Who is Renata Santti?

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Renata Santti: Celebrating Beauty, Motherhood, and Makeup Artistry Across Digital Platforms

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Renata Santti is a Brazilian beauty influencer and makeup artist who has cultivated a loyal following through her warm, emotionally driven content. Based in the U.S. and native to Brazil, she connects with Portuguese-speaking audiences by sharing her personal journey through motherhood and beauty. Her content reflects a balance of soft glam aesthetics and relatable family milestones. She is best known for combining editorial visuals with genuine emotional storytelling.

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Her rise in popularity has been marked by deeply personal series, such as Diário de Reforma, where she documents her experience preparing for the arrival of her son, Mateo. These videos offer glimpses into her home life, relationship, and evolving identity as a mother, resonating with viewers on a deeply human level. Renata’s calm presence and polished editing style give her content an intimate yet aspirational quality. This emotional transparency sets her apart from other creators in the beauty space.

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As a makeup artist, Renata seamlessly integrates product showcases into her lifestyle content, creating organic promotional moments for brands like Maybelline and Natura. Her ability to blend product storytelling with authentic daily life updates makes her a powerful voice in digital marketing. Audiences trust her recommendations not just for their aesthetic appeal, but because they’re woven into her real-life narrative. She brings a consistent and grounded approach to beauty content.

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Beyond aesthetics, Renata’s influence is rooted in the way she captures transformation—both physical and personal. Her evolution from solo creator to family-focused storyteller has been documented across platforms, creating long-term emotional investment from followers. Whether she’s sharing pregnancy reflections or day-in-the-life vlogs, she consistently offers viewers a space of beauty, calm, and connection. Her brand identity is a reflection of modern motherhood, told through an artistic lens.

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An Influencer Active on Social Media

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Renata Santti shares her content across TikTok, Instagram, and YouTube, reaching over 8 million followers globally.

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Renata Santti's Social Media Strategy Analysis

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TikTok: Where Beauty Meets Emotionally Driven Storytelling

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TikTok is Renata Santti’s largest platform with 6.2M followers, and it’s where she shares deeply personal, emotionally resonant content. Her Diário de Reforma series, which documents her pregnancy and home transformation, has become a signature narrative format. Each episode is intimate, slow-paced, and visually polished, allowing viewers to feel closely involved in her journey. Her calm delivery and minimalistic captions further differentiate her tone from other beauty influencers on the platform.

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She balances storytelling with practical beauty content, often showing skincare routines, makeup transformations, and natural glam tutorials. Rather than trending audios or viral dances, Renata’s strategy centers on life moments that evolve over time—fostering bingeable, episodic engagement. This serialized format keeps her audience returning for updates on both her personal milestones and makeup inspiration. Her niche is rooted in soft femininity and intentional content pacing.

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Despite a moderate posting rhythm of 1.6 videos per week, Renata maintains strong viewer loyalty. Videos frequently surpass hundreds of thousands of views thanks to emotional hooks and consistency in visual language. Her engagement rate of 0.82% is sustained through thoughtful replies and genuine connection with followers. She avoids loud or overly edited formats, staying true to her grounded tone and visually warm aesthetic.

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Renata’s TikTok strategy proves that slow content can win in a fast-feed environment. Her feed is a narrative arc, not a catalog of beauty trends. Each post deepens her story, whether she’s painting a baby’s room or preparing a maternity bag. This long-form intimacy within short-form video builds trust, empathy, and long-term relevance in a space dominated by quick impressions.

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• Username: @renatasantti
• Influence Score: 87.4/100
• Followers: 6.2M
• Activity: 1.6 videos/week
• Engagement Rate: 0.82%
• Growth: 0%
• Average Engagement: 50.9K
• Posting Habits: Twice a week at 6 PM EST

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Instagram: Intimacy and Brand Power in Still + Motion

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Instagram plays a dual role in Renata’s content ecosystem: a space for personal reflection and polished promotional storytelling. With 1.8M followers and an impressive 8.27% engagement rate, she uses carousels, Reels, and static images to highlight emotional milestones. From Mateo’s birth to pregnancy shoots, her Instagram acts as a digital family album paired with strategic brand storytelling. Each visual is curated, yet intimate—reinforcing trust with her audience.

