Who is Leidys Sotolongo De La Paz?

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Leidys Sotolongo: The Comedic Force Bridging Family Entertainment and Storytelling

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Leidys Sotolongo is a Cuban-born content creator based in Miami, best known for her vibrant storytelling and comedic talent across digital platforms. With an engaging mix of humor, family values, and fictional drama, she has created a unique niche in the entertainment world. Her signature series ✨HODAAA✨ has captivated millions, offering a telenovela-style experience in short-form content. Through expressive acting and relatable characters, she brings daily digital episodes to life for her loyal fanbase.

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Her creative direction revolves around building episodic narratives that make viewers feel like part of a community. Characters like Vic, Mazzimo, and Santi have become household names among her followers, creating a sense of continuity that keeps fans eagerly awaiting new chapters. Leidys refers to her followers as “Vikingos,” further strengthening the bond between creator and audience. This immersive universe allows her to stand out from traditional influencers, positioning her as a true digital storyteller.

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While her fictional series sets her apart, Leidys also integrates real-life content that showcases her as a devoted mother and relatable woman. Family-friendly shorts, Disney trips, and thank-you messages to her audience reflect her grounded and genuine personality. She blends scripted entertainment with personal insights, allowing her to connect with viewers on multiple emotional levels. This dual approach amplifies her reach and broadens her appeal across demographics.

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Over the years, Leidys has built a thriving cross-platform presence, amassing millions of followers on TikTok, YouTube, and Instagram. Her consistent posting habits and positive, brand-safe tone make her a favorite among youth and family-focused brands. With a deep understanding of her audience and a creative vision rooted in storytelling, she continues to push the boundaries of what digital entertainment can be. Leidys Sotolongo is not just an influencer—she's a creator of digital worlds.

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An Influencer Active on Social Media

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With a reach exceeding 27 million followers across platforms, Leidys dominates TikTok, YouTube, and Instagram, establishing herself as a top-tier entertainer in the family and comedy niches.

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Leidys Sotolongo's Social Media Strategy Analysis

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TikTok Strategy: Episodic Brilliance and Character-Driven Comedy

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Leidys Sotolongo has built her TikTok strategy around short-form, character-driven storytelling. Her iconic ✨HODAAA✨ series is structured like a mini soap opera, keeping fans hooked with dramatic plot twists, evolving relationships, and humorous dialogue. Every TikTok feels like a new “chapter,” encouraging return viewers and high retention. This serialized format sets her apart in a landscape saturated with standalone content.

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She posts consistently—twice a day, every day at 8 PM—creating a sense of routine for her followers. This consistent output helps her stay top-of-mind and ensures her content always has a place in users’ “For You” feeds. She balances the fictional series with occasional personal messages or milestone celebrations, reinforcing her bond with the audience. This combination of routine, creativity, and authenticity drives sustained growth.

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Leidys’ videos often include direct calls to action like “go watch the next chapter on YouTube,” creating seamless cross-platform integration. She masterfully uses dramatic facial expressions, sound effects, and cliffhanger endings to maximize watch time and encourage sharing. These techniques, combined with her strong character arcs, foster a fandom-level connection. Her audience isn’t just watching—they’re emotionally invested.

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Her TikTok engagement remains strong, with average views reaching nearly 1 million per post. High production frequency paired with high emotional payoff leads to excellent algorithm performance. By crafting digital narratives that mimic traditional media structures, she brings storytelling into the realm of viral content creation. Leidys’ TikTok is a model of how creators can use creativity and consistency to dominate the platform.

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• Username: @leidys_sotolongo
• Influence Score: 95/100
• Followers: 20.7M
• Activity: 15 videos/week
• Engagement Rate: 0.46%
• Growth: +0.87%
• Average Engagement: 95.4K
• Posting Habits: Twice a day at 8 PM EST

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YouTube Strategy: Long-Form Narratives and Cross-Platform Conversions

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On YouTube, Leidys brings her HODAAA universe to life with extended, episodic content that mirrors TV-style storytelling. Each video dives deeper into her digital drama, giving fans richer narratives, more screen time for characters, and full story arcs. Her channel isn’t just a place for random uploads—it functions like a digital series hub. Fans flock to YouTube to continue the stories teased on TikTok.

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Her thumbnails are colorful, expressive, and full of emotion—often using bold captions like “¿Se acabó el amor?” or “¡Nuevo enfrentamiento!” to create intrigue. This design language is perfect for her young audience, who respond to visual drama and recognizable faces. Her use of close-up shots and contrasting emotions in thumbnails draws viewers into the story before they even click play. It’s an intentional visual strategy that enhances click-through rates.

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She posts about 7 videos per month, carefully balancing quality with frequency. Most of these uploads are 3–5 minute episodes that either resolve a conflict or introduce a new one, continuing the serialized format that fans love. Leidys also experiments with Shorts, posting adorable family moments or behind-the-scenes content that feel more personal. This dual content format helps attract both die-hard fans and casual viewers.

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Despite no major follower growth in the last 30 days, her average view count remains high at 782.4K, and her audience remains actively engaged. The channel also acts as a strong conversion point for TikTok traffic, as many videos include references like “go watch the rest on YouTube.” Her YouTube acts as a creative extension of her storytelling, allowing deeper immersion into her content world.

