Who is Larissa Santos?

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Larissa Santos: Amplifying Lifestyle Influence with Humor, Beauty, and Gen Z Power

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Larissa Santos is a Brazilian lifestyle and fashion content creator who rose to prominence through her engaging digital presence and television appearance on BBB23. With a natural flair for style and humor, she effortlessly connects with followers through everyday stories, self-deprecating comedy, and polished visuals. She frequently collaborates with fashion and wellness brands and remains a fixture in Brazil’s entertainment and influencer ecosystem.

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Larissa’s influence is anchored in her consistent ability to merge digital trends with a grounded persona. Whether she’s sharing moments with fellow creators or filming poolside dances, she maintains a tone that’s both aspirational and playful. This versatility has earned her placements in top model and lifestyle rankings on Favikon, positioning her as a go-to creator for Gen Z and millennial audiences alike.

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Her content resonates due to its emotional honesty and cultural awareness. Posts often address personal change, transformation, or humor, such as her viral “mudei” (I’ve changed) narrative that frames her evolution both in style and life. She has built a thriving community by staying visually consistent and emotionally open, particularly on platforms like TikTok where authenticity wins.

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Beyond aesthetics, Larissa’s content strategy taps into the powerful intersection of relatability and influence. She is frequently tagged by brands such as Madallola, Diesel, and OMEUCHIP, with content that promotes style, positivity, and brand safety. Her creator network includes figures like Beatriz Michelle and Netto, strengthening her position within Brazil’s lifestyle influence space.

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An Influencer Active on Social Media

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Larissa Santos is most active on Instagram and TikTok, with minimal activity on X (formerly Twitter). Her strongest performance metrics come from her Instagram presence.

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Larissa Santos' Social Media Strategy Analysis

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Instagram Strategy: Curated Lifestyle and Fashion-Focused Appeal

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Larissa’s Instagram serves as her digital showroom, offering a highly curated feed that blends luxury aesthetics with moments of real-life joy. Her photo posts often feature sunlit beach scenes, bold fashion pieces, and snapshots from social events, giving followers a blend of aspiration and relatability. The platform allows her to maintain a premium image while keeping content emotionally accessible. She maximizes visual consistency, color harmony, and captions that encourage community dialogue.

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She posts approximately 17 times a month, with regular uploads at 5 PM—optimizing for early engagement. Her images tend to draw high likes and comments, often exceeding 100K interactions for celebratory or fashion-related posts. Notably, her birthday tribute for Mari Menezes and beach trip shots show both social reach and styling prowess. With a steady growth of +0.77%, Larissa continues to build her follower base while maintaining high engagement.

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Story content complements her feed by highlighting beauty routines, outfit polls, and real-time Q&As. These help Larissa maintain intimacy with fans while promoting brands in a native, non-disruptive format. Her story strategy creates a loop of daily check-ins, ensuring audience retention and increasing brand visibility. Brands like Madallola and Diesel benefit from this integration style that blends into lifestyle storytelling.

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She’s ranked in the Top 1% of Instagram influencers in Brazil and globally, making her a highly visible and impactful voice on the platform. Her safe, cheerful, and trend-aware style makes her ideal for fashion, beauty, and wellness campaigns. The combination of polished visuals and warm tone ensures that promotional content feels aligned with her overall aesthetic. Instagram remains her strongest brand platform both in scale and trust.

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• Username: @larisantosbe
• Influence Score: 93.1/100
• Followers: 2.8M
• Activity: 17 posts/month
• Engagement Rate: 1.43%
• Growth: +0.77%
• Average Engagement: 40K
• Posting Habits: Every day at 5 PM EST

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TikTok Strategy: Humor, Boldness, and Viral Magnetism

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TikTok is where Larissa brings humor, confidence, and charisma to the forefront. Her short-form content typically revolves around trending audio, dance routines, and bold commentary on daily life. She embraces a rawer, more spontaneous tone here—laughing at herself, reacting to culture, or showing off dance moves. This makes her deeply relatable while maintaining her glamour persona.