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Her Reels mirror her TikTok content in theme but are often more aesthetically refined and stylized. She blends lifestyle vignettes—like home renovations or nursery planning—with beauty brand placements. For example, a Natura feature may be shown within a morning routine with Mateo, integrating the product naturally. This native ad style strengthens her credibility and delivers seamless brand messaging.

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Renata's feed also excels in visual identity: light tones, soft makeup, and a minimalist editorial lens. Her twice-a-week posting rhythm ensures content consistency without oversaturating her followers. Highlights and Stories feature curated glimpses into motherhood and brand partnerships, extending her narrative between grid posts. Her Story engagement often includes Q&As, brand codes, and heartfelt check-ins with her community.

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Overall, Instagram serves as Renata’s brand-friendly canvas—where campaigns and personal evolution blend harmoniously. It’s a strategic showcase for beauty brands like Maybelline and Natura to align with authenticity. Every post builds a layered identity of warmth, femininity, and trust. She doesn’t just “post”—she crafts moments.

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• Username: @renatasantti
• Influence Score: 94/100
• Followers: 1.8M
• Activity: 7 posts/month
• Engagement Rate: 8.27%
• Growth: +0.1%
• Average Engagement: 148.6K
• Posting Habits: Twice a week at 5 PM EST

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YouTube: A Quiet, Underutilized Channel for Long-Form Growth

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Renata Santti’s YouTube presence is currently minimal, with 166K subscribers and no video uploads in the past 30 days. Despite her storytelling strengths, this platform remains untapped in her content strategy. She has occasionally published Shorts and vlog-style clips related to the Diário de Reforma series, but lacks a consistent upload schedule. As of now, she’s only active about once per year, primarily for life update posts.

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Her past YouTube videos do show potential—featuring family vlogs, pregnancy moments, and home styling clips with soft narration. These uploads reflect her signature tone: calm visuals, warm color grading, and emotionally centered themes. However, her engagement and views remain low due to inactivity, limiting the platform’s potential impact. There’s a missed opportunity here to build long-form storytelling continuity from TikTok and Instagram.

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If Renata were to re-activate YouTube with weekly or biweekly videos, her personal journey and product reviews could find a deeper home. A YouTube series documenting motherhood, room transformations, or “day in the life” vlogs could anchor her brand identity in long-form narrative. Additionally, tutorials or Q&A videos would enrich her educational value, especially for beauty and parenting audiences.

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In its current state, YouTube is a dormant channel in Renata’s ecosystem. However, its potential for rich, emotional storytelling is aligned with her brand DNA. With even modest consistency, it could elevate her content strategy and help her deepen community-building. It’s the next logical evolution for a creator of her emotional depth and visual polish.

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• Username: @RenataSantti
• Influence Score: 54.2/100
• Followers: 166K
• Activity: 0 videos/month
• Engagement Rate: 0%
• Growth: -0.43%
• Average Engagement: 0
• Posting Habits: Once a year at 8 PM EST

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Renata Santti's Social Media Influence Summary

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Renata Santti’s Favikon score sits at 9,257 points, placing her in the Top 1% on Instagram and Makeup creators in the United States. She ranks #18 in Makeup · United States and holds an impressive Top 1% tier globally in beauty. Her reach is strongest on Instagram and TikTok, where she dominates the family and lifestyle influencer space.

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Learn more about the Favikon Methodology here

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Content Strategy: Building a Lifestyle Empire from Family Moments

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Renata’s content is rooted in warmth, relatability, and visual elegance. She uses consistent themes: motherhood, relationship milestones, personal transformation, and light makeup content. While beauty is a key pillar, her strongest engagement comes from life updates and emotionally charged posts.

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Reachability and Partnerships

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Renata is an ideal partner for beauty, family, and lifestyle brands targeting Portuguese-speaking audiences. She has already collaborated with top names like Maybelline and Natura, showcasing strong brand alignment and post-campaign visibility.

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Her emotional storytelling format allows for deep product integration, especially in content centered around her home, child, or daily routines. She likely accepts paid partnerships, product placements, and co-branded storytelling.

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Conclusion: Renata Santti – A Trusted Face in Beauty and Motherhood Digital Spaces

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Renata Santti is more than a beauty influencer—she’s a digital narrator of modern motherhood and elegant transformation. Her ability to create strong emotional connections through visual storytelling makes her a valuable asset to brands and a beloved figure among audiences. As she continues to evolve, her influence only grows stronger in both reach and relevance.

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View the AI-powered profile

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