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• Username: Leidys Sotolongo Oficial
• Influence Score: 90.4/100
• Followers: 5.2M
• Activity: 7 videos/month
• Engagement Rate: 0.51%
• Growth: 0%
• Average Engagement: 26.3K
• Posting Habits: Daily at 8 PM EST

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Instagram Strategy: Lifestyle Moments and Fan Connection

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Leidys uses Instagram to show her more personal, polished, and lifestyle-driven side. While TikTok and YouTube are dedicated to fictional stories, Instagram highlights real-life moments—from family outings to Disney trips to milestone celebrations. It serves as a softer, more human layer of her brand, allowing fans to connect with her beyond the characters. This mix keeps her audience engaged on an emotional level.

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Her visual aesthetic on Instagram is bright, expressive, and family-friendly. Leidys often posts high-quality photos and heartfelt captions that reflect gratitude, positivity, and personal wins. She frequently thanks her community with posts like “✨LOS AMO Y GRACIAS❤️✨,” fostering intimacy with her fanbase. These posts generate high emotional engagement and maintain her relatability across platforms.

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She shares 15 posts per month, including a healthy mix of reels, carousels, and static images. Reels are often playful or family-oriented, aligning with her brand voice, while static posts highlight milestones or behind-the-scenes updates. This variety keeps her content dynamic and avoids monotony. Even with slightly declining growth, her consistent presence ensures continued relevance and fan loyalty.

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Instagram also acts as a brand-friendly portfolio. Her clean, safe, and positive tone is ideal for partners in lifestyle, fashion, or family segments. With prior collaborations with SHEIN and SHEGLAM tagged across her feed, Leidys proves her value as an influencer who can blend promotional content into her authentic life story. Instagram completes her ecosystem by showing the creator behind the characters.

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• Username: @leidys_sotolongo
• Influence Score: 88.5/100
• Followers: 1.2M
• Activity: 15 posts/month
• Engagement Rate: 0.58%
• Growth: -1.06%
• Average Engagement: 6.8K
• Posting Habits: Daily at 8 PM EST

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Leidys Sotolongo's Social Media Influence Summary

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Leidys Sotolongo ranks among the top 1% of video entertainment creators worldwide and holds the #3 spot on TikTok in Cuba, solidifying her as a leading figure in family-friendly digital storytelling.

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Learn more about the Favikon Methodology here

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Content Strategy: Episodic, Relatable, and Family-Centered

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Leidys' content strategy is a masterclass in serialized digital storytelling. Her videos unfold like a soap opera, featuring fictional conflicts, humorous dialogue, and recurring characters that fans become emotionally attached to. She uses dramatic hooks, expressive performances, and cliffhangers to drive repeat viewership.

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Reachability and Partnerships

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Leidys Sotolongo is a dream collaborator for brands targeting family audiences, Spanish-speaking communities, and youth-oriented consumers. Her content is consistently labeled “safe,” “bright,” and “unpolitical,” making her an ideal partner for campaigns that require a positive and controversy-free environment. Whether promoting beauty products or family experiences, she can seamlessly integrate branded content into her storytelling without compromising authenticity. Her strong brand alignment enhances trust between creator and viewer, which is key for driving real influence.

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She has already established a solid track record of successful collaborations, tagging top brands like SHEIN (7x), SHEGLAM (5x), and Familia Vikingos Oficial (11x). Her ability to repeatedly feature these partners indicates strong relationships and campaign effectiveness. Leidys doesn’t just showcase a product—she makes it part of the narrative, increasing relatability and memorability. This skill is particularly valuable for brands looking to foster emotional connections with potential customers.

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With high visibility across TikTok (20.7M followers), YouTube (5.2M), and Instagram (1.2M), her campaigns have cross-platform amplification potential. She posts frequently—up to twice a day—and maintains strong engagement across her content, ensuring sponsored posts are not just seen but interacted with. For brands seeking both reach and resonance, Leidys delivers consistent visibility and meaningful audience reactions. Her storytelling naturally encourages comments, shares, and click-throughs.

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Beyond just metrics, Leidys brings a creative and conversational approach to brand partnerships. She is likely to accept collaborations that align with her tone, values, and storytelling style. Brands in entertainment, family products, education, and lifestyle sectors will find in her a highly adaptable, culturally relevant, and emotionally impactful content partner. With a strong audience in the U.S. Hispanic market and globally, Leidys is positioned as a reliable and results-driven voice in digital media.

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Conclusion: Building a Digital Universe Where Family, Comedy, and Storytelling Reign

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Leidys Sotolongo is more than a content creator—she’s a digital storyteller building a universe her fans can’t get enough of. With a multi-platform presence, powerful engagement, and a strong sense of community, she excels in comedic, family-centered entertainment. Her episodic storytelling on TikTok and YouTube creates unmatched viewer loyalty, while her approachable personality makes her deeply relatable. For brands looking to connect with Hispanic families, youth audiences, and light-hearted entertainment seekers, Leidys is a top-tier influencer with the results to prove it.

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