Who is Meli Rico?

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Meli Rico: Energizing the Latin Gaming Scene with Humor and Heart

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Meli Rico is a Mexican content creator known for her comedic gaming videos and short-form sketches that mix personality, playfulness, and community engagement. Based in Mexico, she built her brand through a mix of humorous gameplay, relatable expressions, and a charismatic on-camera presence. Her strongest impact lies within YouTube Shorts and TikTok, where her creativity and comedic timing resonate deeply with Latin Gen Z.

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Her digital career took off with content centered around Roblox, exaggerated character play, and exaggerated emotional reactions—all framed with sharp editing and bright visuals. Over time, Meli expanded her style into daily-life humor, dream sequences, and prank-style collaborations. What hasn't changed is her ability to turn trending topics into instantly shareable content that feels personal and entertaining.

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Meli’s community connection is a cornerstone of her brand. Her videos frequently feature collaborations with creators like El Tío Néstor and lighthearted interactions with her audience. She balances gaming with real-world scenes—whether reenacting bizarre dreams or documenting her travels to Peru. That ability to bridge virtual fun and real life gives her a highly relatable appeal.

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She’s worked with brands like Bubbaloo México, Bodega Aurrera, and Duolingo Español, consistently delivering campaign content that retains her comedic style. With over 15.5M total followers, Meli ranks among the Top 1% of creators in Mexico for both video entertainment and YouTube content, affirming her status as a cultural staple for young digital audiences.

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An Influencer Active on Social Media

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Meli Rico maintains a massive digital footprint across YouTube, TikTok, and Instagram, with her largest presence on YouTube (9.4M) and a combined social score averaging above 86 on all platforms.

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Meli Rico's Social Media Strategy Analysis

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YouTube Strategy: Viral Comedy with a Latin Twist

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Meli Rico’s YouTube is the heartbeat of her digital presence, where her 9.4M subscribers enjoy skits, comedic gameplay, and relatable short videos. Her YouTube Shorts format is especially effective, using bold thumbnails and energetic intros to capture views quickly. Her titles are conversational and emoji-laced, mirroring her voice and appealing to younger viewers. Episodes like “SOÑÉ ALGO EXTRAÑO” routinely pass 10M views, showing massive viral potential.

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She maintains an output of around 6.2 videos per month, typically uploading once per week at 8 PM, aligning with school-age viewers’ morning activity. While her long-form videos are limited, her Shorts provide quick, high-replay content that fits modern viewer habits. Each video runs under a minute but packs enough character and surprise to drive engagement. Her ability to dramatize mundane situations makes even the simplest stories feel cinematic.

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The visual identity of her channel is cohesive—bright colors, comic sans-style fonts, and high facial expressiveness dominate her thumbnails and content. She frequently features family and collaborators, creating a familiar cast that adds to viewer loyalty. Rather than focusing on traditional gameplay walkthroughs, she uses games like Roblox as comedic backdrops. This playful spin helps her stand out from traditional gaming YouTubers.

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Although her engagement rate is 0.04%, her 128K average views per video demonstrate powerful reach and platform dominance. Her channel continues to grow steadily, with +221.2K new subscribers in 30 days. Her YouTube channel functions as both entertainment and personality-driven sketch content, placing her at the top of video entertainment rankings in Mexico.

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• Username: @MeliRico
• Influence Score: 94.4/100
• Followers: 9.4M
• Activity: 6.2 videos/month
• Engagement Rate: 0.04%
• Growth: +2.43%
• Average Engagement: 3.6K
• Posting Habits: Once a week at 8 PM EST

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TikTok Strategy: Sketch Comedy Meets Gamer Culture

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Meli Rico’s TikTok presence is where her gaming persona meets short-form humor. With 5.1M followers, she blends Roblox gameplay, character improvisation, and collaborative gags in fast-paced, vertically shot videos. Her tone is hyperexpressive—she uses dramatic voice-overs and costume changes to create high-impact visuals. Recent videos like “Tengo muchas ganas de morder…” show how well she mixes physical comedy with trend-driven audio.

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She posts around 2.6 videos per week, mainly in the early mornings around 7 PM, targeting Latin America’s youth before school hours. Her comedic sketches are structured around real-life frustrations, friendships, and exaggerated reactions. She also incorporates absurdist humor—like parodying relationship drama with Roblox avatars—keeping her content fresh and unpredictable. These creative choices have made her a go-to figure in Spanish-speaking TikTok comedy.