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She uploads around 2.6 videos weekly, with peak content reaching over 3 million views and hundreds of thousands of likes. Her standout TikToks—like “To namorando” and dance clips by the pool—blend virality with style. These videos resonate due to their authentic energy, fashionable edge, and cultural timing. The 6.86% engagement rate signals not just views, but deep interaction from her audience.

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Larissa often speaks directly to viewers or uses caption overlays to inject personality, making each video feel like a mini story. Whether she’s dancing solo, referencing dating life, or syncing to Brazilian memes, the format lets her personality lead. Her TikTok persona is more extroverted and humorous compared to her refined Instagram presence. This versatility broadens her brand potential across demographics.

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Product features are soft-touch but impactful—integrated naturally into scenes rather than as overt placements. Her Gen Z-heavy audience appreciates this low-pressure approach to brand content. For advertisers seeking viral lift without rigid scripting, Larissa provides proven results. TikTok allows her to grow a community around energy, presence, and everyday charisma—ingredients few creators execute this well.

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• Username: @larissasantosbe
• Influence Score: 91.6/100
• Followers: 998.5K
• Activity: 2.6 videos/week
• Engagement Rate: 6.86%
• Growth: +1.92%
• Average Engagement: 68.5K
• Posting Habits: 3 times a week at 5 PM EST

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Twitter (X): Dormant Channel with Branding Only

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Larissa’s Twitter profile is mostly inactive, with her last tweet posted 9 months ago. Although she holds 112.6K followers, the platform records 0% activity and engagement, signaling that it is not a current priority. Her Twitter is primarily used for verification and profile presence rather than strategic posting or brand communication.

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Despite minimal usage, the platform remains branded and contains official contact details. It may serve as a future reactivation point for campaigns requiring multichannel visibility, but it currently does not contribute to her influence metrics.

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• Username: @larisantosbe
• Influence Score: 11.9/100
• Followers: 112.6K
• Activity: 0 tweets/month
• Engagement Rate: 0%
• Growth: 0%
• Average Engagement: 0
• Posting Habits: Once a year at 7 PM EST

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Larissa Santos's Social Media Influence Summary

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Larissa holds an Influence Score of 9,118 pts, earning a Level 2 badge on Favikon. She is ranked in the Top 1% on Instagram both in Brazil (#475) and globally (#4261). Among models in Brazil, she ranks #13, and globally #114, reinforcing her dominance as a beauty-forward creator with lifestyle versatility. These scores place her firmly among Brazil’s most influential creators for fashion and lifestyle campaigns.

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Learn more about the Favikon Methodology here

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Content Strategy: Humor, Style, and Light-Hearted Realness

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Larissa’s content strategy blends polished imagery with humorous storytelling, a combination that resonates particularly well with Gen Z and young millennials. Her Instagram captures the best of fashion, friendship, and curated beauty while her TikToks deliver laughs, unexpected trends, and occasional relationship references. The balance makes her versatile and dynamic across formats.

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Reachability and Partnerships

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Larissa has ongoing collaborations with Madallola, Diesel, and OMEUCHIP, indicating high trust in the fashion and health sectors. Her brand-friendly persona and consistent presence attract repeat partnerships. She is also deeply networked with fellow creators like Beatriz Michelle and music producer Netto, creating strong collaboration potential for cross-brand campaigns.

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With an estimated cost between $20K–$80K per post, she is positioned for mid-to-premium tier sponsorships. Brands targeting Gen Z through beauty, fashion, or humor-based campaigns will find Larissa’s platforms highly accessible and scalable.

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Conclusion: Redefining Lifestyle Influence with Relatable Humor and Consistent Style

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Larissa Santos combines the reach of a top-tier beauty influencer with the charm of a relatable best friend. Her cross-platform success, especially on Instagram and TikTok, showcases her ability to connect through stories, humor, and visual excellence. With steady growth, strong engagement, and powerful partnerships, she stands out as one of Brazil’s most valuable lifestyle influencers in 2025.

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