workplace scenarios. Kaufmann’s use of relatable memes and engaging captions makes complex HR topics approachable. His daily posting schedule keeps his audience entertained and informed, ensuring steady engagement.

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• Username: @leobkaufmann
• Influence Score: 71.7/100
• Followers: 82,100
• Activity: 21 posts last month
• Engagement Rate: 0.09%
• Growth: +14.49% (+10.2K followers)
• Average Engagement: 71 per post
• Posting Habits: Daily at 12 AM

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TikTok: Engaging with Short-Form Video Content

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On TikTok, Kaufmann connects with a younger demographic, amassing 13,200 followers with an influence score of 35.8/100. While his growth has plateaued this month, TikTok remains an important part of his strategy to diversify his audience and explore emerging platforms.

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Kaufmann’s TikTok content includes short, dynamic videos that mix humor with motivational messages. He often addresses leadership themes and workplace trends in a way that resonates with Gen Z and younger millennials. Posting an average of 6.3 videos per week, Kaufmann leverages the platform’s fast-paced nature to deliver quick yet impactful messages.

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• Username: @leokaufmann
• Influence Score: 35.8/100
• Followers: 13,200
• Activity: 6.3 videos per week
• Engagement Rate: 0.05%
• Growth: 0% (No growth this month)
• Average Engagement: 7 per video
• Posting Habits: Daily at 5 AM

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Léo's Newsletter: Newsléotter

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Léo Kaufmann’s Newsléotter has become a go-to resource for HR professionals and corporate leaders, boasting over 46,000 subscribers. Published weekly, the newsletter covers corporate themes with a unique and engaging approach, blending humor and relatability with actionable insights. Kaufmann addresses topics such as leadership challenges, diversity, and toxic workplace cultures, offering practical advice alongside real-world examples that resonate with readers.

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What sets the Newsléotter apart is its conversational and approachable tone, which simplifies complex HR issues for a wide audience. By sharing personal anecdotes and professional insights, Kaufmann creates a meaningful connection with his subscribers. The newsletter not only informs but also inspires readers to rethink workplace dynamics and implement positive change in their

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Léo Kaufmann’s Influence Through Rankings and Authority

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Kaufmann’s influence, as measured by Favikon’s authority score, places him among the top 1% of HR influencers in Brazil. With a total score of 8,569 points, he ranks #4 in the HR industry in Brazil and maintains steady growth across platforms.

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His ability to adapt his content for different audiences has allowed him to dominate multiple social networks, with LinkedIn being his strongest platform. This versatility makes him a valuable collaborator for brands and organizations seeking to reach diverse demographics.

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Content Strategy: Balancing Humor and Professional Insights

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Léo Kaufmann’s content strategy is centered on relatability and engagement. By combining humor with corporate insights, Kaufmann effectively bridges the gap between professional and casual audiences. His posts often feature visually engaging memes, straightforward advice, and relatable workplace anecdotes.

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His LinkedIn posts are crafted to inspire and provoke thought, while his Instagram reels and TikTok's appeal to a more casual audience through humor. This duality in his content strategy showcases his ability to communicate complex ideas in an accessible way.

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Reachability and Partnerships

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Kaufmann is a highly approachable influencer, regularly engaging with his audience through comments and shares. Brands seeking to collaborate with Kaufmann benefit from his established credibility and wide reach, especially on LinkedIn. With cost estimations ranging from $3,500 to $10,000 per post on LinkedIn, Kaufmann is a premium influencer capable of delivering significant ROI for campaigns targeting HR professionals.

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Léo Kaufmann’s creator network is centered around his role as the CEO of RH Summit. Through RH Summit, Kaufmann collaborates with top HR professionals such as Andréa Greco and Pedro Glock Timoner, along with industry-leading recruiters like Gabriel Gatto. His partnerships with prominent figures and organizations exemplify his ability to bring together thought leaders, shaping conversations around workplace culture, leadership, and HR innovation on a broad scale.

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Conclusion: Redefining Leadership in the HR Industry

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Léo Kaufmann has cemented his position as a leading voice in HR and corporate culture. His diverse content strategy, combined with a focus on authenticity and engagement, has made him a valuable resource for professionals and brands alike. Through platforms like LinkedIn and his Newsléotter, Kaufmann continues to shape conversations around the workplace, leaving an indelible mark on the HR industry.

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