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Her engagement rate stands at 0.19%, with 431.9K average views and nearly 10K average engagements—evidence that her videos consistently reach a broad, engaged audience. Unlike polished beauty or fashion creators, Meli leans into raw edits, energetic delivery, and crowd-favorite gags. Her fans enjoy the “organized chaos” that her videos deliver, allowing her to build a recognizable comedy style without needing heavy production.

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Her identity as a “funny gamer girl” is crucial to her TikTok strategy—she blends trends with niche humor and maintains high shareability. Meli’s presence feels spontaneous and playful, while still being structured enough to feed the algorithm. She doesn’t just follow trends; she adds her exaggerated flavor, often turning her skits into repeatable formats that fans look forward to.

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• Username: @melirico
• Influence Score: 86.8/100
• Followers: 5.1M
• Activity: 2.6 videos/week
• Engagement Rate: 0.19%
• Growth: 0%
• Average Engagement: 9.7K
• Posting Habits: 3 times a week at 7 PM EST

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Instagram Strategy: Real-Life Humor and Behind-the-Scenes Charm

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On Instagram, Meli takes a slightly more intimate approach, letting her 181.4K followers into her personal moments, travels, and goofy behind-the-scenes shots. Her strategy focuses heavily on Reels, with posts like “Nos tocó el carnaval en Perú” mixing family fun and cultural touchpoints with her signature humor. While less gaming-focused, her Instagram still embraces the same upbeat personality and meme-style text overlays seen in her videos.

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She posts about 13 times a month, typically around 5 PM, balancing Reels with photo carousels and candid captions. Meli uses Instagram to showcase her offline adventures—like visiting Ecuador or reacting to her cat’s antics. It’s her space to stay visually connected without the hyper-edited skits of her other platforms. This makes her content here more relaxed but still in line with her comedic brand.

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Instagram gives her flexibility in both format and tone. While her TikTok and YouTube videos are high-energy, her Reels let her slow things down or add more narrative storytelling. Her engagement is notably strong here, with a 10.83% engagement rate and 19.7K average engagements per post. These numbers show that even without massive follower counts, her posts are resonating deeply.

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Meli’s Instagram is also where her emotional side comes through—be it through personal updates or silly takes on her daily life. She uses it to connect more closely with her audience by sharing genuine reactions and mini-vlogs. While still visually playful, this platform offers a more grounded view of her lifestyle, rounding out her creator persona with authenticity and warmth.

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• Username: @meliricoo
• Influence Score: 89.1/100
• Followers: 181.4K
• Activity: 13 posts/month
• Engagement Rate: 10.83%
• Growth: +0.16%
• Average Engagement: 19.7K
• Posting Habits: 3 times a week at 5 PM EST

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Meli Rico's Social Media Influence Summary

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Meli Rico holds a Favikon Influence Score of 9,404 (Level 2), placing her in the Top 1% of creators in Mexico for YouTube and video entertainment. Her influence stretches globally with a ranking of #291 on YouTube Worldwide and #407 in Video Entertainment Worldwide.

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Learn more about the Favikon Methodology here

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Content Strategy: Blending Gaming, Skits, and Viral Energy for Gen Z Audiences

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Meli’s content thrives at the intersection of humor, gaming, and fantasy. Her most viral videos are fast-paced, character-driven skits or relatable jokes infused with Latin cultural flavor. Whether reenacting dreams, reacting to awkward moments, or creating Roblox dramatizations, she maintains a uniquely expressive style that relies on voice inflections, costumes, and chaos.

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Reachability and Partnerships

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Meli Rico is an extremely brand-approachable creator. Her network includes high-engagement collaborators like El Tío Néstor, Carolina Guerrero, and Yilued Oficial, giving her access to both comedic and lifestyle campaign categories. She has completed branded work with Bubbaloo México, Bodega Aurrera, and Duolingo Español, keeping product placements organic within the humor of her content.

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She is a good fit for gaming companies, youth-centered brands, and family-friendly consumer products. Her “safe” and “bright” content style, combined with high activity and average views in the hundreds of thousands, makes her ideal for brand collaborations. Her platforms are built for volume and visibility, giving marketers direct access to a highly engaged young audience.

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Conclusion: Meli Rico’s Bright Reign in Latin Video Entertainment

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Meli Rico’s content is a blend of laughter, creativity, and mass appeal—bringing comedic relief to millions of young Spanish-speaking fans. Her dominance on YouTube, growth on TikTok, and personal charm on Instagram form a powerful trifecta. Whether she’s pulling a prank or acting out a bizarre dream, Meli’s content leaves a mark—fun, shareable, and distinctly hers.

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View the AI-powered profile

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